Chapter 52
When Wang Sirong saw the news, his back teeth were almost broken.
If this isn't deliberate revenge, what is it?!
But the most annoying thing is that I am totally defeated.
His previous film "Clouds on the Horizon" was actually not as good as "Chaos School" in terms of film quality. It was only by relying on advance screenings to grab the schedule and the addition of two popular actors that it was able to grab some box office revenue before "Chaos School" was released.
What now?
A more powerful movie, using a more powerful method, is trying to snatch the box office of his "Super Cop & Superman".
What can he do?
And the box office results seemed to be a response to Wang Sirong's helplessness.
On the first day, the pre-sale results of "Super Cop and Superman" were only over 5 million, while the preview box office of "When the Walls Fall" reached 6 million.
On the first day, the pre-sale results of "Super Cop and Superman" were 6 million, while the preview box office of "When the Walls Fall" on the same day was 7 million.
The next day, seven million versus eight million...
It will always be higher than "Super Cop and Super Kill"!
Wang Sirong even wondered if there was an invisible hand controlling all this, and why "When the Walls Collapse" was always higher than his "Super Police and Super Overcoming"!
The most annoying thing is that the preview screenings of "When the Walls Fall Down" were very restrained.
Each cinema only has one or two shows every day, and they are all during the "bad screening hours" at noon or midnight.
So the word of mouth has never really developed.
It's like Qiao Yiqiao is intentionally making room for other films, unlike when he made "The Clouds on the Horizon", which was screened four or five times in each theater every day, killing other films' chances of survival.
But even so, the attendance and screenings of "When the Walls Fall Down" are still increasing in an orderly manner. Wang Sirong knows that this is because of "word of mouth". Although this film has not yet caused a huge sensation on the Internet, it has formed a good word-of-mouth effect among the audiences who have seen it, which has led to a gradual growth.
When the film didn't perform well, Wang Sirong started to try all kinds of methods.
He wondered if it was because the early films were too focused on cute and female-oriented police and gangster films, which caused male audiences to lose the desire to watch and buy movie tickets.
Therefore, he asked the publicity team to launch a "Tough Guy Special" overnight, focusing on the wonderful performances of the two movie emperors.
But in fact, there is no substantial boost to the growth of pre-sale box office.
Now,
Wang Sirong became even more anxious and couldn't sleep at night.
On Christmas Eve, while the pre-sale box office of his "The Untold Story" reached 20 million, the preview box office of "When the Walls Fall Down" also exceeded 27 million.
And on Christmas Eve, "Super Cop & Superman" also started its preview - a very small-scale preview.
You know, now in the Chinese film and television industry, there is no film that does not have a preview.
If they don't do it, they will definitely be criticized by those film critics and self-media, who will say that they are not confident in their films and that is why they don't hold previews.
Wang Sirong couldn't stand this.
Although their films are not that good, from his point of view, they are not that bad! Why are they not liked by everyone?
It has been almost a day since the preview started. He repeatedly refreshed the reviews on Doujia.com, looking at the 3 and 2 points all over the screen, and then looking at the 5 points on the "High Wall" interface, Wang Sirong finally couldn't hold back any longer.
He wants to go to the cinema to see how great this rival film is.
He bought a ticket for a midnight show at a cinema near his home, dressed up in disguise, and sneaked in.
In front of the cinema.
Xiaolian and Xiaocao, two college lovers, were arguing about what movie to watch.
Although Xiaocao is a boy, he is definitely in love. He thinks that on such a romantic Christmas Eve, we should watch a relaxing movie, so he strongly recommends that everyone watch "The Super Cop and the Superman", saying bluntly: "Xiaoxuexue is here today, why don't we watch a cute police and gangster movie? We can also be affectionate with each other."
"It's alright, you can just go get a room if you want to be together," Xiaolian said with disdain. "Of course we should watch good movies with social significance. My roommates all watched When the Walls Fall Down and they all thought it was a very good movie. They cried at the end. Why should we contribute to the box office of a commercial movie that looks like it's just a money-making business?"
"Well, let's just watch the cute robots," Xiao Cao held his girlfriend's hand, "It's such a nice day today, we don't want to watch something so heavy. I heard that there's an earthquake in When the Walls Collapse."
"Didn't you experience that earthquake? Why are you afraid? We survived it, and the propaganda didn't mention the earthquake all the time," Xiaolian pushed her glasses. "Don't you think it's shocking that the walls collapsed after the earthquake, but none of the prisoners ran away? I want to see how the director explains why they didn't run away."
"But that's a movie with prisoners as the protagonists... How can it be more popular than a policeman or a robot as the protagonists..."
"Speaking of the protagonist, there's also Qi Siqi in The High Wall..."
"Then there are two best actor winners in 'Super Police', and Qi Siqi is not a best actor..."
Wang Sirong listened as one person discussed for a long time. On the one hand, he felt that he no longer understood the young audiences, as their preferences seemed to have nothing to do with the gender preferences preset by the publicity team. On the other hand, he felt that the small details reflected the big picture, as it seemed that many people were indeed struggling over which movie to watch.
So, he walked forward and pretended to make a phone call: "...Yes, honey, I just finished watching "Super Cop and Super Killer", it was so wonderful! The robots in it were also very cute. I'll take you out on a date to watch it again later..."
Xiaocao instantly found the backbone: "Look, how good!"
Xiaolian couldn't stand her boyfriend's clingy attitude, so she nodded: "Okay, let's watch Super Police."
Watching a person walk into the cinema, Wang Sirong felt proud but also a sense of sadness in his heart.
He was the president of an entertainment company, but he had to pretend to make a phone call to sell two movie tickets for his own movie.
So fucking sad!
But he quickly calmed down and walked into another theater in the cinema.
What surprised him was that although it was a midnight slot, the attendance rate was very high. Judging from the visual, it was at least 50%.
Wang Sirong looked disdainful.
He didn't believe anything would be okay when the walls came down.
The opening scene is a national flag.
The camera gradually moved downwards, revealing five or six prisoners standing under the national flag, taking a break.
Then, the two groups disagreed and started fighting.
While the fight is going on, there are some lines and actions that explain the motive of the two groups fighting - they are fighting for the shade.
Wang Sirong was originally a nitpicker.
But the moment I saw these actors, I had to admit that they really looked like real prisoners.
Moreover, he was quickly drawn into the story.
In just a few scenes, he actually remembered the personalities of the two or four main characters, the big brother Daguo was taciturn but ruthless, the prisoner Xiaomi was always in a daze, and there was a little alliance who looked very timid...
Then two prison guards appeared, and their respective personality traits were revealed in just a few shots.
Although Wang Sirong hated Qi Siqi to the core, he couldn't help but sigh when he saw Qi Siqi wearing the prison officer's uniform: "This guy is so damn handsome!"
Surrounding View
Everyone was excited to see Qi Siqi appear.
But the plot took a sudden turn for the worse when Qi Siqi punished Xiaomi with an electric baton because he did not complete the work.
Hold the grass.
Wang Sirong sighed in his heart.
Qi Siqi brought out the feeling of a gentleman turned into a scum with just a few glances.
The actor who fell to the ground had even better acting skills, as if he was really electrocuted, and he was able to completely follow up Qi Siqi's performance during the literary stage!
Wang Sirong originally came in with a critical mindset.
But I have been completely attracted by several characters.
He forced himself to step out and find the problem.
But... no problem at all.
He looked at the audience around him, and each of them was staring at the screen intently.
There wasn't even any popcorn.
After the characters are established one by one, the contradictions in the plot become apparent.
If the audience was still led by the characters in the first ten minutes, they will start to pay attention to the plot at this point.
Although each prisoner is not guilty of a heinous crime, he has his own problems.
The prison guards also have their own "cages" and their own problems.
And the prison system as a whole is problematic—the overemphasis on labor reform seems to have put all prisoners in a worse situation.
How can they heal each other and become better?
Wang Sirong was secretly shocked.
You really dare to take pictures.
Not only does it delve into human nature, it also criticizes the problems of the prison system in the 1980s and 1990s.
This can also pass the review... there is something.
But then the film's mood lightens up.
The prison was restructured.
And at this stage, Captain Bai became the protagonist.
He used extremely rebellious methods to help the prisoners become better people.
Wang Sirong breathed a sigh of relief.
I feel like everything is moving in the right direction.
But suddenly, the earthquake came.
Even though he had been prepared for the earthquake through countless earthquake drills and time reminders, he still felt extremely shocked when he actually saw the earthquake.
He rarely uses the word "shocking" to describe a film.
But those shots…the shouting and screaming.
It all seems real.
All the audience held their breath.
It seems that deep memories have been touched upon.
After the earthquake, the high wall collapsed.
All the prisoners were struggling with whether to run or not.
This is also the part that Wang Sirong is most interested in.
Why don't they run.
But in just ten minutes of rescue scenes, it actually made clear why everyone was unwilling to escape.
And if you think about it, each of them has also undergone a transformation in the earlier part of the film... makes perfect sense!
After that, natural disasters struck again and again, such as storms, mudslides, floods, etc.
Every scene where the prison guards and prisoners help each other and fight the disaster together is so touching.
Finally, the "Thousand-Mile Transfer" plan was completed and the bus slowly drove into the new prison area.
Only then did Wang Sirong feel that the breath that had been hanging in his heart was finally released.
The last scene.
Wang Sirong was deeply moved as he watched the national flag slowly rise under the blue sky and listened to everyone singing the national anthem together.
I even shed tears for the first time in a long time.
Until the end credits slowly rolled, next to the text there were various real photos, videos and interviews with eyewitnesses of the "Thousand-Mile Migration" at that time.
Wang Sirong couldn't hold back any longer and burst into tears on the spot.
Although he is not a good person, he is notorious in the business world.
But he also has a patriotic heart!
He looked around and saw that everyone around him was crying and sobbing.
Wang Sirong never thought that he would be moved by a group of prisoners.
It was not until he left the cinema and was blown by the cold wind that he suddenly came to his senses.
No, isn't he here to find fault?
Why am I always carried away by this movie?
After watching it, I even felt like my emotions were drained out.
He hasn't felt this way in a long time.
- Enter a movie, be moved by the ups and downs of the plot and characters, and finally cry for them with joy.
For the first time, Wang Sirong felt that watching a movie was such a wonderful thing.
And beside him, Xiaocao and Xiaolian walked out.
"Fuck, what a crappy movie. All I see is that robot being cute the whole time. And at the end they even have to put on value. It's the first time I hear someone put Hegel's words into a line." Xiaolian complained.
Xiaocao didn't have much to say. He had a dark face and didn't say a word.
Then they saw Wang Sirong.
The grass asked: "Sir, why are you crying?
ah? "
Wang Sirong: “…”
Wang Sirong: "It's windy today..."
Xiao Cao: "Yes, I hope tomorrow will be a good day."
Wang Sirong nodded: "Yes, tomorrow will definitely be a good day."
…
On January 1, New Year’s Day, “Super and Super” was officially released.
After earning 100 million on the first day, the first day's box office fell to a Waterloo-like 20 million.
Doujia.com’s opening score is 5.4.
It's still a long way from passing.
There was a lot of criticism online:
"I've watched eighty of these police and gangster movies in the past ten years. How come the plots are all exactly the same? No, they're not quite the same. What the hell is that ten-minute philosophical discussion at the end? It's ugly!"
"Although the robots are cute, the plot is so lame. It feels like the whole show was made just for the robots."
"I heard that director and producer Wang Yige came here because of his reputation. I didn't expect to see such a supportive defense. It seems that I can't trust Wang Yige's photos anymore!"
"What a vicious movie. Thanks to the director for wasting 140 minutes of my life!"
"Excuse me, what's the point of inviting two movie stars to this film? To play supporting roles for the robots?"
"The screen is full of flashy special effects, otherwise forget about the actors and just make a cartoon with robots and special effects. And this is IMAX and 3D, it makes me dizzy, ugh!"
They were all cursing.
The only praise I can give is that the robot is really cute and suitable for children to watch.
When Wang Sirong saw these completely uncontrollable comments, the little confidence he had left in his heart that he could turn the situation around by word of mouth disappeared.
But it is said that a lean camel is bigger than a horse. As the only blockbuster in the New Year's Day period, "Super Cop and Super Killer" still occupied an exaggerated 47% of the screening ratio.
However, even so, with the attendance rate falling below 10% for two consecutive days, cinemas have reduced their screenings.
Wang Sirong watched as the screening rate gradually declined from 47%, decreasing by 5-10% every day, and the box office could only be maintained at around 10 million yuan.
After two days of screening, the box office has not yet exceeded 200 million.
You know, the production cost of this film alone was 150 million, and the publicity expenses were as much as 100 million.
Although most films are solely funded by Huarong Entertainment, there are other small investors, and there are special business taxes, film industry special funds, and
There are China Film Digital Retention Fees and so on…
In the end, he needs to reach at least 400 million box office to make a profit.
Huarong Entertainment is not the worst off, after all, it can still recover its publicity and distribution fees first.
The worst off was Wu Gong, who was funded by himself.
If the box office of this movie doesn't reach 400 million, not only will he not be able to make back his money, but all his previous personal investment will also be wasted.
The most important thing is that the money he invested was obtained by mortgaging his current property.
If you lose money, it will be difficult to even keep your house.
Just when "The Untamed" suffered a setback in terms of screening and box office performance, a seemingly insignificant film reversed the decline.
This is a nonsensical comedy called "Escape from the Mental Hospital". It tells the story of a good-for-nothing young man who ran to a mental hospital to avoid debt and lied that he was sick. However, after a series of ridiculous treatments, he found that he could not escape, so he gathered a group of mentally ill patients who "thought they were not sick" to escape.
The screenwriter and director is a former stage play director named Da Chong.
This film had almost no publicity before its release, and no popular stars to support it, so it can be said that "there is no such film".
But after its release, Douban scored it 8.0. In the Chinese comedy industry, 8 is already a rare high score.
Everyone who has seen it has commented that this film is a pure nonsensical comedy. Although it has a tragic and profound core, it is completely non-preachy, and there is no tear-jerking or valuable scene at the ending.
Therefore, many of the screenings that disappeared from "Super Cop and Superman" were given to "Escape from the Mental Hospital".
In the week after New Year's Day, the film's box office fell from 4 million on the first day to 60 million in a single day, which has far recovered the investment and is still rising.
The screening rate has also increased from 5% at the beginning to 17% now.
Many of the funny memes and emoticons in the film have also been widely circulated, attracting large numbers of young audiences.
Shi Da Shi is a great example of word-of-mouth marketing and can be called a dark horse of the schedule.
Because they were released in the same release period, many people compared "Get Out" and "Cops & Detectives". "Cops" was immediately labeled as a negative example of "spending a lot of money on marketing for nothing".
Wang Sirong and Wu Gong were so angry when they read those film reviews.
After the film was released, although they have been deliberately guiding public opinion to praise how cute Chao Ke is, the popularity of the film on the Internet is completely inferior to that of "Escape from the Mental Hospital".
》silly emoticon package.
Wang Sirong, who originally had great ambitions to create a big IP in China, was almost crying when he saw the dismal sales of his own Chaoke derivatives.
You can't make back your investment with just that little bit of money.
Wu Gong and Wang Sirong knew that their film's only hope of making a profit was box office success.
But now the box office is dropping by 10 million every day.
You know, if a commercial blockbuster drops below 10 million in its first week of release, it would definitely be something that would be nailed to the pillar of shame.
Especially after the box office reached 100 million on the first day.
Wu Gong and Wang Sirong racked their brains for this.
Finally, they came up with a helpless move that was not worthy of being shown on the stage.
Steal the box office.
In China, the box office performance of all films is recorded in real time in the "National Film Ticketing Comprehensive Information Management System".
This amount of money is recorded at the moment the ticket is issued after everyone has purchased it.
But there is a way to cheat the system.
That means "no ticket".
The meaning is very simple. Someone spent 45 yuan to buy a ticket for "Escape from the Mental Asylum", but the cinema lied that there was no paper or the machine was broken, and only gave the person a handwritten ticket - in short, there was no real ticket for "Escape from the Mental Asylum".
The cinema certainly didn’t run out of paper, but the 45 yuan was used to buy tickets for “Champions & Overlord,” which were successfully issued.
In this way, Mr. A walked into the cinema and watched "Get Out" with the help of the handwritten ticket, but in the "National Film Ticketing Comprehensive Information Management System", the 45 yuan was included in the box office of "Champion and Overlord".
This operation requires the film company and the theater chain to work together.
Wang Sirong and his colleagues have unique advantages.
They have their own cinemas.
After giving the task to the theater managers, on January 8, the box office of "Champions League" just barely held the 10 million mark.
And it completed the reversal on January 9th.
Although the box office of "Escape from the Mental Hospital" continued to rise, Wang Sirong felt that their "Super Police" was finally not so embarrassing.
Of course, he did not forget to keep a trick up his sleeve while stealing box office revenue for his own film.
If he stole 1 million, he would help "When the Walls Fall" steal 200,000.
And intentionally or unintentionally released the news that "When the Walls Fall Down" was stealing box office revenue.
Wang Sirong knows
, after "When the Walls Fall Down" is released on January 10, the film competing against "Get Out" will not be their own.
These two films are released in the same period, so they are bound to compete with each other.
Then he will just watch the fire from the other side of the river.
Maybe there is still a glimmer of hope for his film.
…
On the evening of January 9, Yanjing Film Museum.
The premiere of When the Walls Fall Down will be held here.
Qiao Yi Qiao wore a custom-made shirt with the "When the Walls Fall" logo on it, and Jiang Weiguo and Xiao He also wore the same clothes.
In order to distinguish themselves from the characters in the movie, they have grown their hair and done their hairstyles.
Qiao Yiqiao looked at their energetic appearance and felt deeply moved.
His brothers are really good looking.
This is their first premiere.
Previously, due to lack of money, "Chaotic School" only had a simple post-screening exchange.
This is the real premiere, and it is not just a simple ceremony. It represents that Qiao Yi Qiao has entered the serious "film circle".
The box office of "When the Walls Fall Down" has exceeded 100 million yuan in advance screenings.
This gave Qiao Yi Qiao the confidence to face this ceremony with great calmness.
As is customary, there is a red carpet ceremony before the premiere.
On both sides of the red carpet stood the media and countless self-media who had heard the news.
Some of them were invited by Liu Chong.
But more people arrived spontaneously after seeing the good performance of the preview of "When the Walls Fall Down".
At 7:20 in the evening, winter in Yanjing had already fallen silent, with ice and snow that had been melting for days still everywhere.
The entrance of the Yanjing Film Museum was crowded with people.
The red carpet event officially began.
The first person to step onto the red carpet was Senior Qin Zhen, followed by Zhao Gang, and then Qi Siqi.
When Qi Siqi walked onto the red carpet in a gorgeous suit, the screams of his fans and some self-media bloggers almost turned the night over.
Then there are the heads of each group.
This was Lao Liu's first time stepping onto the red carpet. He didn't even expect that he would be invited to the red carpet, so he quickly found a wrinkled suit from home.
But he didn't expect that when he arrived at the scene, Qiao Yi Qiao had already prepared a dress for him, and even the size was the same as his own.
Lao Shao stepped on the red
I almost burst into tears when I was holding the blanket.
Director Qiao’s words “fireworks artist” still echoed in his heart.
Finally, Jiang Weiguo and other leading actors walked onto the red carpet together with Qiao Yiqiao, Sabri, Xiao He and others.
The constant flashes at the scene made Jiang Weiguo and the others very uncomfortable, and even Qiao Yiqiao squinted his eyes unconsciously.
As they signed and took photos outside the red carpet, Qiao Yiqiao suddenly heard a voice: "Director Qiao! Thanks to your "Chaotic Campus", I am now admitted to Yanjing University of Communication!"
"Okay," the flash made it difficult for Qiao Yiqiao to see the man's exact appearance, and he could only see a blurry shadow, "Thank you for your support! I wish you academic success!"
"Of course! I'll be your intern later, so you can't abandon me!"
Qiao Yiqiao: "Welcome, welcome, but our internship salary is very low~"
Many reporters at the scene laughed and recorded this scene.
After taking the photos, a group of people finally came to the inner field.
The layout of the entire interior was also designed by Qiao Yi Qiao and Liu Chong. They did not use gimmicks related to prisons and earthquakes for the layout, but placed a lot of bouquets of flowers on the scene, which represented freedom and new life.
There are more than 500 seats for the entire premiere ceremony, and they are now all full.
At eight o'clock in the evening, the lights were turned off and the trailer of "When the Walls Fall Down" was played on the big screen in the front.
This version of the trailer is different from the previous ones, highlighting the transformation of everyone, including the prisoners and the warnings.
The last scene was frozen at the moment when the bus slowly drove into the new prison area.
Qiao Yiqiao and a group of main creators slowly walked onto the stage.
A dozen people stood in a row, with Qiao Yi Qiao standing in the middle.
He looked at the crowd of people below the stage and couldn't help feeling moved.
This time he is completely in the spotlight.
The road over the past two years has not been easy. Almost every step has been filled with pits, obstacles, and patches of darkness that need to be explored.
But he, along with his comrades, made it through.
Sitting in the front row were Zheng Mao, Qin Duo, Zhou Rong, Chen Si, Director Jin and a host of other noble people he met along the way.
Zheng Ming noticed Qiao Yiqiao's uneasiness and made a hand-pressing gesture towards him, signaling him to calm down.
Qiao Yi Qiao took a deep breath and returned to his normal state.
The host introduced the creative team one by one.
After the introduction, he looked at Joe
Yiqiao: "Director Qiao, we now almost all know what kind of story "When the Walls Collapse" tells, so I would like to ask you, why do you want to make such a story?"
"This is a real story. I think it well reflects the outstanding achievements of our country's prisons in reforming prisoners, and it is enough to move everyone," Qiao Yiqiao replied. "Of course, what really moved me was the question I explored in the film - what is freedom? Each of us, including prisoners and prison guards, is actually trapped in a cage of some kind. But only when your heart truly changes can you give up the illusory freedom and embrace true freedom."
The host then asked: "Why do you feel so moved by the topic of freedom?"
"Well," Qiao Yiqiao took a deep breath, "because my life in the past ten years or so has always been forced to move forward by certain things, and even became a director out of necessity. But now I think I love this profession, and I feel real freedom in my creation."
The host laughed: "Is there any difference between this director's work and the previous work "Chaos School" which received good reviews?"
"My previous work, Chaotic Campus..." Qiao Yiqiao looked at the audience, "was a very clever work, but this one, When the Walls Collapse, can be regarded as my first serious work. I have incorporated a lot of commercial techniques, while also retaining some of my personal style. I hope everyone can accept and like it."
Afterwards, the host asked Qiao Yi Qiao some more questions, such as what was the most impressive thing during the filming of the movie, what difficulties he encountered, etc., and Qiao Yi Qiao answered them one by one.
The host concluded: "Now everyone in the industry calls you the most cost-effective director. What do you think of this evaluation, Director Qiao?"
Qiao Yiqiao: "Well...there's nothing wrong with saving money. It's a fine tradition in our country to advocate not wasting. I just implemented this tradition in the film and television industry."
There was laughter from the audience.
Afterwards, the host turned the microphone to Jiang Weiguo: "This is your first time shooting a movie, how does it feel?"
Jiang Weiguo answered truthfully: "Nervous."
"What then relieves the tension?"
Jiang Weiguo pondered for a moment and said, "It was Director Qiao. Before the filming, I had a very bad temper. This bad temper came from the anxiety in my heart because I didn't know the direction of the future. But Director Qiao helped me. He took me to the prison to collect folk songs, talked with me about the role again and again until late at night, and taught me how to act almost hand in hand. Later, he let me join the props group to display my skills.
Yes, of course it could be to save money. However, I am really grateful to him. Without him, I would probably be living a miserable life now. Director Qiao is my benefactor in life. "
These are what Jiang Weiguo thought in his mind.
If he had not been lucky enough to meet Qiao Yi Qiao, his life would have been bleak.
He often thought that this group of people had experienced countless pains, but when they were about to be caught in the whirlpool of fate, Qiao Yi Qiao pulled them up.
This one is enough to be remembered for a lifetime.
It was difficult for him to categorize his feelings towards Qiao Yi Qiao.
Is it gratitude, recognition, or something else.
But tonight, he looked at Qiao Yiqiao and said seriously, "Brother, thank you."
Xiaomi and Jiang Simeng also looked at Qiao Yiqiao and said together, "Thank you."
Qiao Yiqiao answered with equal seriousness: "I am the one who thanks you."
The host was also moved when he saw the sincere emotions expressed by a group of men on the stage: "It seems that light and shadow art can really change people."
Afterwards, the premiere ceremony continued.
Liu Chong designed many interesting parts for this ceremony, such as Qi Siqi's first live singing, guest Q&A, and even a lucky draw.
It ended after a full hour.
The final and most crucial part of this premiere is here.
——Watch a movie.
The Film Museum has one of the most advanced cinemas in China.
Five hundred guests were divided into two theaters for the screening.
This is strictly the premiere of When the Walls Come Down.
Qiao Yiqiao is also looking forward to everyone's feedback.
Two hours later, the screening ended.
Although there was no post-screening exchange session, many people still blocked Qiao Yiqiao at the door.
Zheng Mao is one of them.
"Xiao Qiao, I knew you could do it when I read the script," Zheng Mao patted Qiao Yiqiao on the shoulder. "After watching the finished film, I was just overwhelmed with emotion. It has been a long time since I have seen such an engaging film. Every character in it is so good. I think the earthquake scene can even go down in Chinese film history!"
Chen Si also said: "The script is much better than I thought. In fact, what I was most worried about at the beginning was your ability to control the rhythm as a new director. However, in more than 120 minutes, there was no boring or unnecessary plot that made me feel bored. The emotions were also carried away. Qiao, you really made a movie.
What a remarkable work! "
Qiao Yiqiao was still modest.
But with the evaluations of the two most influential teachers, Qiao Yi Qiao finally felt relieved.
After that, more and more people came forward and talked to Qiao Yi Qiao.
These people were either well-known directors or movie stars. Qiao Yiqiao had only seen them in the news before.
But now, they all say "Congratulations" and "I'm so touched."
Many people even invited him to work together next time.
Qiao Yiqiao realized later that the once mysterious circle seemed to have sucked him in at a rapid pace.
What opportunities and challenges will he encounter in this circle? He doesn't know yet.
After an hour of dealing with it, the crowd slowly dispersed.
Qiao Yi Qiao quickly found an excuse and hid in an inconspicuous corner to smoke, leaving Sabri and Xiao He there.
It’s not that he is not kind.
On the one hand, he believed that the success of his film was not the result of one person’s efforts, and he hoped to let Sabri and Xiao He also feel the enthusiasm of this circle; on the other hand, he did not dare to hear too much praise, for fear that he would become too proud.
Just as his cigarette was about to burn out, a burly figure suddenly appeared in front of him.
The person who came could be described as a "big man", with muscular arms covered with tattoos, a beard and a big bald head, just staring at him.
Qiao Yiqiao instinctively felt a sense of threat and immediately adjusted his stance.
But he didn't expect the other party to speak, and the first sentence was: "Director Qiao! You are finally alone!"
Qiao Yiqiao:?
Could it be that I already have illegitimate fans?
The sturdy man looked sad: "Director Qiao, your film is really good, but I want to tell you something, you have to listen carefully!"
Qiao Yiqiao: "Uh, go ahead."
The sturdy man stepped forward and said, "Director Qiao! Someone is stealing my box office!"
Qiao Yiqiao: “Ah?”
Then he reacted quickly.
"Are you Director Da Chong?" Qiao Yiqiao asked, "the director of 'Escape from the Mental Hospital'?"
"Yes, it's me~" Da Chong's face was as worried as a bun, "Director Qiao, I'm so miserable!"
As expected, people who do comedy have...something.
"What's going on?" Qiao Yiqiao asked, "Stealing the box office?"
"What's the difference between stealing my box office and killing my parents?"
Filled with indignation, "The point is, not only did he steal it himself, he also helped me steal yours!"
Then, Da Chong talked about how his box office sales were stolen by "Super Cop and Superman" and "When the Walls Fall Down".
He was crying and snotting, as if he had lost his parents.
"I know about this," Qiao Yiqiao replied. "Our film originally had only 1% of the screenings in Huarong Cinemas, but it suddenly soared to 7% in the past two days. I can tell that someone is tampering with it. But why did you come to me? Don't you think it's possible that I'm stealing the box office?"
Da Chong knocked his head and said, "Although I have strong limbs, I am not a simple-minded person. First of all, we have no grudges against each other. Second, I watched your movie today. Why do you need to steal the box office? Our movies are not compatible at all. If you want to steal, you should steal "Super Police"!"
"Yes," Qiao Yiqiao smiled, "Then you also know who did it?"
"Of course, it must be Wang Sirong and Wu Gong. I'm so angry!" Da Chong put his hands on his hips. "I also called the police and reported it to the Film Bureau. But you know, box office theft has always happened in our country. Both sides said that there is no substantial evidence and it is difficult to catch them. That's why I came to you~"
Qiao Yiqiao thought about it and took out his phone: "Look, I'll book a theater every day for the next few days and show your movies. I hope to return the box office revenue I stole from you. But the authorities don't have any good solution for this matter, and I really don't have any good solution either."
The big bug nodded: "I know that too."
Then, he stretched out his hand: "Huarong Entertainment stole the box office for you to stir up trouble and also to make us fight. Let's make a pinky promise not to fight, okay?"
Qiao Yiqiao pulled Da Chong's muscular little finger and said, "Of course... let's not quarrel among ourselves. The quality of the film itself is good. If this affects the box office, it will be a big loss."
"Okay," Da Chong smiled, "I came to you to talk about this. By the way, add WeChat and keep in touch~"
Qiao Yiqiao: “…Okay.”
…
That night, the premiere of "When the Walls Fall Down" won seven or eight top ten hot searches, more than half of which were contributed by Qi Siqi, and the remaining half were #Qiao Yiqiao said their internship salary was low#, #Prisoner actor turned into a crybaby#, etc...
In short, with this favorable trend, "When the Walls Collapse" was officially released at midnight.
Qiao Yiqiao did not sleep all night, waiting to see the word of mouth and box office on the next day.
And he was not disappointed.
“Oh my god, this is the best thing I’ve seen this year.
The best movie I've ever watched, really touching! "
"Qi Siqi and several other prisoners acted so well. If the Ministry of Justice hadn't issued a recommendation on Weibo, I would have really thought that the prisoners were all real!"
"I officially declare that Qiao Yiqiao is the most amazing director in my heart!"
"Did you notice the earthquake scene? I saw in the trailer that it was a real scene!"
"The real-life earthquake looks so tragic. It's not hard to imagine what the real earthquake was like. The prison officers have worked so hard!"
"Today is National Police Day. I salute all the grassroots police officers! They are truly great!"
The reviews are all five-star reviews, with not many even giving four stars.
Qiao Yi Qiao kept refreshing the Doujia.com interface until one o'clock in the afternoon. He clicked the mouse again and the score finally came out.
9.0
Qiao Yiqiao: !!!
His "When the Walls Fall Down" scored 9 points!
Not to mention this year, in the past two years, there have been almost no domestic films on Doujia.com that scored above 9 points!
And he actually did it!
The film's word-of-mouth effect took off instantly.
For a time, the entire Internet was praising "When the Walls Fall Down".
It was not until the evening that Qiao Yiqiao dared to open the Leopard Eye APP to check the box office of his film.
The box office on that day just reached an integer.
100000000……
One hundred million!
His movie earned 100 million on the first day of its release!
The total box office reached 200 million!
Qiao Yi Qiao suppressed the urge to open a glass of champagne.
He really did it.
The most important thing is that he is really going to be rich.
On the first day, the box office continued to exceed 100 million.
Many official media outlets have reprinted the People's Daily film review, calling the film a benchmark work of realistic themes.
The next day, the box office continued to exceed 100 million.
Countless self-media began to promote the film, believing that it was a must-see.
Day 4… Day 5…
The unpopular winter vacation season became lively because of "When the Walls Fall Down".
Breaking the 100 million mark one after another.
On the seventh day of the film's release, the total box office exceeded one billion.
Qiao Yiqiao was glad that he did not accept Wang Chenghua's suggestion of a guaranteed minimum of 1 billion.
Otherwise, he would
Loss.
But the eighth day fell on a workday.
The box office of "When the Walls Fall Down" finally weakened and was almost halved.
Qiao Yiqiao knew that this was normal. After all, a movie couldn't always be so popular.
But everyone knows that it is easy to go from frugality to extravagance, but it is difficult to go from extravagance to frugality.
He is still not happy even though the box office has dropped.
At this time, Liu Chong came over with professional box office data analysis.
According to their analysis, the main reason why the box office is so greatly affected by weekdays is that the audience of "When the Walls Fall" is mainly concentrated in first-tier cities, and the revenue in second- and fourth-tier cities is not very good.
In other words, it doesn't sink too much.
If you think about it, you will know that "When the Walls Fall Down" is not a traditional commercial blockbuster after all. In fact, whether it is from the perspective of prison themes or the expression of the core, it is somewhat "picky" about the audience.
However, China's largest voting base is not in first-tier cities.
The larger second- and fourth-tier cities are the real arena for movies.
But when Qiao Yi Qiao looked at the data analysis, he suddenly discovered a blind spot.
The recent box office performance of "Get Out" is also good, maintaining around 50 to 60 million, and even reversed the decline for several consecutive days.
It didn't happen that the box office was cut in half on weekdays.
Liu Chong immediately nodded and asked someone to conduct a detailed analysis of "Escape from the Mental Hospital".
They found that it performed extremely well in second- and fourth-tier cities, but was mediocre in first- and first-tier cities, which can be said to be very low.
Seeing such a huge difference between the two films, Qiao Yi Qiao suddenly had an idea.
He immediately made a video call to Da Chong.
…
Huarong Entertainment.
After stealing box office revenue for a while, Wang Sirong was repeatedly interviewed by the Film Bureau and the police.
Although he denied it flatly and the other party did not have any substantial evidence, Wang Sirong had no choice but to give up.
The box office of "Son & Son" has long fallen below 10 million, and in the most recent day it was only 2 or 4 million, and it has been nailed to the pillar of shame.
It is no longer any use for their own publicity department to hire internet trolls and do promotion.
So, he put all his energy into pulling down "Get Out" and "When the Walls Fall Down" against each other.
His only hope is that the two films will compete with each other and influence each other, so that he can benefit from it.
But what he imagined never happened.
The two films do not interfere with each other and are both very quiet.
Wang Sirong was so angry that his face was covered with pimples, and so was Wu Gong.
It's like the first puberty (without growing any taller).
They now visit the official Weibo accounts of both sides every day.
That night, he refreshed the page again, and unexpectedly saw something extremely rare: both official Weibo accounts spoke out at the same time.
Wang Sirong and Wu Gong were excited!
Is the fight finally going to happen?
However.
@When the wall collapses: Just smile, it’s no big deal.
The picture shows a cartoon of Qi Siqi wearing a prison guard uniform and watching "Escape from the Mental Hospital" in the cinema.
@Escape from the Mental Hospital: Sometimes, only by letting go of the stereotyped freedom can we usher in true freedom.
The accompanying picture shows their protagonist looking out the window, thinking to himself, "When will the wall fall down?"
The time was 5:20 that evening.
In the comment section, both sides posted the same message: Buying movie tickets for When the Walls Fall Down and Escape from Mental Illness at the same time at xx, xx, xxx... theaters will enjoy a 40% discount~ [Link: xxxx]
Wang Sirong, Wu Gong: ???
Not only did the two groups not fight.
And they even launched a joint publicity campaign? ! !
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