Chapter 77
Time passes by every second.
With every beat of the second hand, Qiao Yi Qiao's heart gradually tightened.
But the applause continued.
He even felt that the air around him had frozen. He just stared at the second hand quietly, one second, two seconds...
And the applause showed no sign of stopping.
It wasn't until a full eight minutes had passed that the applause gradually faded.
Finally, the last person stopped clapping.
Nine minutes.
This time the applause lasted for nine minutes.
He made history again.
Qiao Yiqiao breathed a sigh of relief.
This was the first time he achieved good results with his work on the European continent.
The audience was reluctant to leave, and the organizer knew what this meant, so they quickly found Teacher Bai Qiu to discuss the return of the audience.
Qiao Yi Qiao was even a little incoherent when translating for them, but fortunately it didn't cause any delay.
Teacher Bai Qiu sang a cappella of "Kai Baxian" with his disciples, and the audience was finally satisfied.
This was also the first time he realized the true meaning of the phrase "what is national is also global."
After a night of performances and screenings, the topic #NUO# was pushed directly to the top of the local social media trend list.
It happens to be the music festival season in Europe recently, and Qiao Yiqiao and his group have been invited to participate in many music festivals, almost every one of which was a huge success.
Although Teacher Bai Qiu and his disciples are very busy, many days even working until late at night to prepare for various music festivals, they are very happy.
The feeling of performing Nuo opera in Europe is different from that of performing Nuo opera in China. In China, Nuo opera has become an art form that everyone knows. After several months, the audience has learned about the history and general schools of Nuo opera. In Europe, it is still a very niche and avant-garde art. They have to consider the audience's acceptance and often focus on martial arts Nuo opera, because martial arts opera has fewer lyrics and the audience does not need to try too hard to understand the meaning.
Qiao Yiqiao also followed them from place to place, not only seeing the customs and practices of various countries, but also understanding more of the charm of Nuo opera.
He increasingly felt that promoting this traditional culture was the right decision.
The reason why he adopted different publicity strategies for America and Europe was also related to these different customs and cultures.
People in country A are generally
They like to play more, so entering the market in the CULT way will attract everyone's attention; while European audiences are generally more serious, he must first hype up the Nuo opera itself before further promoting it.
This is also the main reason why he chose the music festival for promotion.
Compared to regular moviegoers, music festivals have a wider audience, are less serious, and are relatively more receptive to new things.
"Six Masks" has yet to be widely released in continental Europe, and has only been participating in music festivals and various special performances.
As the influence of "Light and Shadow 7" and Nuo opera gradually increases in Europe, many people have begun to look forward to the release of "Six Masks", but Qiao Yiqiao just doesn't want to show it to everyone.
For these literary and artistic audiences, he chose hunger marketing.
If you want to see it, then go to the festival first, experience the live performance, and then watch my movie.
There is another reason why his film was not released on a large scale.
The three major European film festivals (Cannes, Berlin, and Venice) all have a requirement - the participating films cannot be released locally.
Soon, the music festival season was over and it was film festival season.
As he wished, Qiao Yiqiao received the call.
But the caller surprised him a little.
"Hello, are you Mr. Qiao Yi Qiao?" the other party asked.
"I am, you say."
"I am Hussein, the chairman of this year's Cannes Film Festival," Hussein's voice was very soft, "We would like to invite you to participate in the main competition unit of this Cannes Film Festival. Are you willing?"
Cannes Film Festival.
What a familiar yet unfamiliar name.
A year ago, he wrote a long and harsh letter to denounce the Cannes chairman's discrimination against Chinese films. That was his first step into the vision of film lovers in Europe and even the world.
This move also announced his break with the Cannes Film Festival, so this year, his "Six Masks" did not even participate in Cannes.
But unexpectedly, the Cannes Film Festival has a new chairman.
And the chairman actually personally invited him to participate in the main competition unit.
Before Qiao Yiqiao could answer, Hussein continued, "I know that our film festival had some disagreements with you last time, but please believe that this situation will not happen again this year. In fact, we would like to invite your "Six Masks" as the opening film of our Cannes Film Festival this year. I personally ask you to participate and sincerely hope that you will participate."
The other party has shown enough sincerity.
It seems that they are very eager to eliminate the negative impact caused by the last Cannes Film Festival and Qiao Yiqiao.
Now that we've come to this point...
"Well," Qiao Yiqiao said, "I am honored to attend this year's Cannes Film Festival. See you in Country F, Mr. Hussein."
This is his second time in Cannes.
The world's most prestigious film festival is still held on the waterfront.
The last time he came, he was full of anticipation, hoping that he could come out on top.
This time, his mood is very different. The global distribution rights of "Six Masks" have been sold to Williams, and he does not have too high expectations for winning an award.
In the past two years, especially in the last two months, he has traveled almost all over the world, and he is not very excited about traveling abroad.
However, it was this mentality that allowed Qiao Yi Qiao to truly enjoy this film festival.
The film festival officially opens in one day, and film elements can be seen everywhere in the city.
Walking around the Pont Jouy Bridge, Cannes is still the famous film capital, and every place is crowded with filmmakers.
It was in this kind of atmosphere that he realized that he might have gained some fame.
Wherever he went, he met people who recognized him.
Those people whose names he couldn't remember, especially those non-professional filmmakers from the second and third worlds, greeted him enthusiastically.
And this enthusiasm continued to the opening of the film festival.
As the opening film, and a film that has whetted the appetite of film lovers across Europe for a long time, "Six Masks" was packed to the brim.
When Qiao Yiqiao walked into the Lumiere Room, everyone looked at him.
The look almost pierced through him.
The screening begins.
Qiao Yiqiao was too familiar with the entire film and how the audience would react, so he didn't feel much anticipation.
The only thing that made him a little nervous was the applause after the screening.
Just like European music festivals, the Cannes Film Festival also relies on the applause of the audience after the screening, and the applause for the opening film is particularly important because all those present are the top directors, actors and producers in Europe and even the world.
This applause will determine whether his film will go down in film history books or be forgotten.
After the screening, Joe
The Wing Bridge is waiting, waiting...
Applause broke out.
The sound like a tide echoed and grew stronger in the small cinema, and it even felt like the roaring mountains and rivers.
Ten minutes.
It wasn't until ten minutes later that the applause gradually died down.
Qiao Yiqiao breathed a sigh of relief.
It’s complete.
In the days that followed, he ran along the seaside boulevard every day, either for interviews or to watch movies.
Applause and cheers can be heard at any time throughout the street, and people walking off the screen can be seen everywhere.
"Six Masks" held several more screenings, and every one was packed.
Qiao Yiqiao also brought CULT's movie-watching experience to the Lumiere Theater, where even women without high heels and men without formal attire were not allowed to enter, and the response was as usual enthusiastic.
In the following days, Nuo opera masks, water cups, etc. appeared in the small shops on Seaside Avenue.
Qiao Yiqiao even met several filmmakers who had won the Palme d'Or and greeted him by pointing at the small Nuo opera mask brooches on their suits.
Everything seems like a dream.
Qiao Yiqiao no longer has high expectations about whether he can win the award.
After all, the tradition of the film festival is that it is difficult for the opening film to win an award, and being selected as the opening film already represents the film festival's full attention.
But he didn't expect that Hussein still found him.
The content of the conversation with him was also brief and to the point. He first expressed high praise for his "Six Masks", and also expressed his congratulations on the screening response. Finally, he invited him to participate in the closing ceremony of the film festival.
Qiao Yiqiao knew that this meant his film was going to win an award.
But is it Best Director, Best Screenwriter, Best Actor, or...the Palme d'Or?
Qiao Yiqiao forced himself not to let his mind wander.
The award ceremony went on as usual, with each step proceeding step by step.
Popular awards such as Best Director, Screenwriter and Actor were announced one by one, and there were no six masks.
Qiao Yiqiao couldn't help but start to get nervous. Could it be that Hussein was talking nonsense?
That European guy is really dishonest.
However.
Maybe the law of attraction really works, or maybe this is just not a good year for movies.
In short, when Qiao Yiqiao heard the veteran European director who was the guest read out: "The winning film of the Palme d'Or is "Six Masks", from China, congratulations!"
The whole person is in a feeling that is both expected and unexpected.
He did not prepare an acceptance speech in advance, but was no longer too nervous when he received the honor. Instead, he walked up to the stage, calmly expressed his gratitude, received everyone's applause, and then walked off the stage.
He didn't need any fancy words, because they all knew how grateful he was to the film and to everyone involved.
This film has gone too far.
So far that it was beyond Qiao Yiqiao’s imagination.
After winning the Palme d'Or, "Six Masks" instantly became well-known throughout Europe.
As soon as it was released, it was directly pushed to the top of the real-time box office in many countries.
Various derivative products and courses of Nuo opera have also become popular in Europe.
This avant-garde yet traditional art form has impressed the most difficult-to-impress audiences around the world.
Qiao Yiqiao has lost his judgment on the popularity of Nuo opera and his own movie.
Until Xiao He and Liu Chong called him one after another.
As "businessmen" who put data first in everything, the two gave Qiao Yi Qiao a very intuitive answer.
"Brother, do you know how much money we have made from the derivative products and authorizations of "Six Masks" and Nuo Opera?"!
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