Xu Wensheng and the others stared at Shen Fang in utter shock. Wow, he's in charge of the cultural department! Amazing!!! That background...
"Xiao Shen, tell me, how do you plan to develop Hengdian? I agree to your investment in Hengdian, but you need to fulfill your promise to create 100,000 jobs and to make Dongyang Hengdian the number one film and television base in China. These are your promises, not just empty words. You need to take concrete actions."
Shen Fang offered Mayor Jiang a cigarette.
"Leader, I have a few plans for the development of Hengdian. Let me explain first, and everyone can ask questions at any time."
Mayor Jiang nodded: "Let's begin."
"First, we need a spokesperson for Hengdian, preferably a superstar. This is the first step to raising Hengdian's profile. We can develop Hengdian as a brand. The first step in developing a brand is to make it famous. Hengdian has many venues, but it lacks fame. It is far behind those established film and television bases. So our first step is to solve the problem of brand awareness. We need to start a large-scale advertising campaign to raise Hengdian's profile."
Xu Wensheng nodded: "I support this, but who should we ask? How about Director Zhang Yimou?"
Shen Fang shook his head: "No, although Director Zhang is indeed very popular now, having just achieved such a huge box office result, his fame and national recognition are not as real as those of celebrities. I have a few candidates here: first, Brother Jackie Chan; second, Andy Lau; and third, Stephen Chow."
Liu Tianliang asked in confusion, "Why not find female celebrities? Aren't female celebrities more popular? I think Gong Li is good, as are Jiang Shan and Jiang Wenli."
Zhang Jianguo rolled his eyes at Liu Tianliang: "Old Liu, since President Shen has recommended someone, you shouldn't interrupt. Besides, it's just that you like Gong Li. We're choosing a spokesperson, can you be less biased?"
Liu Tianliang was so embarrassed that he was practically digging his toes into the ground. He did have a little selfish motive; he wanted to have dinner with the female celebrity and meet his idol.
Shen Fang smiled and said, "Mr. Liu, the people you mentioned, although they are well-known in China, are not big names or attractive enough. Their fan base is just so-so. They can't compare to the likes of Jackie Chan, Andy Lau, and Stephen Chow."
Xu Wensheng nodded: "But the fees for these endorsements are quite high, and Jackie Chan... he has a history of causing a company to go bankrupt after endorsing a product, it's a bit uncanny, so let's skip him."
It's true... almost any product endorsed by Jackie Chan, regardless of the brand, will go bankrupt or withdraw from the Chinese market within two years. For example, the Subor learning machine brand went out of business. Jackie Chan also endorsed Aido VCD players, and that brand disappeared too. He endorsed Fenghuang Cola, but almost no one in this generation has ever drunk it. He endorsed Kaidi cars, but only a little over 900 were sold nationwide. And the most famous one, Bawang shampoo, was honestly really good, with amazing dandruff-removing power, but with Jackie Chan as the spokesperson, it was guaranteed to fail.
Endorsement killers are no joke.
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