Yu Jixiang is in his thirties, handsome and dignified. The lapels and cuffs of his ochre-red robe are embroidered with golden osmanthus flowers.
The golden osmanthus is a symbol of Yu Gui Zhai, with a rich fragrance.
Yu Jixiang is the fourth generation head of Yu Gui Zhai.
Yu Gui Zhai was founded by his great-grandfather, and laid a solid foundation in his grandfather's generation. Finally, it flourished under his father's hands and reached its peak.
Yu Jixiang has been the head of the family for more than 20 years. Although the reputation of the century-old shop has not been lost, it has not been able to go any further.
This matter has been lingering in my heart every day, and it has become a heart disease.
I first heard about the cinema after the second show of "The Little Chef of Shengjing".
An old friend told him that there was a play in the cinema. The girl in the play was an excellent cook. She was good at frying, steaming, and making cakes.
Yu Jixiang didn't believe that a little girl's cooking skills were so good at it at first, but he came to the cinema with a glimmer of hope. This was going to be a big deal.
In his eyes, the cooking skills of the young cook in the play were not very exquisite.
In the newly released fourth scene, the young cook encouraged the playboy prince to write a new article, which was praised by the master, so she made him a sweet-scented osmanthus cake.
According to custom, a small part of the production process was revealed in the play.
From the perspective of Yu Jixiang, an old cake chef, the young cook's method of making snacks was crude and simple, but it always received a good response.
Yu Jixiang was not convinced, but he could not help but come to the cinema to watch every update of "The Little Chef of Shengjing", and he also watched other movies during this period.
He also tried all the food in the cinema, and his favorite was popcorn.
The ingredients of this thing are easy to obtain, and the method is also very simple. The taste is crispy, sweet and fragrant. Usually, they are made similarly, but the ones in the cinema are obviously different.
The indescribable milky fragrance and the slightly bitter sweetness blend into a special taste. No matter how many times he tries, it is difficult to completely restore the popcorn in the cinema.
During this period, Yu Jixiang noticed the advertising screen of the cinema, combined with the short films shot by the cinema for popcorn and cola, an idea lingered in his mind for a long time, and finally he couldn't help but come to find Lu Yao.
Lu Yao sat on the sofa and called Yu Jixiang, "Master Yu, please sit down."
Yu Jixiang entered the lounge behind the cinema for the first time and couldn't help looking around. When he heard the voice, he came back to his senses, put his hands together, and leaned slightly towards Lu Yao, "Master Lu."
Hongyu served tea to the two of them and went out.
Less than two seconds later, Ye Xiao pushed the door open, pulled a stool and sat down casually, and didn't leave.
Yu Jixiang secretly let out a breath and relaxed instead.
Lu Yao picked up the teacup and took a sip, "Manager Yu, what brings you here today?"
Yu Jixiang was in high spirits, not knowing whether Lu Yao would agree to his request. He was nervous and spoke carefully, "Manager Lu may know that I run a cake shop."
Lu Yao nodded, "Yu Gui Zhai's jujube rolls and osmanthus cakes are excellent. I like to eat them with strong tea."
Yu Jixiang's nose trembled slightly, and there was a glimmer in his eyes, "I saw a popcorn movie playing on the light wall in the cinema, and I had an idea. Could you please make a similar movie for Yu Gui Zhai and play it on the light wall? As for the price, Manager Lu, just tell me." Lu
Yao raised his eyebrows, a little surprised.
Yu Jixiang was a little nervous when being stared at, and a little puzzled: "What are you laughing at, Manager Lu?"
Because of the surprise, Lu Yao forgot to control his expression for a moment, and immediately shook his head and said: "Nothing, I just think that Manager Yu's suggestion is good and very worth trying."
Yu Jixiang's heartbeat quickened, and his eyebrows raised, "Manager Lu really thinks so?"
Lu Yao nodded: "My family's advertising space has been recruiting investors, and you are the first person who thought of and came to me, which is very far-sighted."
Being praised by a young person, and the other party is a woman, Yu Jixiang actually felt a sense of honor, and secretly cursed himself for being useless.
"The advertisement can be shot, but I have a better proposal here, I wonder if Manager Yu is interested?" Lu Yao said.
Yu Jixiang recovered from her dazed state and looked at Lu Yao, "Please go ahead."
Mid-Autumn Festival was coming soon, and Lu Yao had been considering whether the cinema should also produce a set of mooncakes.
However, the cinema was still under development, and there were no employees in the store who were good at pastries. She was thinking about the possibility of cooperation.
She had eaten the snacks of Yu Gui Zhai before. There was nothing fancy. The ingredients were solid, the production process was complicated, and the taste of simple ancient rhyme was hidden.
Cooperating with Yu Gui Zhai, a set of mooncakes jointly branded by the cinema and the century-old shop was produced, and then put together with the mooncake boxes of other shops to make a super luxurious mooncake gift box across time and space that was linked to five shops.
Yu Jixiang took a moment to react and repeated Lu Yao's words: "Joint mooncake gift box? Does the cinema have a pastry chef?"
Lu Yao nodded: "We do have a pastry chef. If Manager Yu agrees to this proposal, I will ask her to come over and you can discuss it."
Yu Jixiang became interested, "Please recommend one to Manager Lu."
Regarding the mooncake gift box plan, Lu Yao's plan was very clear - to work with Yu Guizhai to produce a set of Mid-Autumn Festival joint mooncakes, and at the same time launch a five-store joint mooncake gift box, and strive to launch mooncake gift box ads online two days before Mid-Autumn Festival, open tasting activities and pre-order sales.
Yu Jixiang said nothing and prepared to meet Lu Yao's pastry chef first.
After Yu Jixiang left, Lu Yao took out his phone and poked Zhou Su in the small group, asking her to come to the cinema during the lunch break, and asked Xiao Ji to notify the other store employees to prepare Mid-Autumn Festival moon cakes and deliver them together with Zhou Su.
When Zhou Su got up in the morning, she saw the message sent by the store owner at around 3 o'clock in the morning. Without thinking too much, she immediately packed up and rushed to the shopping street.
After communicating with Lu Yao, she learned that the cinema was going to have a joint event with local stores, and at the same time, it was also going to link up with other stores in the shopping street, which was also very motivated.
After Zhou Su resigned from the big factory, many relatives at home felt sorry for her, and the acquaintances who had previously mentioned that they would introduce her to a blind date also disappeared.
Now she is more and more satisfied with her job in the Maorongrong Shop. Not only has she realized her dream since she was a child, she can make a living by eating, working in a comfortable environment, and having a sense of accomplishment in her work. Now she can also participate in new projects and accept moderate challenges.
Yuzhu Street, Yuguizhai.
Yu Jixiang called Feng Yong, the most experienced dim sum chef in the shop, and her son Yu Zhinian, "We will close early this afternoon. You can go to the cinema with me to see Lu the shopkeeper."
Feng Yong is in his fifties, with gray hair, and is a cake fanatic.
When Yu Jixiang's father was in charge of Yu Gui Zhai, he took him in as an apprentice.
Now that he has been making pastries for nearly 40 years, his mind is still only on making snacks. He didn't know why Yu Jixiang went to the cinema to find Lu Yao in the morning, nor did he know what the purpose of this trip was.
Yu Zhinian knew a little that Yu Jixiang was worried when he came back in the morning, so he didn't dare to ask more. At this time, he asked: "Didn't Dad go there in person this morning? Didn't he make an agreement?"
Yu Jixiang shook his head: "It was agreed, but the shopkeeper Lu proposed a more complicated cooperation. I want to meet her family's snack chef before making a decision."
Cinemas are indeed a hot commodity, and there are countless people who want to take advantage of it.
Yu Jixiang was the first person to try to eat crabs in a legitimate way, but he didn't expect that the cinema would also want to take advantage of him.
His family's century-old foundation was not easy to come by. Even if it is a cooperation, it depends on whether the other party is qualified.
In the evening, Yu Jixiang took Feng Yong and Yu Zhinian out, and bought some of the best snacks sold in Yuguizhai.
The three of them walked into the cinema first, and Zhou Su arrived right after them.
Ji Feiming was behind her, taking out a mooncake gift box from her ring and handing it over.
In the evening, the setting sun and the fiery clouds dyed half the sky red.
The cinema was playing the last show of the day. Some guests who had just come out of the previous show were sitting in the lounge area and were still discussing the plot. Suddenly, the person who was talking lowered his voice and looked away.
Others followed his gaze and saw Zhou Su and the beautiful box in her hand that made people unable to take their eyes off.
Zhou Su was wearing a white T-shirt and a denim overalls skirt, with a pair of thick-soled strappy sandals on her feet, revealing her slender white ankles. Her long hair was tied up and held in a hairnet, and she was holding a beautiful, glittering box in her hand.
Her outfit was very similar to the style of a movie theater shopkeeper, which was shocking at first glance, but it seemed acceptable after a few more glances. What
attracted more attention than the person was the indescribably beautiful box - it was in the shape of a golden bird cage, decorated with flowers, sparkling gems, and round, shiny mermaid pearls. There were several small boxes of different shapes placed in the cage, and no one knew what was in them, but it looked expensive and shocking at first glance.
Yu Jixiang noticed the commotion behind him and didn't want to pay attention to it, but the guests in the rest area were staring behind them, with surprise in their eyes.
Yu Zhinian couldn't help but turn around and was also surprised to see Zhou Su.
He had been to the cinema several times and had seen Lu Yao and Fu Chi, as well as popcorn advertisements. He had a certain resistance to this kind of exotic clothing, but his next glance was also attracted by the bird cage gift box.
Others didn't know what was in the small box. Yu Zhinian saw that one of the hollow wooden gift boxes contained a white ball-shaped thing that looked like a snack. He had a guess in his mind and couldn't help but look at Zhou Su again.
Yu Jixiang and Feng Yong also turned around and their eyes stayed on Zhou Su.
Zhou Su and Ji Zhixin had said several times that they wanted to come to the cinema to have a look, but they never made the trip. This was also her first time in Dawu Dynasty.
When the people of Dawu Dynasty looked at her, she was also observing them.
Just as Fu Chi said, the outside of the cinema was like a store, and the customers in the store were like extras in costumes.
The time and space changed suddenly, which was a very fresh experience.
Without paying attention to it, Fu Chi had already walked over, "The owner is in the lounge, I'll take you in."
Zhou Su followed Fu Chi, walked past Yu Jixiang and his group, and went straight to the lounge.
Hongyu came out of the lounge and passed Zhou Su. Her eyes swept across the bird cage snack stand, and her eyes were amazed. She came out and saw Yu Jixiang and the other two seemed to be in a daze. She took the initiative to come over and greeted them: "The shopkeeper is waiting inside, please follow me."
The guests in the lounge looked at each other, their eyes full of doubts: What big move is the cinema going to make? What is in that golden bird cage?
After entering the lounge, Yu Jixiang saw Zhou Su sitting next to Lu Yao, and suddenly realized that this girl was really the dim sum master of the cinema.
After a simple greeting, Lu Yao introduced each other, and both sides were very polite.
The three signature dim sum of Yu Gui Zhai were wrapped in oil paper and tied with plain thread. They were placed together with the gorgeous bird cage dim sum stand of the cinema, which was simple and inconspicuous.
Yu Jixiang was actually a little embarrassed and felt that he was outdone.
Feng Yong and Yu Zhinian also lowered their heads and fidgeted.
When Lu Yao saw the snacks at Yuguizhai, he pushed them directly in front of Zhou Su and praised them, "The most authentic old-fashioned flavor. No, it's the most authentic ancient flavor. You can't get it anywhere else except here. Yuguizhai's osmanthus cake, jujube paste rolls, and eight-jin cake are all from Liang Jing. There is nothing better than this. Come and try it."
Zhou Su usually liked to study snacks. Hearing the owner's comments, his eyes began to light up. He carefully took out a piece of osmanthus cake. The sweet fragrance filled his nose. When he put it in his mouth, the skin was soft and glutinous, and the rice aroma filled his nose. The filling was fruit puree kneaded with osmanthus sauce and honey. The taste was sweet and sour with floral fragrance, and it was blended perfectly, sweet but not greasy.
There are not too many complicated flavors, but more of the original flavor of the ingredients. However, the proportions and cooking time of these ingredients are exquisite. Eating a piece of cake with a cup of tea is so pleasant.
Zhou Su couldn't help squinting her eyes while eating, "Shopkeeper, this is really delicious. It's the kind of simple and ancient taste I'm looking for!"
The three people from Yuguizhai saw Zhou Su eating so happily, and they couldn't help but feel proud. But when they heard her and the movie theater shopkeeper talking about the simplicity and ancient flavor of their snacks, they couldn't accept it.
Yuguizhai has been popular in Liangjing for hundreds of years. The popularity of diners is enough to show that the taste of his cakes is unique and irreplaceable. How can it be described as "ancient" or "simple"?
There are indeed more delicious cake shops in Liangjing than Yuguizhai, but Yuguizhai is definitely in the top three.
I wonder what new and rare flavors the cakes in the cinema have?
Zhou Su tasted all three kinds of cakes and praised them highly.
Lu Yao saw that it was almost done, and clicked on the bird cage snack stand: "My chef is a madman. He can't stop eating when he sees delicious food. I'm sorry to have embarrassed you all. The four mooncake gift boxes here are all the masterpieces of my snack chef. The flavors and tastes are different. Please try them first."
The two generations of chefs of Yuguizhai gradually lost themselves in the praises, and their tense emotions gradually relaxed. They almost forgot the original purpose of coming here today. When they saw the bird cage snack stand, they suddenly came back to their senses.
This box is really extravagant, but I don't know how the snacks taste. It's better not to be superficial.
Yu Zhinian stared at the snack shelf for a long time. He couldn't wait to stand up and take out the black lacquered wooden hollow gift box on the bottom layer. The packaging of the other boxes was also very attractive, but this box was hollow, and he could faintly see the snacks inside, which particularly attracted him.
After opening the lid, twelve round white mooncakes lay in the black wooden box. A faint fragrance wafted in the air. A dried flower with its color preserved extremely well was pressed on the surface of the mooncake. The flower on each mooncake was different, white pear blossoms, pink peach blossoms, blue endless summer, golden osmanthus, pink plum blossoms...
Feng Yong saw the plump and unexpectedly elegant appearance of the mooncakes. His eyes narrowed into two lines on his wrinkled face and he nodded continuously: "This mooncake is beautifully made."
Zhou Su nodded: "Not only does it look beautiful, it tastes great too. Please try it."
Yu Jixiang took the plum blossom, Feng Yong took the pear blossom, Yu Zhinian picked and chose, and finally took the one with the osmanthus branch pressed on it.
The three of them tasted the "Feng Yue Xuan Nian Moon Cake" in the snack bar one after another. The texture and taste in their mouths were just right. Then a strong emotion came over their hearts, and a picture appeared in front of them.
After a cup of tea, Yu Zhinian suddenly woke up, with surprise in his eyes, "This moon cake..."
Yu Jixiang and Feng Yong woke up a little earlier than him, and they both noticed the horror of this moon cake, but they couldn't give it up.
Lu Yao saw their confusion and fear, and said lightly: "You should feel the specialness of this box of moon cakes, try the others and compare them together."
Yu Zhinian took the second-layer treasure chest-shaped box this time. The gems decorated on the box were eye-catching enough. When they opened the lid of the box, the three were shocked and speechless again.
There were ten three-dimensional, colorful cakes in the box. They had never seen such strange-looking food before.
Yu Jixiang chose a human mooncake that looked the most normal, Feng Yong took the cute twin fairy mooncake, and Yu Zhinian took a long time to choose and took the mooncake with three little dragons.
The three of them gathered on the low table and looked at it carefully for a long time before picking up the silver spoon and started eating. As soon as they took the mooncake, they suddenly understood why Zhou Su said that the cakes of Yu Guizhai were simple and ancient.
They had some guesses in their hearts and exchanged mooncakes with each other. Sure enough, each one tasted different, but they were all delicious and rich. It was sweet in the mouth, but each sweetness had different levels.
Yu Jixiang couldn't help but praise, "Delicious!" Unable
to wait to open the boxes one by one, Yu Jixiang and Yu Zhinian each took a box and opened the Luopan mooncake and seafood mooncake at the same time.
The puzzle-like Luopan mooncake and the cute seafood mooncake opened the eyes of the three people. The three people ate the Luopan mooncake first, and finally focused their attention on the seafood mooncake.
Lu Yao smiled and said, "This one is a meat mooncake. Not only does it use meat, but it is raw meat. The three of you come and try it."
"Raw meat?" Yu Zhinian stood up, and she felt like vomiting just by imagining it, "How can this be eaten?"
Yu Jixiang looked at Feng Yong with a serious look. Lu Yao
nodded: "Ordinary meat is indeed not suitable for raw consumption. My meat mooncakes have been specially processed and are clean and sterile, so they can be eaten."
Zhou Su couldn't help but say: "This set of meat mooncakes was designed by my colleagues and I, and it has always sold very well."
Yu Jixiang and Yu Zhinian didn't move. Feng Yongxin made up his mind and reached out to take one. He first smelled it closely and found no strange smell. Then he took a small bite.
He chewed tentatively, not daring to use force. His eyes moved slightly. It was soft and glutinous in his mouth, without any expected strange taste. The sweetness of the fruit was mixed with the soft and delicate fresh meat. It was really delicious.
If the shopkeeper hadn't told me in advance that the mooncakes used raw meat, I wouldn't be able to taste it.
I don't know how the meat was processed. It tasted sweet.
Feng Yong stared at the Yu father and son in a daze, "It's delicious."
Yu Zhinian didn't believe it: "Uncle Feng, don't lie to me! How can raw meat be used to make mooncakes?"
Feng Yong was also confused: "I don't know how it is made, but it's really delicious."
Yu Jixiang picked up the mooncake with fresh squid flavor, "You can only know whether it is delicious or not after you taste it yourself."
Yu Zhinian was still very resistant, but Yu Jixiang was also surprised after eating it, "It's really delicious, fresh and crispy, and there is no smell of raw meat."
"Really?" Yu Zhinian took a mooncake with sea urchin flavor and was surprised after taking a bite, "Sweet!"
Lu Yao reminded: "Others should not try this type of mooncake easily. Ordinary raw meat does not meet the sterility standard. People will get sick if they eat it."
Yu Jixiang put away his inner shock and tried to follow Lu Yao's thoughts, "Excuse me, what is 'no army'?"
Lu Yao simply popularized some health knowledge and then began to formally discuss cooperation. After
tasting these products, Yu Guizhai had a comprehensive understanding of the snacks in the cinema and gained a lot of knowledge.
The cooperation between the cinema and them was to produce a mooncake gift box with the characteristics of the cinema and the standards of Yu Guizhai. At that time, the cinema would promote it, Yu Guizhai would provide the finished product, and the two stores would sell it together.
If there is enough time, some peripheral benefits may be included with the mooncake gift box.
Yu Jixiang and others did not understand what "peripherals" meant, but they were completely impressed by the charm of the cinema's snacks, gave up thinking, and left everything to Lu Yao to arrange.
The cinema will add this set of mooncakes to the store series, and Yu Guizhai will sell the co-branded mooncakes separately.
Yu Jixiang and Feng Yong discussed for a long time and told Lu Yao frankly that they did not have a good idea.
The cinema has all the types of mooncakes they have thought of or not thought of, and they really can't think of any other surprising things.
Lu Yao communicated his ideas to Zhou Su in advance. After Zhou Su sorted it out, she exchanged ideas with the three masters of Yu Guizhai, and finally determined the prototype of the cinema × Yu Guizhai co-branded mooncakes.
There were only four days left until the Mid-Autumn Festival, and the cinema was expected to release a promotional video on August 14,
so the time was quite tight. The three chefs tried day and night, and Yuguizhai even closed for two days because of this. Finally, the co-branded mooncake gift box was completed before the promotion.
The finished product was delivered to Lu Yao, and she called Zhou Su and Fu Chi to taste it, and they both thought it was impeccable.
Afterwards, Fu Chi immediately re-shot the advertising footage for the co-branded mooncake gift box and edited it into a film overnight. In
the early morning of August 14, Fu Chi handed the backup data to Lu Yao.
Everything is ready, just waiting for the Mid-Autumn Festival.
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