Chapter 390 Chapter 390
The city-wide joint large-screen promotional event was far more extensive than Zhou Xiao had imagined. Having previously participated in numerous large-screen events, she felt this event held greater significance than its scale. She hadn't anticipated its meteoric rise to the top of the trending topics.
Zhou Xiao had overlooked one thing: Huayao was spearheading the support. The brands involved agreed to a joint campaign, not only because "The Unparalleled General" had the potential to be a blockbuster drama, but also because their primary concern was its potential to generate significant buzz.
Large screens are common, and city-level screens are a frequent feature on support lists. However, being able to install large screens in every city nationwide is both romantic and financially lucrative.
This impromptu proposal by Zhou Xiao, featuring 684 large screens at the city level in China, is unique within the fan community, both in terms of quantity and the significance behind it. With this "first" gimmick, the level of attention naturally soared above the typical level of support.
On a certain blog, a brand's post attracted a surprising amount of onlookers. Especially in a city where celebrity-chasing is practically nonexistent, many locals were surprisingly interested. Right now, I'm excitedly planning at home to check out the city's big screen tomorrow.
——【Xingtu 101 Forum】——
【Topic】Look at the big fans of Big Brother, this time the big screen support that is trending is actually led by Heartbeat
[Main Post] Who understands? When I saw my dad reposting Sister Zhou's account this morning, I already imagined the two of us collaborating in the future, and then my dad going viral. But now, I see that I can only accept this fangirl for my worthless brother!
1L
Honestly, even though I'm a fan of my teammates, I have to say that Xindong's support never disappoints! It would be even better if they could be more tolerant!
19L
I saw the big screen under this sister's name, and she even bought the CCTV building [Shocked] The owner of the floor is in Beijing, so I really have to go and see the fun~
35L
Fans in remote areas said they really wanted to cry. They had never seen fans put up big screens to cheer in our city. Her face was a little bigger, and it felt like the sister was just taking care of us.
58L
Moreover, it has gone viral before it was even released... My colleagues who are not fans of celebrities are all asking me if "The Unparalleled General" will be broadcast tomorrow... Isn't this the publicity effect?
74L
What's wrong? It makes me want to watch Big Brother's new drama.
…
As most netizens have noted, the "684 city-level screens across China" have truly piqued everyone's curiosity. Many of these viewers, even those who haven't previously followed celebrities, have become interested simply because of their instinctive interest in their hometowns.
Beijing City.
It was nine in the morning downstairs at CCTV. Even at this time of year, even if there were fans accompanying artists to work, there were never as many as today. The bustling crowd seemed especially lively.
"Isn't it a bad idea for us to go out and watch during working hours?" In the CCTV building, Du Huiyue came out of the elevator and followed Shang Xia, looking around a little embarrassedly.
"What's the matter? We've all checked in," Shang Xia said cheerfully. Anyway, their photography crew didn't have much work to do today, so they just took a break.
Since the CCTV May Day event, the two have been following Zhou Xiao and NINE STAR. Of course, if you ask them who they like more among the members, it would naturally be Ji Shao, who is "loved by everyone".
The support that trended yesterday was not only watched by netizens, but also by those in the industry. Because "The Unparalleled General" was broadcast on their own channel, they, the insiders, had also heard some news.
It is foreseeable that the future drama promotion and support will likely rise to the level of "684" due to the scale of this event. Because the data from the official backstage of CCTV cannot be deceived.
During this time, something quite amusing happened. Yesterday's promotion for "The Unparalleled General" led many confused netizens to check CCTV's TV drama channel a day in advance. As a result, the ratings for the already airing drama surpassed its previous highest ratings in recent times.
The number of clicks and retention rates are clearly visible in the background, allowing everyone to feel the powerful audience group behind yesterday's large-screen marketing. This points a shortcut to the direction of future drama promotion.
The reason shortcuts are called shortcuts is that once they're used more often, their novelty wears off. However, because of the subconscious focus on one's hometown, while their influence may decline with novelty, they're still a good way to promote the site.
"Wow, there are more and more people outside!" Du Huiyue saw the scale of today's offline event from a distance before she even left the CCTV building. And from the direction everyone was facing, this tiny detail allowed her to tell that this group of people were here to check in on the big screen.
Because the CCTV building's big screen was right there, and there was no path nearby for artists to go to and from work, these two points were enough for her, a CCTV employee, to identify them.
"It's almost 9:10, let's hurry up." Shang Xia wasn't thinking as much as Sister Du. Her mind was focused on the big screen. The big screen in the CCTV building was set to turn on and off at a unified time, and a colleague in charge adjusted it daily.
A voice of anticipation suddenly rang out from the crowd, "We've got a picture!"
Some people who were distracted or gossiping subconsciously raised their mobile phones at this moment, thinking of recording this moment.
But when the video progress bar on the big screen was halfway through, someone belatedly exclaimed, "Huh!" Because this video was actually brand new, and most importantly, it was for everyone!
"How majestic!" Shang Xia, who raised her hand to block the sun above and squinted her eyes slightly, couldn't help but sigh when she saw this.
The price of a CCTV screen is probably equivalent to the combined price of many large screens in smaller cities. Zhou Xiao owns this screen, and she could have just shown Ji Shao's solo cut. However, based on the results so far, it's clear that they've chosen a promotional approach focused on the drama.
Domestic TV dramas often feature talented actors paired with popular celebrities. However, the exclusive nature of popular artists' fans can be problematic for TV drama promotions. This is especially true with large-screen promotions, where the only highlights from the popular artist themselves are often visible.
But there's nothing inherently wrong with this; after all, whoever pays gets the final word. For fans, they not only diligently promote the show on various platforms but also spend their own money to attract viewers. Their contributions are merely icing on the cake; the bulk of the profits still come from the production team's efforts.
Under this unspoken premise within the industry, Shang Hui couldn't help but sigh as she watched the big screen. She believed Zhou Xiao must have made a cut for Ji Shao alone, but ultimately chose a cut for all the cast for the sake of the drama.
After recording a satisfying one-and-a-half-minute video, Du Huiyue decided to post it on her WeChat Moments later to show her support for Teacher Xiao Zhou. As she was about to leave, something suddenly struck her, and her gaze subconsciously focused on the building's screen, her steps pausing. If there was a chance, she wouldn't say she couldn't help...
As Du Huiyue placed her hand on Shang Hui's shoulder, urging her to hurry back, more and more people gathered across from the CCTV building. Especially after the words "Tonight on CCTV at 7:30 PM" appeared on the screen, some were already planning to order some duck food to watch the show tonight.
…
Initially, the three parties did have disagreements over the content for the big screen. Huayao and Ji Shao's fan club naturally preferred to manage their own affairs, with their big screen showing Ji Shao's personal cut, while the brand could release a trailer for the drama.
However, the brand disagreed, preferring to unify the content. Their goal in the joint campaign was to make it appear massive. If there were discrepancies in the content on the big screen, what kind of joint campaign would that really be?
During the negotiation between Huayao and the brand, they actually approached Zhou Xiao to ask for her opinion. Zhou Xiao was a little surprised at first, not expecting her opinion to be the final deciding factor.
But in the eyes of Huayao and the brand, the number of large screens invested by Zhou Xiao and her identity as a personal photographer (key point) give her absolute say in the negotiations.
Zhou Xiao's suggestion and the reasoning behind it were also considered a good one and acceptable to everyone. Hence the unified large-screen support and the new video for all members. In this video, the dazzling character remains as dazzling as ever.
It may seem like a loss, but it's actually a potential investment in Ji Shao's future. He's changing the fandom stereotype while also reaping the benefits of his generosity.
…
In a private gym in Yunnan Province.
Dou Xiujing watched the video on her phone, her face looking both satisfied and relieved. After the second video finished playing, she turned to Huang Xiang, who had just finished his bench press and said, "Xiao Shao is such a sincere kid. He's really lived up to your diligent guidance on set."
Huang Xiang casually grabbed a towel and rubbed it on his face before asking, "What's wrong?"
He recently accepted a role in a military drama, and to better embody the character, he came to Yunnan Province ahead of time to acclimate to the high altitude environment. With production about to begin, he was also struggling with publicity for "The Unparalleled General." Huang Xiang even contacted Ji Shao in advance, explaining his regret that he might not be able to participate in subsequent promotions at this stage.
This is actually a good thing for Ji Shao. In the absence of the male lead, he can obviously get more attention as the male second. Moreover, "The Unparalleled General" is not a romantic drama. As long as he performs well in the drama, he may even be able to "step on" Huang Xiang for marketing.
Dou Xiujing told Huang Xiang everything she knew. She had as much information as Hua Yao. After all, the show had so many sponsors, some of whom were attracted by Huang Xiang's ratings-guaranteed talent, so naturally someone would tip her off.
After hearing what his agent said, Huang Xiang nodded and responded, "It would be better to change the promotional method to a group portrait of the entire cast. This drama itself is a large group portrait."
"Oh right, the show's airing tonight!" Dou Xiujing said, looking at her phone. "Don't exercise later. We still have to do the promotion we can."
Huang Xiang naturally agreed with this. He glanced at the video playing on his agent's phone, thought for a moment, and then picked up the phone to send a message.
On a certain blog, Jiangmen Wushuang and Huayao official blogs issued a double reminder:
There is still one hour left until the premiere of "The Unparalleled General"!
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