Chapter 336 Losing Money to Gain Prominence
The next morning, the waiters at Qingshui Restaurant cleaned the place inside and out early, and hung big red lanterns outside the door.
What is particularly noteworthy is that there is a big red banner hanging high above the door of the restaurant, which reads,
"From now on, our store is having a big sale for ten days. All customers who come into the store will get a 30% discount."
The news spread like thunder throughout Qingshui Town, and crowds of people rushed in like a tide, crowding Qingshui Street to the point where no one could get through.
After a burst of gongs and drums, Wu Shiren, with a bulging belly, walked out of the restaurant accompanied by Zhao Tian, Wang Qi, Li Liu and others. He waved his hand with a smile on his face to signal the drummers to stop, then cleared his throat and said,
"Fellow villagers of Qingshui Town, to thank you for your support over the years, from now on, our restaurant is offering a special discount. Anyone who dine in, regardless of how much they spend, even if it's just a plate of peanuts, will receive a 30% discount on drinks.
As the saying goes, 'It's not that you don't know the goods, it's that you compare them.' I'm sure everyone has tried the dishes in our restaurant, and they are second to none. We welcome everyone to patronize us."
As soon as the words fell, the crowd around was amazed.
"Oh my god, the sun is rising from the west! The head shopkeeper of Qingshui Restaurant is bleeding money and offering a 30% discount on drinks. It's simply unbelievable."
"Yes, this is much more affordable than the Ruyi Building across the street."
"Of course I am. This is a rare opportunity. I have to try all the signature dishes in their restaurant this time."
"That's right, I just love to drink, and I have to take this opportunity to satisfy my drinking addiction."
"Come on, let's go have a good drink."
.......
For a moment, the Qingshui Restaurant was bustling with people.
As the glasses clinked, laughter and noise rose and fell.
The business of Qingshui Restaurant has returned to normal.
Wu Shiren looked at the deserted Ruyi Tower and was so happy that he couldn't stop smiling.
I feel relieved. You little brat, you want to fight me? I'm so tired of living, I'm going to kill you this time!
Ruyi Building was deserted, without a single customer.
Chen Feng sat there worried and anxious. He had thought he could show off his cooking skills, but the result was not satisfactory.
What should I do? I've invested so much effort, but if no one eats, I'll have to close down sooner or later.
Wang Guotou, who was standing at the door and looking around, stamped his feet anxiously.
"This Wu Shiren is such a scoundrel! We just opened our new store and he started a price war with us. It's obvious that he wants to ruin our business!"
"Yeah, he's such a bastard, a mean guy." Liu Dashao was so angry that he gritted his teeth.
Liang Caidun sighed softly, "It's no use having no one to eat, so let's all come up with some ideas!"
Everyone shook their heads when they heard this.
"What can we do now, unless we increase the discounts?"
"That won't work. There's nothing new about it."
"That's right. If the price is too cheap, there will be no profit. If we are the same as them, we won't have any advantage. After all, the reputation of Qingshui Restaurant is there!"
"Yes, if we want to make the business flourish, we should focus on the food."
"Yes, you are right, but our cooking skills are on par with those over there. We can cook anything they can. What should we do?"
Just as everyone was sighing and thinking hard about countermeasures, Chen Feng made the final decision.
"Continue the discount. Starting today, all dishes are 35% off."
After saying that, he immediately had someone hang up a sign offering a 35% discount.
Seeing this, diners flocked to Ruyi Tower. After all, there were many people who liked to take advantage.
After learning that Ruyilou was offering a 35% discount, Wu Shiren was so angry that his nose almost popped out of his cheek.
In order to win back customers, he made up his mind and offered an amazing 40% discount.
Not wanting to be left behind, Chen Feng also put up a sign offering a 40% discount.
For a time, the two restaurants were evenly matched in business...
Chen Qingqing saw all of this. This kind of vicious competition often makes both sides lose, and no one gets any benefit.
She wanted to stop Chen Feng, but Chen Feng had just started his business, so she had to let him figure it out on his own.
After closing that day.
Wu Shiren looked at Ruyi Tower opposite with a face full of resentment. He never dreamed that Ruyi Tower was so resilient and could persist in fighting with him for half a month.
"Boss, this is not a solution. Although the store is full of customers every day, after deducting the cost of raw materials and labor, we don't make any money at all." Zhao Ping said.
Wu Shiren sneered nonchalantly, "Don't worry, I can still afford this little money. I don't believe I can't bring this brat down."
"The shopkeeper is planning to exhaust him to death?"
"I'm going to kill him. I'll keep the discount at 55% tomorrow."
"This is a clever trick. If we offer a 50% discount, that guy will definitely offer a 50% discount. As long as he falls into our trap, Ruyi Tower will be closed down soon." Zhao Tian showed a sly smile.
At this time, Chen Feng lay weakly on the table listening to Sun the accountant calculating his accounts.
"Our total income for the past two weeks was eight hundred taels of silver. After discounts, our actual income was four hundred taels. After deducting the wages of the chef, handymen, and waiters, as well as the money spent on purchasing raw materials, we lost a total of fifty taels of silver.
After Sun the accountant finished speaking, he sighed helplessly.
"Boss, if we continue like this, not only will we not make any money, but we will lose everything. We can't stand up to Qingshui Restaurant anymore."
Every day, it is bustling with people coming and going, but all the dishes and drinks are sold at 40% off, which is basically a loss-making business. If this continues, the business will fail sooner or later.
He used to think that as long as he learned how to cook, he could open a restaurant. But after more than ten days of hard work, he realized that he was too naive and self-righteous. Opening a restaurant is not an easy task at all.
Chen Feng frowned deeply, "How many days can the money in our account last?"
Accountant Sun said truthfully, "Five days. If we still compete with Qingfeng Restaurant for discounts, we can only last five days at most."
Five days, are we going to close after five days?
My younger sister bought such a big restaurant just to let him realize his ambitions, and also gave him 500 taels of silver as start-up capital. He lost it all in less than a month. Is this the end?
Chen Feng felt extremely sad. He felt that he had let down his younger sister's trust and felt sorry for her.
But withdrawing the discount now is just another way of ending it.
No, I can't give in and let Wu Shiren laugh at me.
But is there any point in offering discounts?
He was drowning in self-doubt...
After a while, he raised his head and made a decision through gritted teeth, "Stop the discount tomorrow."
"But..." Accountant Sun's face was full of doubt. "Boss, if we don't give you a discount, the consequences will be even worse."
Chen Feng shook his head helplessly, "If we continue to act impulsively and compete for customers, not only will we fail to save Ruyi Tower, but it will accelerate its closure.
A price war will only hurt both sides. If we want to retain our customers, we must find another way."
......
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