Chapter 133
On the day of the broadcast, Jie Xichao held a brand event.
After the routine speech and photo shoot, he had just gotten into the car when his name became a hot topic.
Having secured another top luxury endorsement, Xie Xichao is now almost the artist with the highest brand value in the domestic entertainment industry. In addition to a large number of envious people under the hot search, some people also joked that "Jie Xichao's earrings alone can support a small-scale film crew."
This comment was highly praised under the nine-square grid Amway picture.
The most voted reply in the comments is:
And he did just that.
The rest of the comments below were all neatly stated “What a hell of a joke”.
This Weibo post quickly became popular.
The blogger is a big fan of Jie Xichao. She was confused for a second, and then quickly posted a super topic to get the fans to heat up.
In her personal blog, she posted a message with resentment, tagging Jie Xichao: Brother, have you seen this prosperous era? Don't you have anything to say? Stop flirting with your sister-in-law and pay attention to us!
Xie Xichao said so.
After reading it, he left the hot search square and forwarded the Weibo post announcing the release date of "Tao Yan's Summer".
Within 1 minute, the number of comments quickly exceeded 10,000.
He glanced at it silently, and the most popular praise was: Brother and sister-in-law 99
Two minutes later, this popular post was deleted by the blogger. It was changed to the obvious "Good luck to my brother's new drama [love]", and the avatar was a fresh lotus, which seemed to be full of vicissitudes of life as if it had seen through everything.
Xie Xichao couldn't help it and curled the corners of his mouth.
-
This world just doesn't make sense.
Just like Xuan Yang had never thought half a year ago that he would be able to invite his idol to be the leading male star in a new drama, no one expected that Jie Xichao's second drama would have such a shocking production team.
When the release date was first confirmed, no one came to their senses. Under Xie Xichao's repost, there were still the groundhog screams of fans who had been silent for a long time.
This calm before the storm lasted only about ten minutes.
As marketing accounts smelling the traffic posted the production team and details one after another, passers-by were all shocked.
"Twenty million?? Did I see that right? Xie Xichao invested twenty million in this crappy crew?"
"No, is there anything wrong with Xie Xichao's brain? He can't get any other dramas, so he took a drama directed by an unknown director. Does he think he is too famous?"
"My family, I sincerely recommend that you all read the Baidu Encyclopedia of this director and his dramas. They are really, very exciting. I now think this is the most explosive news of the year, even more explosive than the gossip next door."
The fans were also confused.
They tried to find a glimmer of hope for this crew from the few sentences in the marketing account and the Baidu Encyclopedia.
Then they discovered that Xie Xichao was the biggest highlight of the crew.
Then……
The entire public opinion exploded.
That period was the most difficult time for Jie Xichao since his debut.
He already has many rivals, and has no capital behind him. The biggest reliance is the company that treats him well. But even Yao Xin, whose public relations skills have become increasingly sophisticated, cannot change the fact that this is indeed a shabby crew.
Hence, there are internet trolls, black press releases, and malicious slander.
All the rounds have been taken.
Compared with attacks from the outside, the turmoil within the fan circle is obviously more deadly.
Regardless of their attributes, almost all of Xie Xichao’s fans are career fans.
Fans with this attribute are very strong outside the team, but they are the type least likely to spoil the main character.
If it weren't for the fact that Jie Xichao has been working diligently and impeccably for several years since his debut, and if it weren't for the fact that the show still has a glimmer of hope before it's aired, the studio's Weibo account would have been overwhelmed long ago.
But even so, the latest hot likes under the release date Weibo have become:
Baby, do you know what you are doing?
Even with reservations, it was still a very impolite statement.
When Fang Qingqing saw it for the first time, she immediately had a heart attack for Jie Xichao. But she changed her mind and remembered that when she first knew Jie Xichao was going to take on this drama, she was just as devastated as the fans. So she showed understanding, calmed down, and tried to comfort Jie Xichao.
Then she realized that Jie Xichao didn't need comfort.
Faced with the surging public opinion, he neither escaped nor became uneasy.
He continued to make announcements as usual, forwarded promotional Weibo posts, and gave thumbs up to his partners. As always, he never paid attention to the comments under his Weibo, but to his fans.
On the second night after the release date, he started a live broadcast.
This was a live broadcast that was later rated as "textbook-level public relations in the entertainment industry."
In the live broadcast, the young man in a beige casual shirt looked pretty and harmless. In the half-hour live broadcast, he answered almost all the questions he could, with clarity, patience and gentleness.
It was this emotionally stable attitude, which was the same as in the past, that ultimately calmed down all the fans.
*
--certainly.
Even if the person is appeased, it doesn't mean the matter is over.
Xie Xichao's choice seemed too incredible to outsiders. Fans were coaxed into leaving and did not want to run away, but they also did not want to get angry at Xie Xichao, so all their resentment was directed elsewhere.
This is how the term “brother and sister-in-law” came about.
Xie Xichao invested 20 million yuan in the crew. According to incomplete statistics, he mentioned "Director Xuan Yang is a very talented director" five times during the live broadcast. In the words of fans: "He loves it so much."
He loves promoting the show.
He loves to cue each other during normal interviews.
After the crew finished filming, everyone picked a date to have a dinner together and fell in love.
What? My brother Bai Yueguang is also in the talent show?
3——, please.
Today, the ridicule and gloating have almost disappeared, and the original spectators have moved on to the next spectator field. Only the words "Brother and sister-in-law 99" are still floating in every related comment section under Jie Xichao's Weibo.
-
The internet was in full swing, but Xie Xichao remained calm from beginning to end.
He knew very well that Yao Xin must have contributed in part to the popularity of this meme.
One way to divert attention is to turn controversial issues into entertaining ones. It's better to support a wicked CP than to question him on Weibo every day. What's more, this is also a disguised way to hype up the drama.
But the hype has an end.
Everyone is still willing to be sarcastic, after all, they still have expectations for him.
If the first episode to be aired soon fails to meet their expectations, it will be useless even if he and Xuan Yang really come out.
Thinking of this, he took a deep breath.
The car was driving on the road, and the driver asked him as he drove: "Teacher Xie, we are almost at the fork in the road. Should we go back to the dormitory or to the company?"
Xie Xichao originally wanted to go back to the dormitory, but now he changed his mind.
"Let's go to my parents' house," he said.
Soon, the car stopped in front of the house.
Wu Mi and Jie Jiancheng were a little surprised that he suddenly returned home, but they quickly added another bowl of rice.
After dinner, he returned to his old room and finally found a sense of security that only belonged to home. He sat down on the chair in the room and clicked on the updated episode.
-
As a short drama with only eight episodes, "Tao Yan's Summer" was finally broadcast on video websites. Two episodes are updated every Saturday, and members can watch them first.
In other words, if you are a noble member, you can watch the finale in half a month.
Xie Xichao originally didn't turn on the barrage when watching dramas, but in order to see the audience's reactions, he turned it on anyway. As the sound of cicadas began, the barrage of comments that floated by at the beginning were all [Come and see Chao Chao], and there was also the unethical [Come and see the first drama that brother and sister-in-law collaborated on for love].
Jie Xichao laughed, but his eyes were already on the screen.
He is the investor, so naturally he has the source of films.
He had watched the entire film from beginning to end a month ago, but that still didn't stop him from being attracted by the pictures at this moment.
Propaganda is talented.
He said this many times, and each time he was very serious.
This point is vividly reflected in the overall style of "Tao Yan's Summer".
"Tao Yan's Summer" is a modern drama, but the overall tone is a cream-yellow color. This layer of color is not very deep, it just vaguely attaches to the lens, more like a filter that is barely there.
The first shot of the entire picture is not a person.
Instead, it was a yellow and white orange cat curled up on a pale yellow cushion.
The camera starts from the floor and moves slowly from bottom to top, passing over the orange cat's furry tail and clear brown eyes, all the way to the sycamore tree outside the window wrapped in the morning sun.
With just this one shot, the attention of the comments that were just chattering was diverted.
[Wow, this picture is quite beautiful]
[Haha, Xuan Yang is still as good at shooting this kind of artistic style as always. I was deceived by the trailer and went to watch "Rose Stem"]
【? Sisters in front, tell your story]
[No story. Let me just say that I slept very well during that month.]
The comments were sparse. At this moment, the picture has been frozen on the paulownia tree for a few seconds. From Xie Xichao's headphones came the deliberately amplified sound of wind rustling through leaves and soft snoring.
In this silence, the alarm on the mobile phone rang.
The next second, the camera turned suddenly.
The boy, who had just woken up, still had some sleepiness on his face, and his messy bangs stuck obediently to his forehead.
His pupils were dilated, with a look of confusion bordering on fear. Just stare straight into the camera.
The background of the bedside, the boy's messy pajamas on his entire upper body, and the expression on his face were all exposed to the camera in a complete posture. At this moment, the entire shot seems to have a feeling of being "awakened".
This is a very stunning shot.
At least, when Xie Xichao was filming, he had no idea that there would be such a drastic change of scene.
He calmed himself down and looked at the reactions on the comments.
Then……
[Ahhhhhhh Chao Chao! The male high school student woohoos so well behaved, silly and cute.
[So beautiful, baby, your TT collarbone is exposed, let me kiss you, hehe...hehehe...]
Xie Xichao: “…”
He withdrew his gaze in silence.
Fortunately, although the comments were about his face, they were not so exaggerated.
Soon, as the plot progressed, the audience gradually began to discuss the pictures and the plot.
*
When the trailer was first released, the audience had already discussed the known plot. The conclusion is that, except for a talking cat, this looks like a coming-of-age story that would be written in a young adult novel.
This subject matter is very down-to-earth, but it can also be boring very easily. Given past achievements, most people have a very pessimistic attitude.
But when they saw the feature film, they realized that the situation seemed much better than they had expected.
Rather than an incomprehensible stream of consciousness, it seems more appropriate to describe the feature film as "literary humor".
The protagonist Tao Yan is an eighteen-year-old high school student. Like many protagonists in youth novels, he is a loner and introvert. He was disliked by teachers at school and was ostracized by classmates. However, the plot does not become dull and painful because of his loneliness.
Because he has a cat who is very good at complaining and talking.
This is a cat that can speak human language. No one knows why it can speak, but as soon as it appears, everyone remembers its sweet appearance and proud cat walk. And the voice of an old man in the role of a character.
It’s no exaggeration to say that almost the moment the cat started dubbing, the barrage of comments was overwhelming, all hahahaha. The comments were even more intense than the previous ones.
However, this is just the beginning of the laughs.
The male protagonist Tao Yan is not only a loner, but also an unlucky guy. And every time he had bad luck, there was a sharp comment from his cat.
While taking the bus on a rainy day, Tao Yan missed the bus that was coming in front of him because he was daydreaming. It was not until the bus started that he woke up from his dream. But when he hurriedly tried to chase after her, he was accidentally tripped by a small stone. He was wearing shorts, and his white knees hit the dirty asphalt road. Mud even splashed onto the camera lens, making the picture hazy and gloomy.
Just when everyone was feeling worried about the hero, his cat walked up to him in a cat-like manner.
"Wow~ I heard that rainy days and wrestling are a better match. Come on, Xiaoyan! You have experienced the classic plot of an idol drama! Snow White will come to pick you up in her winter melon carriage in the next second!"
Tao Yan: “…”
audience:"……"
Although but! It's Cinderella! And what the hell is a winter melon carriage!
Tao Yan went to the post office to get the admission letter. On the way home, I was mocked for my grades by a passing thug.
Silently, he folded the paper and stuffed it back into the envelope.
His grades are not good. Or it could be said that he is a little biased. His favorite thing is astronomy, and his biggest dream is to study the stars in the universe. But I failed to get into the astronomy department of my favorite university. Because except mathematics and physics, he failed all other subjects. His Chinese teacher criticized his composition for being "incomprehensible". He felt that his English teacher was "not making sense".
Of course, he still stubbornly chose the astronomy department of a less famous university.
He sat on a bench on the street holding the notice, feeling a little happy and a little sad.
Just when Danmu had begun to recall his college entrance examination results, his cat squatted beside him, looking up at the sky with him at a 45-degree angle, and spoke in the silence: "It's okay, Xiaoyan, things change over time. With your current grades, if you improve by five points every year, you can probably get into your dream school after repeating the grade for thirty years. Aren't you happy?"
Tao Yan: “…”
Barrage: “…”
Is this really a consolation rather than a disguised form of dissuasion? Even if you say you improve 150 points in a year!
……etc. This seems to be dissuading as well.
besides. There was also Tao Yan accidentally getting drenched by the water pouring down from the upper floors, which he could have avoided but got soaked by the cat's leap; being blocked in the street by hooligans but being stuck in a blind spot because of the stupid cat's lost way; and when Tao Yan was blocked by hooligans next to a trash can and bullied, he desperately pulled at his trouser legs but fell flat on his face.
Nonsense plot.
All in all, while watching the first two episodes, the audience seemed to have schizophrenia, repeatedly wavering between "wooooooo" and "hahahaha". So much so that at the end of the second episode, when An Wen, played by Ji Yan, said proudly "I won't meddle in other people's business" while helping to call the police, no one complained about his tsundereness at first. Instead, the first thought in everyone's mind was: "Damn, finally a normal person is here."
The next second, a familiar voice sounded in my ears: "Wow, what a cool little brother. I wish I hadn't seen his big red socks that were not rolled up and sticking out of his ripped jeans."
After two episodes, the audience went crazy.
-
It's a wonderful feeling.
When you turn on a light comedy, you know you're going to be greeted with countless dense laughs, a light-hearted plot and a pleasant weekend. When you open a youth inspirational novel, you know that what you are facing is loneliness, melodrama, and dense and slow mental pain.
But when you open "Tao Yan's Summer"...
You will find that these two things actually coexist.
What you see before your eyes are a lot of slow motion, stream-of-consciousness transitions, and the hazy tones of the entire picture. Every frame of this drama can be captured and used as wallpaper. Several of the transitions are so stunning that one can't help but want to pry open the director's head to see how he came up with such genius ideas. Not to mention the handsome male protagonist who has 360° perfect angles.
But in your ear... there is a chattering cat that makes complaints from time to time. But his complaints are so noticeable that even when you see the suffering male protagonist, you still can't help but smile. Then the next second, I wanted to knock the electronic wooden fish to repent.
This almost schizophrenic feeling is so psychedelic. It was so psychedelic that within the first half hour of the show, the square almost reached an eerie silence.
but……
Is it inappropriate?
No.
The plot line of "Tao Yan's Summer" is completely smooth.
Even kindergarten children can understand what kind of story this drama is about after watching it. The single-threaded and straightforward narrative gives the whole drama an almost old-fashioned simplicity. The so-called humor, rather than being abrupt, is more like a little bit of sugar-like comfort after extreme pain.
After all, if we ignore the cat's line and only look at Tao Yan's own life. Then words like unlucky and misfortunes, which can be described as gloomy, can be applied to him.
In the words of a drama blogger: "This is a very special drama. The special thing about it is that it makes people feel that it is crazy and reasonable at the same time. It is difficult to imagine what kind of mental state the director was in when he filmed this drama, but I declare him the winner.
Because special is always the most lethal weapon. A drama can be melodramatic but not mediocre; it can be artistic but not boring. Even if it has numerous flaws, once it becomes something 'special', it will never again be on the path to failure. What's more, it's perfect so far. ”
Yes.
Before it was aired, "Tao Yan's Summer", which had been predicted to fail even with the support of top stars, received the attention and praise of countless film and television bloggers and industry insiders within two hours of its launch, with its absurd and bizarre plot and extremely beautiful and strange pictures and transitions, before a large number of viewers could come to their senses.
in short.
Its reputation preceded its ratings and it became a hit.
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