Individual user behavior differs significantly from their behavior within groups. To identify these group effect opportunities, WeChat closely observes user behavior in everyday life within groups of friends and strangers. WeChat does not rely on more traditional forms of user research, such as surveys, interviews, or tracking competitors.
Shen Fang told Zhang Xiaolong that the chat software being developed this time needed to be developed around the group effect (that is, the behavior of individual users is very different from their behavior in a group).
Therefore, a feature called "People Nearby" that simulates the real world and engages people in a slightly different way has been successful.
People can see other nearby users (who are not yet on their contact list) through the mobile app. The location feature satisfies users' curiosity about their surroundings while enhancing their sense of community on the platform.
Furthermore, after launching the "Nearby People" feature, WeChat also introduced account linking between WeChat and QQ, allowing users to import existing social images from QQ into WeChat.
Not only that, but there's also WeChat's "Shake" feature, which was one of the earliest ways to hook up online. When it was popular, it did lead many men and women to do shady things, making the "Shake" feature incredibly popular. After all, who doesn't have a few wandering thoughts?
Then there's Moments, a photo-sharing feature that allows you to intuitively share your stories with your private group of friends.
Unlike media news sources, comments and likes on specific posts can only be seen by mutual friends, not by friends of friends. WeChat deeply understands the real motivation behind this feature and contrasts it with an ancient Chinese philosophical culture of circles, which means that smaller circles are much more powerful at their core, and connections become weaker as circles grow larger.
This latest version of WeChat has added various optimized features, making it a very mature version.
In early June 2006, domestically produced 3G began testing and issuing numbers in some cities such as Beijing and Shanghai. The three operators participating in the TD test, China Mobile, China Telecom and China Netcom, also purchased more than 9,000 TD handsets from 15 handset manufacturers for this test.
On August 19th, the "3G in China" global summit was held, officially marking the countdown to the issuance of 3G licenses in China. Industry insiders predict that 3G licenses will be issued no later than the beginning of next year, which will also be the final deadline to ensure the smooth operation of 3G services during the 2008 Olympics.
3G is already here, so how far away can smartphones be? To be precise, we're only one step away from smartphones.
Shenzhou Mobile has launched Shenzhou 3, a semi-smartphone that can not only make calls, send text messages, browse the web, download music, watch videos, and play games, but also incorporates many prototype applications of future smartphone functions.
The use of buttons for QQ and farming has become widespread.
The internet industry is getting better and better, Tencent's stock price is rising, and major domestic websites are emerging one after another. The entire industry has entered a prosperous era of rapid technological development.
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