Chapter 83
There is a huge amount of effort put into promoting various films, and almost every household is spending money on it.
Fortunately...
"Qiong Yu" is really rich.
Therefore, Qiao Yi Qiao did not take the route of word-of-mouth marketing at all, and planned to rise strongly on the first day.
Facts have proved that this route is also very correct, directly helping "The Sky Language" to earn 1.3 billion box office on the first day, creating China's box office history.
Even though word-of-mouth marketing was not so serious, the reputation of "Qiong Yu" was still very good.
Doujia.com scored 9.0, breaking the annual record again.
"Oh my God, I can't believe this is a movie made by us Chinese!"
“This is the first time I’ve seen a theme that combines martial arts and interstellar space. It’s so good!”
“The graphics are exquisite, the plot is smooth, and I always love dystopia!”
"The fighting scenes are amazing. I never thought I'd be able to watch a martial arts movie again!"
“It was a very pleasant viewing experience, especially the final battle was so exciting~!”
"The actors performed very well, every move was very realistic!"
“In the end, you can see that there is a grand story behind it!”
"Although it's a popcorn movie, it shows the reflections on human nature and social system. You are worthy of me! QYQ, my god!"
"It's so cool to watch, please come out with the second part soon! This is our Chinese IP!"
Qiao Yi Qiao looked at the screen full of comments, and the stone in his heart finally fell to the ground.
His work was once again recognized by everyone.
Seven years of hard work have not been in vain.
Many people even say that this is Qiao Yi Qiao's best work. It has depth and artistic standards, and maintains his consistent unique style. Most importantly, it is very commercial and beautiful!
This kind of movie is what everyone wants to see most when they go to the cinema. Every frame is creating another world.
It was such a wonderful feeling to be immersed in another world for three full hours.
With such a perfect reputation, "The Sky" has been far ahead of the rest during the entire Spring Festival period.
The next day, the box office still topped the list with over 1 billion.
In just two days, Qiao Yiqiao's box office revenue broke his domestic box office record.
As expected, what everyone likes to watch most are blockbusters with a strong commercial feel.
Although the quality of other films in this year's Spring Festival is also quite good,
In the end, no one can compete with "Qiong Yu".
"The Sky's Stories" was so popular that its Douban score even rose to 9.1 on the third day of its release.
Not only are viewers watching it, but major bloggers are also making videos and many internet celebrities are discussing "Qiong Yu".
This has truly become a big IP, sweeping the country in an instant.
Those who haven't watched "Qiong Yu" have even begun to find it difficult to join in the conversation.
Therefore, the box office of "The Sky Language" is still firmly at the top of the list.
And box office revenue is only part of it.
With the previous experience of promoting "Six Masks", the derivative products of "Qiong Yu" are extremely rich. On the first day of the mall opening, the transaction volume exceeded 100 million yuan.
Among them, the protagonist's gloves, small seals with the logos of various "sects", various aircraft-shaped ornaments, power banks, and other things were all sold out.
Of course, the book about the world view of "Qiong Yu" is also a best-seller. The basic setting of 300,000 words is enough for everyone to read for a while.
All factories have issued notices, asking consumers to consume rationally.
But the Spring Festival happens to be the time when all consumers are the most irrational, which causes many factories to stay up late and work overtime, making the Spring Festival a very fulfilling one.
The Spring Festival is over, but the discussion about "Qiong Yu" has not yet subsided.
After all, it’s time to go back home and work, and everyone is discussing what happened during the Spring Festival, and "Qiong Yu" is the undisputed topic king among them.
Therefore, the box office and derivatives of "The Sky Language" have taken a step forward.
Seeing the positive response at home, Qiao Yiqiao finally felt relieved.
He can now take "Qiong Yu" to the world.
This time, the promotion was not as radical as that of "Six Masks", but was a down-to-earth conventional promotion, roadshows, and word-of-mouth.
Previously, "The Sky Language" won the Berlin Golden Bear Award, and Qiao Yiqiao also won the three Grand Slams, which was already a very popular thing, so wherever it went, the show was packed.
It’s not just overseas Chinese who want to watch “The Sky Language”. Many foreigners are also interested in the theme of martial arts and interstellar. They are immediately attracted by it.
“The world view is so interesting!”
"I didn't expect China could make a movie like this. It's so cool to watch!"
“I hope the sequel can be released soon!”
"There is absolutely no similar subject matter anywhere in the world..."
"How do I buy the protagonist's props?"
"I originally thought that the Chinese only knew how to shoot historical themes, but I didn't expect that they could shoot futuristic themes so well!"
It also received rave reviews on foreign social media.
On their rating website, the film also scored 9.0, and the audience satisfaction rate reached 100%.
Many foreign media have commented that this film is a genuine Chinese IP.
Moreover, it is not a classic IP like "Journey to the West" or "The Art of War", but a completely original and real IP facing the future.
Foreign media are very optimistic that this big IP can become popular all over the world.
And starting with martial arts, the level of cultural output it can create is difficult to estimate.
Not to mention that through the filming of "The Sky Language", China's film industrialization level has been brought to the first echelon in the world.
With such a convenient, fast and cost-effective filming process, it is not difficult to imagine how much high-quality content will be presented in Chinese films in the future.
——At least, the industrialized process of film shooting will increase the number of films shot.
Even if the proportion of high-quality content remains the same as it is now, there will be more high-quality content.
…
After completing his roadshow in several major cities around the world, Qiao Yiqiao returned to the Yizheng campus.
He held meetings for a few more days, first discussing the direction of subsequent publicity with Liu Chong and others, and then discussing the production and shooting details of the second and third parts with Xiao He.
Then Teacher Shen Si started writing the script and he held several script meetings.
Finally, there are various meetings with the marketing director and the derivatives director.
The IP of "Qiong Yu" has already become popular.
Not only the book, but a company has also approached him, wanting to film it into a TV series at the same time, but Qiao Yi Qiao has not agreed yet.
However, a major domestic game company came to seek authorization for "Qiong Yu" to make games, and Qiao Yi Qiao agreed.
He doesn't play games much, but he can imagine that it would be very interesting if "Sky Language" could become an open-world game where players can freely explore various galaxies.
Of course, the game is developing slowly.
Maybe we have to wait until the third part of "The Sky Language" is released before we can play it.
There were many more interviews afterwards, and some schools also wanted to invite Qiao Yi Qiao to give lectures or even be a guest lecturer.
Qiao Yiqiao also agreed
.
He wanted to do more within his ability.
He would do anything that would be good for the development of the film industry.
The State Administration of Film also held several meetings with Qiao Yiqiao to ask for his opinions on the standards of film censorship.
Qiao Yiqiao is well aware of the enormous power of movies, and is also well aware that under the current system, film censorship will never be truly relaxed.
Admittedly, it is not necessary to relax censorship to produce good works, and many filmmakers always use censorship as an excuse not to seriously polish the content.
It’s just that Qiao Yi Qiao has also seen many creators in this industry fail due to censorship, and he just hopes that these creators can be treated better.
He also believes that filmmakers can always find ways to shoot the stories they want to shoot, and the audience is not stupid, they will also choose the stories they want to see.
All they need is for the State Administration of Film to be a little more relaxed and tolerant.
There are only two ways to achieve this. One is to allow more filmmakers to participate in film censorship and strive to promote industry autonomy. The second is to introduce more standardized laws and regulations.
As for the film rating...Qiao Yiqiao didn't dare to hope for it.
At the same time, after seven years, the film censorship database he secretly established has become quite large.
More and more screenwriters and directors have joined this database and left their experiences, but the Film Bureau is still unaware of this.
Once there is more information and more directors and screenwriters can go abroad, this database will show its true power.
Perhaps it can help the Film Bureau to seriously consider the implementation of relevant laws and regulations.
Not only in the field of censorship, Qiao Yi Qiao is also actively helping and expanding the innovation of Chinese film and television content.
He also established several foundations to help more directors, producers, screenwriters and even actors to settle down and create well.
Over the past seven years, thousands of creators have received his funding.
The purpose of these foundations is to strive to discover the grassroots. Qiao Yiqiao does not want to launch another "Egg Plan". He hopes to break the "relationship-only theory" that has always existed in the Chinese entertainment industry.
He himself rose to prominence this way, and he knows best how it feels.
In his final spare time, he took on two TV series as producer.
One is about the court, telling the story of a juvenile court; the other is about prosecutors, telling the problems faced by prosecutors in handling cases.
Both films are in the form of unit dramas, advancing one case at a time. This is a genre that Qiao Yiqiao likes very much and they also have social educational significance.
Of course, there is a more important reason why Qiao Yiqiao took on these roles - both films require a lot of villain roles to play various bad guys, which is just the right opportunity for his younger brothers to actively participate.
After a long meeting, Qiao Yi Qiao can finally take a short break.
The entire Yizheng campus was also empty.
Seven years is enough time for each of them to make a name for themselves.
After Li Wei won the Best Supporting Actor award, Su Lang also won the Best Supporting Actor award, and Li Wei finally won the Best Actor award last year.
It's a pity for A-Mo, who was nominated four times and was a runner-up every time.
But he himself didn't care too much and just smiled foolishly every day.
Other crew members, such as Xia Longlong, have also gone to various crews to provide guidance.
They are now the most sought-after people in the entire Heng City. They are in various groups almost every day of the year, and Qiao Yi Qiao rarely sees them.
But it's for the best.
Qiao Yiqiao hopes that these people will be so busy that they will have no time to rest, and leave a strong mark all over the country and even around the world.
Yangyang's artist department has also signed a lot of outside artists, and Yueyue's restaurant has also opened a chain. Now both of them have about a hundred or eighty people under them, and they don't work much.
That's it, it's the best.
Yeah, it's the best.
Qiao Yiqiao ran around the empty Yi Zheng campus a few times, but couldn't help feeling a little... lonely.
Ding-ling-ling——
The phone rang.
Qiao Yi Qiao shook his head, threw away the mixed thoughts from his mind, and answered the phone.
"Qiao, I'm Director Wang," the other party said, "Is it convenient to talk now?"
Qiao Yiqiao nodded: "Hello, Director Wang, it's OK."
Why did Director Wang from the Film Bureau call him?
"Well, let me tell you something. You are our nominee for the Best Foreign Language Film at this year's Oscars. Be prepared." Director Wang said.
Continue read on readnovelmtl.com
