Back at the villa, I quickly packed my simple luggage.
Shen Fang drove his 911 with Shen Kun on the road, and Shen Kun almost tilted the passenger seat because of his sitting.
Shen Kun munched on a corncob, enjoying it immensely.
"Xiao Kun, you eat so much every day, aren't you uncomfortable? Goodness."
"I can't not eat, Uncle. I'll be hungry if I don't eat. I want to lose weight, but if I don't eat at mealtimes, I get so hungry that I feel terrible. My stomach hurts if I don't eat anything."
"Then you should exercise after each meal. If you only eat and don't exercise, you'll definitely keep gaining weight."
Shen Kun shook his head: "I'm too lazy to move. Besides, I'm fine as I am. I like how I am now and don't want to change."
Shen Fang nodded and stopped trying to persuade him. Everyone has their own thoughts. Shen Kun is smart, reliable, and has strong execution skills. He has many advantages. Being gluttonous isn't necessarily a bad thing. If he likes to eat, then let him eat. There's nothing wrong with that.
An hour later, the two arrived at Beijing Airport, parked their car, got their tickets, went through security, and boarded the plane.
......
Two hours later, the two arrived at Hangzhou Airport.
After getting off the plane.
"Xiao Kun, when is Brother Ma arriving?"
Shen Kun glanced at his watch.
"The plane should arrive around 11:40 if it's not delayed."
Shen Fang nodded and led Shen Kun to the VIP lounge.
Shen Fang ordered a cup of coffee, and Shen Kun brought over a plate of fruit, a bunch of snacks, and a sugary drink.
After taking a sip of his "happy fat otaku water," Shen Kun started complaining.
"What the hell is this?! Watered-down cola?!"
Shen Fang smiled and said, "It's homemade cola, no water added. It's cheap."
Shen Kun curled his lip: "Trash!!! This is an insult to Coca-Cola!!! I only drink Coca-Cola!!!"
Shen Fang asked in confusion, "Can't I drink Pepsi?"
Upon hearing this, Shen Kun said indignantly, "Those who drink Pepsi are heretics; Coca-Cola is the most authentic."
Shen Fang remained silent upon hearing this.
"There are many kinds of cola. At most, they just taste different. How is that heresy? Our domestic brands, such as Tianfu Cola and Very Cola, are also good. Haven't you tried them? Very Cola is currently the number one seller in China."
"I've tried it. How should I put it? Tianfu Cola has a medicinal taste. I think Very Cola is just a knock-off. Although it's cheaper, the packaging is a knock-off of Coca-Cola, and I don't really like the taste either. Although it sells quite well, I don't like it for picky people like us. I always feel that Very Cola won't last long."
Shen Fang glanced at Shen Kun in surprise; he had indeed been right.
In 1998, Wahaha officially launched Very Cola.
Since its launch in May 1998, Very Cola has risen to prominence, with annual production and sales now exceeding 600,000 tons. It has formed a three-way competition with Coca-Cola and Pepsi, shattering the predictions of some who said "Very Cola is doomed" and "Very Cola is ridiculous" when it entered the market. It also broke the myth of Coca-Cola's invincibility, inspiring many domestic brands to participate in international competition with courage and confidence. It was indeed very successful at the time.
By 2001, it accounted for 12% of the domestic carbonated beverage market. By the end of 2006, Very Cola's market share in China's carbonated beverage market had increased to 16%-17%, while its market share in second- and third-tier cities reached about 30%.
Very Cola has firmly established itself as one of the top three carbonated beverage brands in the country.
As "China's own cola," under Zong Qinghou's leadership, it achieved rapid development through a joint sales network model and a "rural-to-urban" strategy. At the time, the distribution channels for Very Cola were exceptionally powerful.
However, in the early 21st century, Very Cola had already affected the status of Coca-Cola and Very Cola, so Coca-Cola and Pepsi began to do everything they could to block the development of Very Cola.
The reasons for Very Cola's disappearance are truly regrettable. There are two main reasons. First, the predatory strategy of foreign brands against Chinese brands. It's understood that at its peak, Very Cola's domestic sales exceeded the combined sales of Coca-Cola and Pepsi. To regain market share, Coca-Cola invested billions to acquire a controlling stake, monopolizing the market and sales channels. Subsequently, the board of directors vetoed all proposals regarding the research and development of Very Cola, and just like that, a national brand vanished. Honestly, seeing this is quite heartbreaking, because its taste was really good.
And just like that, the brand disappeared.
A typical story: the eldest son, the second son fights, and the third son dies.
At the time, Coca-Cola and Best were constantly at odds, while Zong Qing watched from the sidelines. He was careless and failed to retaliate, and the distribution channels were taken over, causing Very Cola to suddenly decline.
The coolness came suddenly and quickly.
Actually, there are three other important reasons. Firstly, more sophisticated city dwellers perceive Very Cola as a knock-off product, lacking sophistication. Secondly, the taste. Very Cola's taste is always slightly different from that of Pepsi or Coca-Cola.
Another thing is that the packaging of counterfeit Coca-Cola products is almost identical.
Without innovation and improvement, all beverage brands will eventually perish. It's difficult for any brand to last long in the beverage market. Apart from Coca-Cola and Red Bull, other products are constantly innovating. Coca-Cola is also constantly innovating, and the taste needs to be constantly adjusted and changed. The beverage market is always changing. You might be popular this year, but next year, apart from new products, you might be out of the market.
For example, Genki Forest, Dongpeng Special Drink, and Baishui Mountain are extremely popular when they are popular, and extremely unpopular when they are unpopular.
......
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