Chapter 76
This result was both within and beyond Qiao Yiqiao's expectations.
It's not that he hadn't thought that this new way of watching movies would attract a large number of foreign audiences, but he didn't expect the effect to be so good.
Historical themes have always been associated with seriousness and even dullness.
Especially for such a profound subject as Chinese history.
But the addition of Nuo opera elements in "Six Masks" has actually broken this rule.
What's more, there are fresh and interesting viewing modes.
Soon, the reputation of the first round of CULT-style movie screenings came out.
Ninety-nine percent of foreign audiences gave it rave reviews.
“I was a little worried that the whole movie would be too boring, but I didn’t expect it to be so interesting!”
"This is the first Chinese historical film I've ever watched. It's absolutely amazing!"
"Nuo opera is really a lively form of opera, and it fits perfectly with this kind of movie-watching experience!"
“Although I was playing the whole time while watching the movie, I seem to have memorized a lot of content this way.”
"Yes, even though I was just playing, I was still moved by the stories in it!"
"I can almost sing Nuo opera now. It's so much fun!"
And this kind of evaluation is exactly what Qiao Yi Qiao wanted.
He does not want to set too high a threshold to promote Nuo opera or tell the history of China.
Most importantly, Nuo opera is an art form that comes from the grassroots people.
There shouldn't be so many rules.
Many foreigners said that the knowledge entered their minds in an unexpected way.
These people even start to want to watch the movie again and again. No one can resist the novel experience of watching a movie with common fans.
The word-of-mouth they generated also prompted many viewers who liked novelty to go to the cinema.
The second and third round of CULT movie screenings were also sold out.
Liu Chong also took the opportunity to conduct a data-based survey on overseas screenings.
The results show that the popularity of the keyword "NUO" on search engines has also increased exponentially.
However, even so, Qiao Yiqiao still controls the number of CULT film screenings.
On the one hand, the charm of CULT lies in its niche. If too many people participate, some people will lose interest. On the other hand, Qiao Yiqiao also
In order to maintain the seriousness of the film itself, the number of regular screenings has always been much greater than that of CULT screenings.
This also created a situation that he could not have imagined.
The CULT movie special has become a kind of hunger marketing. He even saw people selling movie tickets for the CULT movie special on foreign online shopping websites, and the price was twice the original price.
But he also likes to see this kind of thing.
After the movie is released, it will fly freely. As long as there is no problem with the general direction, he will not interfere.
Soon, "Six Masks" was also rated on foreign film websites.
8.7 points.
Although this score is lower than that in China, it is a very good result overall.
Domestic films are not always accepted in foreign countries, let alone the extremely unpopular subject of history + music. Qiao Yiqiao is very satisfied with this.
Once this rating came out, it stimulated another wave of overseas box office.
Many viewers who were still waiting and watching also went into the cinema.
In two weeks, "Six Masks" grossed $7 million overseas.
This is already one of the top five overseas box office performances of Chinese films in the past decade.
Of course, as "Six Masks" became popular overseas and gradually spread from Country A to other countries, word of mouth was also fed back to China.
Many film critics have criticized the CULT screening model of "Six Masks", and some even believe that it is a blasphemy against Chinese history.
In response to this, Qiao Yi Qiao’s response was... no response.
He admitted that historical themes should be serious and rigorous, and he had paid great attention to this during the filming. He and Teacher Shen Si repeatedly pondered over the script and had ensured that every detail was accurate and restored.
At this moment, the domestic score of "Six Masks" has reached 9.2 points, which is enough to prove that he has done these things very solidly.
He does not think that his propaganda method is a blasphemy against history. On the contrary, this method allows more foreign audiences to learn about China's history.
At least, at present, abroad, first, they have understood the general development history of Nuo opera and fully remembered that Nuo opera originated in China. Secondly, they are encouraging more people to go to the cinema to watch this film.
Therefore, even without Qiao Yiqiao's words, many fans and a large number of overseas Chinese have expressed their support for "Six Masks".
.
Historical content can be serious, but the form of promotion must be in line with the current era so that it can move faster.
If you always take yourself as serious and set the threshold very high, it will be difficult to promote.
This practice gave the best answer.
Nuo opera is also gradually becoming popular in Country A.
This can be seen from the search index. In addition, the derivative products produced by Qiao Yiqiao and others are also selling well abroad.
Xiao He had to contact more factories, but the supply still could not meet the demand.
This is just Country A.
The world's two largest voting bases are North America, where country A is located, and Europe and Asia.
Asia is not a distribution region where Williams' Universal Pictures is strong.
Fortunately, most Asian countries are not very averse to Chinese films, so Qiao Yiqiao only did basic promotion. With the gradual promotion of "Light and Shadow 7" in Asia, the box office results were quite good.
Europe is a very difficult region to deal with.
On the one hand, the audiences here generally don't know much about Asian culture. On the other hand, moviegoers in European countries generally have a higher cultural literacy and a more refined aesthetic taste for art films, so it's difficult to attract their interest by taking an unconventional approach.
The CULT film style is not very popular in Europe.
In other words, even if it can become popular, it is difficult to enter the public eye.
Therefore, "Six Masks" has not been released in Europe yet.
However, Qiao Yiqiao is not the type of person who gives up when faced with difficulties.
But he has to wait for an opportunity first.
And this opportunity soon arrived.
The European Music Festival has begun.
This is a grand event in the field of music. It has only been established for two years, but it has already attracted the participation of hundreds of thousands of European audiences. Different from traditional music festivals, the European Music Festival focuses more on the whole people.
It can be said that this is a less serious music festival, more like a big party for the European music industry.
There will also be film screenings at the festival.
These movies are all music-related, including old and new ones, but overall the number of screenings is very limited.
Xiao He got to know the person in charge of this music festival through Williams. He has been communicating with him recently and finally succeeded in obtaining the screening rights.
This is not just a release
More importantly, this is the premiere of Six Masks in Europe.
This music festival has an unwritten rule, which is that there are no awards throughout the entire festival. Instead, the quality of each band is judged based on how long the audience applauds after their performance.
This tradition also applies to film screenings.
This music festival is held on a beach somewhere in Country X.
Qiao Yi Qiao also attended the event, taking it as a chance to relax while also wanting to see how his film was screened.
After rounds of communication, "Six Masks" was selected as the closing film.
It will be screened at the end of the festival.
This is Qiao Yiqiao's first time attending the music festival.
The audiences were extremely enthusiastic about the music. There were performances and parties every day, and almost the entire city was buzzing with excitement.
The music genres are also varied, including rock, country, pop, etc. There is even one night dedicated to a cappella performances.
Qiao Yi Qiao went there almost every night and truly experienced the various music styles from around the world.
On the last day, Xiao He not only secured a chance to screen the film, but also a chance to perform live.
This time the performance lasted only ten minutes.
Qiao Yi Qiao finally recommended Teacher Bai Qiu and his two apprentices and several of their grandchildren to perform on stage.
European audiences didn’t quite understand what “NUO” was, but as the powerful drum beats and unique accent began, everyone was attracted.
More and more people gathered on the huge seaside stage.
Qiao Yiqiao roughly estimated that there were thousands of people at the scene.
The greatest charm of Nuo opera lies in the live performance.
The highly stylized performance is most touching only when it is performed live.
The entire seaside was in an uproar, with everyone looking at the stage.
This was also the first time for Teacher Bai Qiu and his two apprentices to perform on a foreign stage, so they performed very hard.
This time they performed the most classic Erjin Wugong Nuo opera "The Great Battle of Gai", which is a great battle.
The whole play is based on a large number of martial arts performances, which aims to be grand, lively and refreshing!
As they performed, many audience members began to applaud along with the drums.
The momentum of thousands of people applauding together was extraordinary. Even though Qiao Yiqiao had watched Nuo opera many times, he was still shocked by the scene.
With the final death of Guan Yu, the scene fell silent.
Then there was warm applause that lasted for five or six minutes.
Many foreign audiences still feel that they have not seen enough.
What followed was the part that made Qiao Yi Qiao quite nervous.
The European premiere of Six Masks begins.
This was also the first time he watched his own film under such viewing conditions.
After the sun set, the sea breeze blew gently, and thousands of people sat on the ground, looking at the big screen in front of them.
It was very similar to the atmosphere of the rural projection team he encountered when he was a child.
The audience watched attentively.
Two hours later, the entire night sky was dotted with stars.
And the screening of "Six Masks" ended.
Logically, it was time for them to start clapping.
But the scene was completely silent.
Qiao Yiqiao waited until the subtitles were finished.
The scene was so quiet that one could hear a pin drop, and Qiao Yiqiao's heart was in his throat.
After a moment.
A crisp round of applause rang out, and then thunderous applause broke out at the scene.
It turns out they were waiting for the subtitles to finish!
I have to say that the audience who come here have a very high level of movie-watching quality.
The applause stopped for a long time.
To date, the record for the longest clapping at a European music festival is eight and a half minutes.
Qiao Yiqiao wondered silently, can he surpass this record? !
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