Back to the food festival.
Because most customers are still quite price-sensitive.
So when they heard that Xie Wei's steak was priced at 78 yuan, they all joined his camp.
Many people who originally planned to buy spicy and sour chicken feet also lined up at Xie Wei's stall.
Seeing that fewer and fewer people were queuing up for them, everyone started to get anxious.
Xie Wei was indeed a tough opponent; he quickly regained his advantage.
Xu Fei had just bought another 2,000 jin of chicken feet under Lu Rong's arrangement. If things continue like this, he probably won't be able to sell all 2,000 jin of chicken feet today.
"Senior Lu Rong, what should we do now?" Looking at the dwindling crowd in line, Xu Fei was at a loss.
These are all fresh chicken feet; they were just killed this morning.
It's not one of those cheap, long-frozen items.
At 40 yuan per kilogram, 2,000 kilograms would cost 80,000 yuan.
He knew Lu Rong's personality; if these chicken feet couldn't be sold today, Lu Rong definitely wouldn't keep them until tomorrow.
We spent so much money on it, we can't let it go to waste.
"Why don't we lower the price too?" Su Tingyun suggested hastily.
Currently, she can't think of any other solution besides lowering the price.
Lu Rong shook his head, rejecting her suggestion.
He thought for a moment before replying, "No, we can't lower the price. If we do, it would be irresponsible to our previous customers."
"Imagine if you just spent a lot of money to buy something, and then the price suddenly dropped, and by a lot. You would feel uncomfortable to some extent, as if you had been cheated."
"Moreover, if we engage in a price war, we will fall into a situation where we harm each other's interests, and it is very likely that we will both suffer losses, allowing others to reap huge benefits, which would be a losing proposition."
Lu Rong began to analyze the current situation in detail.
Price wars have been a common occurrence in business since ancient times.
However, price wars also have extremely serious problems, namely, they can kill a thousand enemies but also lose eight hundred of your own.
It could even lead to an endless cycle of price wars.
If you lower your price as well, the other party might lower it even further, and the battle would never end.
In the end, no one benefited.
He had to admit that Xie Wei's steak, priced at 78 yuan per piece, was indeed very cost-effective, attracting many customers to come over.
Compared to that, my chicken feet seem a bit pricey at 88 yuan.
Of course, in terms of taste, the price is indeed reasonable, and you could even say it's worth it.
However, many customers seem to value price more than taste.
There's no way around it; after all, not everyone is born into wealth.
"Then what can we do?" Principal Zhang Weiguo couldn't help but ask when he heard that Lu Rong seemed to disagree with the price war.
These school leaders are all excellent teachers and pillars of the education sector.
But in the business world, that's a complete disaster.
They are clearly not qualified for the job and have no idea what to do.
In particular, when Vice Principal Ma Jiang saw this situation, his first thought was whether he should perform a belly dance to attract the crowd's attention.
Try to salvage some of the business.
But he immediately rejected the idea.
Of course, it wasn't because he couldn't do belly dancing, but because he simply couldn't bring himself to do it.
So now everyone can only pin their hopes on Lu Rong.
They can't lower the price, but they can't compete with the other side if they don't.
It's a real dilemma.
It's like an unsolvable math problem.
Lu Rong really hadn't expected to encounter this situation.
His mind raced as he tried to analyze the nature of the situation.
Ultimately, it all comes down to money.
Nobody's money grows on trees, so we should be careful when spending it.
This is especially true for some low-income groups.
They care more about the price.
If these customers can be persuaded to try buying his chicken feet, they will probably no longer complain about the high price after tasting the delicious spicy and sour chicken feet.
Therefore, he now needs to attract this segment of price-sensitive customers.
As for what method to use?
Of course, the method of attracting customers with low prices is still the same.
"Since we can't lower the price, this is the only way we can do it." Just then, Lu Rong had a flash of inspiration and came up with a good idea.
His previously furrowed brows relaxed, and he excitedly addressed everyone:
"Listen up, everyone. When we pack the next batch of chicken feet, we'll only fill about one-third of the box we have now and set them aside. I'll have a clever use for them later."
"Why?" Xu Fei asked, completely bewildered by Lu Rong's purpose.
"Yes, Senior Lu Rong, what exactly is this for?" Su Tingyun didn't understand either.
Of course, the school leaders standing nearby were even more confused.
Customers are clearly complaining about the price, but now there are even fewer chicken feet in the box. Will anyone still buy it?
Is it possible that they're going to pursue a high-end, boutique strategy?
Wouldn't that mean they'd sell even worse?
Lu Rong didn't intend to tell them the answer immediately, and chuckled to himself, keeping them in suspense.
"Don't worry, you'll find out the answer soon."
Seeing that Lu Rong didn't say it directly, the group didn't press further and began to do as Lu Rong instructed.
Within minutes, they had filled two or three hundred boxes of smaller portions.
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