Chapter 403
It is not clear what others think of Ji Shao's behavior. Mao Sifeng, who was leading the team backstage at the particle launch conference today, was really about to bite his teeth.
If resentment had substance, Chen Shenju, far away in the film and television city, would have felt a chill running through his heart. Originally, the highlight of the day was NINE STAR's appearance at the Particle phone launch event, but now, the traffic has been diverted!
As a big agent, Mao Sifeng has many small accounts. The homepage of one of the accounts she is using now is full of manuscripts of gifts sent by Ji Shao to fans.
It's impossible to say there's no marketing involved. Looking at the sophisticated rhetoric used by the marketing accounts, it's clear that New Town is definitely behind the scenes. As a major agent, Mao Sifeng naturally knows whether Huayao has invested in marketing.
Glancing at the members memorizing lyrics in the dressing room, Mao Sifeng felt a little relieved. She had heard that some members of the boy band Wang Fu managed had started to act cunningly shortly after their debut.
Male artists in the entertainment industry are inherently prone to scandals, and male idols, given their idol status, are even more vulnerable to this. Even though Huayao is considered the strictest in the industry, once they gain a following, there are more than one or two who become arrogant.
To be honest, as China's first male talent show group, NINE STAR has not had any member's reputation exposed so far, which has become an extremely rare "legend" in the entertainment industry.
When soliciting investment, the colleagues in the Commerce Department are most proud of the team's reputation. Although maintaining a good reputation is a basic rule for artists, being able to abide by it now is considered a top-notch artist.
Just like the Particle mobile phone that will hold a new product launch conference tonight, it initially signed a one-year short-term contract due to the popularity of the group, and then renewed the contract because NINE STAR has no negative news.
There was a knock on the dressing room door, and a staff member with a buzz cut opened it a crack. He glanced around the room, and after meeting Mao Sifeng's, he spoke in a crisp voice, "Hello, Sister Mao, how are our preparations going? By the way, would you be willing to come with me?"
…
The Particle mobile phone launch event.
As the press conference approached, the venue was practically full. Besides a few brand partners, most of the attendees were digital tech bloggers and influencers invited by the brands. Of course, there were also a handful of die-hard fans, as well as those who had received invitations to the event, including NINE STAR fans.
The scene was very lively. Under the green spotlights above their heads, the audience enthusiastically discussed the new models that were about to be launched and the price war with other mobile phone brands.
"How's your phone?" Ster said to his plastic friend, Shen Yifa, who was also a big internet celebrity on Douyin and was invited to the press conference with him today, "Let's post a co-creation together later!"
The invited influencers and review bloggers all received the new phones from Particles early on. But just like Zhou Xiao had received them earlier, Particles staff emphasized that they couldn't reveal the new phone's design or specific features.
Shen Yifa had no objection to co-creation. They were both big influencers on Douyin, so posting videos together wouldn't be a case of one person piggybacking on the other's popularity. But just as she was about to answer, she saw the color on Ster's face beside her suddenly brighten.
"Ah, what's wrong with your face..."
Ster was unaware of the light from the sign at the moment, but after being reminded of the color on her face, she kept looking at her friend's face. Because Ster also noticed that the other person's face was also full of color.
Thinking of this, she subconsciously raised her phone... After all, the slogan of a certain Douyin app is - "Record a beautiful life"
This was probably the first time a celebrity's fans had been invited to a press conference, and they had no idea what these fans would do. By the time the backstage control center realized their proud "high-tech atmosphere" had been broken, dozens of fans seated in the venue had already raised their colorful light signs high in the air.
Having experienced the battle of light-boards, the light-boards they were wielding could rightly be called "luminous bodies." Just one light-board held high was covered with hundreds of improved, super-powerful small light beads.
"I'm dying!" Mao Sifeng followed the Particle Phone staff and looked up to clearly see the eye-catching sign in the audience. Even if he was usually thick-skinned, his face was now burning with anger.
When the staff asked her to follow them, she initially thought something serious had happened. After hurriedly counting all eight members of the dressing room, she finally settled down and followed them toward the front desk.
As long as the members didn't break the law, weren't arrested, and didn't need to summon her, everything would be fine. She thought so, but when she saw the situation at the scene, she felt that she might as well have been summoned. How embarrassing!
The staff following Mao Sifeng were also somewhat frustrated. The light signs the fans were carrying looked like psoriasis advertisements. They'd already collected a round, but the fans were pulling out new ones the next second. They almost thought these fans were in some other dimension, just carrying these things.
Little did the Particle staff know that the light sticks that were taken away were just spares for the fans. When everyone went through security and realized that the security guards hadn't even checked the light sticks, the fan clubs frantically called on local fan club chapters and fans to send in light sticks.
"Excuse me, we're going to show a promotional video soon," the staff member said. "If we haven't dealt with it before then, we'll have to ask these fans to leave first."
Mao Sifeng nodded silently, already having made up his mind. All tickets this time were sold on a real-name basis. Anyone who disobeyed would be blacklisted by Huayao and banned from attending NINE STAR's disbandment shows.
…
"This guy is so fierce!"
It was not until all the light boards around were turned off at Mao Sifeng's warning that Ster, who was surrounded by fans, dared to secretly complain to his friends.
Shen Yifa nodded. She was more cautious than Ster and waited until Mao Sifeng walked away before responding to Ster, "You have to be fierce, otherwise... will they be willing to shut it down?" She didn't dare to say it bluntly. After all, she couldn't afford to offend NINE STAR fans.
While the fans were just waving their light sticks and not making any noise, a press conference isn't a karaoke bar, and attendees aren't happy to have their eyes exposed to such light pollution. This is especially true with the many bloggers at the event, who often post photos and videos after returning, so these light sticks really don't fit in there.
"Hey..." Ster was about to respond when he noticed the large screen displaying only the logo began to change. He swallowed his words and quickly hit the record button on the camera on the tripod.
On the big screen, with the sound of soft music and the gorgeous changes of the logo, the advertisement of Particle's new mobile phone began to appear in everyone's sight.
The beautiful and fresh pictures, the hormones jumping in the air and the simple but very brainwashing BGM. Although Zhou Xiao felt that the storyline was a bit old-fashioned at first, he had to admit that -
"Holy crap! This photographer is such a master of taking photos!" Ster's eyes widened in the audience. As soon as the camera focused on the woman in the picture, she was keenly aware of the photographer's skill, but in her excitement, she didn't notice the puzzled look from her friend.
I know the actress who stars in this commercial. She recently took on a vacuum cleaner promotion, and that TVC commercial was shot by the same person. It's a bit tacky, but it was done to the brand's specifications.
Although the appearance and temperament of the female lead on the screen have been elevated to a higher level, the only people who can shoot for big brands in the advertising circle are always the same small group of people, so Ster is very sure that person is Chen Zimin.
The commercials on the screen had already started playing for the second time, but many in the audience were still looking up and watching carefully. What did it matter if the plot was cliché? Those simple domestic commercials were usually as outrageous as they could be, and yet they still kept people entertained, didn't they?
Su Zanyue was also watching the commercial backstage, but she was watching it from the director's studio. Zhou Xiao's commercial was so good that the one Particle Technology produced for the new product was moved directly to the presentation section.
Su Zanyue still remembered that the meeting had originally planned to discuss the order of the ads. However, after seeing Zhou Xiao's version, the senior management immediately decided on her version.
This blockbuster film, which brings back nostalgic stories, not only appeals to middle-aged people, but also allows young people to experience a pure artistic experience. The mobile phone performance inserted in the gap is also not abrupt, and it seems that the timing of its appearance is just right.
The digital series of Particle phones primarily targets the younger generation; otherwise, NINE STAR wouldn't have been invited to this launch event. When the female and male protagonists "reunited" on screen, some of the more excited crowd subconsciously joined the extras in their excitement, caught up in the excitement.
After a brief moment of surprise at the actress, Ster felt a sense of familiarity with the scene. After a moment of thought, she seemed to suddenly recall something.
"Sister Zhou is so awesome! Why didn't Lizi ask her to star in the NINE STAR commercial? I'm really crying..."
Behind Ster, she heard the voices of fans and nodded in agreement, not feeling embarrassed at all for accidentally overhearing others' voices. To Ster, it was just that the other people were talking too loudly and the sound reached her ears on its own!
By now, Ster already knew who filmed the Particle ad. After all, she had just recently taken on a new business for Particle, and Big Data had recommended several related videos to her.
She had proudly boasted to her assistant about her original appointment and her role as the photographer for the Particle commercial. However, she had recently been staying up late playing PK and filming videos, and her memory had deteriorated, so she only just recalled it now.
Shen Yifa, who was standing next to her, stared at the carefree girl, envying her good luck. When Ster was popular, she hadn't yet been involved in short videos, but because of the attention, she also got a lot of attention.
What Shen Yifa envied the most was the other party's god-level photographer who could not be poached. However, when she entered the circle and wanted to poach him, she suddenly realized that Zhou Xiao would probably not shoot short videos anymore.
The plastic friend looked at Sturt with narrowed eyes. It was because of this girl's gradual release of inventory that gave her this illusion. When taking the group photo later, she couldn't just give up the seat in the back.
…
——【Entertainment Forum】——[June 1st, early morning]
[Topic] I finally understand why Lizi started paying attention to Zhou Xiao right after we started working together!
[Main Post] First of all, the photos are so beautiful and refreshing! Not at all the greasy feeling you get from current commercials! And unlike other brands that focused on performance, I can feel that this new camera is more focused on the user experience!
Oh, and the phone is also incredibly powerful, with everything you need! The press conference explained these advantages in great detail, so check it out! I'm quite fond of this promotional method!
1L
After watching it, I said it was very memorable, and I even had the urge to get the same hairstyle as the heroine (sorry, I'm a little crooked...)
33L cat pulling wool
Here's a little insider tip: the female lead in the commercial must have her mailbox flooded with messages from brands. Our company also sent one in... I have to say, shooting commercials still depends on luck. If you meet a talented photographer, you never know.
76L
I feel like the promo was shot with a lot of emotion, even the little movements of the extras were well-retained. My sister is really a great photographer, I'll be rewarded by filming a drama next time [smiling.jpg]
109L
I watched both NINE STAR's performance and the new Particles commercial, and for the first time, I had a tough time choosing between the two... and then, after flipping a coin, I knew which one I liked more! A lot of people in the comments shared my sentiment: this promo would be perfect for TVC.
188L
Reply to 33L: Sister Zhou seems to be really good at making people happy! I've come to a small conclusion: people who were originally "ordinary" become very handsome when they are under her lens!
…
After the press conference, some people were counting the real-time sales of Particle Phone, some were watching the live video of NINE STAR, and some were watching the promotional video of Particle Phone over and over again.
On Weibo, a rare scene unfolded. Many influencers (KOLs) posted promotional videos for the Particle phone tonight, but without exception, Weibo restricted their comments, claiming they hadn't paid the advertising fee.
This caused Ning Jiayue and her group to cry and post on Weibo, saying that they did not accept any money and simply wanted to share Zhou Xiao's work with everyone. Unexpectedly, the cunning blogger was really "online" when it came to money.
Although this promotional video can only be released on a certain blog by NINE STAR and Particle Mobile, who have paid the promotional fees, there are no restrictions on the content related to the press conference.
Weng Fei was still staying up late. She should have been able to go to bed earlier, but because of the press conference to be held today, she was delayed.
And speaking of the recent success of "The Unparalleled General", it is enough for Blueberry Video to rest easy for a whole year. They have slept very soundly these days.
Even if another platform releases a hit drama, Blueberry Video is confident in its trump card: "The Unparalleled General." After all, the show has only been airing for less than two weeks, and it's already become a phenomenal hit.
The Particle Phone promotional video was still playing on the screen, and Weng Fei was very excited. This excitement was not for the plot of the video, but for Zhou Xiao, who filmed it.
As a fellow photographer, she had been following Zhou Xiao even before Fang Xi introduced him to her. From the moment Zhou Xiao started photographing Mei Yi, she inevitably came into the spotlight.
"I feel like the little girl is more inclined to be a photographer now," Weng Fei muttered to herself, staring at the screen. She thought, she could find a time to talk to Fang Xi, maybe tomorrow would be a good time?
With the wrap-up special for "Flower Walk" in front of her, Weng Fei felt that the scripts she had piled up might be able to attract both him and Fang Xi. With a director in hand, the cinematographer shouldn't be far behind. She saw Fang Xi was eager to cultivate Zhou Xiao, so she could ask him to try and persuade him.
With this in mind, Weng Fei, having made a plan, picked up the remaining half cup of coffee on the table and downed it in one gulp. For her, who was immune to caffeine, this coffee was quite a sleep aid.
Of course, before going to bed, I still went to the "Warrior Warriors" group and took the battle report sent by my colleagues in the publicity department. Then, I sent it to my friends circle with one click to promote it!
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