Lu Jinbo looked at Shen Fang.
"Mr. Shen, you asked me to invite some well-known authors from our platform to do a special feature. Are you planning to poach them?"
Shen Fang nodded: "These well-known writers are the core of our platform's traffic and cash cow, but I don't plan to force them. I plan to sign long-term contracts, give them monthly salaries, and split the profits 50/50."
"But if we don't keep a tight grip on this, we'll be at a disadvantage if other platforms poach our talent."
Shen Fang smiled and said, "We have such a large user base behind us, so our traffic is definitely number one. Even if someone tries to bribe us, it has to be real money. Piracy websites are rampant now, but our novels are locked up. As long as we control the content and create a lot of high-quality novels, even if one or two authors leave, it won't cause any major problems. Of course, we should still explain the stakes to them as much as possible. Although we won't take a hard line, we must keep the pen name rights and the copyright of the novels published on Feilong in our hands."
"Novels can only make a little money. What we want is the brand recognition of the novel's IP. We need to create a few well-known IPs and then turn them into animation, comics, merchandise, games, movies, and TV series. That's the real money."
Little Ma nodded: "What you said is right, bro. In the current environment, you can only make a few hundred thousand yuan as a major author by writing novels. Even if you write a huge novel like Jade Dynasty, you won't make much money. Only by expanding the scale and making it completely entertainment-oriented can you make a fortune. That's the most correct business model."
Lu Jinbo was dumbfounded. He was just a simple scholar; he didn't understand any of this...
Shen Fang offered cigarettes to the group. Looking at the bewildered Lu Jinbo, he couldn't help but chuckle; Lu Jinbo seemed like an honest man.
"Brother Lu, let me explain it to you in a simple way and you'll understand. You know Disney, right?"
Lu Jinbo nodded.
"I know, I watch that cartoon all the time."
"Do you know how much this one animated film has grossed so far? 320 million US dollars."
Lu Jinbo was stunned.
"No way, an animated film with such high box office? That's almost 2.5 billion RMB!!!"
Shen Fang smiled and said, "The Lion King is first and foremost a very well-known fairy tale. Disney's approach was to gradually expand the Lion King's popularity step by step: animation, novels, animated series, and then its theatrical release. This immediately boosted the Lion King's fame. Then they started selling DVDs, merchandise, and clothing. It's conservatively estimated that this has brought Disney nearly $500 million in net profit. Moreover, this animated film can be re-released a second and third time, making money every time it's shown. That's the power of a world-class IP."
In 1994, Hollywood was booming, and *The Lion King* was released. It became the highest-grossing film of the year worldwide and the second highest-grossing film in North America, second only to *Forrest Gump*. Films released that year included cinematic masterpieces such as *The Shawshank Redemption*, *Pulp Fiction*, *True Lies*, and *Speed*. However, none of them could beat an animated film. The only explanation is that Disney had cultivated its intellectual property to a level of widespread recognition. This was Disney's winning formula, their golden goose.
These big IP movies can generate at least $1 billion in value. Marvel series, Harry Potter series, and other big IPs, after years of development, can bring endless benefits to companies once they are discovered. This is also the ultimate goal and development of our content manufacturing industry, which is to move towards an IP closed loop.
Lu Jinbo was shocked.
"That's why I'm interested in the entertainment industry. It's a blue ocean industry. Right now, the domestic entertainment industry is just starting out. I've made a big bet on a novel website, invested in Tencent (owned by Pony Ma), and partnered with my own media company, all to achieve my ultimate goal: to build an entertainment empire, to turn entertainment IPs into independent IP universes. That's what I'm pursuing."
Zeng Liqing couldn't help but exclaim, "President Shen, your goal is truly ambitious."
Pony Ma took a drag of his cigarette: "I want to make Tencent the largest game provider in China, and even the world, so that people all over the world can play Tencent games. I also want to make Tencent's chat tool universally available worldwide."
Lu Jinbo looked at the two of them.
"Well, I just want to be an editor-in-chief, you two have really big ambitions."
Shen Fang patted Lu Jinbo on the shoulder.
"Brother Lu, let's work together to make Feilong Novels the number one in China. If we become a top company in the text reading sector, a market value of hundreds of billions will be a piece of cake. Then you'll be the number one editor-in-chief in China. We should all have dreams: to unify the novel industry and dominate the world of text. Then you'll become the leader of the novel world."
Lu Jinbo entered the bright future described by Shen Fang.
Several future bigwigs ate and chatted for years. The 36D woman who had given Chen Fang a massage became a famous writer, authoring several well-known novels that were highly popular online.
My few stories with the richest man in China.
The story of me giving an oil massage to the richest man.
The richest man once offered to buy my freedom, but I refused.
The monarch of the Dragon Empire once had a crush on me.
The days when the big shots were hanging out at high-class nightclubs.
The days I spent having heart-to-heart talks with Brother Ma, Boss Shen, and Leader Lu.
Excellent works, etc.
The group became increasingly engrossed in their conversation, and Shen Fang, with his eloquent words, imparted profound wisdom and wisdom to Xiao Ma Ge, Lu Jinbo, and the other six.
...
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