Chapter 71
The pod website flashed several times, and finally a number popped up.
9.1
grip……
Qiao Yiqiao's body trembled and he was stunned for a moment.
9.1 points!
He could hardly believe his eyes!
As we all know, users on Doujia.com are quite picky, and works that can get a score of 9 or above are rare.
Especially for historical topics, there are too many researchers who use their keen eyes to look at all the details.
When Qiao Yiqiao slid down the interface, he found that the whole screen was filled with five-star reviews.
There were only a few four-star reviews, saying that the only shortcoming was that the book was too short and lacked a more magnificent story.
Most users are praising it.
The most praised aspect was the costumes and props. People felt that the whole film had a style and tone more like a stage play, which was very novel.
Some people also praise the story.
The six stories are small microcosms of the six dynasties, and these six stories hardly narrate from a macro perspective. Instead, they "lower the lens" to tell how six ordinary people in each dynasty resist the tide of the times.
Moreover, although it tells about history and Nuo opera, it is not boring at all.
Netizens said that the six stories have their own style, some are heavy, some are epic, and they are also mixed with elements that modern people like, such as comedy and romance. When watching the movie, the mood is like a roller coaster, with no boring moments.
Although there are many elements, the overall connection is based on Nuo opera and masks, which is a very novel angle and unexpectedly makes the overall style quite unified.
This was the tone set by Qiao Yi Qiao and Teacher Shen Si early on.
The conception of this work uses the creative process of Hollywood's "high-concept" films, starting from the audience's psychological perspective and focusing on the big picture.
This is not only an innovation in historical themes, it can even be said to be an innovation in the creation of Chinese genre films.
The score of 9.1 is a recognition of their innovation.
This score not only created the best opening score in Qiao Yiqiao's personal history, but also set a record for the opening scores of all films on Doujia.com this year, both domestic and foreign!
Although the number of viewers is not very large now, the overall trend is still on the rise.
This not only left many people with a deep impression of the two actors Qiao Mo and Cheng Tiantian, but also
People also began to become interested in Nuo opera.
Liu Chong quickly showed Qiao Yi Qiao the report on the film’s reputation and search index - this is also a routine operation in today’s more professional film promotions.
It can be seen that before the film was released, the search volume for "Qiao Mo", "Amo", "Cheng Tiantian", "Nuo Opera" and the like on major search engines and social media was very low, but half a day after the film was released, the number began to soar.
This is a very positive signal.
This shows that the hot spots of the audience's enthusiastic response are exactly the same as what Qiao Yiqiao and others expected.
Although the box office results in recent days have remained at tens of millions a day, the search index and box office are steadily increasing every day.
This is the quantitative change stage before qualitative change.
The industry's reaction is much faster than the box office figures and search indexes that reflect public enthusiasm.
Qiao Yi Qiao has received news from Yang Yang that many people have contacted him in recent days and asked him about the schedules of A'mo and Cheng Tiantian.
Previously, for the sake of publicity and convenient settlement of various payments, Qiao Yi Qiao had asked Yang Yang to sign Cheng Tiantian.
Cheng Tiantian not only became the first female artist of Yizheng Entertainment, but also the first external artist they signed.
Although "Six Masks" has not yet become a hit, Cheng Tiantian has received many invitations.
A'mo himself has been well-received by the industry, and this work has further broadened his acting range. It turns out that he can not only play villains, but can also sing and dance, and act in serious dramas.
In an instant, the two artists received favor from major film crews.
Yang Yang had to quickly set up a new department to review scripts for the two artists.
The two of them want to take the same path in the future, and both hope to become actors in serious dramas.
Therefore, Yang Yang mainly selects scripts for theater movies and big-budget TV series, and the quality of the scripts must be excellent. Sometimes he is not sure and has to ask Qiao Yiqiao for help.
It was also during this stage that Qiao Yi Qiao unlocked his new talent.
He also has a pretty good eye for scripts and he knows these two actors really well.
Although many scripts were of high quality, the characters were not suitable for A'mo and Cheng Tiantian, so Qiao Yi Qiao handed the scripts to the investment department established earlier by Yizheng Entertainment.
As time went by, the investment department gradually matured and was divided into two large groups, targeting two types of film and television works. One type was the film that looked like it could make money, and the other type was the film with a relatively high artistic standard.
Works that have a chance to win awards.
After a long period of selection, A'mo finally took on a serious crime-themed work from a well-known director, while Cheng Tiantian took on a love song film, and both of them will soon join the crew.
The pay of the two has already reached the average figure for second-tier actors in the industry.
Of course, their actual status is higher than that of second-tier actors.
Because all the works they participated in were backed by Yizheng Entertainment's investment, and they also had Yizheng Entertainment's industrialized production team join them, so with the support of their "mother company", their treatment was definitely not bad.
In addition to planning the future development paths for the two actors, Qiao Yiqiao is also busy with another thing.
Promotion of Nuo opera culture.
In this regard, he discussed with Xiao He and Liu Chong. On the one hand, they invited UP hosts of major young video platforms such as TK and Bzhan to watch the movie for free, and provided them with free opportunities to meet with several teachers from the Nuo Opera Research Association. They also invited some Nuo Opera performing artists to do live broadcasts.
Regarding the latter, Huarui Entertainment is very experienced in the live broadcast field. Qiao Yiqiao asked Huarui Entertainment to cooperate more with veteran artists, and the popularity of the live broadcast room is also steadily increasing.
The reason why Qiao Yiqiao promoted Nuo opera culture was, on the one hand, because he felt that Nuo opera, as one of the oldest opera genres in China, had rich cultural value and historical significance and deserved to be recognized and liked by everyone. On the other hand, he also had some selfish motives.
As mentioned before, almost all Chinese films are one-time deals, with more than 90% of their revenue coming from box office revenue and sales of the film's copyright. The production cycle is long, and the profit cycle is short and concentrated.
Many Hollywood works not only have global box office revenue, but a larger portion of their revenue comes from the added value brought by the IP itself.
Under the operation of a mature system, box office revenue may only account for 35% of total revenue, or even lower.
There are very few works in China that can promote IP.
This has always been the direction that all Chinese commercial filmmakers have tried to move into, such as the previous attempt but failure of "Super Cop and Super Kill".
Qiao Yi Qiao was no exception and wanted to give it a try.
To this end, he and Xia Longlong set out a separate department of about ten people from the large art group to specifically manage the value of IP.
They held more than a dozen brainstorming sessions and decided on two directions.
The first is the development and production of derivative products, and the second is the external licensing of "Six Masks".
former,
It’s more like an extension of the art team’s work.
Because of the existence of the props group itself, they naturally have many designed products related to Nuo opera, and they have specialized cooperative factories to process and produce them.
They developed hundreds of products.
For example, there are large and small Nuo opera masks and props. The large ones can be used as ornaments, car decorations, or even installation artworks, while the small ones can be small pendants, key chains, mobile phone cases, etc.
The most amazing thing is that these Nuo opera masks and props are not only beautiful in appearance and unique in style, but also have added value such as exorcism, sleep promotion, and luck transfer.
It just happens to coincide with the current trend among young people to like some "auspicious items".
Although they do not have the copyright to the Nuo opera itself, they do have the copyright to the hundreds of masks and shapes they uniquely designed in "Nuo" and "Six Masks".
This is a spin-off that they had already started preparing when the film was being created.
These derivative products can not only make profits, but also further promote Nuo culture. Some people may want to learn about Nuo opera and watch the movie because these products are beautiful and fun.
Another major part of IP operation is licensing.
Authorization is divided into two categories. One is text authorization, which mainly involves the sale of copyrights of novels and script books adapted from scripts written by Mr. Shen Si.
Because Qiao Yiqiao's Yi Zheng Entertainment did not have a dedicated book department, they cooperated with a large state-owned publishing house to publish and sell physical books.
At the same time, they also opened up the authorization of derivative (fan) works to some large online literature cities. As long as the authors are signed with these online literature cities, they can re-create the stories of "Six Masks" and "Nuo".
Although this cannot bring direct profits, it is a very good sinking channel to further promote Nuo culture. The mysterious and supernatural colors of Nuo culture itself are also very suitable for the dissemination of online literature.
The second type of authorization is relatively "unconventional", which is the authorization of the Nuo dance that appears in the movie.
Although Nuo opera is a type of drama that has a certain threshold to enter, if you leave aside the lyrics and just look at the movements, it is not that complicated.
Young people nowadays also like fitness very much. The movements of Nuo dance are wild, beautiful and relatively unique, making it very suitable for promotion.
In this regard, Yizheng Entertainment also has an expert.
Shi Ran had always felt that he had nothing to do with the film, but Qiao Yiqiao found him and asked him to re-adapt the Nuo dance that appeared in the film.
, divided into elementary, intermediate and advanced levels of dance for promotion.
It just so happens that the popularity that Cheng Tiantian had accumulated before can also be used to promote these two types of Nuo dance.
After only two nights of live streaming, his popularity has already reached the top ten of TK Hot List.
Nuo dance is not only beautiful and auspicious, but also can help reduce fat and reshape the body.
It is simply the only choice for contemporary young people to exercise.
They have also opened up authorization for Nuo dance group classes to some large sports chain organizations.
In some pilot institutions, Nuo dance classes have become very popular, and their popularity is no less than that of Zumba and yoga.
Some organizations even designed role-playing and supernatural puzzle themes that combine social attributes and directly touch the hearts of young people in cities.
In the two weeks since the film was released, the promotion and authorization of various derivative products have also been progressing steadily.
Nuo culture has become a well-known and cool new culture, spreading among young people.
The box office of "Six Masks" has also been increasing day by day, quietly reaching the 300 million yuan break-even threshold.
But only half of its release date has passed.
The situation at Qiao Yi Bridge was the same as they expected, or even better.
Now, both the movie itself and the Nuo culture are in urgent need of a hot spot to ignite the whole nation.
At this juncture, a major and free publicity point also comes.
The highly anticipated "Light and Shadow 7" is about to be released. !
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