"You're still interested in this?" Shen Fang glanced at Huang Xiaoming.
Huang Xiaoming smiled and said, "I just happened to be drinking and chatting with Brother Bin."
"It's not bad. It has already grossed nearly $92 million at the box office. There are still 7 days left. If all goes well, it should be able to break $100 million."
Wow, it's so tall!
Shen Fang nodded: "This project itself relies on the script and imagination to conquer the audience. It is a success because it is unconventional and achieves great results with small investment. The reputation of the North American branch of Dragon Entertainment has also been established this time."
"Then, can we try our luck in Hollywood someday?" Huang Xiaoming looked at Shen Fang with hopeful eyes. He didn't really want to do anything or establish himself in Hollywood.
Huang Xiaoming's goal was to gain prestige by studying abroad. After all, Hollywood is currently the most prestigious film industry in the world. Studying abroad would change his status, and his salary would increase dramatically.
Shen Fang knew exactly what Huang Xiaoming was planning.
"Don't be too ambitious. Getting a gilded reputation isn't very meaningful. However, when it's time to give you a gilded reputation, I will definitely arrange it. At this stage, it's most important to protect the mainland market, take on more good projects, and build up your popularity and reputation."
"President Shen, Sister Hong and Producer Zhang have an idea recently. I wonder if you agree with it?"
"What are your thoughts? Do I need to be asked?"
"Let's create a romantic pairing." Huang Xiaoming boldly voiced this idea.
"A manufactured romance? With Sisi?"
Huang Xiaoming looked at Shen Fang somewhat awkwardly. After all, Liu Qianqian was the future boss's wife. To be honest, when Chang Lihong and Zhang Dahuzi brought up this idea, Huang Xiaoming was startled. Wasn't this just asking for trouble?
However, in the current environment, creating a romantic pairing is perfectly normal. He has done it countless times himself. But this is the girlfriend of a big boss. Liu Yifei is a national goddess now. If he can ride on her popularity, he can gain a lot of benefits.
Shen Fang glanced at Huang Xiaoming, patted Xiaoming on the shoulder, and said with a smile, "Xiaoming, you've got some nerve."
Upon hearing this, Huang Xiaoming's heart leaped into his throat.
I'm going to die!!!
Shen Fang looked at Liu Qianqian: "Qianqian, what do you think?"
Liu Qianqian shook her head: "No, I won't do it!"
Shen Fang smiled and patted Liu Qianqian's head: "Actually, I can understand. Besides, you two are playing a couple in the show, and there are quite a few fans of on-screen couples. Let Big Beard release a few announcements. There's no need for too much hype. You two just need to cooperate. You're all from the same company, so normal public relations is fine."
"That's good too. Otherwise, if I get too close to Sisi, their fans won't be able to stand it. It's good to create some rumors to confuse the public."
Huang Xiaoming breathed a sigh of relief upon hearing this: "Phew... Don't worry, President Shen, I know what I'm doing. I'll help you divert your attention and I'll definitely take the blame for you."
Liu Qianqian pouted and said, "I don't want to."
"Come on, that's the basic rule of this industry. Anyway, it's all fake. You can't expect to never have any scandals. Let the artists in the company hype you up so that you can increase each other's popularity. If you want to become a big star, this is the path you have to take. You can't do without topics and popularity. Hype is a must."
This is why Shen Fang agreed. If you don't create hype, don't form on-screen couples, and don't generate buzz, how can you break out of your niche? Liu Qianqian has great potential, but without PR, how can you generate buzz? To become famous, you need to create buzz; otherwise, how will you become popular?
A celebrity who doesn't generate buzz can't become a top star. People may recognize you, but to truly become famous, you must constantly keep generating buzz.
Starring in a hit show is one thing, hype is another. Why are Fan Bingbing and Yang Mi so popular? It's because they always generate buzz. In this industry, the easiest way to attract attention for celebrities is through creating on-screen couples and shipping them.
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