Chapter 438
The next morning, while everyone was still reveling in the news of NINE STAR's disbandment, the programmers at Weibo, who had been up all night without blinking, had barely closed their eyes and drifted off to sleep when a barrage of phone calls ruthlessly yanked them from their slumber.
Compared to yesterday, the trending search combinations were no less impressive. Although some brands had already purchased trending search positions from the company, and Weibo had also made preparations, who could have predicted the public's intense curiosity about the official endorsement announcement?
Dong Xiaoyu trudged to her workstation with a trudging gait, flipping open her computer and greeting her colleagues. Although she was still working, her puffy face, dark circles under her eyes, and somewhat listless demeanor betrayed the fact that she hadn't gotten enough sleep the previous night.
Fortunately, there was no one in the company that Dong Xiaoyu needed to care about, so she didn't have to put on makeup and saved time on choosing, allowing her to successfully clock in with a score of 59.
The colleagues in the office were quite chatty. While waiting for the filming to start, Dong Xiaoyu had already heard several rumors. Naturally, the disbandment of NINE STAR was also a topic of discussion.
Dong Xiaoyu, who never reveals her true nature in the company, feels very happy at this moment, especially when she hears her colleagues praising Ji Shao for being a good person. She feels happier than when she is praised by her boss.
Thinking back to how she'd previously owed Xiaoxiao a favor and had been lucky enough to witness Ji Shao win two major awards at the Huacai Awards, Dong Xiaoyu would have been beaming with joy if humans truly had tails.
As she thought this, her eyes narrowed into slits of delight. Suddenly, she heard the chatter that had been going on just a moment ago suddenly pause. Then, the entire office erupted in exclamations of "Wow!", piqued her curiosity.
"What's wrong? What's wrong?" Looking at the commotion, Dong Xiaoyu didn't have time to straighten her hair which was messed up on the way here, and asked curiously.
"Look, today's hot search is about the official announcement that Ji Shaoli is the spokesperson for the mobile phone!" A colleague wearing glasses turned around, holding up the mobile phone in his hand and motioning his toilet buddy to lean over to take a look.
"Particle phone?"
Dong Xiaoyu was puzzled. Hadn't Ji Shao already been the spokesperson for the Particle Phone when he was at Nine Star? Wait, as if she had thought of something, she stood up from her seat with a swish, grabbed her colleague's hand, and stared at the information on the screen with a burning gaze.
#Ji Shaoli mobile phone global brand spokesperson#
Particle Mobile officially announced Ji Shao as the global spokesperson for the brand's entire product line!
Dong Xiaoyu, already annoyed by work, was immediately cheered up by this good news early in the morning. What is commercial value? This is commercial value! As soon as the group contract ended, Lizi immediately signed a new endorsement contract with Ji Shao, even with a higher title than before!
This behavior clearly shows how much Particle Mobile values Ji Shao. If you think about it more, perhaps the brand's initial collaboration with NINE STAR was specifically targeting Ji Shao.
Last night, while catching up on the topic, Dong Xiaoyu saw SHINE STAR fans on the forums plotting how to divide up NINE STAR's endorsement. Even though they knew this "divide and conquer" talk was ridiculous and arrogant, they were still not made of clay, so naturally, they were still angry.
But what about now? It's safe to say brands don't rely on a hereditary system when it comes to selecting spokespersons. This endorsement is a real shot in the arm for fans of the show. Who says that peaking as a group is the beginning of a show? For Ji Shao, this universally accepted "rule" of fandom doesn't exist.
It's not that he ignores it, but for him, there is no such barrier at all.
Dong Xiaoyu was still immersed in deep joy when she suddenly heard a weak voice from the side, "Xiaoyu, um... have you finished reading it?"
…
Inside the photography base.
Shu Nan was drooling as he looked at the comments section of Bai Fei Watch's official Weibo account. He couldn't help but wonder, are all Ji Shao fans so rich?
After Particle Mobile officially announced Ji Shao as its global spokesperson, Baifei Watches also "followed suit" and simultaneously announced Ji Shao as its brand spokesperson on the Internet and a certain blog.
The official announcement of the Particle Phone was somewhat expected. After all, as fans had expected, many group representatives were drawn to a particular member, but the official announcement of Bai Fei was a complete surprise.
What level of watch is Bai Fei in the world? Even if you are just a basic person, you will know how high the status of this brand is in the watch industry.
For ordinary people, when they learn that Bai Fei is a level higher than the well-known luxury brand watches, they can only sigh with emotion. Especially when they hear that Ji Shao is Bai Fei's first spokesperson in Asia, they suddenly feel relaxed.
Luxury brands generally don't treat domestic artists very well, and even slightly normal treatment is often exaggerated. This is reflected not only in online and offline treatment, but also most directly in the title.
Bai Fei chose Ji Shao as its spokesperson to expand into the Chinese market, which is one of the reasons why it acknowledges Ji Shao's inherent influence. You should know that after the members' disbandment blog post was released yesterday, it immediately became the number one trending topic on the Internet.
Besides fans in China, the most affected were fans in Korea and Japan. After all, if NINE STAR had the opportunity to go on a global tour, the probability of visiting these two countries was quite high.
The two newly announced endorsements are a perfect example of endorsements falling from the sky while you're at home. And these two endorsements are truly top-notch.
While fans of Tiao Si don't know how others chase their idols, they truly do. Regarding the official announcements of the two businesses, no one showed favoritism. Fans with urgent needs or affluent finances started posting their orders directly under the brands, while others went all out, boosting Ji Shaoxin's endorsement numbers.
…
"Sister Feng, can you tell me honestly, does Shao Zi have any endorsements to announce next?" Digital held up his glasses and walked back and forth in the garden under the building.
Ji Shao's fan club and New Town had already established contact information during the recording of "Star Road 101." However, during the two years since the group formed, Ji Shao's agency contract was with Hua Yao. Coupled with changes to the fan club, and her subsequent appointment as New Town's employee to oversee Ji Shao's work, the two didn't talk much.
The few times we did get in touch, I think they were related to some promotional activities. Just like when WP was first promoted, it was Xincheng who was the one who helped Ji Shao. And Ji Shao lived up to expectations and successfully won the endorsement of this luxury brand.
While the two endorsements this morning were certainly a pleasant surprise, they also sent the fan club into a state of complete chaos. Countless questions and doubts had the fan club's backend account completely bogged down.
Fans, of course, hope to get relevant information from the company in advance. That way, they can organize fan promotions in advance and increase the popularity and discussion of the artist and the products they endorse.
The questions and doubts in the backstage were all about whether they hadn't connected with New Town and therefore didn't know anything. Some fans in the industry were even so anxious that they directly sent Feng Ruogu's QR code business card to the backstage, asking them to quickly add Ji Shao as their agent at New Town...
After comforting his co-workers, asking big fans to find good KOLs and marketing accounts to contribute, and confirming that the data on the official blog reached the target, Digital finally had time to call his agent directly.
Little did she know that while she was asking, Feng Ruogu on the other end of the phone was also having trouble speaking out! While it would certainly help with publicity if the fan club knew about the endorsement in advance, there was also the risk of information leaks.
In particular, Xincheng was aware of the above policy in advance, fearing that fans would take radical measures after learning of Ji Shaoxin's endorsement. Neither mobile phones nor watches are endorsements of everyday items, especially the latter, as each watch sold is a watch of great collectible value.
Feng Ruogu could still answer the question raised by the numbers. With the outside world so optimistic about Ji Shao, and him returning to New Town with even more astonishing commercial value, she, an old woman, had truly made it.
After carefully considering his words, Feng Ruogu replied calmly, "There are two more today."
Today? Another? Two?
These six characters, three words, struck the number hard on the head like a spell. She felt she had experienced many storms before, and her breathing became heavier at this moment.
Ji Shao's first two endorsements after his solo career were both so high-profile, so what about the next two? Or more than two?
She immediately understood that the more important the endorsement, the harder it was to reveal in advance. In the entertainment industry, countless eyes were fixed on Ji Shao. And Ji Shao's endorsements, whether at Huayao or Huixincheng, were undoubtedly the best of the best.
If the agent could tell her that Ji Shao still had endorsements, it meant that the words "still had endorsements" could be revealed. Thinking of this, Digital's emotions calmed down. After saying "I understand" to the person on the phone, he thanked her and hung up.
Talking to smart people is that simple. Feng Ruogu stared at his phone screen, unable to suppress the smile on his face. He also felt a little more admiration for the president of the fan club. Well, not only is he smart, he's also very steady!
By the way, Ji Shao was going to film at Teacher Zhou's place today, so he had to ask the security department to send a few more people over. Of course, the security was to guard against the omnipresent paparazzi.
The nanny car would go directly to the base, which was what the other NINE STAR members had done before. Feng Ruogu was a little surprised when he thought about this. He didn't expect that he would trust his fans so much.
It may be because of the videos sent back from the front line in the past that made her have a better impression of her own artists' fans than other agents in the domestic entertainment industry.
On the other side, with a sudden shrill scream from under the tree, a sparrow that was flapping its wings and tilting its head to aim at a big fat insect crawling slowly under the shadow of the leaves almost fell down.
The green bean-like black eyeballs gradually became fierce, as if they were still looking for a good place to bite the man below.
Someone looked up as if he had sensed something, looked around to see that there was no one around, and then he trotted out of the office building door somewhat embarrassedly.
This good news must be told to everyone as soon as possible!
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