Shen Fang laughed. Huang Bin has pulled off quite a few shrewd moves, even arranging one for Zhang Yimou. What do you call that? Making the most of resources?
"What ad is it, bro?"
"Luzhou Laojiao, and also Yunnan Pu'er tea. The endorsement fees are quite substantial. Luzhou Laojiao paid me 3 million a year, and Pu'er tea also paid me 3 million."
Shen Fang laughed: "Sure, it's good to make money. This is like developing a side business. How can you not make 6 million right away?"
Zhang Yimou said somewhat embarrassedly, "I'm a director, not an actor. Is it appropriate for me to accept this role?"
“It’s suitable, what’s unsuitable about it? But this price is too low. Don’t rush to accept it. Let’s talk about it after the hero is released. Your endorsement should be at least 10 million.”
Zhang Yimou looked at Shen Fang and said, "Junior brother, why did you insist on releasing it on the first day of the Lunar New Year and instead postpone it for so long?"
Shen Fang grinned: "It's releasing on the 25th, but I don't have time to help out then. I'll have time on January 1st, don't worry, senior brother. This time, the publicity has definitely reached its peak. All our brands are advertising for you, whether it's Feilong Novels, Tencent, NetEase, Liangpin Shop, Qiaojiangnan, or TV media. They're all promoting this movie. Just you wait and see, this movie will definitely go down in the history of Chinese films. We've completely brainwashed you now."
"On the first day of the Lunar New Year, heroes await you! The slogan has already been launched. Small gifts have also been arranged, and I've spent 15 million yuan on offline advertising, haven't you seen that?"
Zhang Yimou shook his head: "I'm busy with the premiere, I don't have time."
"Director Zhang, you don't know, now you can see advertisements for Heroes almost everywhere in Beijing. There are banners for Heroes on the No. 108 bus in Beijing, and taxis are also covered in Heroes advertisements. Not to mention shopping malls, there are advertisements everywhere. Everyone knows the name of Heroes now," Zhang Guoli said with a smile.
"As long as the movie quality is good, I won't make any more movies if it doesn't become a hit. Xiao Fang is really going all out; his publicity methods are simply outrageous."
Shen Fang lit a cigarette: "Senior brother, I have a big surprise for you tomorrow. I've spent $3 million to book a prime time slot in Times Square, New York, for one hour. I've also secured advertising rights for this year's Spring Festival Gala, and I'll be promoting it there. I want the whole country to see it."
Zhang Yimou was astonished: "They've even taken on advertising for the Spring Festival Gala?"
Shen Fang nodded: "Money can't buy anything. I got Zhao Benshan involved, and he connected us directly with the director. We spent 8 million to secure it. There will be a 1-minute voiceover, plus 15 minutes of scrolling credits. I'll throw money at it to make 'Hero' the number one film and television show in China!!!"
Zhang Yimou said speechlessly, "The publicity you've spent could have made a big-budget movie. There's no need for that."
Shen Fang waved his hand: "It's very necessary. A hero must become famous. He can become a benchmark for Chinese commercial films. This battle must be fought beautifully."
Zhang Yimou nodded.
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