Chapter 102
As early as the first month after Jie Xichao returned, he knew what kind of small society the entertainment industry in his world was.
He has experienced many worlds.
Some of the world's entertainment industries are just starting out, and everything appears to be in a rustic and clumsy state. In some worlds, entertainment is everything, and top-level decadence and decadence coexist with darkness and chaos. If you want to survive, you can only be familiar with the law of the jungle.
The world he lives in is actually in the middle.
Before the car accident, he would occasionally see some of his classmates discussing their favorite stars. In peacetime, people's spiritual needs are growing, and the entertainment industry can be considered developed and mature.
This directly leads to one result, which is fierce competition.
Today's market is saturated with both boy bands and girl bands.
Under such circumstances, people with mediocre abilities will simply be eliminated. The only ones left are the truly top-notch ones and those who try to find shortcuts.
And Newstar is obviously not the former.
"I watched their most recent comeback during the day," Xie Xichao said, "They invited a well-known composer, but I guess there was a communication problem, and the style of the music that came out was not suitable for them."
He paused, "The results..."
“If you’re talking about the numbers on paper and the popularity that fans have touted,” he said, “it looks okay.”
Guan Heng finally came back to his senses: "What about the reality?"
"In reality, only the company knows about it." Xie Xichao lowered his eyes and marked the singing segments on the recording with a pencil, saying, "Based on experience and their press releases, I conservatively estimate that it will shrink by one third."
Guan Heng: “…”
Didn't you analyze this as well?
Even though they have known each other for such a long time, he still cannot face Jie Xichao calmly.
——Say the most horrible words in the most calm tone.
He tried to calm himself down: "So you think that their company feels that the group is going downhill, so they want to take an unconventional approach and stick to you to maintain the popularity?"
When he first saw the news, his heart skipped a beat.
After all, his own company was doing something similar, and he was very sensitive to this kind of news. In addition to Newstar’s previous record of fraud, his first reaction was that Newstar wanted to confront The Phoenix head-on, but he felt that it was unlikely.
Capital is not there to eat, doing something must be profitable.
Although Newstar did not reach the top, it is also a big red group. With the support of his senior brothers in front, and a stable fan base of his own, unless he has really arranged it to accidentally clash with the schedule, there is really no need to go head-to-head with the talent show group that has its own popularity.
Over the years, talent shows have remained popular, and there have always been trainees who continue to come forward, knowing that they may face the risk of getting nothing, but they still take the risk because of the incredible popularity it brings.
Everyone should stagger their own work so that everyone can achieve good results.
This is what most large companies and red groups do.
Even though they are a small company and they want to ride on the popularity, they will not joke about the performance of their debut.
However, this is not necessarily the case for groups that have achieved certain results but are now on a downward trend.
He said this, but Xie Xichao did not answer immediately.
After marking a page, he said, "Brother Heng, do you know what I'm thinking about now?"
Guan Heng: “Hmm?”
"I was thinking." Xie Xichao said with a smile, "Marketing is really useful."
-
Why did Guan Heng come to ask Jie Xichao about this matter?
Because he wasn't sure.
Essentially, Newstar is still a hot group in his eyes. Therefore, even though he knew some inside information about Newstar, he didn't really believe that the other party would really lower their own status and use such an important event as a comeback to take the initiative to touch the new group.
This is indeed the case. What Xie Xichao meant was the previous sentence.
When he saw Newstar return to the stage, he had only one thought:
float.
It cannot be said that Newstar’s qualifications are bad. On the contrary, this is a boy group where each member is better looking than the other, otherwise they wouldn’t have so many fans. From the perspective of singing and dancing skills, he is not obviously useless.
But the whole pattern gave him a feeling of restlessness.
One reason is that the song is not suitable. Another reason is that there are too many small thoughts.
There are those who try every possible way to slack off, those who are only interested in currying favor with their fans, and those who even act gay during stage talks. To be honest, apart from slacking off, Jie Xichao has no opinion on the latter two, but this should not be the main job of an idol, but should only be an embellishment.
He ended up watching only one return.
The main reason is that the car is quite shaking, and watching too many greasy winks will really make you carsick.
He didn't understand why a group that debuted for two years still couldn't manage their facial expressions well.
It is such a group that is very popular nowadays.
Although he knew Newstar's general situation, Xie Xichao had never taken him seriously before. It was not until this moment that he finally felt some emotion.
Deep down, he still follows the most traditional way of becoming famous in the entertainment industry.
Have the ability, have works, and then step by step reach the top position.
But times are changing.
In this era, traffic is king.
Guan Heng sighed: "That's right."
"But you just said it's shrunk by one third," he said, "Does that mean it's not a big threat?"
Although he was worried, he was still more optimistic about TP.
Not only in terms of emotions, the fans of the talent show group have always been known to be able to fight.
He was optimistic, but Xie Xichao said, "Not necessarily."
Guan Heng was stunned.
"I don't think Renyu chose to return at the same time as us just for hype." Xie Xichao lowered his eyes and continued to mark down, "I am more inclined to believe that although they are worried about the declining popularity of their own group, they think that a lean camel is bigger than a horse. This makes sense. And-"
He paused, "If they really want to return at the same time as us, then they will definitely take corresponding measures."
As for what measures to take, Jie Xichao knew and there was no need to tell Guan Heng clearly.
Both of them have a certain understanding of Newstar, Guan Heng especially. Newstar has been thriving in the past two years, and the company has put in all its efforts. They are the well-deserved prince group and have benefited from a large amount of tilted resources.
If you are ready to fight back this time, then you will use press releases, internet trolls, marketing, pulling down others, and abusing fans.
All the usual tricks used in the entertainment industry will be performed in turn.
Especially fan abuse.
Newstar had been going smoothly before, and its popularity was due to the infighting within the team. Now someone who can fight has finally arrived. To use an analogy from the competition, they are Lu Xing and Yun Pan who met during the third public selection of C.
Regardless of who wins, the fight will end in a fight to the death.
At this time, shameless companies will definitely have the upper hand. Obviously, a big company like Shenghong, which has to save its reputation, would not let its members "slip up and sell homosexuality" to encourage votes.
Guan Heng frowned more and more as he thought about it, and he felt annoyed for TP.
The worry that he had just let go of was lifted up again.
After a while, he finally spoke: "So what are you going to do?"
Various measures flashed through his mind in an instant, but he always felt that something was wrong. Until he heard Jie Xichao's helpless voice: "You asked this question."
He said, "What can I do?"
Guan Heng: “…”
He finally realized what the problem was.
No matter how Newstar collides with them, how to deal with it is something Sheng Hong has to consider. As a new employee, Xie Xichao doesn't have any shares at home like Ai Qingyuan does, so it's not his turn to worry about this fact.
He smiled and sighed: "I don't know why, but I always feel that you can do anything."
Xie Xichao also laughed:
"The filter is too deep, Mr. Guan."
The two talked a few more words and hung up the phone.
Xie Xichao got up and went to make the fish soup he had promised.
*
Although Jie Xichao talked so much to Guan Heng, it was mostly just idle chat. Just like what he told Guan Heng, whether it was Newstar’s decision or Shenghong’s decision, it had nothing to do with him in essence. He also has no power to change anyone's mind.
He is just an employee who can analyze his boss's decisions.
No matter how good he is at analysis, the company's money is not his and the boss will not listen to him.
Uh...except Yao Xin.
This feeling is quite uncomfortable, but Jie Xichao is very open-minded about it. He once controlled the fate of so many of the world's lucky children, but now he has not developed an autocratic character like "the whole world must listen to him".
On the contrary, he felt that this was the most important thing.
He has been doing this since the competition.
The group of people had dinner in the evening and went to bed early. Xie Xichao even had no dreams that night. The next day, the group went to the company together and began to prepare for their last trip:
recording.
-
The recording was originally done by the team leader, but at Xie Xichao's request, it ended up being done by two people.
Both of them are thinking about each other. Zou Yi didn't want Xie Xichao to get tired, but Xie Xichao felt it was too cruel to let Zou Yi be responsible for five people. After some politeness, the two of them entered the recording studio together.
Previously, the songs to be recorded were given to everyone.
Everyone sang the entire song in its entirety, and the company assigned certain segments based on each person's performance and positioning.
The introduction is led by Yun Pan.
After Zou Yi and Jie Xichao finished recording, the little kid entered the recording studio a little nervously.
"Would you like to try opening your voice first?"
Jie Xichao held the microphone and spoke gently to the people inside.
Yun Pan shook his head firmly: "No need."
He has lost a lot of weight recently. Sheng Hong's weight management plan worked perfectly on him. When controlling his diet was the most painful, he even followed Jie Xichao's footsteps and started trying iced American coffee.
The effect is remarkable.
At this moment, the child was wearing a gray sweatshirt, and the plush collar highlighted his pointed, white chin.
He took a deep breath before singing the first line.
After he finished singing, he looked out of the glass somewhat nervously, and Zou Yi made a great gesture to him.
Xie Xichao marked something on the paper with a pen, and then said, "The second half is very good, can you try the first half again?"
He said: "The first two words of 'Hour Hand' should be pronounced more clearly, and don't just blurt them out because of the fast rhythm."
His tone was very gentle. Yun Pan listened hard and tried again.
After singing, he turned to look at Jie Xichao, who smiled:
“Very good.”
Yun Pan was greatly encouraged.
Soon, his part ended successfully, and he was succeeded by Ai Qingyuan.
-
To be fair, The Phoenix is indeed a rare democratically elected group with both strength and good looks. There are some members who are not good at certain subjects but none of them have obvious weaknesses. Even the rap member can sing a few lines.
But in the end, the recording turned out really well, and for more reasons than that.
When the final draft was first drafted, the parts of the whole song were not divided like this.
This is where the difficulty in operating an idol group lies.
Many times, being able to sing does not mean knowing how to sing, and everyone’s comfortable vocal range is different. However, due to various factors such as fans and popularity balance, some people are often assigned inappropriate parts.
At first, Xie Xichao didn't say anything. After practicing for two days, he discussed it with Zou Yi and went to find Miao Haicheng.
Miao Haicheng was a little embarrassed: "This..."
"Xi Chao, I understand what you mean," he said, "but sometimes, if the problem is not particularly serious, it is really difficult to correct it."
He didn't explain the specific reason, but he knew Jie Xichao understood it.
Xie Xichao thought for a moment and said, "Can I change it?"
Miao Haicheng was stunned.
Xie Xichao spent two days, together with Zou Yi, listening to everyone's recordings over and over again. If there were any uncertain parts, they would go to the scene and ask someone to sing it again. They roughly analyzed everyone's comfortable vocal range.
Then, the two of them discussed and divided the singing parts as evenly as possible.
This is the part that was truly divided based on the actual situation. Everyone was assigned the right part. They didn't even realize that they were suitable for this part. They just felt it was easy to sing.
When Miao Haicheng took over The Phoenix, he thought the group would become popular under his leadership, but he never imagined that leading the group would be so easy.
Everyone is honest and hardworking, working together towards a common goal.
It almost made him feel the long-lost first touch of emotion he felt when he entered this circle.
All he could do was to ask the crew responsible for the behind-the-scenes footage to record all the behind-the-scenes shots and provide them with as much convenience as possible, acting as a bridge of communication between them and the company.
Just like that, two more days of busyness passed, and preparations for the debut were finally coming to an end.
At the same time, a piece of news that had been floating in the air was settled.
On the third day after the recording, Newstar officially announced the debut date.
This year, Newstar's third return:
2.12.
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