Chapter 209
Brand OEM and clothes designed and produced by clothing factories themselves are completely different in terms of style, quality, and requirements for clothing. Although the clothes, styles, and materials designed by their own clothing factories are also checked one by one by the quality inspection department, they are not as strict as those of brand OEM.
Brands have their own requirements. Their selection of OEM factories and the quality of materials are all strictly screened. Even if they find outside factories to do the processing, the quality control of the finished products is strictly inspected. In particular, the brand that Uncle Wang Yong processes for them is definitely a luxury brand in this era. Any product with the slightest flaw will be rejected.
But for many clothes on the market, even if there are some slight flaws, such as the stitching is slightly misaligned, the shoulder and the pattern on the front of the clothes are not aligned, etc., for most clothes on the market, the quality is still far beyond.
Not to mention, the batch of clothes sent by Uncle Wang Yong, except for a small number of them with misaligned stitching, most of the down jackets had quality control labels that marked the down content of 90% as 85%. Such a tiny defect is a huge mistake for the brand and it is impossible for it to enter the market. But for ordinary people in the market, this is a real good product that is exquisite, fashionable, good-looking, of excellent quality and cheap.
Jiang Bai's store is not the only one that sells winter clothes near Shanghai University of Technology. In early November, it is already late autumn and the stores have already started to sell winter clothes.
The girls in school like to go shopping in the clothing stores near the school when they have nothing to do. Whether they buy something or not is another matter, but they definitely go shopping on weekends.
As the saying goes, it's not a problem if you don't know the goods, but it's a problem if you compare the goods. Girls nowadays are very careful with their money. When it comes to buying clothes for themselves, they are very careful and will compare the goods from three stores.
Usually the first store they go to is Grandpa Jiang’s store, because the clothes and shoes in Grandpa Jiang’s store are clearly marked with prices.
After looking at the clothes and shoes in Grandpa Jiang’s store, they go to other stores and ask about the prices if they see similar items.
In the clothing stores near the school, because there is a store like Grandpa Jiang's that clearly marks prices, the prices they shout out are considered real prices, and they are not really asking for high prices. However, the prices are still not a little bit higher than the clothes in Grandpa Jiang's store, but the difference is 20 to 30 yuan, or even 30 to 40 yuan. With such a big difference, they can buy another sweater.
They heard that Gu Yunzhou had opened a new store behind the school that specialized in selling down jackets. After they went in, and compared it with what they had seen in other stores before, weren’t they surprised? And the price isn't much different.
Originally, many students did not pursue brands, or even did not know many brands at all, and did not care about brands. But didn’t Uncle Wang Yong send Jiang Bai a lot of promotional posters and brochures?
Promotional posters are such new things, they cost fifty cents each when sold outside. Such a good thing, and the store has all white walls, so of course they should be put up.
Tong Jingang and Jiang Bo are two country bumpkins. Even though they have already filmed movies and made some money, they are still country bumpkins who don't understand what big brands are. Tong Jingang is better because he knows Playboy and Nine Wolves. As for world-renowned brands, he also knows Rolex and various car brands, as well as some of the world's top luxury brands that he saw in the styling studio at the Wanhua Film Festival this time.
As for the clothing and shoe brands in the middle, he only knew Adi and Nike at most. He had never heard of the others. Yet he blatantly posted other brands' promotional posters in the store, thinking that the handsome foreign guys in the posters were dressed so handsomely that when people came to buy clothes, there would be no need to prepare models. They could tell whether the clothes looked good or not just by looking at the posters.
We also put the brochure on the counter. Any customer who comes in can flip through the brochure and see the different styles of the same clothing and how it would look when worn.
This caused some city students who knew this brand of clothing to notice this store, and then go to the shopping mall in the city center to take a look. Damn, how come the new models of this brand feel about the same quality as the clothes in the back of their school?
I can't say they are very similar, I can only say they are exactly the same.
As for the quality inspection and material labels inside the clothes, who would care whether the down content of the down jacket is 90% or 80%, or whether the stitching and pattern are aligned to the exact same degree? Except that there is no collar label on the collar and no label on the clothes, it is exactly the same as the new brand down jackets in large shopping malls, with no difference in quality. The stitching of the lining and outer lining of the clothes is very delicate.
Originally, this matter was unknown to students who came from rural areas and, like Jiang Bai, did not pursue brands or even knew about brands. Many students in this era are still at the stage of having enough food and clothing, and the pursuit of brands is very far away from these students who have just escaped from an environment of food and clothing.
But what they didn't expect was that this poster was the same as the huge GG poster hung by the brand on the wall of the most prosperous commercial street in Shanghai.
In this day and age, entertainment is limited. Whenever there is a holiday, everyone goes to Huaihai Street for shopping. Even if you don’t go shopping, you can see this giant poster if you just look out the window while sitting on the bus.
When they first saw that it was the same style, some students came over and asked if it was that style of clothes.
Jiang Bai, this guy, even though he dresses very fashionably and has acted in several TV series, he is still a country boy at heart. How would he know anything about brands?
Three years ago, the soles of his shoes were worn out and had no replacements, so he had to pad his shoes with insoles made of cardboard, and his feet were frozen and had frostbite. Even though he had earned some money in the past two years, he was faced with all kinds of machines during the day and attended classes, and filmed on the set during the holidays.
The glamorous and bright him that others see is not him at all. In reality, he is no different from the worker he was three years ago. He knows nothing about the luxury brands or some famous clothing and shoe brands in this world, and he doesn't care about them. He just shakes his head and says no.
The student who came over to ask pointed to the poster on the wall and said, "Then why are you putting up this brand poster?"
Jiang Bai was also confused for a moment and said, "This was sent by the manufacturer. Can't I stick it on?"
He thought that since it was sent by Uncle Wang, he could just paste it.
He didn't understand these things, so he stood up and tore off the posters, and said very honestly: "The factory said that this batch of goods is the last batch of goods that the factory processed on behalf of others. As for the brand you mentioned, I don't know, I have never heard of it. The clothes are of good quality. You can buy whatever you like. The price is the same."
Every time a big brand comes out with a design, there will be countless small manufacturers who will directly copy it. Even if the quality is far from that of the big brand, it is still fashionable and good-looking.
Many shops on commercial streets that sell expensive, non-branded goods sell this kind of imitations of big brands.
For Jiang Bai, there is only one hard-core point to judge the quality of a piece of clothing, which is quality. As for whether it is a brand or not, as long as it keeps you warm, that’s enough.
This batch of down jackets is of higher quality and better-looking than all the down jackets in his previous store.
The manufacturer said that the price of a down jacket would have to be increased by at least RMB 100. Jiang Bai hesitated for a moment, but he was not a ruthless person and did not dare to add that much.
The cost price of this batch of down jackets is more than one hundred yuan. Even if the price is not increased by one hundred yuan, it will definitely not be a cheap down jacket among students. But after seeing the price of the branded down jacket in the mall, and then looking at the price of the non-branded down jacket in Jiangbai store, it is 10% off.
There were also some curious students who went to the mall to make a detailed comparison of the materials and found that there was really no difference!
So some students who were short of money and could not afford the branded goods in the mall, but wanted to save face by wearing a better down jacket, took the money they earned from tutoring and distributing flyers, and went to Jiang Bai's shop.
It was already a bit cold in early November, and many students had never worn down jackets before. They were wrapped in old cotton-padded clothes.
Fashionable new down jackets and old cotton coats appear on this campus at the same time, just like the alternation of the old and the new in this era.
The first time people use their hard-earned money to buy a piece of clothing that exceeds their daily expenses and that they really like, it will probably make people remember it for a very long time, so long that even ten or twenty years later, they will still remember the first good clothing they wore.
The quality of the down jackets sold in Jiang Bai's shop was probably really very good, so good that they wore them for four years in college. After entering society and moving many times, they also got new down jackets and coats. But the down jacket that once made them the coolest kids on campus and maintained their poor self-esteem is still hanging in their closet, and they are reluctant to throw it away.
Since Jiang Ning had never written a script before, Producer Li asked someone to send Jiang Ning several script samples. One of them was the 1990s hit drama "In Paris" that he had written himself.
Jiang Ning was really insightful and talented in the liberal arts and didn't need anyone to teach her. She just flipped through the script sample that Producer Li had someone bring her and learned how to turn a novel into a script. This was not a difficult task for professional writers, as many screenwriters were transformed from the original novel authors. But this was by no means an easy task, as the two had completely different writing styles.
Writing novels requires all kinds of descriptions, such as description of the environment, psychological description, description of character's facial expressions, etc. However, these are completely unnecessary in script writing. The script is mainly about writing dialogues and performing the lines to be memorized. At most, a few words can be noted next to the character's emotions and mood, whether the weather is sunny or rainy, day or night.
In other words, Jiang Ning needed to rewrite the novel she originally wrote entirely through character dialogues.
She sat in a rental house outside the school, facing the computer, slowly closed her eyes, and let her thoughts immerse in the plot of "White Snake".
The first thing that came to her mind was her trip to the disaster area from June to August this year, a full three months. In the surging ochre-colored torrent, only the roofs of the houses were submerged, the ruins of the collapsed buildings, the broken trees and fallen rocks that occasionally floated in the torrent, and the desperate and helpless expressions of countless disaster-stricken people.
The houses were flooded, the fields had no harvest, there was no food or money, they were confused about the future, and their eyes were filled with despair and sorrow.
Then came the little white snake. In the flood, it kept tossing and turning, saving the victims who fell into the water, and combing the water veins of the rivers and lakes, so that the surging and ferocious floods would gradually become obedient and calm under its distance.
Producer Li asked her to write the script for the flood section, but the script must be integrated with the overall plot in order to know how to write this part of the plot. Otherwise, no matter how well the individual plot is written, if it is separated from the main plot, it will not work if you write it and it does not connect with the main plot.
Jiang Ning thought, if I were a viewer, what kind of plot would I want to see?
If I were the screenwriter, how would I adapt this work into a plot that the audience would like?
Taking the popular TV series such as "Happy Little Swallow", "The Legend of the Condor Heroes", "Tian Long" and "The Deer and the Cauldron" as examples, there are several elements that the audience likes in a drama, and first of all, it must be exciting.
Even if it is a sad drama designed to earn the audience's tears, its core is still "cool". The audience knows that the more badly the heroine is tortured at this moment, the more they will be moved by her angelic behavior later. Even if the heroine is tortured to death in the process, the final ending must be that the heroine moves everyone, she conquers all those who abused her, and those who abused her regret and accept the heroine, and the heroine and the heroine finally live happily together.
The second element to be popular is that the tone should be light-hearted, humorous and funny.
Let's not talk about "Little Swallow". In "The Return of the Condor Heroes", there's the part where Huang Rong teases Ouyang Feng and cooks dishes for him called "Toad with Four Legs Upwards in the Air" and "Steamed Mullet and Squid - Recognize a Thief as Your Father". Who wouldn't be happy watching this? Not to mention that in "The Deer and the Cauldron", Xiaobao's funny plots are endless.
The third element is that there must be a control group to slap the faces, such as the Queen and Rong Mama to Xiaoyanzi, Yang Kang to Guo Jing, Song Qingshu to Zhang Wuji, and Green Screen to Zi Ling. Although Green Screen is a positive character and Zi Ling is the negative character now, when watching this TV series in this era, Green Screen is definitely a negative character as a control group to highlight the beauty of the heroine Zi Ling.
Taking the drama "White Snake" as an example, it is probably Fahai to the little white snake.
Well, Fahai.
Jiang Ning drew a circle on this character.
Fahai in both "White Snake" and "White Snake" is a bald old monk, but who doesn't like the image of Fahai played by Zhuo Ge in the movie "Green Snake"?
Does Fahai have to be an old monk?
Since it is a control group, why can’t there be a cute little monk?
Because it is her own work, Jiang Ning is more familiar with "White Snake". Based on the above factors, she put herself into the role of the audience and began to create the detailed outline of the script of the TV series "Legend of White Snake".
The story begins with a little white snake hiding behind a rock, just to catch a prey, and then it is spotted by a giant eagle in the sky. With a "chi~~~" sound, the next second, the little white snake struggles to survive under the giant eagle's claws. It is seriously injured and dying. It is rescued by a little medicine boy, who bandages it. When it is drowsy, it watches the little medicine boy's back as he leaves.
The second scene is the arrival of Emperor Liujiang in the original novel.
The seriously injured little white snake woke up at night and looked up at the night sky. Suddenly, a ray of moonlight fell on it. The wounds on its body healed suddenly. Its eyes lit up. Knowing that this was a good thing, it desperately swallowed the Emperor's Oyster.
Screenwriter Tang Jiang was probably inspired by the movie "White Snake" and planned to use a light and funny tone. In the script, the little white snake, because it swallowed too much Emperor Liujiang, the whole snake appeared to have a small head and tail, but a huge round belly in the middle. Because the Emperor Liujiang was difficult to digest for a while, the animals and plants that had awakened their spiritual intelligence but did not have magical powers saw it and said to themselves curiously: "Huh? What a white turtle!"
"Is it running naked after shedding its shell?"
"Huh? Why is it shedding its shell and running naked?"
"It turns out that a turtle without a shell is so white!"
These animals and plants, which had just been watered by the Emperor's Liquid and had awakened their intelligence, but had no idea that they had turned into monsters, were talking so that others could hear them. They were discussing this strange little white turtle without a shell in their childish voices. The angry little white snake jumped up with its tail propped up and shouted, "I'm not a turtle, I'm a snake!"
So the little demons who had just awakened to their spiritual wisdom laughed unscrupulously again: "Huh? Look, there's a big white turtle that thinks it's a snake!"
"Still a white turtle without claws!"
"How stupid!"
"How pitiful, so stupid and disabled!"
There were also some little animal demons that had just awakened their spiritual intelligence. They came over and stretched out their claws to pull at the little white snake, twisting its belly upside down so that it couldn't turn over, which again caused the other little demons to laugh at them.
Because the 'turtle' was not on the menu of the animals that came to eat it, the little demon, who had just awakened his intelligence, did not eat the little white snake. Instead, he looked at the little white snake, whose belly was facing up and could not turn over, and laughed while holding his belly.
The third scene is about a turtle with its pride wounded and a huge belly inflated, moving slowly like a turtle. Then along the way, all the little demons whose wisdom was awakened tonight saw a naked, running white turtle. From then on, the legend of the 'naked, running white turtle' was added to the Ten Thousand Mountains.
After being ridiculed for several days, the little white snake, whose self-esteem was hurt, found a cave and buried itself in it, crying and saying, "I must work hard to lose weight and surprise all of you! Humph!"
In the fourth scene, the little white snake silently digested the Emperor's Liquid in the cave, but in the outside world, because of this Emperor's Liquid Liquid that occurs once every sixty years, more and more little demons with awakened intelligence feel that they are different and begin to fight for territory and territories, causing chaos and chaos.
Then, Xiaobai digested most of the Emperor's Liquid and suddenly transformed from a little white snake into a beautiful little girl.
We need to choose a pretty little actress to play the role here. The underground cave where she is sleeping happens to be in the territory of an animal demon who is lying on his back. After some fighting, this animal demon has become the king here.
The little white snake, who had just come out of the cave to learn, didn't know about this. He appeared in the territory of the animal demon and was besieged by the little demon cubs. They were all beaten to a pulp by the little girl. The little demon cubs ran away quickly: "My king! My king, it's bad! There's a little girl in our valley who is so powerful!"
So after the smaller one was beaten, the bigger one came. When the little girl saw this incompletely transformed monster, she was surprised. Isn't this the wolf monster that grabbed her and laughed at her? He immediately gave the wolf demon a beating using both martial arts and fairy tale versions of himself, and took in his first little brother.
The following plots are all about the funny scenes of the little girl leading the incompletely transformed little demons.
Jiang Ning herself was having a lot of fun during the writing process. The plot of the little white turtle was very funny in her mind. The more she wrote, the smoother it became. By the end, she had almost finished writing the detailed outline of the whole script and finally came to the part about "flood relief".
Because of the entire previous plot, her current plot is very closely connected with the previous plot.
After writing for a week, she finally finished the plot. On the producer Li's side, the first draft of the main storyline of Yuan Feng and Tang Jiang was also completed.
Producer Li also called Jiang Ning and asked her if she had finished writing the first draft about the flood. After getting an accurate answer, Producer Li said he would invite her, the director, and two screenwriters to hold a script reading session.
Considering that she had to attend classes during the day and it would be difficult for her to take leave, they decided to hold the meeting at Peking University.
The school learned that the deputy director of CCTV's TV drama production center was coming to their school to look for students from their school to write scripts, so they specially arranged for students from the May Fourth Literary Society to pick them up and take them to the office of their literature society. They cleared out an office specifically for them to discuss scripts.
This is the opportunity that the school gives to students, allowing them to get to know the directors and screenwriters of CCTV in advance. In the future, if they do not return to their hometown to take the civil service exam and want to work at CCTV, this is a good opportunity.
If you are more capable, you may be able to write scripts for CCTV. This will be a good resume for these students when they go out in the future and say that they have participated in the script writing of a certain TV series of CCTV.
Even though they were students of Peking University, this arrangement by the school was a very good practical opportunity. After receiving the news, the president and vice president of the May Fourth Literary Society did not publicize it on a large scale. Instead, only a few core members of their literary society knew about it. They all came to the gate of South Gate to wait for the arrival of Director Li and others.
Producer Li and his team didn't know that Peking University had also arranged for students from the Student Union's Literature Society to receive them. Just like last time, they made an appointment with Jiang Ning in advance to meet at the Peking University gate.
Because they were in a hurry, they agreed to meet at the gate of Nanjing University at 8 o'clock in the morning. After Jiang Ning got up in the morning and ran, he had breakfast and went back to the dormitory to take a shower and change clothes. Then he came to the school gate early to wait for Producer Li and others.
Producer Li and his colleagues were not late and arrived at the school gate on time.
Jiang Ning just smiled and moved to greet Producer Li and his team, when several other young men and women at the gate took the lead to greet them with warm and reserved smiles: "Is this Director Li from CCTV? Hello, I am Zhang Sheng, the president of our school's May Fourth Literature Society. The school knows that you are coming to study the script, so we have specially arranged for a few of us to receive you. The classroom is ready, please follow me."
Producer Li and his friends didn't know that the school had arranged someone other than Jiang Ning to receive them. They just thought that it would be the same as last time, that they would come directly to Jiang Ning, and then find a classroom to hold a script study session. They couldn't help but cast their eyes to Jiang Ning, who was waiting at the other side of the school gate and walking towards them slowly with a faint smile, and asked Jiang Ning: "Teacher Ning Meng, aren't you... together?"
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