Chapter 597 Endorsement
"Jinxiao Entertainment".
Chen Li, wearing a hooded sweatshirt and sunglasses, walked out of the company elevator in a low-key manner. The company employees she met took the initiative to greet her.
"Ari is here!"
"Long time no see, Ali."
"Hello, Teacher Ali."
Chen Li smiled and nodded in response to each one. She was no longer as immature and reserved as when she first entered the industry, and her own aura was gradually forming.
"Little Ali!"
Halfway through, a man suddenly jumped up and patted her shoulder, accompanied by a loud shout, which scared Chen Li.
She shuddered and turned around quickly. When she saw the person behind her, she couldn't help but let out a sigh and laughed, "Brother Bo, you scared me to death!"
As the company's gold medal agent, Bo Ge is quite old but has always been lively and humorous, sometimes just like a child.
He seemed very happy to see Ah Li: "Has the new drama finished filming? I haven't seen you in a long time. You're obviously different from before."
Upon hearing this, Chen Li subconsciously glanced at her outfit today and asked in confusion: "Is it different? I don't think I've changed much."
Just a little thinner.
Bo Ge patted her shoulder and said, "It's not your appearance, it's your temperament and aura. Before, when you first joined the company, you were so cautious, like a little rabbit. Now it's different. You have the aura of a mature artist."
Chen Li blinked. If Bo Ge hadn't mentioned it, she really hadn't noticed this aspect. Now that she thought about it, her mood seemed to have changed a lot.
"But this is a good thing, it means you've grown!" Bo Ge said, pointing to the poster wall in the company corridor: "Look!"
Chen Li looked in the direction of Bo Ge's finger. The poster wall in the company's corridor was covered with posters of the company's artists. Ji Chuhe was naturally in the center position, and on her left and right were some respected veteran actors.
Chen Li’s poster also appeared on it, and as a newcomer, she was not in the edge position, but in a relatively central position.
"The company has high hopes for you. Once you win the Golden Magpie Award at the end of the year, your position will change. Come on." Bo Ge's encouragement rang in my ears.
Chen Li was very happy, and her desire for the award became even stronger.
"Come to see Sister Kuan?"
Chen Li came back to her senses and nodded: "Sister Kuan said she had something to talk to me about and asked me to come to the company."
"Let's go, I happen to have something to talk to her about." Bo Ge said, and walked forward first.
There were already two people sitting in Sister Kuan's office. Bo Ge and Chen Li knocked on the door and entered. The two of them stood up and said, "Bo Ge."
Bo Ge smiled and raised his hand, looking at Sister Kuan and said, "Little Ali is here."
"Ali, come here." Sister Kuan smiled and beckoned Ali closer, introducing her. "I personally selected these two from the company for you. From now on, they will be part of your team, mainly responsible for business and endorsement negotiations."
There are two people, a boy and a girl. The boy is called Paul and the girl is called Amy.
They are all elites in the company's business team, especially Amy. She was in charge of Ji Chuhe's business for a period of time when she was still a newcomer. Several key endorsements of Ji Chuhe were negotiated by Amy, which immediately raised her "starlight" to more than one level and laid a solid foundation for her future status.
Both of them took the initiative to greet Ah Li with a smile, because they were Sister Kuan's only two artists, and no one in the company dared to neglect them.
Moreover, it is no longer a secret in the company that Ali has someone behind her. Her elder sister is a capital tycoon, so she will definitely have good resources in the future.
"Please sit down first. We are discussing business." Sister Kuan greeted her, then turned to look at Brother Bo and asked doubtfully, "What do you want to talk to me about?"
Bo Ge smiled and waved his hand: "I'll talk later, you guys chat first, I'll listen."
Given his personality, Sister Kuan didn't ask any more questions. She pulled Ah Li to sit down with her and then instructed Paul, "Go on."
Paul nodded, picked up the iPad on the table, tapped it twice, and then said, "We've entered the second round of negotiations for a new endorsement. One competitor is Tian Zi, but she's in the process of renewing her contract. If it's not finalized in the second round, she's probably trying to advance her status or raise the price."
"The brand definitely had multiple candidates, but Ah-Li's momentum was stronger, and the brand was more optimistic about her. Especially with her dual nominations for the Golden Magpie Awards, Ah-Li had a great chance of winning, which was also a key consideration for the brand."
Betting on a new artist during their early years can be a huge profit for the brand if the artist rises to prominence one day!
Sister Kuan nodded gently and asked, "Was Tian Zi a brand friend of MIUMIU before?"
"Yes, and it seems she originally signed for two years. If she can't advance to a brand status in this renewal and sign for another two years as a brand friend, her age will no longer meet the customer positioning of MIUMIU after two years."
"And if she's just a close friend of the brand, it'll be hard for her to advance to Prada. I guess their team is trying to get her to be a brand ambassador."
When it comes to celebrity endorsements, it may be difficult for outsiders to distinguish the high and low, but there are actually many twists and turns involved.
First of all, there is a classification of spokespersons. The highest level is of course the "global spokesperson".
Each category is further divided into "Asia Pacific Spokesperson", "Greater China Spokesperson", "Brand Ambassador" and "Brand Friend".
Some brands even have "China region spokespersons" and "product recommendation officers."
The identity of "product recommendation officer" can be almost ignored, and generally new artists who are exposed to high-end endorsements start with the identity of "brand friend" and then gradually advance.
Only those artists with international influence can obtain top-level identities such as "international spokesperson" at once.
Sister Kuan looked at Chen Li and said, "Ah Li, the first endorsement you're negotiating is for MIUMIU. You should know that, right?"
Ah Li nodded. "I know this brand. I really like its products. It's a sister brand of Prada. I think its positioning is somewhere between affordable luxury and high luxury."
"You know quite a bit." Sister Kuan smiled when she heard that.
Pogo secretly raised his eyebrows and thought that Sister Kuan really doted on Ah Li. Her first endorsement was with the high-end brand "MIUMIU" under "Prada".
In recent years, there has been no newcomer who has had such a star-studded start. Back then, Ji Chuhe also took on a few second- and third-tier brands before gradually working his way up.
Amy then turned to Chen Li and said, "Ah Li, the reason this endorsement has stalled until the second round is because Sister Kuan wants to help you move beyond the 'Brand Friend' stage and directly negotiate for you the 'Brand Ambassador' endorsement role, laying a solid foundation for your future advancement to Prada's spokesperson."
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(End of this chapter)
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