Chapter 61
The lights in the projection room went out.
Zheng Mao and Qiao Yiqiao both sat upright and began to watch "Nuo".
At the beginning, you can hear the "click, click, click" sound of a clock.
The screen lit up, and I saw an old-fashioned clock hanging on the wall. Although the clock made a sound, the minute hand and the second hand did not move at all. Only the hour hand was turning quietly.
The camera pulls out, and in the room, we see the grandfather, father, and mother, all doing extremely stereotyped behaviors.
The picture is filled with a sharp contrast of red and green tones, making the movements of the people seem even more bizarre.
Only one small room has the normal Morandi color scheme.
The protagonist Xiao Wei in the room was playing with his mobile phone, reading a book, pacing... Unfortunately, any device in front of him could not be swiped, and the book could not be turned.
On the walls of his house, there were countless Nuo opera masks, each of which looked hideous, scary and weird.
The hour hand is still moving rapidly.
The first ten seconds of footage contain a huge amount of information.
Zheng Mao straightened up unconsciously.
At first, Qiao Yiqiao's attention was on Zheng Mao.
But I was soon attracted by the pictures I took.
The most important thing about horror movies is to arouse the audience's emotions.
Just this beginning, with its thick and weird atmosphere, has already captured Qiao Yi Qiao's attention.
Tell the truth.
He is actually in a very strange mood now.
This isn’t the first time he’s looked at his own work.
But every time he looks at his own work, he becomes nervous, expectant, and extremely focused.
His attention was 100% focused on the screen.
Following every movement in the picture, my thoughts also rise and fall.
Soon it was time for the first Nuo opera.
This is a group Nuo performance, in which grandfather, father and mother all dance together to exorcise evil spirits for Xiao Wei.
This Nuo opera starts out very slowly so that the audience can slowly get into the mood.
And the slower this kind of play goes, the more creepy it is.
The audience follows Xiao Wei's perspective and his emotions, and is moved little by little.
The sacrifice gradually became weird and outrageous.
Just when the mask was about to cover Xiaowei's face, Xiaowei ran away.
He ran out into the street in panic.
but
The streets are also full of strange Nuo performers.
After that, he went to bookstores, shops, schools, etc.
Every place was crowded with Nuo performers.
Each of them was dancing a strange dance, as if telling something or hinting at something.
At this time, Qiao Yiqiao looked at Zheng Mao again.
Zheng Mao's eyes were no longer focused on one point, but began to look at every corner of the picture.
Qiao Yiqiao knew that he was looking at as many elements in the picture as possible.
And he saw that the hairs on the back of Zheng Mao's neck seemed to stand up.
Then it was Xiaowei's turn to run home and dance alone on the rooftop.
This scene was carefully choreographed by several teachers. It can be said that every movement, expression and lyrics of Li Wei were meticulously designed.
The complexity of the movements in this scene can be said to be unprecedented, with all the movements being big and the speed getting faster and faster.
Even Zheng Mao couldn't help but hold his breath when he saw it.
Finally, the Nuo dance ended and Xiao Wei stood on the rooftop.
The world was mad, and so was he.
He resolutely stepped onto the rooftop.
Then fell.
Until he saw the scene at home.
All time seemed to have stopped, even the hands of the clock at home stopped moving.
Zheng Mao also opened his eyes wide.
Obviously very surprised by this shot.
After that, these strange things were revealed bit by bit.
However, the real story brings a sense of horror and weirdness that is full of sighs.
The various connections with the previous Nuo world are chilling.
Zheng Mao stopped breathing again, as if he was frantically recalling all the details that had happened before.
The real-life elements of discrimination, soft violence, etc. are much more terrifying than the Nuo world.
This is enough to resonate with most people.
Finally, Li Wei wiped away his tears.
This tear broke through gravity, broke through the walls and glass, and gently fell on the mask that grandpa had been drawing.
The metaphor of this moment is self-evident.
These tears are the embodiment of love.
Everything returned to silence.
The screen is black.
Qiao Yi Qiao heard a “whoosh” sound coming from the darkness.
Zheng Mao finally breathed a sigh of relief.
He turned on the light.
He didn't even notice that his back was all wet.
Zheng Mao took a few deep breaths before he slowly spoke: "It's really... not easy."
For a moment, Qiao Yi Qiao didn't even know whether he was evaluating Xiao Wei, Nuo opera, or himself who made this film.
"The whole film is so weird and scary, with colorful shots that appear in front of the audience one by one through quick editing," Zheng Mao wiped the sweat from his forehead. "After watching it, I just felt like I was bombarded with information. Then, when I thought about it, I realized that in addition to the horror of the Nuo opera, each scene also contained a lot of horror information..."
After saying that, he looked at Qiao Yiqiao: "Xiao Qiao, how did you do it?"
Qiao Yiqiao spoke frankly: "It's all thanks to teamwork."
"It's really... an amazing film, almost the pinnacle of Chinese visual films. The plot is not a shortcoming either, and there are many things worth noting," Zheng Mao was puzzled. "For a film with such a strong visual impact, you must have encountered many difficulties when communicating with the art department, cameraman, and special effects department."
As a director, Zheng Mao knows best what kind of films are difficult to shoot.
It is easy for a director to convey the meaning of the plot to other departments, but it is very difficult to convey visual expression.
This film is full of visual-first content.
"Yes," Qiao Yiqiao nodded, "but it was difficult at first. It became much easier after the pre-shooting..."
As he spoke, Qiao Yi Qiao explained to Zheng Mao the entire industrial process of the film.
Zheng Mao couldn't help but exclaimed: "You hired a director from Hollywood?"
In the minds of the older generation of filmmakers, film industrialization is still a term that only exists in Hollywood.
"No," Qiao Yiqiao scratched his head, "We figured it out on our own. We didn't even get any help from Country A when we filmed the weightlessness scene."
"Oh," Zheng Mao patted Qiao Yiqiao on the shoulder, "Great, great. As the saying goes, laymen watch the excitement, experts watch the doorway. I think your film will shock the filmmakers in China. No, I should say it will shock the filmmakers in those countries as well!"
Qiao Yiqiao was a little embarrassed: "I hope it's not embarrassing."
"Of course it's not shameful!" Zheng Mao stood up. "You win in terms of subject matter! No other country has ever seen Nuo opera!"
Then, he suddenly realized something: "Xiao Qiao, do you think people in our country and foreigners are interested in Nuo opera? I don't know if I am the only one, but after watching it, I really
I really want to watch Nuo opera, or even learn a little bit about it.”
Qiao Yiqiao was also unsure: "Indeed...I thought the same thing when I first saw the Nuo opera."
Zheng Mao hesitated for a moment and said, "Do you know what the biggest change brought about by the industrialization of the film industry is?"
Qiao Yiqiao said modestly: "You say."
"The industrialization of film production has reduced the difficulty and cost of film shooting, and has also changed the profit model of films," Zheng Mao said. "In China, the main profit model of our films is still box office and advertising, but in Hollywood, for a more exaggerated film, the box office profit may only account for 20%, and the profit from the film's derivatives is the bulk."
"Oh, yes..." Qiao Yi Qiao also remembered.
The "Super Police and Super Conquer" that Huarong Entertainment wanted to make before was going in this direction.
“But I’m not sure whether Nuo opera can become an IP,” Zheng Mao was a little entangled. “But I know that if we don’t operate the relevant IP, we might be preempted by countries like Country K, and then they will invade our culture and cause a messy lawsuit.”
Zheng Mao was at the center of this storm some time ago.
Naturally I was a little scared.
"If we want it to become a unique IP, maybe just this short film and publicity is not enough," Zheng Mao patted Qiao Yiqiao, "Even if this film becomes a global hit, it will be hard to keep up with subsequent output, and it will be even harder to create any effect, after all, it is still too unpopular..."
Zheng Mao said this and suddenly smiled: "Of course, it is also possible that I am overthinking. You need to find a few more people to watch the film before making plans. I am just providing a direction. Besides, turning Nuo opera into an IP will not actually bring you much profit. After all, this is not Mickey Mouse. You can have all the intellectual property rights. Do you understand what I mean?"
Qiao Yiqiao nodded: "I understand."
Zheng Mao's words opened the door to a new world for him.
Is he interested in making a profit from creating an IP?
Of course I am interested.
But if an IP related to Nuo opera can be launched, it will benefit China.
What's more, apart from "Journey to the West", "The Art of War" and other contents, China has too few IPs in the modern cultural field.
He also wanted to try it.
…
Qiao Yiqiao called Liu Chong over that day and told him about this idea.
Liu Chong first asked: "What benefits will it bring to us if we promote Nuo culture or let the whole world know about Nuo culture?"
Qiao Yiqiao said frankly: "It may not be possible for us to make a profit, but at least we have found a way. Maybe in the future, we will be more targeted when we want to promote a certain IP."
Liu Chong fell into deep thought.
Qiao Yiqiao added: "You should ask, what will we lose if we promote Nuo culture."
Liu Chong: “Ah…”
Yes, in fact, promoting Nuo culture is just a side job and it does not cause any loss to them.
"And if we seize the opportunity and make some derivative products first, maybe we can make a fortune while the trend is going on." Liu Chong is a businessman after all, and he thinks about businessmen's business. "Although we don't have intellectual property rights for Nuo culture, we can have intellectual property rights for some derivative products, such as masks, right?"
Qiao Yiqiao nodded: "That's right."
"Okay," Liu Chong also became excited, "Then let's give it a try."
"Well, what do you think the first step is?"
Liu Chong thought for a while and said, "I think we should not take the first step too hastily, or else we will end up with a loss like "Superpower and Superpower". The most important thing is that we need to see what young people think of Nuo culture, which is market research. We don't want to just be happy with ourselves, because in fact, people don't have much feeling about Nuo culture."
After all, it is a professional public relations campaign, and what Liu Chong said is very right.
Qiao Yiqiao actually has the same concerns in this regard.
As we all know, market research costs a lot of money and time.
However, Qiao Yiqiao quickly came up with a free market research method that could kill two birds with one stone.
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