Chapter 365 Career Line
The early publicity of "Letters from Time and Space" can be said to be neither good nor bad. There is nothing outstanding about it, nor is there anything worthy of criticism from netizens.
This kind of steady growth might be desirable in other contexts, but in the entertainment industry, the most terrifying thing is the annihilation of both fans and haters for no apparent reason. However, just as many viewers who watched the preview were expressing their regret, new promotional photos for "Letters from Time and Space" have been released!
It's not just the audience who's paying attention to the film's promotions; critics, who receive promotional fees, are even more excited. It's great, I'm inspired!
At a movie theater in Shanxi Province, Ren Jianming sat on a small sofa in the waiting area. Before the movie, he had carefully reviewed the requirements sent by the client. In fact, the review request for "Future Time" was one of the few he had received recently where he was required to maintain objectivity and neutrality.
Most netizens today like to check online reviews before watching a movie to make their own selections. Today is the second day, a crucial time for word-of-mouth to build momentum.
Of course, this is also a prime opportunity for online trolls to aggressively target audiences. Whether this is a marketing campaign or a depressing one depends entirely on whether the film has any so-called competitors. "Letters from Time and Space" can be considered fortunate in that no one initially considered it a competitor.
Relying on the early publicity of small-scale productions and art films, when the reputation of Fang Xi's "Letters from Time and Space" began to rise, they, who were repeatedly despised by their opponents, gained spontaneous publicity from the masses.
Of course, for professional film critic Ren Jianming, he's a firm believer in staying healthy and waking up early. To ensure his reviews retain his personal opinions to the greatest extent possible, he's been completely offline for the past two days, fearing spoilers might mislead him.
Ren Jianming, who had already bought his ticket at the cinema early, practically had the theater to himself at this time. He was already enjoying himself, analyzing the film while watching it.
Holding the glowing tablet computer in his hands, Ren Jianming was writing furiously while watching the movie in the huge theater because he had booked the earliest show.
He is one of the first film critics invited by "Letters from Time and Space". As for the content of his writing, he really has to refer to other people's film reviews before publishing them.
After the film ended, Ren Jianming quickly paced back and forth in the lounge area, laptop in hand. His demeanor, among professional film critics, was characteristically self-satisfied and self-satisfied.
The staff, who had already been working at the cinema early because of the holiday, couldn't help but glance over, curious about what had happened to this customer this morning, who seemed so sneaky and suspicious.
In fact, Ren Jianming had already consulted all the film reviews from his peers. He was now scratching his head, thinking about whether he could attract more traffic with a different angle.
Yes, there's a KPI bonus for reviewing "Letters from Time." The more positive reviews you get, the higher your payout. Plus, this movie is a rare good one during the May Day holiday. But that also means it's incredibly popular!
After a day of previews, numerous details about the film have already been unearthed online. Almost every imaginable aspect has been discussed online. For film critics with some dignity, they naturally can't just follow the audience and pick up their opinions for free.
Just as Ren Jianming was struggling with whether or not to post his finished work online, he happened to see on Douyin that the official Weibo account of "Time and Space Letters" had released a new still (also known as a promotional photo)!
The reason why Ren Jianming thought this was a new still was because the difference between the promotional photo and the old one was really huge! This obvious contrast also gave Ren Jianming a new idea.
He looked at the character of Pang Ke, who occupied the entire screen, and was surprised by the consistency of the core of the character. He also developed a strong interest in the actor behind the scenes.
Of course, if he wanted to use new stills as a starting point, it was essential to talk to the photographer. As a relatively well-known film critic, Ren Jianming was confident in this. Because based on past experience, when he approached the film studio with this request, they quickly negotiated for him.
But this time, when he was so confident, something unexpected happened. After the film company replied "sorry", Ren Jianming saw the excited responses from netizens in the comment section and realized that this was really a difficult situation.
Instead of trying every possible means to find Zhou Xiao through the film company, it would be better to just look at the new stills a few more times. And you know what, these stills are really quite touching.
…
The emotionally charged, high-quality promotional photos spread even faster than the publicity staff of "Letters from Time and Space" could have imagined. For viewers who had already seen the film and were interested in the main actors, it was obvious that the photos released by the official Weibo account were shot recently.
While the promotional photos attracted the audience's curiosity and interest, the leading actors who had been eagerly waiting for the promotional photos also quickly changed to new avatars.
As the most eye-catching presence in "Letters from Time and Space", Fang Dong, after seeing that everyone in the group had tagged Teacher Qin Zi, immediately changed her photos to the promotional photos taken for her by Teacher Xiao Zhou.
This new account, created temporarily to promote the film, had already gained thousands of followers the day after the preview. The fans attracted by Fang Dong immediately noticed the new profile picture on the wall.
The clear theme and the message conveyed in the photos quickly prompted people to share the film online. Compared to the stills taken earlier during the film's development, these promotional photos convey more content and are more representative of publicity and marketing.
But before these new fans could promote Fang Dong, the forum netizens who had been following the official Weibo of "Letters from Time and Space" had completed the "transfer" work almost the next moment after the official Weibo was posted.
——【Entertainment Forum】——[April 16th morning]
[Subject] Wow! You really put in a lot of effort in promoting "Letters from Time and Space"!
[Main Post] It's been a while since I've seen such a sincere promotion. Not only are there authentic stills from the original series, but the current actors have also restored their original roles, and they've done a great job! For those who have seen the movie, this is really exciting!
[picture]
The picture is a screenshot of the promotional photo released by the official Weibo of "Letters from Time and Space"
1L
That promotional photo of Fang Dong really amazed me. It feels like what I imagined Pang Ke would look like when she grows up! In addition to praising the actors for retaining their acting skills after two years, to be honest, I have to praise the photographer who took these photos!
33L
Is that photo of Teng Ruicheng really taken recently? I was curious and watched his previous dramas, but I was so embarrassed that I decided to leave after watching one episode [laughing and crying]
67L
Reply to 33L: They're all recent, and they all seem to have been taken at the end of last month. Someone on Xiaohongshu also posted photos of an encounter, and a Hong Kong media report that was dug up by many netizens.
And you can tell by the big pimples on Ju Ziang's face that the original ones have disappeared, but they have reappeared in other places...
109L
Help! Did you guys see this on Weibo? Bu Zhengsi responded to a fan in the comments section, saying that Zhou Xiao took these photos for them! No wonder Zhou Xiao booked the entire theater to support them; it turns out she secretly helped shoot the promotional video!
200L
Although it wasn't shot on location, it was obviously shot in a studio. But looking at the texture and composition, I've already bought a ticket for the afternoon show and am ready to go see it.
…
What was initially intended as a promotional photo suddenly became a viral sensation, with spontaneous copycat photos starting to pop up on various platforms.
Adding fuel to the fire were film critics represented by Ren Jianming, who incorporated praise for the promotional photos into their film reviews.
The publicity department for "Letters from Time and Space," upon noticing the popularity of the promotional photos, immediately stepped up their efforts. Furthermore, the short video account was controlled by young, internet-savvy people, making it easy to capitalize on internet buzz.
For other actors, the film's popularity immediately brought them collaboration offers. They were once relatively unknown, but within a short time, they had been heavily invested in publicity.
In Bu Zhengsi's opinion, his chance had truly arrived. He was lucky enough to be cast in Director Fang's film despite being an unknown face, and was subsequently signed by his current agency due to his participation in the filming.
Although she was not very popular in the two years after that, the company was reluctant to invest a lot of publicity and promotion expenses in her due to its small scale.
But precisely because of this, when the popularity of "Letters from Time and Space" was clearly going to become a strong dark horse in the May Day period, Bu Zhengsi began to usher in the first peak of his career.
In the meeting room, she stared intently at the company's newly assigned agent, who was specifically responsible for managing the top male and female managers in the company.
To Bu Zhengsi, everything felt like a dream. But after secretly pinching herself and feeling the pain, Bu Zhengsi immediately calmed down. At this moment, the other party was discussing the upcoming itinerary with her.
While her new agent was out making a phone call, Bu Zhengsi sneakily pulled out her phone and texted Zhou Xiao a thank you. Although this gesture didn't mean much, it carried a lot of genuine gratitude for her.
In the movie, Bu Zhengsi is a supporting actress with not many roles. Although she always participates in the early promotions, she is always overshadowed by Fang Dong, who is the same age as the female lead.
Whether in individual promotional photos or group photos, her role seems perfectly aligned with her role as a minor supporting actress. When did she finally get the chance to sit at the table for dinner? Bu Zhengsi has etched this fate-changing day in her memory.
Tomorrow is the official premiere of "Letters from Time and Space". In addition to the message sent by Bu Zhengsi to Zhou Xiao, Fang Dong, who had not been discovered by the paparazzi during the movie broadcast, also sent a message to Zhou Xiao.
Although they were both expressions of gratitude, the content varied considerably due to the different moods of the people expressing them. However, one thing was certain: they were all excited by the film's positive reviews.
…
At home in Fujian Province, Zhou Xiao's attention was completely focused on the system's backend, where his recognition value was steadily rising. Even though he knew that filming promotional photos might have a positive impact on him, he hadn't expected it to be so significant.
Recognition points are always difficult to increase, especially for behind-the-scenes roles like Zhou Xiao. Although previous filmings have brought her a lot of recognition points, it has never increased so quickly as this time.
You know, ever since the base number increased, the rate of increase has visibly decreased. And now, looking at the increase in front of him, Zhou Xiao couldn't help but wonder if this was a system bug.
The reason Zhou Xiao took the time to check the backstage today was because she hadn't paid attention to it in a long time. What she didn't expect was that the surge in recognition value at this moment was just the beginning.
The May Day holiday arrived as planned, and the premiere of "Letters from Time and Space" was in full swing. The reputation and box office success of the early previews also earned the film a large number of screenings in major theaters across the country.
And for Fang Xi, it was time to release the real bomb. So when the media was still predicting which movie would become the box office champion during the May Day holiday, on May Day, a blockbuster news came out - "Letters from Time and Space" will be released simultaneously in multiple countries and regions!
The simultaneous release of the films was a rare and significant piece of good news in Chinese cinema history. At least when the news broke, many of the "Letters from Time" investors were filled with a mixture of joy and confusion.
Of course, this synchronization is time-delayed. The overseas distributors dared to "drop in" in this way because of the extremely low screening rate in the past few days and the huge popularity of Chinese short video platforms overseas.
The week-long preview of "Letters from Time and Space" in China not only gave domestic audiences hope for domestic comedy films, but also attracted overseas netizens who watch short videos every day.
Among the promotional methods used by overseas distributors, it is worth mentioning that the promotional photos used for the movie "Letters from Time and Space" promoted overseas were all taken by Zhou Xiao.
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