Chapter 74
And it’s not just Xiao Qiu’s videos. Because the recent momentum of “Light and Shadow 7” is so strong, many bloggers have made promotional videos.
In addition, there are no other movies released recently, so "Light and Shadow 7" is now a huge hit and almost everyone knows about it.
On the first day of its release, "Light and Shadow 7" took in 200 million yuan at the box office without any advance screenings to spread its reputation, becoming the undisputed champion.
After that, "Light and Shadow 7" continued to make great strides, with the box office still increasing every day.
The next day, the scores for Light and Shadow VII were released.
The Douban score of 8.6 is already a pretty good result among domestic films in the past two years.
This undoubtedly gave a shot in the arm to the domestic film industry, which had been in a slump for half a year.
In the first few days after the film's release, when the word-of-mouth effect was not yet obvious, major directors and celebrities dominated the promotion.
Not only do these big-name artists continue to promote their content on their respective social media accounts, thus catching the attention of their fans, they also appear in the live broadcast rooms of major anchors to further promote their content.
As the main investor of this film, China Film Group has also spared no effort in promoting it, with overwhelming advertising, live broadcasts, and even ground promotions, such as ads at various bus stops, television commercials, movie theaters, etc.
It is said that the publicity cost this time reached 200 million yuan, which is almost exactly the same as all the popular commercial films in the country, or even higher.
These tactics are very common and practical. In the first weekend, they pushed the single-day box office of "Light and Shadow 7" to 200 million, becoming the annual champion.
After a few days, the effectiveness of traditional propaganda methods began to decline.
The effect of word-of-mouth fermentation has become apparent.
First of all, let’s talk about the overall reputation of this film. Since all the major directors have tried their best, the overall evaluation is very good. The film covers multiple genres and radiates a relatively broad audience, giving different groups very sufficient reasons to go to the cinema.
The discussion gradually heated up in the following days.
The overall quality of the short film is good, especially the acting skills of several big-name stars are remarkable, and it soon spread widely on major social media.
The historical themes about Chi Zhaoping just fit in with the current Internet with a strong female atmosphere, and they were the first to become popular. Various popular science contents about this female general were everywhere, and they soon became the Internet's most popular content.
A historical figure known to everyone.
The romance-themed short film also touched a large number of audiences because of its atmosphere of pure love. Many people also spontaneously discussed their own stories of youth or growing up with their childhood sweethearts.
The popularity of the comedy short film was more outrageous. Many of the jokes and the performances of the two comedians became the objects of imitation among short video bloggers and directly entered the public eye.
Compared with these, the popularity of "Nuo" was relatively slow.
Firstly, he didn't have any big-name stars to join him, and secondly, there wasn't any "joke" that could get everyone involved in the discussion.
Although it has its own high quality and is constantly promoted by many bloggers in the film and television industry, it is still a little short of hitting the public's hot spots.
Until an ordinary amateur TK user quietly posted a short video after watching "Nuo". The content was also very simple - "After you walked out of the cinema, did you keep hearing drum beats in your head?"
This video went viral instantly.
Countless users flocked in to express their agreement, saying that the music from the last segment of Xiao Wei's Nuo opera performance on the rooftop was so soul-stirring that it played in their minds on a loop for two days.
Now, the music area became active, and many people began to reproduce this melody with various musical instruments, but everyone felt that it was missing a bit of "that flavor" until many bloggers of folk musical instruments began to imitate it, and everyone finally felt that the "flavor" was right!
Many users used these soundtracks as background music when filming their daily lives. Suddenly, many people reported that after using this music, they passed their exams, felt better, and slept better.
Although there is some exaggeration in this, it has to be said that psychological suggestion is also an important part of daily life. Some things you want to come true may really come true.
At this time, a well-known UP in the science popularization area finally completed the production of his own content.
He narrated the history of Nuo opera in a light-hearted and interesting way. The original reason for the creation of Nuo opera was to ward off disasters and pray for blessings.
This coincides with the recent trend that everyone feels more auspicious after listening to Nuo opera.
As a result, the discussion of "Nuo" soared instantly.
When Qiao Yiqiao saw that his short film had such an outrageous path to fame, he felt a little surprised. This was different from the path he had expected, but the effect was very good.
He thought his film would become popular because of its horror content.
But perhaps, in the minds of the public, a movie being supernatural and scary is not its biggest highlight.
And horror movies in all movies
Among the genres, it also has a relatively small audience, and many people dare not watch it.
Even in a large-scale survey, many viewers who knew that they had poor psychological tolerance left "Light and Shadow 7" before the screening of "Nuo".
However, now that Nuo opera has been linked to praying for blessings, many people have finally mustered up the courage to watch this film.
There are so many jokes in "Light and Shadow 7", which encouraged many people to go to the cinema, otherwise they would not be able to chat with people around them!
A week later, the box office of "Light and Shadow 7" has exceeded 1.5 billion and is still rising.
This also happens to be in line with the publicity rhythm set by Qiao Yiqiao and Liu Chong.
The popularity of "Light and Shadow 7" is good, but it is not their most important arrangement.
What is more important is the popularity of "Six Masks".
This timing is exactly what they want.
Whether it was the major bloggers they had previously arranged to learn about Nuo culture, or the licensing of various aerobics and the production of derivative products, they all reached their peak at this time.
Almost instantly, the content flooded into major social media platforms.
Everyone's hearts had already been aroused by "Nuo", and the search index soared. The influx of these contents directly attracted everyone's attention to "Six Masks".
There is actually a movie with Nuo opera as the main plot!
And it’s still in theaters and has high ratings!
For these reasons, many viewers went to the cinema again to watch this historical film which seemed a bit dull.
After watching the class, they found that this was not the case.
"Oh my god, have you guys seen Six Masks? It's unexpectedly funny!"
"If you like compilation movies like "Light and Shadow 7", then you must go and watch "Six Masks". It is also a unit story, but the whole story has the Nuo element, and there are connections between the stories!"
"Six Masks is definitely a historical theme you would never expect. It not only outlines various eras from a point to a whole, but also sorts out the development of Nuo opera!"
"That's great! I was worried that I couldn't find any information about Nuo opera. Now I can enjoy watching it!"
"All the actors' performances are great, and the costumes and makeup are stunning. They're both beautiful and eerie. I really want to have some at home!"
"My friend, go to the mall of xx shopping platform and have a look. There are many contents from the movie there!"
“I planted the grass directly.
Nuo Opera, and the gym next to my house actually has a Nuo Opera experience class! ”
"The Nuo opera in it is so good to listen to. I am totally addicted to it."
"The derivative products are also very interesting. I heard they can ward off evil spirits!"
In an instant, countless tap water was promoting "Six Masks".
The single-day box office of "Six Masks" finally exceeded 100 million yuan. What surprised Qiao Yiqiao even more was that the licensing income from their derivative products and various courses also skyrocketed, and the factory said that it was almost unable to produce enough.
Qiao Yiqiao and Liu Chong were not carried away by the temporary popularity.
The two also contacted major anchors they had worked with before, as well as many Nuo opera artists who had also entered the live broadcast field, and everyone recommended other works of "Light and Shadow 7" together.
Even Qiao Yiqiao himself started a live broadcast with Cheng Tiantian, Li Wei and A'mo to promote short films by other directors.
When being interviewed, Qiao Yiqiao also praised other directors and highly recommended them.
He knew that although he had taken advantage of the popularity of Light and Shadow VII, he could never take the lead alone.
Even if people don't say anything, people will feel dissatisfied. This is really unfair.
So, by the second week of the release of "Light and Shadow 7" and the fourth week of the release of "Six Masks", the popularity of both films had increased.
Whether it is the TK hot list or the Weibo hot search, these two movies occupy a large number of entries every day.
These are not what make Qiao Yi Qiao most excited.
What made him happiest was that the Nuo Opera Association told him through Teacher Bai Qiu that many people, including adults and children, had contacted them in recent weeks, hoping to have a channel to learn this type of opera!
In addition, many social groups and enterprises have extended invitations to various Nuo opera troupes to invite them to perform.
You know, this is not the peak season for Nuo opera performances!
Teacher Bai Qiu was very moved, and even wrote in his WeChat message to Qiao Yiqiao, "It seems that Nuo opera has come alive again!"
This made Qiao Yi Qiao feel that all his work seemed to be in vain.
So he quickly contacted Xiao He and Liu Chong. After discussion, the two decided to use 4% of the box office revenue of "Six Masks" and various derivative income to set up a special fund to help the continued development of Nuo opera.
After that, if their income is still high, they will set aside part of it to help other endangered theater genres.
As this week passes, a most important time point will arrive.
"Light and Shadow 7" has begun to be screened worldwide, and a compilation of foreign films celebrating the 150th anniversary of the birth of film will also be screened in China.
This is undoubtedly a double challenge for "Light and Shadow 7".
Maybe the quality of foreign films is very good and will beat "Light and Shadow 7" to a pulp. It is also possible that "Light and Shadow 7" will be coldly received overseas and fail to adapt to the local climate. The more likely possibility is that it will perform mediocrely and neither become a hit nor a flop.
Qiao Yiqiao and Liu Chong also made a lot of preparations for this challenge.
In either case, they have a plan in place for the subsequent promotion of "Six Masks".
However, they didn't expect that there was another situation.
TK also has an overseas version.
Many overseas bloggers are also paying attention to domestic developments.
"Light and Shadow 7" and "Six Masks" have not yet been released abroad, but the Nuo opera, which has been popular in China, has quietly appeared in the world's vision. !
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