Chapter 420
Pengcheng Culture and Art Center.
As the permanent venue for the Huacai Golden Drama Awards, the area was already bustling with activity early in the morning. Colorful cheering flags rustled in the wind, and the green belts lining the road began to create a unique and unusual scene.
For many netizens, the long-dormant entertainment industry finally saw a surge of activity. The lively atmosphere offline also drew curious glances from nearby residents, many of whom stood on their balconies, their phones raised, to record the rare morning bustle.
Amidst the clamor and bustle of the square, a figure carrying a backpack paused for a moment. Then, as if spotting its target, it deftly slipped into the crowd and headed straight for the large tree at the far end.
"My dear sister, please check the straps you just tied." Standing under a big tree, Cheese, who was looking down, turned sideways and begged the girl under the tree next to him. "I've already tied them up three times. If you want to do it again, just rest here and let me do this little job!"
Hearing Cheese's words, the person known as "Meng Jie" blushed and pointed at the straps in front of her body. "There's definitely no fourth time. If you don't believe me, come over and check again!"
Just as he finished speaking, a strong wind blew up. Cheese sighed as he looked at the banner that was blown away by the wind. Okay, it didn't fall off, but the top and bottom were tied too close together!
Seeing that this person was a fan club member, she could only hold her nose and walk over. The next moment, she reached out and moved the bottom strap downwards, pulling the rolled-up banner back in place.
"Old vines, old trees, crows, when will Ji Shao come home with me... Oh~" Zhou Xiao looked at the conspicuous large words on the big red banner and recited them in his heart, then he couldn't help but pull his mask higher.
Even though they were surrounded by almost all the same supporters, they were still amused by the women's affectionate words and cheesy love words. And even if other people's offline support was cheesy love words, they would print them on a designed support banner, but they just put up a big red banner.
But the advantage of this is that it is conspicuous, conspicuous, and conspicuous! Zhou Xiao was able to find Cheese in the crowd at a glance thanks to this banner.
Seeing Cheese about to leave, Zhou Xiao shouted with a smile, "Cheese thief, where are you going~"
Although "The Unparalleled General" concluded last month, local TV stations were already eager to re-air it as soon as CCTV finished airing. It began airing on Shanghai TV in the middle of the month.
To coincide with the TV station's announcement, a wave of second-watches has swept the fandom. Unlike individual viewers rewatching the series, the entire fan community is following Shanghai TV's lead, rediscovering details of "The Unparalleled General." Needless to say, this drama never ceases to amaze. Consequently, everyone's spoken more elegantly lately.
“!!!”
Hearing the familiar voice, Cheese, who was about to walk forward, subconsciously looked back and abruptly stopped herself from saying "Xindong Jie" which was about to come out of her mouth. After looking around, she immediately strode in front of Zhou Xiao and enthusiastically took her arm as they walked towards the temporary station where the fan club had set up their offline support items.
"Sister, your information cannot be leaked here. Come back to the camp with me quickly." Cheese walked like a thief, tiptoeing to Zhou Xiao's ear and said.
After the fan club's offline merchandise promotion announcement yesterday, Zhishi, the person in charge of the fan club's offline promotions, received numerous private messages. Besides small fans in Shenzhen, a number of brands actually reached out directly.
These brands likely couldn't reach Zhou Xiao, so they turned to her, the offline contact manager. Among them were not only well-known local milk tea and dessert shops, but even a major sports brand that wanted to provide sun protection clothing to their offline fans.
Of course, this wasn't free. Not only did they require the fan club to tag their official Weibo account when posting support messages, but most importantly, they also wanted the "Pangranxindong" site to participate as well.
If it were any other fandom, they might have agreed the moment the brands made their request. But for the Ji Shao family, ahem, this appeal was actually quite significant.
After all, Ji Shao's fan base is well-known in the industry, and offline support always accounts for the largest portion of his expenses. Having a brand willing to sponsor him would naturally alleviate the pressure on the fan club to a great extent.
While the fan club's blog posts also received support from brand sponsors, the Ji Shao fan club used all the proceeds from the Ji Shao blog to give back to its own fans through a raffle. Cheese didn't want to miss this opportunity, and after sharing these screenshots in the fan club group, a discussion within the group began.
Naturally, the fan club had little objection to the possibility of collaborating with a brand. After all, besides saving money, it was also a testament to Ji Shao's popularity. This was something anyone could boast about on the forums. After Zhu Jian received a rejection from Zhou Xiao, Cheese passed the message directly to the club.
However, those who proactively approached the fan club were already interested in collaborating. While several brands were disappointed they couldn't find the one with the highest traffic, they ultimately happily reached a partnership with the fan club. In addition to the promised physical goods, each also contributed a "marketing fee."
As for where this "marketing fee" comes from, it's down to the marketing tactics commonly used within fan circles. For well-known events like celebrities treating fans offline to something, the related brands always get a spotlight. Even if the content is censored, as long as the celebrity is well-known, netizens will find it for you.
vice versa.
After hearing the fan club's ideas in the chat group, Zhou Xiao couldn't help but give a thumbs-up. No wonder fans always criticize artists' management and teams for poor marketing; the creative potential of fans is limitless.
——[Entertainment Forum]——[July 26th morning]
[Topic] Has anyone watched the offline support for the Huacai Awards? Ji Shao's fans are really rich!
[Subject] Oh my goodness, all the offline supporters preparing for the Huacai Awards this time were actually treated by rich ladies. I want to share this burden with two of them, no, just one will do!
[picture]
The picture is a censored Cheese blog post. In addition to the offline support photos, several fan accounts were also mentioned.
1L
The Youchao milk tea shop in the cultural center was opened by Ji Shao fans. When I went there to watch Xiao Yi's concert last year, I saw Ji Shao magazines and autographs framed on the wall.
25L
Should we double the number of security guards for this year's Huacai Awards ceremony? There are so many fans here. I heard anyone with Ji Shao's super chat level of 12 or above can claim these support items! Gee, these wealthy fans are probably going to be paying a huge price!
74L
I just bought the Danfuge sun protection jacket. If I had known that I could get it offline, I would not have bought it (no, it’s just that it’s really good and comfortable to wear [tears])
136L
Tiaosi must be so happy now. Not only is the offline support so cool, but Ji Shao is also doing so well... What kind of star-chasing luck is this? I am really envious and jealous.
199L
Hey, this fan has appeared, and a friendly reminder: if you are at level 7 or above on Ji Shao's super topic, you will have a chance to get one of the support items! And my sister Xindong will also have offline support this time, so if you are interested in the forum, you can go and join in the fun~
…
"That milk tea shop is really opened by fans?" Zhou Xiao's eyes moved away from the post that Cheese handed her, raised her head to look at the milk tea shop in the distance that was already full of people, and asked Cheese who was holding her arm.
"Yeah!" Cheese said happily, his tone full of luck, "You don't know how coincidental this is!"
By some coincidence, Youchao Milk Tea opened two franchise stores in the Cultural and Sports Center. Before the brand officially contacted the franchise owners, Shuzu received private messages from fans who wanted to support the offline milk tea fans.
The final result was naturally satisfactory to all three parties. The brand was satisfied with the store's cooperation and Ji Shao's traffic, the fans also supported milk tea, and the fan club not only saved expenses but also earned marketing fees.
And it's true that it's fan support. These brands are willing to actively seek cooperation with the fan club, isn't it because the brand's top management has a good impression of Ji Shao? Besides having a good impression, they can also take this opportunity to advertise. Isn't this the best of both worlds?
This advertisement also differs from copyright infringement; neither the store nor the support items contain any information related to Ji Shao. From the outside, it seems unlikely that this is actually a fan-organized marketing scheme. Frequently exploited by marketing accounts in the past, this time the fan club is taking advantage of these accounts' propensity to repost content and profiting from it.
As for why Cheese dragged Zhou Xiao to a less crowded area, it was mainly because he was worried that someone from the brand would recognize Zhou Xiao and try to persuade her to collaborate offline. Don't think this is alarmist; the fan club also deeply felt the difficulty of dealing with business people when negotiating with these brands.
"Hey, Mengjie, follow us." Just as Cheese was about to take Zhou Xiao to the fan club's home stadium, he noticed classmate Meng looking a little silly and dazed beside them.
"Oh, right!"
Cheese seemed to have just remembered something. With a slap, he clapped his hands and began introducing someone to Zhou Xiao. "She's nicknamed 'A Mengmen' on Weibo. She's a new member of our fan club and she's also responsible for photography! She's the one who started that new photo site in the super topic!"
"Sister, just call her Mengmeng." Cheese's eyes narrowed into slits. "Our Mengjie adores you the most, hehe!"
Zhou Xiao pulled off the mask, revealing his entire face. He then extended his hand and said with a smile, "Hello Mengmeng, I'm Pingren Xindong."
Looking at the hand stretched out in front of her, Ah Meng felt as if the roar of a train rang in her ears, and her body became stiff. This feeling was even more nervous than when she first saw Ji Shao.
In a daze, Ah Meng finally felt the warmth of the hand she was holding. She had actually seen the heart-pounding girl in person! And they had even shaken hands!
Zhou Xiao couldn't help but find it funny when she saw the man opposite her with a red face and so flustered that he covered her hands with both of his own.
"Hey! Sister Meng, why do you look like you are trying to take advantage of my sister Xindong? I hardly ever hold my sister's hand!" Because there were few people here, Cheese didn't care so much and just yelled at the side, making Meng, who was already blushing, even more so that she looked like a boiled crayfish, and her face was already red.
"It's okay." Zhou Xiao glanced at Cheese and raised his eyebrows. "How about we shake hands now?"
"Hey, that's not a rush," Cheese said, shaking his head. "By the way, sis, when you're sending out merchandise this afternoon, do you need help from our fan club?"
Zhou Xiao shook his head and said, "No, I have two friends to help me."
"Hey, I was thinking of taking this opportunity to get some of your merchandise," Cheese said with regret, "Well, as long as you need it, Teacher Xindong, we're here for you!"
"Don't be so nagging, I've saved some for you." Zhou Xiao's eyes curved as he scanned the edge of the fan club's venue. He then said with a smile, "Now that I know the way, I'll see you this afternoon!"
The main reason Cheese took Zhou Xiao to find the way was to distribute merchandise this afternoon. There were quite a few artists at the Huacai Awards, and while there were many talented performers, not many fans were willing to come to their shows offline.
To prevent any unexpected offline incidents, the Ji Shao fan club made advance preparations. First, they gathered their own fans in one area, leaving as much space as possible for fans of their predecessors. While their support area might be crowded due to the flow of people, it was also a form of respect for their predecessors.
As a result, all the fan clubs and individuals who supported offline received private messages from the fan club. However, few people came personally to scout out the venue like Cheese did. As the largest fan club, 涼然心动 (Pangran Xindong) was naturally the first to be contacted.
"Yeah! See you this afternoon!"
Cheese looked at Zhou Xiao's back, then thought about the ceremony that afternoon, and his whole body was filled with joy. Is this what it feels like to chase the top talent? It feels so good!
"Teacher Xindong is so nice." Ah Meng, who was standing next to him, watched Zhou Xiao leave eagerly. Then, as if remembering something, he suddenly poked Cheese's shoulder nervously and asked, "Um, do you think there will be a share of the merchandise for me?"
"It's hard to say," Cheese touched his chin pretentiously. When he saw the disappointment on the man's face, he patted Ah Meng's shoulder and said, "Try to take a great picture. I'll give you half of what I gave you!"
"real?!"
"Really! But I want to pick the surroundings first!"
“…”
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