Chapter 392 Chapter 392
The next morning, discussion of "The Unparalleled General" reached a new high. The drama, usually a sideshow, had become as lively as the Lunar New Year these past two days.
Meanwhile, fans have also contributed to the show's love. This includes not only Ji Shao's personal editing and photo editing, but also group portraits, inspired by fans' love for the show. It's essentially just two episodes of plot and a trailer, but they've been transformed into something truly special.
Several people in the small group were pulled into the "The Unparalleled Generals" drama broadcast group by Zhu Jian last night, and personally witnessed the fan club assigning the big and small hosts in the drama super to active audiences who had a vague sense of leadership and led the fans to watch the drama.
Since we want to break through data restrictions, we should start from the online "back garden." For netizens, what they want to see is not a one-man show or a single character dominating the screen, but a variety of small jokes or plot discussions that are not OOC related to the plot and characters.
Sharing most of the hosting roles with casual viewers is also a fan club effort to attract and retain more viewers. For the audience, having a lively viewing experience is paramount.
Just now, after Zhou Xiao sent Qi Sisi back by taxi, he casually clicked on this super topic which has now been spruced up by some thoughtful netizens.
Plot topics, character discussions, and fan fiction were all happening in these high-profile forums, with people occasionally pushing and interacting with each other, creating a very lively atmosphere. For example, in the chat forum that had been pushed to the front, everyone was discussing what surprise Blueberry Video would bring to the audience tonight.
Unlike fans who actively discuss the series on Weibo's super-topic, those on Xiaohongshu, besides recommending and discussing the plot, are mostly posting big-screen check-in pictures! This morning in particular, the number of updated check-ins has increased several times!
The unified cheering time for the big screen was set for two full days, the 17th and the 18th, in order to coincide with the two time points of the premiere of "The Unparalleled General" on CCTV and the exclusive broadcast on the video platform.
Meanwhile, outside the CCTV building, the number of people checking in today was significantly larger than yesterday's. Especially when Shang Xia and her team returned from their location shoot, they seemed to have found the perfect angle for the photo opportunity, and a long queue formed to get their shots.
"Wow, this new drama is really awesome," Qiu Ze, who was looking out of the car, couldn't help but sigh, because he had a camera that had not been put away yet next to him, so he raised the camera and took several photos.
"Brother Qiu, you haven't seen 'The Unparalleled General', have you?" Shang Xia asked in surprise. "It's Ji Shao's new drama. It's already broken the ratings record for our TV drama channel."
"Ji Shao?" Qiu Ze's expression was slightly moved. He still remembered the May Day Gala he had collaborated with NINE STAR on. Ji Shao was really popular with the audience.
Thinking of this, something clicked in his head. Qiu Ze recalled the message Du Huiyue had given him yesterday. At the time, he was busy negotiating with the station about the upcoming location show shoot and hadn't paid much attention to it. But now that he thought about it, it seemed like he could ask Xincheng if they were interested in having Ji Shao film the show.
After a moment's thought, Qiu Ze subconsciously stroked the stubble on his chin. He wondered if Ji Shao's contract would still be with New Town after filming began. However, he could share some information to help his old friend meet his KPI.
CCTV Variety Channel will be launching a new program next, which will feature CCTV hosts + celebrities and invite outstanding people from different fields to participate in a spontaneous homestay management simulation life program.
For their photography department, this naturally meant assigning personnel to follow up on the filming. Choosing Ji Shao as a guest would further expand his popularity. CCTV variety shows would naturally be broadcast on CCTV's variety channel. For the program's current format, sponsorship was absolutely essential.
While I don't think Ji Shao's agency would refuse, the salary offered by CCTV variety shows is low. After so many years in the entertainment industry, are short-sighted artists and agencies still rare? Even the best opportunities can't stop the money.
So this is why Qiu Ze wanted to spread some news. Although he has the ability to recommend guests, it still depends on whether the agency behind the artist agrees.
…
Time quickly arrived in the afternoon. Zhou Xiao had been busy that day, catching up on all of Ji Shao's materials from the past two days. The most surprising thing among them was the Scissorhands wives represented by Teacher Yu.
On a certain website, simply searching for "Ji Shao" will bring up dozens of plot-focused editing videos with tens of millions of views. Those who have always complained about how a good cook can't cook without rice have been producing like crazy these past few days, as if they had no energy left.
Zhou Xiao saw many familiar accounts in the collection. After she went through the list of her own editing wives one by one and opened today's rankings on a certain website, she was shocked by Ji Shao's costume video that had hundreds of thousands of views and was about to break a million!
Aren’t these people just idiots?
Smacking his lips, Zhou Xiao opened the system interface and suddenly felt that it wouldn't be long before Ji Shao's fame reached another level. The last time Ji Shao was so popular on various platforms was around the time of his group formation. Sure enough, in the domestic entertainment industry, only the work is king.
The show will be broadcast on CCTV at 7:30 PM and on Blueberry Video at 6:00 PM. If you missed the first broadcast, you can watch it on Blueberry Video the next day and then go to CCTV to catch the latest episode.
Watching "four" episodes in a day, isn't that what's happening? Although this isn't the extra episodes everyone's been hoping for, the show's promotion doesn't seem to be a big deal.
After browsing online for a bit, Zhou Xiao checked the time, seeing it was almost 6 p.m., before he slowly opened Blueberry Video. For fans, online streaming data is still important. While it's common to try to save face by releasing a show on TV first and then online if the online data isn't good, that's something no one wants to see happen.
At 17:56, the moment Zhou Xiao clicked on the Blueberry video, a young General Xie holding a jade flute to his lips and playing it filled the screen, just like an SSR card drawn ten times in a row in a game.
This was a promotional card design specially released by Blueberry Video for "Unparalleled Generals." Zhou Xiao was lucky, as the card design was set to appear between 5:55 PM and 6:05 PM today. Furthermore, she had also opened this round's SSR card design.
When Zhou Xiao opened a certain blog, the front page was indeed abuzz with the splash screen. Just minutes earlier, the official Blueberry Video account had posted a post about this interaction. It had already tempted those netizens who hadn't gotten the Ji Shao card, prompting some eager ones to register new accounts and try. After all, the newbie's aura was incredibly mysterious.
"Could this be Blueberry Video's big surprise?" Zhou Xiao pondered for a moment, feeling that Blueberry Video didn't seem like the type to be so exaggerated. While the card design was indeed a bit of a surprise, compared to the melon owner's melon, it was just a random display of card designs added to the opening screen.
This is something that a certain blog’s opening screen does very well. It sets the opening screen frequency directly according to the price you offer, which is a completely “fair and just” way of spending money.
Zhou Xiao only discovered the reason for the screen drop rate afterward. For well-known reasons, netizens still prefer handsome looks like Ji Shao, so his screen drop rate has been set at roughly one-third based on online testing. Those who register new accounts after failing to get a Ji Shao card are the infamous black hand kings in the circle.
Today's Blueberry Video is quite different from previous ones. Besides the prominent advertisement for "The Unparalleled General" on the homepage, there are also prominent profiles of Ji Shao and Huang Xiang.
Clicking on it, I saw a list of variety shows and dramas that both actors have appeared in from the Blueberry library. Among them, Ji Shao's specially embellished version of "Star Road 101" was both eye-catching and conspicuous. Well, both words describe it.
Zhou Xiao felt the crowd's enthusiasm the moment she opened "The Unparalleled General," which premiered at 6:00 PM sharp. She thought her thumbs were pretty fast, but after seeing the comments floating across the screen, she began to watch more casually.
Having already watched the first two episodes last night, Zhou Xiao focused her attention on the comments. She was pleased to see that the comments about Ji Shao were all positive.
Then, when the show officially started, the comments started to quiet down. Although Ji Shao was not in the previous part, there were still many comments discussing it, many of which were praising the show's attention to detail and its promotion of intangible cultural heritage. However, it seems that the black technology of Blueberry Video has not been found yet.
Just as the official was about to contact Ji Shao's fan club for comment, Zhou Xiao had already thrown the screen recording into the friend group. The black technology had been found, a feature only available after activating the Super VIP account.
If you're a Super VIP, you can start watching "The Unparalleled General." If you see an "LM" icon in the upper right corner of the video, clicking it will pause the video, and clickable bubbles will appear on certain items.
It's like completing a quest in a game, but when the bubbles expand, they actually explain the details of a certain item to the audience. This is especially true for intangible cultural heritage crafts like lanterns, embroidery, and porcelain flowers, which are illustrated with both pictures and text.
"The Unparalleled General" has been promoting intangible cultural heritage from the beginning, but the fact that it achieved such an effect through cooperation with Blueberry Video is truly amazing. Although the drama is a fictional drama, the popular science knowledge it contains is quite solid.
When Zhou Xiao first discovered this, he suspected it would be a major promotional point for the video platform and the production team. Furthermore, when historical dramas are linked to intangible cultural heritage, they usually collaborate with the local cultural and tourism bureau.
Regardless of the plot of "The Unparalleled General", this kind of publicity is undoubtedly for the sake of awards! No wonder the porcelain flower she supported was named by the official Weibo of "The Unparalleled General". It turns out that this plan was already in place!
Like Zhou Xiao, many netizens discovered Blueberry Video's advanced technology, but they didn't dwell on it. Instead, they watched the feature with rapt attention. If this were used in future gaming-related dramas, I wonder how engaging it would be!
Meanwhile, the executives at Huayao and Blueberry Video platforms were nervously watching the rapidly rising data in the background. Whether the platform would be widely accepted by video platforms in the future depended on the results of this launch.
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