Playboy is not only loved by young people, but also by middle-aged and elderly people. Beauties as such cover all men over the age of 14.
Whether married or not.
While the magazine was selling like hot cakes, there was something else that made Hardy even happier.
Andy came to report to him that due to the huge sales of the magazine, the stock price of Playboy started to rise wildly, soaring from $1.5 to $5, and the upward trend has not stopped yet.
The first issue of the magazine sold 50,000 copies.
This news could not be kept secret. After many people learned the news, they immediately rushed into the stock market to buy Playboy shares.
The reason is simple.
Just do the math and you'll know.
Playboy is a monthly magazine, with one issue published every month. If 100,000 copies can be sold each issue, the sales amount will be 3 million, and the annual profit should be around 1 million.
Annual profit of millions,
This is definitely a number that makes countless companies jealous.
Even large companies may not be able to do this. The TV factory that Hardy and Mike spent more than two million to build produced 40,000 TVs a year, which was already considered a large company, but its profit was only 1.08 million, less than that of a magazine.
From this we can see that Playboy stock is definitely far beyond its current value, so the stock price has started to soar wildly in the past few days.
Hardy owned 75% of the magazine's non-circulating shares and 74% of its circulating shares, with a total share capital of over 90%. The stock price when he acquired it was $0.04.
Now its value has increased 125 times.
Moreover, people think that this is not the true value of Playboy. The first issue sold 100,000 copies, and the sales will definitely continue to grow in the future. If 200,000 copies are sold in one issue, the profit will be 2 million.
What about 1 million copies? The pure profit would be 10 million US dollars.
Oh my god,
With a net profit of tens of millions per year, this is definitely a fortune that would drive countless people crazy.
While Playboy was a hot seller, it also attracted social attention. It was the first genuine youth magazine to date and had a huge impact on many people, especially some conservatives.
Many articles criticizing Playboy appeared in newspapers. Some people said that this magazine was pornographic and obscene and should be banned.
There are also articles saying that Playboy magazine is full of insults to women, degrading women to playthings, which is extremely immoral.
After seeing these reports, Hefner quickly took the newspaper to find Hardy to report the news. The two chatted in the office for two hours, and Hefner left Hardy's office full of confidence.
The next day.
The New York Times published an article by Playboy editor-in-chief Hefner.
Playboy is not a pornographic publication. First of all, there are no nude photos in the magazine, and the scale is completely within the scope permitted by US law. These photos are art. Are the nude works painted by oil painting masters also pornographic works?
There is no question of insulting women. Instead, it shows the beauty of women, the pursuit of freedom and the spirit of resistance.
The reason why we chose Miss Hedy Lamarr for the first issue is because Miss Hedy Lamarr is the representative of "feminine beauty, pursuit of freedom and rebellious spirit".
No one doubts her beauty. In pursuit of freedom and to break free from the shackles of marriage, she escaped from her husband and came to America after going through hardships. She is extremely smart and has researched advanced electronic science, for which she has been commended by the Academy of Sciences. Miss Hedy Lamarr is a true new woman and a representative of the rebellious spirit. Isn't such a woman worth promoting?
Sexy is not lewd.
It is the pursuit of beauty.
Playboy's articles all explore art, philosophy, and music, without any vulgarity.
Playboy reflects the needs and desires of very serious people.
The pursuit of freedom is one of the fundamental theories of this country. Beautiful photos are art and an elegant thing. If you think they are pornographic, then you have a dirty heart.
As soon as this article came out, it immediately attracted many attacks from conservatives, who published articles in newspapers to criticize or curse.
When Hefner saw these articles, he just smiled. He was a little worried when he first saw these criticisms, but after his boss's guidance, he no longer worried about these people.
If you post something to scold me, then I will also post something to state my position.
Let's obey the law.
Free speech in the United States.
We support women's greater independence and human rights.
We support the liberation of thought.
Judging from these points, in this country, we can always be invincible and still appear to be righteous and concerned about the future of the people.
Literati,
Not afraid of quarrels.
I dare to argue with you until the end of time.
Although it was criticized, it was not necessarily a bad thing for Playboy magazine. Their comments were like advertisements, allowing more people to know about Playboy magazine.
You said that lust would turn green.
Shouting for a ban.
Then I'll have to take a look.
Amid heated discussions, sales of Playboy magazine increased instead of decreasing, ushering in another sales peak.
The additional 50,000 copies were sold out again, and many booksellers requested for more copies, so Hardy asked Hefner to print another 50,000 copies.
Affected by the surge in sales.
Playboy's stock price has risen again, exceeding $6 per share.
Regardless of everything else, Hardy made a fortune.
It was already December 11, and the toy factory had good news again: 30,000 sets of Barbie dolls had been produced and were ready for sale.
Handler, the toy factory manager, placed several sets of toys in front of Hardy.
"Boss, a Barbie Princess gift box usually includes 2 sets of clothes, 2 sets of shoes, 2 sets of gloves, 2 sets of headwear, and 1 dressing mirror. The price for a single gift box is $15.8 per person."
"There is also a set of three princesses gift boxes, which costs $38.5 per box."
"There are also separate accessory gift boxes, with a total of 12 types, including different clothes, hats, shoes, headwear, wigs, backpacks, makeup boxes, etc. Each set is worth $5.8."
Hardy picked up the gift box and looked at it. Ava was wearing an evening gown, looking tall and sexy; Taylor was wearing a princess dress, looking soft and lovely; and the Chinese princess was wearing a cheongsam, looking very charming.
The clothes and accessories are also very beautiful.
There are all kinds of different clothes, which are exquisitely made and look just like real clothes, and all of them can be worn by Barbie dolls.
"What are the costs and profits?" Hardy asked.
"The cost of a single gift box is about $3.5, and it sells for $15.8. The cost of a combination gift box is about $10, and it sells for $38.5. The cost of the accessory gift box is about $1.2 per set, and each set sells for $5.8."
"The profits are around three to four times."
Hardy was quite satisfied with the profit and nodded, saying, "Christmas is coming soon. Let's start selling the products tomorrow and try to make them sell well before Christmas."
Previously, Hardy had instructed the sales team to contact shopping malls and specialty counters in major cities to sell these Barbie dolls. Barbie dolls are luxury products and cannot be placed in grocery stores or small shopping malls.
Luxury goods must look like luxury goods, and the places where they are sold must also be upscale, such as the best shopping malls in major cities, and they must be independent counters.
"Okay, boss. We have already contacted all the major shopping malls. We can stock the goods immediately and start selling them in 5 days at most." said the person in charge of the toy factory.
"By the way, send me 5 sets of each. I want to give them away." Hardy remembered the promise he made to Ava, Taylor and Han Ye-jin.
"Okay boss."
......
Hardy returns to Ava's house.
Ava was also very busy during this period. HD Films established an independent record company, and the first album produced by the record company was Ava's album.
When Ava came back,
The first thing I saw was the doll box on the table.
The first thing I saw was a doll that looked very similar to me. It was the Barbie doll Princess Ava that I had seen in the newspaper before.
"Wow, so beautiful."
Ava ran over, picked up the box, and admired the doll and the beautiful clothes.
There is also a larger box next to it, which contains three dolls, and 12 sets of exquisite accessory gift boxes.
Either way, Ava loves it.
There is no girl who doesn't like Barbie dolls, whether she is a 3-year-old child or a 30-year-old woman.
Ava was looking for Hardy with the box in her arms, but there was no one in the room. However, he heard Shuisheng, smiled, put down the doll and went into the bathroom.
......
The next day.
Hardy went to the post office and mailed Taylor a complete set of Barbie dolls, with a special card inside.
"Merry Christmas, Taylor. This is your Christmas present. I promised to visit you in New York, but I'm afraid I have to break that promise."
"During Christmas, I have to attend a very important company opening event. Due to time conflicts, I am afraid I will not be able to make it to New York in time. Don't be angry. I will compensate you when I return."
The opening event that Hardy was going to attend was the opening event of the Flamingo Casino. He received a call from Siegel, inviting him to attend the casino opening event on Christmas Eve.
After more than a year and more than seven million dollars, the Flamingo Casino is finally opening. Hardy doesn't know how Siegel is doing, but he just hopes he won't be as hasty as he was in his previous life.
As for the girl who stood up for the date.
Hardy's ideas are always rational.
When dealing with women, you should never be too pampered, otherwise the consequences will be terrible. If you satisfy them every time, they will only want more.
Gradually became a spoiled child.
Spoiled children will not love others but only themselves, and if you fail to satisfy them once, they will feel that you are not as good as before.
They will become more and more unreasonable, more and more willful, and more and more overbearing.
No one can always satisfy other people's desires.
Some say Hardy will face a Christmas nightmare.
hehe,
Does not exist.
Dissatisfied.
On the contrary, it is the best emotional regulator.
I drove to the auction company, and Han Ye-jin and Irina were there. "Hi, two beauties, good morning."
"Yejin, this is the 'Chinese Princess' I promised you." Hardy said as he took out a Chinese Princess doll box from behind him.
"Wow, so beautiful." Before Han Ye-jin could say anything, Irina exclaimed first.
Han Ye-jin took the box and touched the doll, unable to let it go. "The cheongsam is so delicately made. The embroidery and buttons are so detailed. A doll like this must be expensive."
"15.8 dollars each, and matching clothes are $5.8 per set, for a total of 12 sets," said Hardy.
Irina was a little surprised and said, "Then buying a full set would cost 85 US dollars. My God, that's enough to buy an antique."
However,
To be honest, this doll is so beautiful.
If she had money, she would also like to buy one.
Looking at the Chinese princess doll that looks like Han Ye-jin, Irina is extremely envious. She wishes she had a set of Barbie dolls named after her.
Princess Yilian,
What a beautiful name.
How can I get my boss to help me design a set of dolls?