How to promote Chapter 1492
However, in any case, the number of these seeds will not be very large.
Otherwise, the village would have started investigating long ago, and Shu Yu would have found out as well.
The other party has only planted three or four acres so far, which is probably the limit.
If the other party is just growing it for ornamental purposes, then it doesn't matter. But if he wants to grow it like her and expand it, then most of these three or four acres will be used for seed production, and then another crop will be planted.
If this person wants to make a big deal, he needs to harvest at least two crops, assuming the sunflowers he planted don't have any accidents or the harvest is pretty good.
Sunflowers are easy to grow, but you can't just plant them haphazardly.
Therefore, Shu Yu has enough time.
She looked up and asked Da Niu, "How's the repair of the shops in the prefectural city going?"
"It's almost done. We just need to finish the final touches before we can open for business."
Shu Yu planned to expand her business; her previous shop in the county town was just a small operation. The melon seed business was doing well, but the sunflower oil customer base was relatively small, given the price.
Therefore, her next target was the prefectural city. However, she didn't plant many sunflowers at first, and the workshop's production was limited. Unfortunately, they were all bought up by shops in the capital and the palace. She only kept enough for the county town's consumption.
Now that production has increased, Lu Ji sunflower seeds and sunflower oil should also gain a reputation in the prefectural city.
She needs to capture the market before others put their sunflower seeds and oil on the shelves, making everyone familiar with Lu Ji sunflower seeds and believing that this is the authentic one.
Shu Yu tapped her fingers lightly on the table. "Alright, but we need to do some promotion before we open."
"How should we promote it? Should we hire a dragon and lion dance troupe to create a lively atmosphere?"
Shu Yu shook her head, "It's lively, but only a few nearby businesses know about it."
Da Niu thought back to when Shu Yu opened her clothing shop, "Did you also draw up those orders and give them away to other people's shops?"
Shu Yu chuckled, "The clothing shop is good because it has a target customer base, but not many people, and each person introduces another. Our melon seeds and sunflower oil are different; the entire prefecture, from ordinary citizens to high-ranking officials, is our target group. As for handing out flyers... it works well for literate people, but it doesn't work for illiterate people."
Da Niu was troubled. He had no experience in this area and couldn't come up with a good way to promote it, even though he was blushing.
Shu Yu was also thinking that the shop in the prefectural city had to be a hit from the very beginning.
Neither of the two people in the office made a sound; it was eerily quiet.
After a while, Shu Yu raised an eyebrow and said, "Why not compose a rhyme or nursery rhyme and let the children in the streets and alleys of the city sing it everywhere?"
Da Niu's eyes lit up. "That's great! That's great! Even illiterate people can understand it this way. Let's buy some candy for the children, and they can sing it all day long. Once they get used to it, they'll keep singing it for a long time."
Shu Yu laughed and said, "That's what I was thinking too, but we also need to distribute flyers, so we can do both."
“Okay!” Da Niu nodded immediately, then frowned, “But how should we make up this rhyme or nursery rhyme?”
"Call over all the managers and let them discuss it together, brainstorm ideas. If that doesn't work, find some scholars and have them write a passage."
Da Niu thought this was a good idea, "Then I'll go get some people right now."
He left excitedly, while Shu Yu remained seated, starting to think about preparations for the opening.
(End of this chapter)
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