Starting the following day, the Three Kingdoms: Resurrection of the Dragon theater chain saw a surge in popularity, with the eight major theater chains giving it more than 20% of the screenings, resulting in packed theaters for every show.
Zhang Yimou, along with Andy Lau and others, appeared in various places for promotional tours, sometimes flying to three different cities a day. It was undoubtedly hard work, and they were very dedicated.
In terms of publicity and distribution, not only Dragonair, but also many other companies such as Chinese Film Group and Bona Film Group contributed their efforts. The local network promotion was quite impressive. Posters for "Three Kingdoms: Resurrection of the Dragon" were displayed on major universities. Government units directly booked screenings for study sessions. People also went to the cinema during the Chinese New Year. In the first week, the box office of "Three Kingdoms: Resurrection of the Dragon" was boosted to 110.8 million.
Major media outlets have reported on it.
"Three Kingdoms: Unraveling the Dragon" grossed over 100 million yuan in its first week, a great success for the Sino-Japanese co-production.
A milestone in Andy Lau's acting career.
Three Kingdoms: Resurrection of the Dragon was a ratings smash hit, another representative work of director Zhang Yimou.
Three Kingdoms: Resurrection of the Dragon raked in $5 million at the Japanese box office in its opening weekend and is poised to become the box office champion.
Three Kingdoms: Resurrection of the Dragon opened globally, grossing nearly $40 million in its opening weekend in North America. Chinese films are finally standing up!
Three Kingdoms: Resurrection of the Dragon is another landmark work, propelling China's culture to the world stage, a reverse export of Chinese culture...
Han Sanping looked at Shen Fang with a smile: "Little Fang, that was a brilliant shot. Come, have some tea." Han Sanping personally poured Shen Fang a cup of tea.
Shen Fang took a sip and said, "Good tea. The reason we were able to achieve such good results this time is thanks to the efforts of the leaders at the top, who prevented pirated resources from circulating in the market. This allowed people to go to the cinema. Of course, the propaganda department also deserves credit. With so many media outlets working together, Mr. Han, you deserve a lot of credit."
Han Sanping waved his hand: "It is only because of our own strength that we were able to achieve such good results. This time, we have achieved quite good results not only in China, but also in North America and Asia. It seems that we have made the right choice by focusing on big productions and big casts."
Shen Fang smiled slightly: "If Chinese films want to stand up, they must become commercialized. Only by succeeding in commercialization can they resist the invasion of Hollywood blockbusters. What we are doing now is the path of anti-invasion."
Han Sanping nodded. This was exactly what he wanted to do, and what he had always wanted to do. The reason he promoted Chinese films so much was because they were commercial films. Before the millennium, Chinese films were mainly art films. Domestic directors were all thinking about achieving success and fame by making art films and winning awards. Art films are good, but the audience is limited.
Hollywood blockbusters may not be as artistic, but they're incredibly entertaining. Even though they may be mindless, the impact they have on the young people of the new era is something that an artistic story can't match.
Chinese cinema cannot allow art films to become mainstream, otherwise it will simply cause the market to be lost to Hollywood.
"These two battles have boosted my morale and made me proud. It will also help me to unify our strategic planning and shut those people up."
Han Sanping has consistently faced pressure to do things that are incomprehensible to the upper echelons of the domestic leadership. These high-ranking officials are mostly from this system; they have a stronger affinity for art films, or more accurately, they believe that this is the true art of cinema. However, times have changed. If they continue to ignore the situation, fail to unify the market, and fail to develop their own core commercial films, it will be difficult to rise again in the future. Zhang Yimou's two consecutive commercial blockbusters have achieved great success, even internationally, which is a real recognition of the path he has taken.
This proved the feasibility of this approach, which also made it easier for him to take over as chairman.
"President Han, now that we've achieved results and seen positive effects, shouldn't we put cracking down on piracy on the agenda?"
Upon hearing Shen Fang's words, Han Sanping looked troubled.
"Mr. Shen, aren't you being a little too hasty?"
Shen Fang laughed: "President Han, don't tell me that the boss doesn't keep his word?"
Han Sanping: "Okay, I'll bring it up for you, but this can't be rushed. We have to take it one step at a time. We can't eliminate them all at once."
Shen Fang shrugged: "As long as the leaders give the order and take action, things will be much easier. Tencent has plenty of ways to find those pirates. We can cooperate. We can definitely see results quickly."
Han Sanping nodded: "I understand. I will report it to the leadership. By the way, President Chen, Director Chen recently approached me with a big production. I'm just returning the favor by sharing a good project with you. I don't want to keep it to myself. Let's have some fun together."
Upon hearing this, Shen Fang almost choked: "Is it Wuji?"
Han Sanping nodded: "Yes, you've heard?"
Shen Fang's lips twitched. After he refused, he was wondering which sucker would take over. He never expected that Han Sanping would take over.
"Ahem, well, I have something to do, so I'll be going now. Mr. Han, you're busy." Shen Fang left Han Sanping's office without looking back.
Han Sanping stared blankly at Shen Fang's departing figure, wondering, "What's wrong? Why are you in such a hurry?"
Secretary Dong Yu, who was standing to the side, said, "President Han, I feel like President Shen doesn't think much of Director Chen, and seems to be avoiding him at all costs."
Han Sanping was stunned upon hearing this, muttering, "Have I been tricked? That shouldn't be, this is Director Chen..."
Dong Yu: "Well, it might be because of something else. After all, you know about the relationship between Director Zhang and Director Chen. Director Zhang is the face of Longteng, and President Chen has too much contact with him. Maybe he's afraid that Director Zhang might overthink things."
Han Sanping nodded: "That makes sense, that's how it should be. Xiao Dong, you're in a good mood today, have a drink with me tonight. These past two years have finally paid off, I can finally breathe a sigh of relief."
Dong Yu smiled and said, "Okay, boss, I'll arrange it right away. But with President Shen here, he really solved a big problem for us. He's willing to go to such lengths to produce such a large-scale production. Only he in China has the resources to do that."
Han Sanping smiled and nodded, saying, "He's not short of money. He's doing this mainly to promote his confidantes. This woman has immense influence. Her businesses in Shanghai start at tens of billions, and she's also very powerful overseas. You can only achieve great things by associating with someone like her. Xiao Dong, you should get closer to her in the future."
Dong Yu nodded quickly: "Understood, boss. Every time President Shen comes, I personally greet him and make him tea."
Han Sanping nodded: "As long as things go smoothly, I estimate that I can reach that position in less than two years. When that time comes, Xiao Dong, you will take over my position. Do a good job and go for it."
Dong Yu looked at Han Sanping with a face full of joy and excitement, and walked out. The leader's words had made everything clear; how could he not be overjoyed? "President Shen is so lucky for me!" he thought.
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