In collaboration with the cinema, the tones of the four lipsticks correspond to the four characters in the four films, so the advertising naturally has to highlight this feature.
Fu Chi and Lu Yao discussed and decided to create two sets of looks in the advertisement. The first set restored the makeup of the four female characters in the film to connect with the theme of "movie"; the first set created a makeup suitable for the four female actors, highlighting the performance of the four lipsticks in daily makeup.
The first one is a dew-drop peach blossom, which corresponds to the heroine Yu Zhengzheng in "The Little Chef of Shengjing".
Yu is a mischievous and energetic girl. In the early stage of the play, she always tied two buns, with lively eyes and a thin pink lip makeup, just like the pink peach blossoms with morning dew in the morning.
On the big screen, Chao Yan dressed like Yu Zhengzheng in the play, with a bun and a goose yellow long skirt.
Unfortunately, it was stunning at first glance, but a closer look revealed that they were similar in appearance but not in spirit.
At this time, Asagao took out a white porcelain tube lipstick with peach glaze, unscrewed the lid, and gently unscrewed it.
The passers-by who looked up on the roadside reacted and realized that the strange-shaped thing was actually lip balm.
They had never seen this kind of lip balm before, a finger-sized stick that could be twisted out or retracted, which was novel and interesting.
The small branch of tender pink peach blossoms on the white porcelain tube exuded a different kind of exquisiteness.
When Asagao, whose lips were pale, applied "Dew Drop Peach Blossom", a close-up of her lips was given here, and her lips were full and pink with lip balm, just like peach blossoms dripping with dew.
Then the distant view showed that the character who was dull and dazed just now suddenly became lively, and looked like the little cook in the movie.
The next second, "Yu Zhengzheng" walked out of the kitchen and changed back to Chao Yan's usual makeup and hair style. The woman in a silver-pink dress sat by the window, with a snake-like bun and a pearl hairpin with a small tassel in her hair. There was a slight sadness in her eyebrows.
The maid brought the lipstick that Rouge Tower had just put on the market - Dew Drop Peach Blossom. Chao Yan tried the color on her arm first, and then applied it on her lips when she was satisfied.
Apply it on the lower lip first, then open it, and then use your fingers to gently spread it on the upper lip. Here the camera is pulled in again, and you can see that this lipstick is a low-key matte texture, but it is matte but not dry, and it is also very moist when spread with fingers.
After adding lip makeup, Chao Yan's eyebrows are still sad, but there is a sense of pity for no reason.
The men on the street looked at this with pity in their eyes.
Most women had already caught the key words - the new lipsticks of Rouge House, and turned around to go to Rouge House to have a look.
The advertisement had not yet ended, and there was a different color. The women who turned around to leave stopped.
The first sugar-dyed autumn maple corresponds to Miss Anne, the heroine of "The Sea Train Serial Murder Case".
Qin Xiang, who was born as a singer, wore a complicated lotus leaf sleeve lining, a heavy and complicated puffy skirt, and wavy curls at Lu Yao's persuasion. She tied a big red bow behind her head and wore a pair of exquisite black leather shoes.
Qin Xiang sat in a corner of the carriage, with her chin propped up by one hand. She was holding a white porcelain tube in her hand, which was placed horizontally on the table. A hint of deep red glaze appeared between her fingers. Those were the two overlapping maple leaves on the tube.
The woman in the car slowly turned her head.
The spectators on the roadside were dazzled by the sight of this outfit, which did not look out of place on her at all.
With the appearance of an oriental classical beauty, she managed to wear this western retro outfit in her own way with the help of makeup. Her facial
features are three-dimensional, her eyebrows and eyes are deep, and she also wears contact lenses to change her eye color. The most eye-catching thing is undoubtedly the maple orange lip makeup, which sets off Qin Xiang's fair skin. With the cool makeup, she really looks like the calm and intelligent Miss Anne.
When the train arrived at the station, "Miss Annie" stood up, lifted the hem of her skirt, and walked gracefully towards the door. The moment she got off the train, a breeze blew, and "Miss Annie" turned back into Qinxiang herself.
Qinxiang is a musician who is good at playing the flute. The day before yesterday, Qinxiang caught a cold and fell seriously ill.
After recovering from the illness, her complexion had not yet recovered, but she had to perform on stage today.
Qinxiang reluctantly put on a white dress with red patterns, holding the flute in her hand, but she was very anxious. She always felt that her makeup was not right and she looked sick. At this time, the head of the music hall handed her a new lipstick from Rouge House - Sugar-dyed Autumn Maple. Qinxiang tried it on her lips and her eyes showed surprise. After applying this lipstick, her complexion instantly recovered, and her skin looked whiter, but not pale enough to look sick. A woman couldn't help whispering to her companion: "This color is so pretty." The companion nodded repeatedly: "Once she put it on, her sickness disappeared. It's the same style as Miss Anne. I really want to buy it!" The woman said again: "The last peach color is also very pretty. What should I do if I want both!!!" However, before the advertisement ended, the companion couldn't help but wail: "It won't stop?" The first snow-fried cold apricot corresponds to the makeup of Hua Shi in "Meeting You Again in the Falling Flowers" when she was a female teacher in the countryside. At that time, Hua Shi was no longer young. She wore dark cloth clothes, and even her hair was tied up with a cloth strip. She held a scroll in her hand, and her eyebrows and eyes were full of sorrow. The actress who played Hua Shi was also a musician named Leng Gu, who was the real head of the music hall. At that time, Lu Yao went to Baixiang Pavilion to find someone, and Leng Gu was not among the candidates. She stood outside the queue, calm and peaceful. Lu Yao was attracted by her temperament at first sight and asked her if she wanted to try to act in the commercial. Leng Gu didn't expect to be chosen and thought the owner was joking with her. Snow-fried Cold Apricot is a saturated red-brown lipstick with a very high-end color tone and a low-key temperament. When Leng Gu's version of "Hua Shi" came out, passers-by were surprised, as if they had returned to the scene of the apricot blossoms and light rain that year, when Shen Xiang and Hua Shi looked at each other through the door, but the years had long passed. The strange thing is that time takes away youth, and "Hua Shi"'s face is full of traces left by the years, but it is hard to say that she is not beautiful. Whether it is Hua Shi in the movie or "Hua Shi" on the screen at this time, they all carry the beauty after the sedimentation of the years, and they still can't take their eyes off. "Hua Shi" put down the book, walked to the door, walked through the apricot tree, and turned back to Leng Gu's usual appearance. Leng Gu is good at playing the pipa. After the daily lessons, she would practice alone at home for many years. Leng Gu woke up from a nap, washed herself, and took out the lipstick she just bought from Yanzhilou from the dressing table - Snow Fried Cold Apricot. Bai. Once possessed by the devil, she has held the magic sword and is immune to all poisons. Chen Lianlian's "Bai Jiao" looks no worse than the original actor, and Lu Yao privately thinks that the courtesan's manners and emotional expressions are more attractive.
Passersby were stunned. The madness and determination turned into a bright color, embellishing the lips of "Bai Jiao".
With a turn, the loveless demon king turned into a seductive and charming courtesan.
She wore a gorgeous red dress, a hairpin on her head, a graceful figure, and the red on her lips was like the cold plum blossoms outside the window.
Beautiful and cold.
Dangerous and seductive.
On a snowy night with a cold moon, the courtesan slowly put the white porcelain lipstick tube into the dressing table.
Under the flickering candlelight, the rose wrapped in thorns on the lipstick tube also looked like a stubborn and independent beauty.
In other words, Director Fu has some aesthetic cultivation.
The women in his lens are beautiful in their own ways, but they are also moving in their own ways.
When Lu Yao saw the sample film, he felt that it might explode.
Not only the lipsticks are going to explode, but the advertising fees of the cinema are also going to increase to a higher level.
Both Rouge House and the cinema have lipsticks on the shelves, but most of the goods are on Rouge House. There
are four color numbers, divided into full-size and mini-size. The cinema has kept ten of each and put them
on the shelves in the canteen, which is a disguised way of attracting customers. A batch of trial packs for customers to try on colors and for promotion were urgently replenished later, and they were excluded.
The full-size is priced at 110 wen each, and the mini trial pack is priced at 100 wen each. When you buy a full-size, you will get a mini trial pack for free.
The price of lipstick can be said to be sky-high in Liang Jing's Rouge Shop, but whether it is technology, raw materials, or usage experience, it is unique to Liang Jing.
Su Su didn't know that there was an ingredient in the lipstick formula, which was the essence extracted by Lu Yao from the herbs in the magic world. It can effectively smooth lip lines, eliminate lip inflammation, and speed up the film formation while keeping the lips moisturized.
It was a very inconspicuous herb. Lu Yao accompanied Harold to the lake to take a bath.
Harold said that using that kind of grass to scrub scales would wash them very cleanly.
Lu Yao became interested and took some back to the laboratory for research, and discovered this magical ingredient.
This time when making lipstick, she tried adding a little bit, and the effect was outstanding.
A perfect lipstick that does not stick to cups but is not dry and does not show lip lines was born.
The rare thing is that even with this ingredient, it is not difficult to remove the makeup. Just apply it with a hot towel for a few minutes and then wash it off with warm water.
Yanzhilou.
Xu Niangzi and Su Su were busy, and the makeup table was surrounded by young ladies and some middle-aged ladies.
The price of Yanzhilou's powder was not cheap, and most of the customers who patronized her were girls and young ladies in the building.
But the advertisement in the cinema was too powerful, almost covering women of all ages.
And these customers didn't know that her prices had also been upgraded, and it was a big upgrade.
Under the guidance of Madam Xu, a woman carrying a vegetable basket tried the snow-fried cold apricots and smiled like a flower: "This color is really beautiful. How much is it?"
Madam Xu felt a little guilty and whispered the price.
The noisy Rouge Building suddenly became quiet. The girls, young ladies, and women all stopped trying on their makeup and looked over blankly, asking in disbelief: "How much do you say?"
Madam Xu clenched her hands tightly in front of her, thinking of the reason that the shopkeeper Lu said when they discussed the price two days ago. She looked up at the customer, but she couldn't say anything.
The customer looked at Madam Xu's demeanor and felt something was wrong. He became agitated and saw that the situation was about to get out of control.
Su Su was anxious, and stood up and said, "Young ladies and ladies have tried this lipstick from our store. We don't need to tell you how effective it is. Think carefully, is it very different from the lipsticks you used before? The colors are beautiful, and each one has a different fragrance. It is moisturizing when applied on the lips, and it is not easy to fade when drinking tea or eating."
A girl heard that it would not fade, so she raised the back of her hand and touched it, and it really did not fade.
Others also tried it, and it really did not stick to the cup, and it didn't feel dry.
Su Su smiled and said, "This lipstick is a formula we developed together with the store owner of the cinema. It is unique in Liangjing and even in the whole Dawu Dynasty. You can buy it and use it. I guarantee that you will never want to use other lipsticks again in the future."
A girl was smart and asked how to remove this lipstick.
Su Su explained the words taught by Lu Yao, and then demonstrated it herself.
She applied Dew Drop Peach Blossom today, and asked Xu Niangzi to bring hot water, apply a hot towel to her lips, and then wash it off.
Not only did the lip color remove cleanly, but the lips were also soft and tender, as if they were full of water.
When the young lady saw Su Su's appearance after removing her lip makeup, she turned around and took out her purse: "Boss, I want to buy a Dew Drop Peach Blossom, a small one will do."
Oh my god, it was said that Xu Niangzi's daughter looked more delicate today than before, and it turned out that she had applied lip balm.
She removed the color on her lips, and the whole person instantly became dull.
This lip balm is a bit expensive, but the effect is really good.
"Madam Xu, please bring me a small sugar-dyed autumn maple. I don't know if it's an illusion, but my face turned pale after applying this color." Another customer said.
Madam Xu immediately went over and said, "This autumn maple color makes your skin look whiter. It looks best with dark clothes in this season."
Su Su took the opportunity to shout, "New products are on sale, limited time offer. Buy a formal dress and get a mini trial pack in any color."
The formal dress is too expensive.
Most of the customers glanced at the lipstick stand next to them, reluctantly looked away, and turned to ask Madam Xu to get the trial pack.
At this time, Jiang Yudie and her group of four women walked into the Rouge Building accompanied by a maid.
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