The place where Ding Wenlong is located is called Hongcheng, which is not far from Lujiu City. It takes more than four hours to drive there and forty minutes by plane. It is also a coastal city.
Ding Wenlong has worked in the wine and beverage industry for decades and can be considered a true veteran. His products include a variety of domestic and foreign fine wines and beverages, and have a variety of different sales channels and methods.
Over the years, he did not follow the same pattern as other bosses, who would expand the company and business once their business was successful, and take maximizing profits as their ultimate development goal.
Instead, it has always held on to that small piece of land back then. For decades, the address and scale of the head office have never changed. It has always been that six-story building. It recruits franchisees from all over the country and has set up several branches. Under the banner of profit as a supplement and product reputation as the main focus, it has created a trustworthy old brand.
There are many tricks in the wine and beverage industry, and the profit elasticity is extremely high, with the fluctuation range far beyond the imagination of ordinary people.
In the eyes of outsiders, Yu Wenlong's company is definitely a conscientious enterprise, with high-quality products, low prices, convenience and fast service. Many authentic high-end foreign wines can even be imported into the country at low prices, maximizing the interests of domestic consumers.
But in You Tianfu's eyes, because he had often followed Hu Jichong to buy goods, he was very familiar with the twists and turns involved. After reading the information about Li Wenlong's company, he understood it instantly, raised the corners of his mouth, and sneered disdainfully.
Qin Yu'er, sitting next to him, looked confused and asked suspiciously, "This Li Wenlong has been doing business for so long and has a good reputation. No matter how you look at it, he's a successful company and he even has his own manufacturing factory.
If this is the case, and we can achieve self-sufficiency, why do we need to maintain a cooperative relationship with Daqin Trade? Are professional wine companies worse than non-professional ones? "
You Tianfu smiled and said, "Things are not as simple as you think. The factory is indeed a place where goods are shipped, but not all goods can be made casually. Moreover, domestic factories have strict audit and inspection systems, and not all products can pass smoothly.
For "semi-underground companies" like Daqin Group and Wenshan Trading, professionalism isn't important; what matters is competence. As long as they're able to provide their partners with the services and goods they need, the deal is done.
Take Li Wenlong’s company as an example. Their promotional gimmick has always been high-end foreign liquors, but in fact, these so-called high-end liquors are most likely produced by themselves.
The rules and principles behind this are very simple. Li Wenlong set up a liquor factory abroad, independently blended a certain kind of liquor, then bottled and packaged it under the name of high-end, and sold it at a high price abroad.
Foreigners are not fools, so to them this kind of product is similar to what we consider to be "copycat goods". Products from unknown brands are priced high, so there must be very few people willing to buy them.
Poor sales in foreign markets is not a big problem, because this is the first step in the plan. What they need is not to open up the market, but to increase the brand's visibility and fix the product information.
The resulting liquor, produced in the same way, is then shipped back to China through special channels. After careful processing, it's put on shelves and sold, still marketed as a high-end, well-known foreign liquor, but at a significantly lower price. A bottle might sell for 5,000 RMB abroad, but in China it might sell for 1,888 RMB or even less, even though the actual cost of the bottle might be only a few dozen RMB.
People in China have limited channels to learn about foreign products and cannot get too many detailed information. In addition, this kind of wine has been sold in foreign countries for some time, so most Chinese people’s attention is not on whether this bottle of wine is worth 5,000 yuan, but whether the wine in their hands is authentic. As long as it is authentic, it is a huge profit!
The special channels mentioned here are underground companies like Daqin Group or Wenshan Trading, which is also the direction we are working towards. The other party provides the goods in foreign countries, and we only need to use our own connections to act as a 'courier' and smoothly transport the goods back.
Because these products are genuine, domestic customers can verify them without any problems. They are delighted by the fact that they have found a great bargain. This not only satisfies customers' desire for a bargain, but also maintains reputation and guarantees profits – a three-pronged approach!
Qin Yu'er suddenly understood, but her frown remained. "Although Sister Xi helped open up a channel, it was also full of obstacles. Our current capabilities are still limited. If we really convince Li Wenlong, what if the supply location he provides is outside our scope of operation? Then all our efforts will be wasted."
You Tianfu waved his hand. "Nothing is a matter of opinion. Besides, money makes the world go round. That's always been the truth. I've said before that our current goal isn't profit, but to sever the last few pillars supporting the Daqin Group."
If the line is broken, the company will definitely go bankrupt. The day when Li Junmin is forced to withdraw is the day when we can take back the Qin family's assets!"
After carefully studying all the information about Li Wenlong and the liquor company and formulating a preliminary negotiation plan, You Tianfu soon set out in person, bringing Lin Lidong, Murong Jie, and the boy with the glasses and mask. The group of five drove out of Lujiu City and headed straight for Hongcheng.
Hao Zhengguang originally wanted to go along, but was stopped by You Tianfu. He called him into his office alone and said sternly, "Although you and An Jing had your wedding abroad, it was only a temporary celebration after all. Now that you're back home, you still have to go through the necessary procedures.
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