At noon, Shen Fang, Xu Xin, and Wang Ershao arrived at Yongfu Club. As soon as they entered the courtyard, they saw familiar faces—or rather, the company's employees.
"Sister Hong, Bozi, Haozi, Xiaoming? What are you all doing here?"
Chang Lihong was also taken aback when she saw Shen Fang.
"Boss, Mr. Xu, what a coincidence."
Shen Fang introduced, "This is Second Young Master Wang, a local bigwig in Shanghai."
Young Master Wang greeted Chang Lihong warmly: "Sister Hong, hello, Xu Yu is so grateful for your hospitality."
Chang Lihong immediately understood. She thought, "How could Xu Yu's appearance possibly meet Shen Fang's standards? It turns out this guy has already decided!" She had heard of Wang Yu, though this was the first time she had met him. She decided she would have to take better care of Xu Yu from now on.
"Of course, of course, you're too kind, Mr. Wang."
Shen Fang offered cigarettes to Huang Bo, Xiao Ming, and Ning Hao, then looked at Chang Lihong and asked, "What are you doing here?"
"Attending the Bazaar Celebrity Charity Gala, a place chosen by editor-in-chief Su Mang."
The "BAZAAR Charity Night" originated from a fashion magazine.
China's fashion magazine industry started relatively late, with a large number of international publications vying to enter the market around 1999. Their common practice was to find an inland magazine in Beijing to cooperate with. COSMO BAZAAR was a product of that era. Therefore, after 2000, China's fashion industry and fashion magazine industry achieved significant development.
2003
The first "BAZAAR Charity Night" was held in July 2003. That year, SARS broke out, and BAZAAR launched the first celebrity charity auction. The suggestion was made by Na Ying, who asked celebrities to auction off their own clothing and donate the money to those in need.
The location was the Zangku Bar in Beijing, and the biggest star they invited at the time, which many people might not expect, was Wu Ruofu.
This banquet was more like a spontaneous gathering, a game played by the celebrities.
In 2003, Wu Ruofu was still the top TV drama actor. At that time, the film industry was in a slump, while TV dramas dominated the world. His 1999 drama "Holding Hands" became a phenomenon of that era. If the plot were made today, it would probably be criticized to death by netizens.
Hu Bing and Qu Ying, this high-altitude on-screen couple, are here.
Geng Le, one of the five most handsome men present, was there, as was Li Yapeng. (Suddenly I realized that Qu Ying, Ke Lan, and others at this charity gala are all Li Yapeng's ex-girlfriends.)
The auction items were rather casual, totaling 16 items. Wu Ruofu donated a World War II-era video projector. Li Yapeng bid on Li Xia's sundress, and Li Xia bid on Li Yapeng's Armani suit. The inaugural charity gala raised a total of 165,000 yuan (some sources say 168,000 yuan). The amount wasn't large, but it was very sincere.
2004-2005
Then, as expected of a sharp-witted advertising professional, Su Mang immediately discovered the various business opportunities and potential within this.
The second annual Bazaar Charity Night moved from a bar to the Kerry Centre ballroom, and the number of celebrities increased from a dozen to several dozen.
The second annual Bazaar Charity Night 2004 officially kicked off, and Su Mang put in a lot of effort, using every trick in the book to attract sponsors.
21 luxury brands, including Cartier, Chanel, Hermès, and LV, offered limited-edition items for auction.
The second event raised 680,000 yuan, several times more than the first. It increased annually thereafter: 1.72 million yuan in 2005, 3.85 million yuan in 2006, 7.53 million yuan in 2007, and reached 10.35 million yuan in 2008. This growth trend aligns with the development trend of China's fashion industry.
Then, in 2006, the Bazaar Charity Night reached its peak, with an unprecedented lineup. Held at the Grand Hyatt Hotel, it featured luxurious limousines and VIP gift baskets; the word "top-notch" was used countless times. Reporters from 27 provincial cities across the country gathered there (clearly, this was the heyday of print and entertainment media), and over a hundred celebrities attended.
However, judging from this, it seems that Bazaar was built up a year in advance, which revitalized the domestic entertainment industry and also propelled the fashion industry to take off ahead of schedule.
"Oh my, why aren't you all coming in yet? And who are these people...?" A stylishly dressed young woman walked out with a smile, looking at Chen Fang, Xu Xin, and Wang Ershao.
Chang Lihong introduced, "This is my boss, General Manager Shen, General Manager Xu, and General Manager Wang."
Although Su Mang had never met these three people in person, she had seen photos of them in magazines and the media.
I've been eyeing this for a while, just waiting for the opportunity to meet you.
"President Shen, I've long heard that you're a handsome man from Longteng. Now that I see you, you're even better looking than a celebrity! President Xu, I've heard so much about you. The newspapers are full of reports about you every day. And Young Master Wang is also a household name. It's truly an honor to meet you here today."
Shen Fang smiled and said, "You're too kind."
Su Mang extended an invitation: "I wonder if I could have the honor of inviting the three of you to dine together?"
Shen Fang glanced at Young Master Wang: "What do you think?"
Wang Yu smiled and said, "Of course I wouldn't refuse an invitation from a beautiful lady. Besides, it's up to you, isn't it?"
Shen Fang rolled his eyes and looked at Su Mang again: "Then, thank you for your trouble."
"You're too kind."
The three followed Su Mang into the private room. Good heavens, almost all of the company's artists were there, not to mention quite a few artists from Huayi Brothers.
"Brother Chen Fang?"
Liu Qianqian was eating snacks with Liu Shishi when she suddenly saw Shen Fang arrive. She immediately stood up, rushed to Shen Fang, and pounced on him.
Liu Shishi, who was standing to the side, was extremely envious.
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