Xiao Tao got off the car, and the waiter from Baixiang Garden next door also got off the car. The two of them greeted each other and nodded to each other, then turned around and walked towards the door of the cinema.
Unfortunately, there were too many people at the door, and there was a trend of more and more people. The two of them finally squeezed to the front, and the commercial happened to start playing again.
During the filming of the commercial, Xiao Tao and the waiter were present throughout the whole process.
When the clips were played back remotely to check the filming effect, the two of them often watched from the back. Logically, they would have some immunity to this commercial.
When seeing Chen Linlin appear, Xiao Tao clasped her hands tightly in front of her chest, and her eyes were reluctant to move an inch away.
Too beautiful, simply too beautiful.
Chen Linlin in the commercial is like a pink flower branch with dew condensed on the petals in the morning light, fresh and beautiful, with an indescribable agility.
The editing, special effects and background music make the quality of the film very high.
Xiao Tao felt that Chen Lianlian on the screen was even more beautiful than when she became an oiran during the Mid-Autumn Festival last year.
The servants beside him were also stunned. Xuanli and Wangsheng's performances were also amazing.
Their manners and behavior were like those of real celebrities and scholars. After the pictures were edited, the sense of elegance and transcendence was even stronger than when they were filmed.
"This musician plays the zither so well and looks good too, she is both talented and beautiful!"
"I think that Jiangnan gentleman is not bad either, he was full of vigor and gentle and elegant when he played chess with that girl!"
"In my opinion, Chen Linlin is the most beautiful when she wears plain clothes and light makeup!"
"Where is the makeup? She wears such plain clothes, how can she look so clear and transparent after putting on makeup?"
"Look at her slightly red cheeks and moist red lips, she must be wearing makeup. But the makeup is light, maybe the hairdresser has good skills, so she can make her look so beautiful."
"Which hairdresser is so good?"
In the crowd, a woman in a dark red dress looked at the screen, her eyes fixed on Chen Linlin, looking from top to bottom, with a little light in her eyes.
The makeup is really good, clear and natural.
"This scene and this person are really great. I suddenly want to go to Chunxi Tower for a visit. Even if I can't meet my confidant and beauty like them, it's good to go upstairs to drink tea and relax."
"Wait a minute, brother. I also plan to go to Chunxi Tower, one course at a time!"
"Recently I'm used to listening to books and drinking tea at Sixi Tower. Today I'm going to Chunxi Tower for a change!"
...
Many people in the crowd who had just watched the advertisement shouted and walked to Chunxi Tower together, still talking about the advertisement.
Lu Yao came out of the lounge and saw the carriage parked on the corner through the glass. He guessed that it was Chen Linlin and the people from Baixiang Garden. Due to the large number of people at the door, it was difficult for them to come in.
She went back to the lounge to get the tablet, squeezed out of the door, and met Xiaotao and the servant who had just finished watching the commercial, stood in the crowd for a while to listen to the comments, and were finally ready to go back to report. She walked towards the carriage with someone.
When Xiaotao and the servant saw Lu Yao again, the expressions on their faces were two points brighter than the two days when the commercial was filmed.
The experience of shooting on the scene was enough to make a person curious, and now seeing such a finished film, he had indescribable respect for the existence of the cinema and the owner.
Xiaotao couldn't help but say: "Little shopkeeper, that advertisement is amazing!"
The servant nodded beside him.
Chen Lianlian heard Xiaotao's voice and lifted the curtain.
Lu Yao waved at her and raised the tablet in his hand: "I forgot that I haven't shown you the finished commercial yet. Would you mind coming out?"
Xuanli and Wangsheng in the carriage of Baixiang Garden also heard Lu Yao's voice.
After a while, the three of them got off the carriage one after another, saluted Lu Yao, and then leaned over.
Lu Yao opened the tablet, found the sample video that had been saved in advance, and opened it.
Chen Linlin and the other two saw the shopkeeper lightly tap on the book-like object with his fingers, and the screen began to change.
To them, this was like magic and completely incomprehensible.
But because of the previous cause of shooting the commercial, they did not show any particularly exaggerated expressions, but were full of curiosity about the new object in Lu Yao's hand.
Afterwards, they watched the finished film of the Chunxilou advertisement on this small screen.
As actors, they looked at this advertisement differently from others.
Seeing themselves appear on the screen, they were undoubtedly excited, and soon found that the pictures, content and music after editing were far beyond their imagination.
The content that they were most worried about before was also handled in a subtle and touching way through metaphors.
Chen Linlin and Wangsheng finally let go of their worries.
Xuanli looked far away at the cinema, and the crowd at the door had not dispersed yet.
He and Wangsheng were on the big screen at this time, just like what they saw on the small screen just now, but also completely different from their usual performances on stage.
At first, they were not fond of cooperating with the cinema, and even rejected it in their hearts. Not long after the cinema appeared, the business of Baixiang Garden began to become unsatisfactory. Lu
Yao took the initiative to come to the owner. The owner asked him to do his bidding alone. In addition, the price was negotiated well. The money they earned from a trip was three times more than what they usually earned from performing on stage. They almost reluctantly accepted the job.
Now thinking back, I feel a little ashamed and a little fortunate.
Shooting commercials is really interesting.
Chen Lianlian on the side was the opposite of the other person. Lu Yao went to Jinghong Pavilion to find someone and fell in love with Chen Lianlian at first sight. The old brothel owner was not willing to let Chen Lianlian take this job, but Chen Lianlian accepted it after listening to Lu Yao's explanation.
After watching it once, Chen Lianlian couldn't help but ask Lu Yao to play it again. After watching it, her cheeks were slightly red, and there was a light in her eyes. She whispered: "I like shooting commercials."
Lu Yao looked at her, and then glanced at Xuanli and Wangsheng one by one, "The effect of this cooperation is very good, you have to be prepared."
Chen Lianlian and others looked puzzled, Lu Yao did not continue to explain, put away the tablet and turned around, "The store is about to open."
After walking a few steps, she turned back again: "It seems that you haven't watched the movie yet? In order to use it as a reference in the future, you can come and experience it when you have time."
What reference?
After a day or two, the three of them vaguely understood what Lu Yao meant.
The advertisement shot by the cinema for Chunxilou was indeed a hit, not only bringing fame to Chunxilou, but also bringing extraordinary attention to the three actors who participated in the advertisement.
Le Han was too excited that night and fell asleep in a daze until dawn.
When he woke up, he found that both the upper and lower floors of the teahouse were full, and there were still many people waiting at the door. The business was much more popular than before.
There were also many customers who came to reserve the private room where the commercial was filmed. The people of the Dawu Dynasty did not know the term "holy land tour" yet, but they instinctively wanted to experience the atmosphere in the commercial.
On the day the commercial was filmed, Le Han thought about changing back to the original layout. At that time, Lu Yao reminded him not to change the layout and furnishings, but to keep the style of the filming.
He didn't understand at that time, but now he realized that the shopkeeper might have anticipated this situation.
Le Han spent the whole morning dealing with the teahouse's business. It was really good.
At noon, he slowly strolled to the movie theater next door, stood in front of the big screen at the door, and saw the full release for the first time.
The feeling of the big screen is different from the small box-like screen in the cinema lounge. It is more shocking and the details are clearer.
Le Han stood at the door for a long time before he walked into the cinema. He immediately saw several familiar faces appear in the lounge, including Yang, the shopkeeper of Sixilou, Chen, the shopkeeper of Lixiangfang, Qian, the shopkeeper of Jinyulou...
At this time, the door of the lounge was opened from the inside, and Rong Shenghua walked out with a happy face.
Le Han went forward to greet him, "Shopkeeper Rong, there's good news!"
Rong Shenghua laughed and replied, "Not as good as Boss Le. Today, all the guests in Liangjing are flocking to Chunxi Tower. It's so lively that I'm jealous."
Le Han's face was broken with smiles, "No, no."
Hongyu came out to pass on the message, and Le Han stopped her, "I have something to ask Shopkeeper Lu." Lu
Yao asked the shopkeepers who were still waiting to go in with Le Han.
The waiting shopkeepers were dissatisfied, but there was nothing they could do.
Chunxi Tower had cooperated with the cinema before, so naturally it had more say than them.
These shopkeepers were jealous of the cooperation between Yuguizhai and the cinema during the Mid-Autumn Festival, and now they saw the advertisement of Chunxi Tower, and their doubts disappeared. They wanted to ask the cinema to shoot an advertisement for their own shop.
However, the production and delivery cycle of advertisements is relatively long, and the current delivery area is limited, so Lu Yao does not intend to take on all these projects.
The production and delivery time of each advertisement is at least 20 days apart, and for unfamiliar shops, the cinema will privately conduct background checks before accepting the advertisements, and will only accept them after confirming that there are no problems.
Lu Yao will only discuss in detail with the shopkeepers who have the intention of cooperation and can accept this cooperation cycle and method.
After hearing this, several shopkeepers still want to cooperate with the cinema, and they are very eager.
Lu Yao had no choice but to accept the business cards of each shop, arrange the order and time, and discuss in detail later.
After sending off several shopkeepers, it was Le Han's turn.
Seeing that these people wanted to cooperate but had to wait for a while, Le Han felt the urgency again. The original plan to run the advertisement for three months was directly extended to half a year.
Lu Yao poked the notebook with the tip of a pen and reminded: "The current advertising area is only the large advertising screen and the screening room of the cinema. The location remains unchanged. The effect of the promotion will decrease over time. Six months is too long. I think three months is just right. If you still want to cooperate at that time, you might as well prepare a new advertisement."
Le Han took some time to understand Lu Yao's meaning. After thinking it through, he also felt that this proposal was better.
Three months later, it was almost the New Year, and reshooting an advertisement just happened to match the new atmosphere of the New Year.
"Shopkeeper Lu's idea is more appropriate, so it will be three months. Please leave the time after three months for Chunxi Tower." Le Han said-
two days later, Jinghong Pavilion.
Chen Lianlian got up in the morning to do her makeup. Xiaotao told her that Xu Niangzi from Yanzhilou wanted to see her.
Yanzhilou was one of the best rouge and powder shops in Liangjing City. The shopkeeper Xu Niangzi was always ingenious. The powder she made was fine, easy to show color, and had a good makeup effect. She was very famous among the girls.
Chen Lianlian liked to buy rouge, lip balm and hair cream from Yanzhilou. Occasionally, when she went to a banquet, she would ask Xu Niangzi to help her do her makeup. The two of them were familiar with each other.
Xu Niangzi came in and looked at Chen Lianlian first.
Chen Lianlian was halfway through combing her hair and applying rouge on her face when she met Xu Niangzi's eyes in the bronze mirror and asked, "Madam Xu, why are you here today?"
Xu Niangzi didn't shy away and said bluntly, "Since the advertisement came out in the cinema, the courtesan has been very popular recently, especially the Fuxiao makeup. Many young girls asked me to comb their hair and specifically asked for the Fuxiao makeup. But that makeup looks so light and pure, and I have tried it many times at home, but I can't achieve such a clear and delicate color, so I came here specially to learn from the courtesan."
Chen Lianlian's outfit and makeup in the advertisement became popular in Liangjing at an unimaginable speed. Recently, there are many young girls in white clothes and pink skirts on the streets, and her makeup that day is also called "Fuxiao makeup", and the girls are secretly imitating it.
The fact is as Xu said, many people have tried to put on makeup, but no one has ever replicated the natural and clear makeup look of Chen Lianlian in the advertisement.
Xu also thought that most people don't have as good a foundation as Chen Lianlian, so the effect of makeup will be different, but it won't be that obvious.
After trying many times, she could only think of the difference in the skills of the makeup artists and the difference in the powder used.
No matter what the problem is, she can only ask the person involved, Chen Lianlian.
Chen Lianlian stopped what she was doing, frowned slightly, and was a little worried. "The clothes and makeup that day were all made by the movie theater owner Lu, and the rouge and powder she used were different from what I usually see. I'm sorry, Madam Xu, I can't help you with this matter."
In the past few days, not to mention outside, the girls in Jinghong Pavilion have asked her countless times, and even the guests have asked about the Fu Xiao makeup.
Chen Lianlian tried it herself when she returned to Jinghong Pavilion after filming the movie. She was helpless because she couldn't use the rouge and powder on her hands to create the same makeup.
Madam Xu didn't expect it to be Lu Yao, and was stunned for a moment, "Madam Hua Kui, can you describe the rouge and powder that Lu used?"
Chen Lianlian shook her head: "It's hard to describe, anyway, it's different from all the rouge and powder shops in Liangjing. It's light and comfortable on the face, and the smell is fragrant but not strong. I like it too. It would be great if there was a rouge shop in Liangjing that could make that kind of rouge and powder."
Madam Xu thought that she should go to the cinema to ask, but if she went to ask about such things, would Lu really tell her?
Chen Lianlian was thoughtful and saw that Madam Xu had some concerns. In fact, she also wanted to master the secrets of Fu Xiao's makeup. She was thinking about going to the cinema to watch a movie in a few days to see if she could find a chance to ask Lu Yao, so she mentioned it and asked Madam Xu if she wanted to go to the cinema with her.
When Madam Xu heard this, she thought, isn't this a recommendation?
It's much better than her coming to the door without permission, so she immediately nodded and agreed.
For a woman like Chen Lianlian, it is not convenient to show up in public, so she plans to ask Xiaotao to book a private room in advance.
When the other girls in Jinghong Pavilion heard about it, they all wanted to go, and her mother did not stop them.
The time was set for two days later, and Chen Lianlian, Xu Niangzi and the girls in Jinghong Pavilion planned to go to the cinema together.
Along with "Fuxiao Makeup", the clothes worn by Xuanli and Wangsheng in the advertisement also became popular. Recently, many clothing stores are rushing to buy wide-sleeved robes, and there are many more men wearing blue and white clothes on the streets.
At Baixiang Garden, many customers specifically asked for Xuanli and Wangsheng to go on stage, and business gradually recovered -
the afterglow of the advertisement has not yet dissipated, and the youth movie that Lu Yao and Chen Yutong have agreed on is also about to be released.
The post-production team that Ji Zhixin originally found no longer accepted private work, so Chen Yutong introduced another post-production team, a small private team with only four people in total.
After completing the purchase contract process, Lu Yao contacted them.
After the first cooperation, Lu Yao first got the trailer, and after checking it, he felt that the work quality and efficiency were not inferior to the original one.
After the entire film was re-optimized and edited, Lu Yao released the trailer in the cinema.
This is a modern youth-themed movie. The story takes place roughly when Lu Yao was in high school. The whole film is two hours and thirty minutes long.
The title of the film is "Want to See You".
Continue read on readnovelmtl.com
