Chapter 51
Qiao Yiqiao felt very uncomfortable.
It’s not that he can’t accept a high price, but he can’t accept a contract that clearly states that he will make a huge profit from you.
Fortunately, there is still a week left for a reply, and he still has a chance to discuss the situation with other companies.
In the next five days, he met with four more companies, all of which were ranked among the top ten in China's film industry.
However, the distribution plans given by these companies are similar to those of Huacheng Entertainment, and the promotional quotations range from 30 million to 70 million.
On the one hand, Qiao Yi Qiao was very happy to be recognized by these companies. The guaranteed issue prices they offered were all above 150 million yuan, and one company even offered a high guaranteed price of 300 million yuan.
But on the other hand, the publicity paths of these companies are roughly the same. They all believe that the issue of prisoners should be downplayed, and then the earthquake should be used as the main topic to attract public discussion. All the plans are similar.
In this way, Qiao Yi Qiao has met almost all the big companies in the industry.
There was one company left - Huarong Entertainment, but Qiao Yiqiao didn't want to meet them. Qiao Yiqiao didn't want to forgive them so quickly for grabbing the release date of "Chaos Campus", and this company was also the main controlling company of Wu Gong's new movie, and he didn't know what kind of trouble it would cause.
The advantages of cooperating with these companies are obvious. He knows that as long as he plays the emotional card of the earthquake, he will definitely get a lot of attention. Even if such publicity is ineffective, he can even choose a guaranteed release plan. One hundred and fifty million is enough to recover the cost and make a lot of money.
But Qiao Yiqiao didn't want this to happen.
When the Walls Fall Down is not that kind of movie.
He analyzed the story in detail and concluded that the theme of When the Walls Fell Down is just two words:
--"free".
If he were to do marketing, he would definitely highlight this point.
and the actual events themselves.
Because these are touching enough.
There is no need for an exaggerated but irrelevant gimmick to attract the public's attention.
Another major focus of this drama is how to reform criminals.
This is the social issue they should discuss.
Admittedly, this topic is very controversial.
Some people will certainly support severe punishment, while others, like Captain Bai, will support using various soft methods to influence and reform them.
Qiao Yiqiao himself and the views expressed in this film are "
It depends on the person.”
Are there real demons in this world? Qiao Yiqiao thought, yes.
Of course, for those serial killers, those who commit crimes over and over again and are extremely evil, only severe punishment, or even the death penalty, can be enough to punish and deter others.
But while this demon is often discussed in the news, it is rarely seen in real life.
He interviewed so many prison guards, many of whom had never seen this kind of prisoner in their entire lives.
Most of the prisoners are hateful, but they are also pitiful.
They have not received the care and warmth of their families and society, and have not received a good education to enable them to form correct views on life, life and values.
The main job of prison guards is to find ways to educate these prisoners.
my country's re-entry rate has always been at a relatively low level in the world and continues to decline.
This proves that our disciplinary system has done a lot of good.
This is what the movie itself wants to celebrate.
——Those grassroots prison guards who are sleep-deprived, burdened with heavy responsibilities, but still hold the light and move forward.
When Qiao Yi Qiao figured this out, the burden in his heart suddenly lightened a lot.
He quickly rejected the offers from these companies.
Because he knew that these companies would not know this without actually visiting the prisons and conducting extensive interviews like he did.
What's more, the price was not something he could accept.
But now a new problem lies before him - how should he promote this movie?
…
After returning to Heng City, Qiao Yi Qiao quickly thought of someone.
Liu Chong.
Although Liu Chong's main job is public relations, he had already seen Liu Chong's publicity ability when he resolved the small disturbance caused by the explosion accident last time.
Most importantly, Liu Chong has capital and resources.
Of course, the capital here does not refer to money. Liu Chong will not really spend tens of millions to cover the so-called initial publicity costs.
In fact, when Qiao Yi Qiao was in contact with those companies with high quotations these days, he was also observing.
The fact that they quoted such a high price does not mean that they really invested so much money in the early stage.
These companies all have their own media teams, as well as teams that connect with major media outlets. In fact, when it comes to actual publicity work, they only need to pay these employees, and they do not charge by working hours.
In other words, the TK video that they quoted 3,000 yuan for might have been edited by two interns in the department in two hours.
These interns earn less than 100 yuan a day.
Liu Chong’s public relations company also has its own media team.
Qiao Yiqiao immediately made an appointment for a meeting with Liu Chong.
Liu Chong was also deeply moved after watching "When the Walls Fall Down", and Qiao Yiqiao also explained to Liu Chong his vision for the focus of publicity. Liu Chong felt that this approach was correct.
They calculated that even if they created a TK account themselves and found a marketing account to promote it, even if it was counted as the promotion of 200 TK short videos, the price they would ask for might be between 2 million and 3 million yuan.
Liu Chong can definitely afford this amount of money on his own.
Similarly, the costs of contacting major media outlets, manuscript fees, and even travel expenses for press conferences, etc., were no more than one or two million.
On the online promotion side, Liu Chong calculated carefully for several days and gave Qiao Yiqiao a very reasonable quotation.
Five million in total.
Of course, this does not mean that Liu Chong has to put in five million himself.
Instead, he made an estimate of the labor force of their company. He actually had to invest less than half of that.
It's completely within his control.
The previous quotation given by those companies for online promotion was 25 million.
The gap is as much as five times, and the profit margin is self-evident.
He can bear these upfront costs, as long as he deducts them first when receiving the payment.
After hearing this, Qiao Yi Qiao was unwilling to let Liu Chong lose too much money, so he agreed to give Liu Chong dividends from his investment share.
As long as the box office can reach more than 500 million, the money Liu Chong gets will definitely not be much less than those big companies.
Liu Chong readily agreed.
But movie promotion is not just online promotion.
There is also an even more difficult offline promotion.
Including but not limited to premieres, roadshows, cinema ads, patch ads, ground promotion, etc.
In this regard, Liu Chong has no resources.
Qiao Yi Qiao was also very worried about this.
Usually, offline promotion is undertaken by the distributor, because premieres, roadshows, various advertisements, etc. are mostly carried out in cooperation with cinemas.
But at the same time, Liu Chong has no resources in terms of distribution.
The worst outcome that Qiao Yi Qiao could think of was to give up offline promotion and only do online and word-of-mouth promotion, and then find an independent distribution team. Perhaps the distribution costs could be controlled at around one million, and he could also cover this part of the cost with a share of the box office.
However, Liu Chong recommended someone to him.
This person can not only do distribution, but also be responsible for various offline promotions.
Qiao Yiqiao had never expected this person's name.
Wang Chenghua.
After Wang Chenghua retired from Huarong Entertainment and handed it over to his son, he actually opened his own film and television company.
He said publicly that he wanted to make some different movies, movies that would not compete with Huarong Entertainment, and movies that could impress him personally.
But so far, I haven't seen him make any movie.
Many people have approached him with films or scripts, but he refused them all.
Wang Chenghua definitely has the most extensive theater resources.
Even Huarong Entertainment has its own cinema chain. Although its market share is not large, it covers the entire industry.
Liu Chong suggested that Qiao Yiqiao go and find Wang Chenghua to try.
Qiao Yiqiao accepted the suggestion with a try-it-or-leave-it attitude.
…
Qiao Yi Qiao contacted the other party through the business card that Wang Chenghua had left for him and expressed his willingness to cooperate.
Wang Chenghua readily asked him to bring the film over for a look.
Qiao Yi Qiao brought the film to the location sent by Wang Chenghua.
This is not a company, but a villa located in the suburbs of Hengcheng City. Qiao Yiqiao roughly estimated that the area here is several thousand square meters. After entering the gate, there is a large courtyard, and a three-story villa building rises from the ground like a palace.
Wang Chenghua's butler led the way, and Qiao Yiqiao finally met Wang Chenghua in the screening room on the basement floor.
"Thank you for your hard work. This place must be hard to find." Wang Chenghua greeted Qiao Yiqiao with a smile.
"Indeed," Qiao Yiqiao wiped the sweat off his face, "It's... very quiet."
To be honest, if it weren't for the butler leading the way, he might not have been able to find this location by himself.
"I'm old now, so I have to live in a place where it's hard for others to find me," Wang Chenghua smiled, "otherwise someone will have to worry about me."
Qiao Yiqiao only knew that Wang Chenghua retired from Huarong Entertainment because of his age, which made some shareholders dissatisfied. But listening to Wang Chenghua's tone now, there seemed to be another deeper meaning.
“That’s all
, let’s not talk about this,” Wang Chenghua waved to the housekeeper, “Please bring me my seal.”
Then he said to Qiao Yiqiao, "Let's watch the movie first. Did you bring the confidentiality agreement?"
Qiao Yi Qiao handed over the confidentiality agreement, Wang Chenghua read it for a while, and then stamped his name on it.
"Please play the movie first."
Qiao Yiqiao put away the confidentiality agreement and started the screening of "When the Walls Fall".
This was already his Nth time watching the movie, so naturally his mind was not on the movie itself, but on observing Wang Chenghua's expression under the lights in the projection room.
But Wang Chenghua has been in this industry for decades after all. He showed no expression throughout the film. At most, he made a few "tsk" sounds and occasionally smiled.
One hundred and thirty minutes passed quickly, and Wang Chenghua fell into deep thought.
Qiao Yiqiao couldn't understand Wang Chenghua's reaction for a moment, so he could only remain silent and wait for the other party to speak first.
Wang Chenghua thought for a few minutes, then looked at Qiao Yiqiao and asked the first question: "Is this adapted from a true story?"
Qiao Yiqiao nodded: "Yes, 'The Thousand Mile Migration' is a true story that happened in our country. I have processed it artistically."
Wang Chenghua pressed on: “Can you find the news at that time and show it to me?”
Fortunately, Qiao Yiqiao had the habit of carrying a computer with him, and he immediately retrieved all the information he had collected and showed it to Wang Chenghua.
Wang Chenghua looked at it for more than half an hour, and then let out a sigh.
"As expected, real life is always the best screenwriter. If I were to just imagine these stories, I'm afraid I would never be able to come up with them."
Qiao Yiqiao nodded: "Indeed."
"Your adaptation is quite good. It is actually the reaction of a prison after a major disaster," Wang Chenghua continued, "but you have integrated the history of the development and changes of our country's prisons, and basically restored the story of the 'Thousand Miles Transfer', as well as the transformation of several characters. All are good."
After that, Wang Chenghua looked at Qiao Yiqiao again and said directly without keeping him in suspense: "This may be the best movie I have seen in the cinema in recent years. Why do you want to cooperate with me?"
After hearing Wang Chenghua's comments, Qiao Yiqiao felt relieved and told Wang Chenghua about his previous experiences with several large companies.
Wang Chenghua smiled inscrutablely: "This is probably the case in the industry now. I wonder if you have noticed this.
I have noticed that there is a trend in the industry recently, that is, only those films that are closely related to social issues are selected for filming, which is better for publicity, but the actual quality of the film is a mess. "
Qiao Yi Qiao was also in a difficult position to comment on the work of his peers and could only give an awkward yet polite smile.
Wang Chenghua asked again: "Do you know why I started this company after I quit, but didn't take any work for a long time?"
Qiao Yiqiao shook his head: "I don't really understand."
Of course he didn't know.
"I was waiting," Wang Chenghua said with a smile, "I was waiting for a film that could move me and was not cliché. Now I can say that I have finally waited."
The heavy weight on Qiao Yiqiao's mind finally fell to the ground: "You mean, are you willing to help us with hair styling and offline promotion?"
"That's right," Wang Chenghua paused, "but you have to be prepared. Although I have some resources, most of them are left to me and my son. I don't have much at hand now, and it may not reach their so-called 50 million publicity level. If you want, we can still go the route of guaranteed release."
Qiao Yiqiao asked unsurely, "What's the guaranteed price?"
Wang Chenghua thought for a moment and said, "1 billion."
Qiao Yiqiao: ???!
One billion?!
Wang Chenghua saw that Qiao Yiqiao was a little surprised, so he explained, "Actually, before you came, I asked around in the industry. The reason why those companies gave you a guaranteed price of only about 100 million is entirely because you are a new director, and they are bullying you because you don't know the industry. I told you very frankly that this movie is worth 1 billion. If the box office is less than 1 billion, we, the publicity and promotion staff, will definitely let you down."
After hearing this, Qiao Yiqiao didn't know what to think.
He had no concrete concept of the number one billion.
All he knew was that it was a lot of money.
That night, Qiao Yi Qiao returned to Yi Zheng campus and thought for a long time.
Can his film really break the billion mark?
But in any case, the promotion and distribution plans provided by Wang Chenghua were very much to his liking.
Qiao Yi Qiao took Xiao He to have another detailed discussion with Wang Chenghua, and then they signed the contract.
Looking at the contract written in black and white, Qiao Yi Qiao finally breathed a sigh of relief.
He is really getting on the right track this time.
…
The publicity work has been carried out in an orderly manner. Various official accounts have been established and relevant materials have been released.
Cooperation has also become a daily routine.
According to the progress of the special effects, they scheduled the film's release date for five months later, which is January 10th of next year, which happens to be National Police Day.
Another advantage of January 10th is that it avoids the New Year's Day period and is more than a month away from the Spring Festival period. It is a day to survive in the gap between two major periods, but it can also take advantage of the winter vacation, so the box office is quite good.
Of course, this schedule is just the preset schedule for the project they are currently promoting, and it has not been officially announced yet. After all, the film is not yet ready, and it is not known whether there will be any problems with the censorship at that time. If it is announced rashly, there may be adjustments, which would be counterproductive.
However, during this period, Qiao Yi Qiao was not idle, but continued to think about his next work.
Unfortunately, this matter did not proceed very smoothly.
After he finished writing the storyline for the horror film, he showed it to a few people, but received mixed reviews.
Some people think that this movie is quite scary and has a profound meaning; but some people think that it is just averagely scary and the story is not very attractive; others think that the visual effects are not amazing, and although it borrows the shell of science fiction, there is no qualitative leap in imagination.
Qiao Yiqiao himself also thinks that there are some problems with this project.
He felt when he was writing that the first 60 minutes could not rely solely on visual effects.
The sense of freshness brought by the large-scale visual effects bombardment can only last for ten minutes at most. After that, it can only be scare people by continuous upgrading, but he no longer knows how to upgrade it.
In the middle of the film, it is revealed that the villains are old and they can only bring a temporary shock. After all, we can't always use the elderly to create horror stories. It is disrespectful to the elderly and it can't be really that scary.
Overall, the project doesn't seem to be progressing very smoothly.
But Qiao Yi Qiao thought that this might be the norm for a creator.
It is impossible that any idea you come up with will be particularly brilliant, and that anything you come up with in half a year will receive unanimous praise from the industry and go down in film history.
Many creative ideas may seem exciting when you think of them yourself, but when you show them to others, they may receive mixed reviews.
This is all normal.
Therefore, he did not hang himself on one tree. Instead, he actively thought of some new ideas during this period. He also wrote many movie outlines and even divided them into scenes. He covered all kinds of themes, from costumes to science fiction, from family to horror. He almost wrote down all his ideas.
However, he did not show his creative ideas to others every time he wrote them, as this would have added burden to others.
He had read in a screenwriting book that after writing an outline, he had to put it aside for half a year. Only after half a year would he discover many problems when he looked at it again.
There is also an interesting director in China who is also the person Qiao Yiqiao emulates.
This director has a Chinese medicine cabinet in his home, which is the wall where you see Chinese medicines in a Chinese medicine store. *
The director put a film outline in each box, all of which he wrote himself. When he had free time, he would take one out, read it again, revise it, and put it back in.
In other words, he had written at least several hundred film outlines and had several hundred creative ideas.
He would pick one of these creative ideas every year and start filming.
Qiao Yi Qiao thought, yes, although creation depends on talent, it also depends on hard work. Quantitative change can lead to qualitative change. If others are not in a hurry, why should I be too anxious?
So, in the past six months, he either kept an eye on the progress of the special effects of "When the Walls Fall Down", or went to Xiao Xitian to watch movies, and also watched movies at home. He often watched three or four movies a day, and wrote his review for each one. Even if he only wrote a few hundred words for some of the reviews, or some movies were terrible, his review would still analyze why the movie was bad.
He believes that nothing is wasted and that his current accumulation will be useful one day.
As I said, if you want to succeed you either have to commit crimes and take unconventional approaches, or you have to settle down and study hard, and be happy with every inch of progress you make. There is no other way.
In addition to movies, he also reads a lot of books and follows the news every day.
He often has a feeling that creators are like hourglasses, stuffing a lot of content into their own brains, and then in the end only a tiny grain of sand may leak out.
Time goes by day by day.
The climate this year seems to be particularly cold. It snowed in Heng City as soon as November arrived.
The snow stretched for tens of thousands of kilometers, and for a time, almost half of China's social media was talking about this sudden heavy snow.
As the saying goes, auspicious snow means a good harvest. Everyone is looking forward to the passing of this year, and the new year is bound to be a good year.
When the entire Yi Zheng campus was buried in snow, Qiao Yi Qiao also received good news.
All the special effects for When the Walls Fell Down have been completed.
After the final cut, dubbing and mixing work was also carried out simultaneously.
It was completed just a month ago.
In short, the entirety of When the Walls Fell has been done.
Qiao Yiqiao took Xiao He, Jiang Weiguo and several other main creators and headed straight to Yanjing, where Qi Siqi and Qin Zhen also met up with them.
In the standard screening room of Yenching Film Academy, everyone watched the finished version of "When the Walls Fall Down" together.
For one hundred and thirty minutes, no one dared to make a sound and just stared at the screen intently.
It was not until the lights in the theater came on again that the group of people let out a long sigh of relief.
No problem.
This is what When the Walls Fell Down should have looked like!
Qiao Yiqiao had a myriad of emotions in his heart.
Another year has passed, and after going through all kinds of hardships and obstacles, they finally produced something.
That night, they went to Chi Ji Chuan Bar behind the Film Academy and had another round of drinks.
They hadn't seen each other for half a year. Qi Siqi was preparing for a new album, and no one in the industry dared to ask him to act. Qin Zhen also joined a new crew. Although it was only a small role, he acted very seriously. Qiao Yiqiao and the entire Yizheng Entertainment were learning and making continuous progress. Other groups of Yizheng Entertainment also took on a lot of work in Hengcheng Film and Television City and became famous.
A heavy snowfall seemed to turn them all into different people.
Everything is moving in a better direction.
Early the next morning, Qiao Yiqiao personally delivered all the materials for When the Walls Collapse to the General Administration of Film.
This is the last test before the movie is released.
Ten working days later, the General Administration’s reply was sent to Qiao Yi Qiao’s mailbox.
As usual, there were more than forty opinions. Qiao Yiqiao read them one by one and smiled.
They are all detail adjustments.
He revised it and submitted it again.
This time, only three days later, the General Administration sent him a small piece of mail containing only a CD.
That is the favorite disc of all Chinese directors.
——The title file of the film’s public screening license.
What a beautiful dragon logo!
On the day he received the Dragon Mark CD, Liu Chong asked the publicity team to announce the release date.
At the same time, the official trailer was also released. After being reposted by several marketing accounts, it instantly caused quite a stir.
"Are the main characters all prisoners? This is quite new. I've never seen a movie with prisoners as the main characters."
“Why didn’t they run away when the wall collapsed?”
"After watching this trailer, I feel tired for the prison guards..."
"Ahhh, the prison guard played by Qi Siqi is so handsome, he suits the uniform so well!"
"Why hasn't our Xiao Qi been active lately? I will definitely support the movie when it's released!"
"Am I the only one who thinks those prisoners are pretty handsome? Sorry..."
With the popularity of Qi Siqi and the overwhelming online publicity, the two terms #Qi Siqi's new drama prison guard# and #Prisoners can also be the protagonists# were pushed to the top ten of the hot search entertainment list that day.
On the Tiger Eye Entertainment APP, the number of users who clicked to watch "When the Walls Fall" has exceeded 50,000.
Qi Siqi took advantage of the opportunity to hold two live broadcasts, talking about his role as a prison guard, from the early field experience to the later acting experience. He also talked about the time of his injury, which added a lot of good momentum to this online carnival.
Two days later, following this favorable trend, Liu Chong asked the publicity team to release a "Prison Guard Special".
In the special, they interviewed ten real prison guards - of course, the interview permission was obtained after coordination with the Ministry of Justice - these prison guards covered three generations.
Some of them talked about the changes in the prison, some talked about the hardship of life as prison guards, and some were eyewitnesses of the "Thousand-Mile Transfer" and talked about that thrilling experience.
These few promotional operations established the promotional tone for the entire "When the Walls Fall Down".
It also made many viewers feel what kind of story this is.
If it only talks about the changes in prisons and the reform work of prison guards on prisoners, many people might think it is a science and education film and would not want to watch it.
If the movie only talked about the earthquake, the whole thing would lack depth and would be difficult to stir up.
It was Qiao Yiqiao's idea of combining the two that made the film so easy to spread on the Internet and gave audiences many reasons to go to the cinema to watch it.
What’s more, Qi Siqi has joined.
This movie has become a hot topic on the Internet in a short period of time, and has already formed a self-propagation effect.
…
Huarong Entertainment.
Wang Sirong and Wu Gong were sitting in the conference room, having a meeting with the publicity team.
The head of the publicity team sighed: "The momentum of "When the Walls Fall Down" is too strong, and it has the support of the Ministry of Justice. Even if we want to discredit it or remove it from the trending search, we can't do it..."
"Oh shit
"Wang Sirong finally swore, "I didn't expect that Qi Siqi would leave Huarong and actually make such a movie. It's okay if there's Qiao Yiqiao, but the main thing is that this subject is too positive. It's really fucking difficult to deal with."
Oh Gong spoke weakly, "What if we do promotion together? One of our scenes was filmed in prison."
"We've already done that," Wang Sirong rubbed his sore temple. "We have the blessing of the best actor, but we still can't beat them. Their prison is real, and ours is a made-up prison. How can it be the same? If we collide with each other, wouldn't that be courting death? Some people have already said that our prison scenes in the trailer look fake."
Wu Gong didn't dare to speak.
In fact, he has been cautious in his words and deeds since he received investment from Huarong Entertainment.
After the Golden Crane Award venture capital conference, many companies that had originally intended to invest no longer dared to invest.
Wang Yige’s withdrawal made the remaining investors even more conservative.
It was at this juncture that Huarong Entertainment accepted him.
He could understand it. After all, since Wang Sirong took office, he had been in urgent need of works to gain recognition from the shareholders, so they found him.
Wang Sirong studied business and didn't understand the content very well. He just read the script and felt that it was similar to the police and gangster films they were familiar with before, and a bit innovative, so it should be fine.
But with repeated film screenings and internal feedback, Wang Sirong's patience has been worn out.
Wu Gong also knew that the quality of his film was at best a passing score of 60 points.
Therefore, I dare not act rashly.
It’s my first time as a director, and I feel so frustrated.
Wu Gong even invested a lot of money himself.
"We can only focus on other things. How is the development of our derivatives going?" Wang Sirong asked.
The publicity team leader immediately responded: "The development is good. The plush toys and robot toys are already ready for production. There are also many other forms, such as pendants, cups, glasses, etc., which are all in progress."
Wang Sirong breathed a sigh of relief, seeming to feel relieved: "That's good."
If there is any special feature of their police and gangster film, it is the robot "Chaoke" that always accompanies the protagonist in solving cases.
Wang Sirong, the designer of Chaoke, only hires the top designers who are both powerful and cute. On the one hand, he wants to broaden the audience of female viewers, and on the other hand, he wants to learn from Hollywood and make money with IP derivatives.
Even the movie is called "Super Police and Super K"
.
This shows how important this IP image is in Wang Sirong's heart.
The smooth progress of derivatives is good news, and there is another good news from this meeting.
"Super Police and Super Victory" has passed the review.
"Okay!" Wang Sirong stood up after hearing the news. "Let's quickly release the release date and trailer! I don't believe that no one will watch such a cute robot."
The head of the publicity team asked silently, "What date should we schedule it for?"
Wang Sirong thought for a moment and said, "Of course it's the New Year's Day schedule! We have to occupy the big schedule. We've spent so much on production and publicity. Are we going to compete with The High Wall for the small schedule? As long as we do well during the New Year's Day schedule and ferment it, we can still squeeze out The High Wall so that there won't be any screenings!"
Wang Sirong doesn't believe that a short schedule can create miracles.
But he didn't dare to rush to grab the Spring Festival time slot, and after the Spring Festival, the next big time slot would be May Day, and the company couldn't wait that long.
The head of the publicity team also knew Wang Sirong's idea and nodded: "Okay, then we will go and distribute it."
Soon, the news that "Super Cop and Super Killer" would be released on New Year's Day also spread on the Internet.
Unlike the realistic approach of "When the Walls Fall Down", "Super Cop and Super Killer" takes a sci-fi and cute style from the beginning, and it has successfully diverted the attention of some viewers who are not so interested in realistic themes.
What's more, with the support of two movie emperors, "Super Cop" has also received considerable attention.
Emojis, stickers, memes, and other marketing related to "chaoke" are gradually gaining popularity.
Wang Sirong finally breathed a sigh of relief when he saw this scene.
Then, he continued to push for derivatives.
Knowing that his film might not have very good reputation, Wang Sirong discussed with the publicity team and decided not to do too many previews.
They only work in the media field, that is, they can control the fermentation of word-of-mouth content.
In mid-December, they opened pre-sales.
Wang Sirong stayed up all night, wanting to see how their pre-sale performance was.
But he never expected that he would come across such news after staying up late.
"When the Walls Fall Down" will start screenings from now on. The theaters and schedules for the screenings are as follows: xxxx"
There are hundreds of previews in total.
It can't be called a preview, it can be called an early release, the purpose of which is to grab the New Year's Day schedule.
It seems like they were waiting to announce this news the moment they start pre-sales.
Suddenly, he saw that the preview box office of When the Walls Fell was higher than their pre-sale box office.
Even the gap between the two is still widening.
Wang Sirong was stunned.
This operation...wasn't it the same one he used when he was making "Clouds on the Horizon"? !
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