Chapter 422
"Hey, who's this?" Li Mo muttered as he looked at the luxury car. "Why is it slowing down when we haven't even reached the red carpet entrance yet?"
Zhou Xiao's gaze lingered on the car, as if he had thought of something. He subconsciously raised the camera in his hand and aimed it at the car, which was obviously at the lowest speed and slowly moving towards the red carpet.
Almost at that moment, the driver's window slowly rolled down. Under the glaring sunlight, the beautiful, peach-shaped eyes narrowed slightly. As if sensing the camera's presence, their sharp gaze shifted, instantly focusing on the lens.
The next second, his expression, sharp as a blade, quietly transformed into the gurgling sound of water atop a snowy mountain. His smile was like the gentle breeze and the bright moon, clean and clear. The faint dimples on his lips captivated her, and before she knew it, she was completely mesmerized.
The silence at the scene vanished like a wild horse as Ji Shao, holding up the car window with one hand, greeted the fans passing by. Amidst cheers, screams, and swaying banners and light signs, the black sedan, laden with blessings and shouts, pulled up at the red carpet entrance.
The other fans standing at the red carpet entrance felt like they were going deaf when they saw a pair of finely crafted handmade leather shoes step out from the driver's door amidst the overwhelming "Ji Shao" and cheering words.
"Holy crap, how many Jinjiang CEOs has he eaten?" "I can't say enough, this is seriously cool." "Oh my god, I won't watch the next artist unless he drives himself." "..."
The fans in the best seats subconsciously stifled their screams upon seeing Ji Shao, dressed in a sharp suit. One of the male fans closest to Ji Shao was waving a banner featuring Li Anben.
Seeing Ji Shao so close, his entire face and neck flushed crimson. But that wasn't the end of it. When the male fan noticed Ji Shao's gaze on him, he frantically flipped the banner over and began shouting "Ahhhhh Ji Shao!" with a voice that rivaled Tiao Si's.
This cheer seemed like a horn. Those fans from other families who had watched "The Unparalleled General" and liked Ji Shao but were still a little reserved, now started shouting like a floodgate had been opened, and everyone else was cheering.
"Zhengyu, look at my camera!" "Xiaoyu!!! How dare you? You're even more handsome than in the show!" "Ji Shao, you'll definitely win a prize tonight!" "..."
Compared to the "Ahhhhh" that the fans of the actresses used to express their emotions, these experienced fans of the actors were obviously more bold. In fact, because there were also people who shared the same support, there was an extra sense of excitement of covering their faces and climbing the wall online.
But the place was already heating up, and in this kind of atmosphere, if you didn't join in the cheering, you'd feel like you'd wasted your trip offline. Moreover, as this year's hit drama, "The Unparalleled General," anyone who said they hadn't seen it would be a lie.
Ji Shao, feeling the surge of enthusiasm as he exited the car, was slightly taken aback. He hadn't expected these senior fans to be so enthusiastic towards him. But this almost imperceptible surprise was fleeting, and he immediately waved to the fans with a smile, which then triggered another wave of exclamations.
The reporters on the red carpet were left wishing they only had one index finger and one shutter button. Just as they were pressing them until sparks were practically flying, a burly man suddenly appeared from the back seat of the luxury car. Startling everyone, he quickly got behind the wheel and drove off with the incredibly stylish new Aurora Sprint.
When Song Xiao drove away, Ji Shao didn't rush onto the red carpet. Instead, he turned and looked at the group of fans in the distance who were desperately shouting his name and waving light signs. Then he took a small step back on one leg, bent down, raised his right hand to his chest, and gave a princely salute to them.
"Ji Shao! Look left!" "Brother, I beg you!!!" "Don't look left, look right! Look right!" "..."
As Ji Shao saluted, the reporters behind him raised their cameras almost to the top of other people's heads in order to capture the scene.
When has the Huacai Awards been this lively? It's all thanks to this host! Feeling the crowds around them, many entertainment reporters and official media felt a sense of sympathy for the first time. But soon, after realizing their cameras were being blocked, the fierce competition resumed.
"Let's go!"
Ji Shao curled his lips, waved to the reporters and media who were trying to keep him, and strode onto the red carpet, heading towards the autograph wall that had been waiting for him. There, there was another group of media who were just as excited as him.
On the other side, Zhou Xiao didn't put down his camera until Ji Shao's figure completely disappeared from the frame. Looking at the excited colleagues around him, he felt extremely happy.
Li Mo, who was standing by, saw Zhou Xiao put down her camera. Taking advantage of the noisy surroundings, he leaned over to her ear and whispered, "Xiaoxiao! Did you take a picture when Shao Zi opened the car window?!"
Li Mo saw it all so clearly. When Zhou Xiao raised his camera, she'd been thinking of teasing him about taking photos of a new luxury car. But who could have imagined the person lowering the window was actually Ji Shao himself? Xiaoxiao's keen sense was truly a photographer's intuition!
As for Dong Xiaoyu, who was standing next to Zhou Xiao, she was the perfect control group, still completely immersed in the joy of meeting Ji Shao. Li Mo had originally wanted to approach her first, but seeing her reaction, he simply bowed.
Zhou Xiao opened his backpack and shook the camera slightly, saying in a relaxed and comfortable tone, "Of course!"
Looking at the crowds of people dispersing around her, before Li Mo could cheer loudly, she opened another pocket of her backpack and took out three tickets. She smiled and said, "Let's go check the tickets!"
…
——【Entertainment Forum】——[July 26th evening]
【Topic】It’s no wonder that he’s a top star. As soon as he leaves the group, the forums and blogs are all flooded with his posts.
[Main Building] Driving his own car to walk the red carpet is a unique feat in our domestic entertainment industry, right? Handsome guy with a luxury car, the idol dramas I watched as a kid finally came true! But I feel like there will be a lot of imitators next [funny]
1L
Dude is so cool! Watching the live broadcast, many fans of other teams have switched sides at the last minute, and the voices shouting "Ji Shao" can compete with real fans hahahaha
46L
Ahhhhhh I won't allow anyone to miss the video of the car window staring at each other posted by Ping Ran Xin Dong [crying][crying] It's so handsome that I fainted! The camera movement here is really amazing, it made me feel like I was in love with Ji Shao for ten seconds!
138L
Reply to 1L: The fat guy in the livestream holding a Li Anben banner but constantly cheering for Ji Shao is a member of Li Anben's resource blog. I just checked his personal account and he's already quickly followed Ji Shao. He's really climbing the ladder at 120 miles per hour.
233L
Reply to 46L: Sister is really awesome! I heard from my offline friends that they have been waiting for the nanny car that Ji Shao often uses. I didn’t expect that they actually drove an Aurora Sprint, and it was Ji Shao himself who drove it. It’s amazing…
320L
By the way, is this considered a message from the car agent?
…
New Town Headquarters.
Feng Ruogu looked at the praises sent by AS and couldn't let go of the smile on his face.
The video posted by "Pianranxindong" was especially popular on short video platforms in less than an hour! Netizens in the comment section were full of praise for Ji Shao and the new Aurora Sprint in the video, and many even directly tagged the official to sign him as a spokesperson.
Car endorsements are the most valuable endorsements in all businesses, not only because of the high value of the product itself, but also because of the low replacement rate, which requires a long period of investigation when looking for artists to endorse them.
Aurora Sprint, an internationally renowned luxury car brand, has never collaborated with celebrities in China. Unlike Bai Fei, which sought to increase its market share in China through Ji Shao, AS's popularity in China stems from its successive television series, which solidified its status as a national luxury car in the hearts of Chinese people.
Luxury cars and watches are the ultimate business manifestations of commercial value and influence for artists, and now they are all waiting for the end of Ji Shao's contract with Huayao.
If it had been earlier, New Town might have considered whether to let Huayao take a share of this pie. After all, these two high-end endorsements are one of the bargaining chips for artists to negotiate other business and scripts.
But once "The Unparalleled General" was released, these concerns and worries vanished in the face of the actual results. Feng Ruogu, who was in charge of business relations, felt the change in the brand's attitude very directly.
Although the attitude towards the connection has always been businesslike, after the drama repeatedly broke the ratings and became a hit from the beginning to the end, during another round of business contract negotiations, the brand's concessions and re-planning conditions were clearly seen by everyone with a discerning eye.
"Amitabha, Jade Emperor, God bless, please let my brother Shao win the Best Actor award!" In the office, Feng Ruogu looked at the live broadcast interface of the Huacai Awards on the computer screen, muttering to himself.
As for the Best Newcomer Award? If anyone said that in front of Feng Ruogu, she would immediately give him a glare.
If Ji Shao's performance in the drama "The Unparalleled General" can't beat other young actors to win the Best Newcomer Award, then there's probably no need for New Town to make a decision on Ji Shao's behalf, and the majority of netizens will come forward to help them rob the Huacai Award.
For the Huacai Awards, held every two years and often marked by controversy, Ji Shao's nomination for "The Unparalleled General" was a rare exception, with no opposition. Even his haters didn't dare to say Ji Shao wasn't worthy.
The end of July is just an ordinary day for everyone, but for Feng Ruogu, who has been busy for two or three months, it is both tiring and happy.
The expiration of NINE STAR's contract not only means the disbandment of China's top boy band, but also presents a golden opportunity for brands to scramble for talent and gamble.
Why did Xiu Ren have fewer brand endorsements when he was in the group? Besides the long brand inspection period, many brands were scared away because of Xiu Ren's two agency contracts and the big appetite of the agency he was in.
On the computer screen, host Tang Yuan was introducing the list of sponsors for tonight's event to the audience. His clear and humorous delivery had helped him gain a foothold in major evening parties and online programs thanks to his performance on "A Meal for You," and he seized the opportunity to establish himself.
Feng Ruogu watched the livestream while internally pondering the email he'd received from his colleague in the Commerce Department. Should he let Ji Shao, who had just completed his solo career, visit the new season of "Please Help Me with a Meal"?
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