outside world.
Just as Chen Yiru said, Jiahang Games, in cooperation with Shanda Interactive Entertainment, has begun the final wave of publicity for "Angry Birds" before its launch.
The last wave of publicity was very strong.
Gradually, almost the whole of Asia knew about this casual mobile game that had not yet been launched.
Because of the participation of Shanda Interactive Entertainment and promotion in fruit malls (similar to Apple in the previous life), "Angry Birds" has also gained considerable popularity in the Western world.
A little red bird, although not yet online, has already flown around the world.
There is also a lot of discussion on the Internet at this time.
"It's so strange. They've put so much effort into promoting the product before it's even launched. Which company is this? Aren't they afraid of losing money?"
"It seems to be a casual mobile game produced by Jiahang Games. Yes! It's the company that produced "Little Sheep Run"."
"Strange, this time, Ourpalm Entertainment has invested a lot of channel resources to cooperate with Jiahang to promote this game. Even the app of Little Duck Crossing the River has an advertisement for Angry Birds. Aren't Ourpalm and Jiahang mortal competitors? They have poached each other's people and even filed lawsuits against each other."
"Haha! The person above is wrong, these days, as long as there is interest, enemies can become friends."
"That's right. In this case, Jiahang must have spent a lot of money this time, otherwise ourpalm would never agree to help Jiahang promote this game."
"That's true..."
"Alas! Ourpalm Entertainment should not shoot itself in the foot this time. It has lifted up its enemy but let itself be stepped on. With such a strong promotion, as long as this game is decent, it will be a big hit."
"Haha! Do you really think the senior executives of Palm are idiots? If the senior executives of Palm felt that Jiahang's mobile game was threatening, would they still invest so much channel resources to help promote it?"
"Yeah, that's right. I guess Palm Entertainment thinks that this Angry Birds game is rubbish and poses no threat, so they dare to do this."
…
Ourpalm Entertainment, President’s Office.
President Li Guangming frowned as he read the discussions on the Internet.
Especially the last two comments, which seemed full of irony to Li Guangming.
Shanda cooperates with Jiahang in publicity, but it has nothing to do with Jiahang itself.
If it wasn't for Ling Zhou, being accused of cooperating with the propaganda, it would be considered good enough if he didn't have to be suppressed and discredited.
Also, who said Angry Birds is garbage?
"Jiahang, you are so lucky."
Li Guangming gritted his teeth.
In fact, after the Palm Operations Department contacted Jiahang and got some information about Angry Birds, he had a bad feeling. But there was nothing he could do. Since he had agreed, he had to bite the bullet and do it, otherwise he would offend His Royal Highness the Prince.
After a while, he gritted his teeth, made a decision, and asked his secretary to notify the company's top management to hold a meeting.
…
In the large conference room of Shanda Interactive Entertainment, many senior executives were discussing the matter.
"If you ask me, should we reduce the intensity of promotion?"
"That won't work! After all, we've already agreed."
"But we haven't agreed to help Jiahang promote in any way! We just need to do some symbolic promotion."
"Yes! That's true."
"If you ask me, not only should we reduce the intensity of propaganda, but we should also secretly send in trolls to suppress it..."
The senior executives of Jiahang Interactive Entertainment discussed the matter a lot, and finally everyone turned their attention to the company's second largest shareholder, founder and president, Li Guangming.
Li Guangming pondered for a while, looked at everyone, and said: "No, we can't reduce the intensity, but we have to increase it."
His words stunned the middle and senior management.
Even if you want to please Prince Lan Ling, you shouldn't damage the company's interests to this extent, right?
Besides, it is not certain whether Ling Zhou will compensate them after they lose their profits.
Immediately, someone objected.
"Boss Li, be careful!"
"Yes, Mr. Li, this is very bad for our company."
"Mr. Li..."
Listening to the advice of the company's senior management, Li Guangming said calmly, "You all know about the mobile game "Angry Birds". What do you think of this mobile game? What is its prospect?"
The senior executives were silent. Is there any need to ask this?
Knowing that this game is extraordinary, they are eager to reduce the promotion efforts and suppress it secretly to prevent the game from becoming a big hit and suppressing their own company.
Everyone looked at Li Guangming, wondering what his plans were.
"According to reliable information, the idea of this mobile game came from His Highness Zhou."
Li Guangming said.
Everyone was stunned and vaguely understood Li Guangming's intention.
"Angry Birds is a creative work provided by His Highness Zhou. I think he must want this mobile game to have a good start. If we increase the publicity and let His Highness Zhou see our efforts, we can gain His Highness Zhou's favor. If Angry Birds becomes popular, it proves that this game is really great and that His Highness Zhou is a real expert. We can try to ask His Highness Zhou to help us design a mobile game or provide us with a mobile game. As everyone knows, our company's flagship product: Little Duck Crossing the River, is now gradually declining in terms of downloads and popularity. Although there is still some potential for development, we are also in urgent need of preparing new games. Otherwise, it will be very disadvantageous for us."
As he spoke, Li Guangming sighed, glanced at the manager of the game development department, and shook his head with a sigh.
The game development manager lowered his head in shame.
It is also his fault that the company has no new products.
Everyone knows that Shanda Interactive Entertainment is a big name in the mobile game field, but few people know that their success was built on the theft of the game "Little Duck Crossing the River" from Jiahang Games.
Their own R&D capabilities are only slightly stronger than Jiahang's.
For a moment, everyone fell silent.
What Li Guangming said is right, and this is indeed the case with our Shanda Interactive Entertainment.
“But what if Angry Birds doesn’t take off?”
A senior executive asked tentatively.
"It didn't catch fire?"
Li Guangming glanced at the other party and sneered, "It doesn't matter if it doesn't become popular. This way we don't have to worry about Jiahang's rise, and we can win the favor of His Highness Zhou."
Li Guangming said calmly.
When everyone thought about it, it seemed to be true.
Therefore, everyone unanimously decided to increase the promotion of Angry Birds.
…
In the next two days, the promotion of "Angry Birds" became more and more intense.
The shadow of a red bird appeared in Lanling, China, Japan, South Korea, India, Singapore, etc., throughout Asia, and even in some parts of Europe, as well as the United States.
The design of the red bird is very pleasing and has attracted a lot of attention.
On the Internet, many netizens expressed their strong concern about "Angry Birds".
No. 31.
On this day, a piece of news suddenly spread on the Internet that the idea of Angry Birds came from Lingzhou, the prince of Lanling. The entire game design, including the image design of the birds and pigs, was all from Lingzhou.
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