The Rocky Mountain Mineral Water Plant was finally built, and the manager Adams asked Hardy to inspect it. Hardy took Andy and others to New Mexico.

There is a huge mineral water plant at the foot of the Rocky Mountains. Adams introduced it to everyone:

"Mr. Hardy, this is a raw water tank, which is mainly used to store raw water, large silt particles and other precipitable matter in the sediment."

"The next step is the multi-media filter, which uses multiple filtration devices to remove sediment, rust, colloidal substances, suspended matter and other particles larger than 20 microns from the raw water."

"This is an activated carbon filter... This is a UV sterilizer..."

The mineral water factory produces two kinds of mineral water, one is ordinary drinking mineral water, which is drunk directly, and the other is sparkling water with carbon dioxide added, which is mainly used to add to beverages and wines.

Mineral water bottles are made of glass. Plastic technology is not yet developed, and plastic mineral water bottles will not appear until the 1970s. In fact, glass bottles are better for preserving water, but they are more troublesome to transport and recycle.

In the conference room,

People drank mineral water and chatted.

"Yeah, it's cool and delicious. It really feels like wild iceberg spring water. By the way, can I get some supplies?" Andy said.

Hardy chuckled, "Actually, this thing is just a gimmick, the difference is not as big as you might think."

"Boss, what do you think is an appropriate price for water?" Adams asked.

This is the biggest issue of the meeting.

There are several kinds of mineral water on the market now, and the price generally ranges from 5 to 10 cents, which is about the price of a bottle of Coke or a bottle of beer.

The factory cost of Rocky Mountain mineral water is about 2 cents, mainly because glass bottles are expensive. When sent to West Coast cities such as Los Angeles and San Francisco, plus transportation costs, it costs about 3 cents.

If it is sent to cities such as New York on the East Coast, the cost may be around 6 cents.

"What do you think the price should be?" Hardy looked at everyone and asked.

Andy thought for a moment and said, "I think 10 cents is more appropriate."

"Eight cents."

"Seven cents."

"Ten cents."

Anyway, no one offered a price higher than 10 cents.

Hardy shook his head. "Coca-Cola sells 30 million bottles a year now. Its price is 5 cents, and beer is 10 cents. How many people do you think are willing to buy a bottle of water with the price of a bottle of Coke or a bottle of beer?"

Everyone understands that many people today think it is not worth spending money to buy water. If they want to quench their thirst, they can just drink a few sips from the fountain.

"This is why those mineral water brands are not selling well. They have the wrong positioning. They position mineral water as a beverage," said Hardy.

Everyone in the office was surprised.

"Boss, isn't mineral water a drink?"

Hardy shook his head. "I don't care about other people. Anyway, our Rocky Mountain mineral water is not a drink, but a luxury."

"Drinking Rocky Mountain mineral water can improve your beauty, strengthen your body, prolong your life, and allow you to feel the freshness of nature and enjoy the gifts of the snow-capped mountains. Just don't think of it as drinking water when you are thirsty."

"Our sales volume is definitely not comparable to Coca-Cola, so what should we do? They focus on sales volume, so we will go for the high-end route."

......

A few days later.

A new issue of Playboy is available.

This is already the fourth issue of Playboy. Playboy magazine is now well-known to everyone and has become a well-known high-end magazine in the eyes of many people. The sales of the third issue have already reached 200,000 copies.

Starting from the last issue, advertisements began to appear in the magazine, and there were more than one. Estee Lauder cosmetics, Barbie dolls, and Maybell TVs have all appeared in the magazine.

The fourth issue devoted a large section to the introduction of Rocky Mountain Mineral Water.

It begins with a beautiful photo of the snow-capped mountains in the Rocky Mountains. The towering snow-capped mountains, the mirror-like lakes, the lush green pines and cypresses are like a fairy tale wonderland.

"The Rocky Mountains are the roof of America, covered with ice and snow all year round, far away from any pollution and human contact. The pure ice water melted from the icebergs has been naturally filtered and mineralized in glacial sand layers for thousands of years. In the long process of natural filtration, the water here is injected with natural, balanced and pure mineral components."

"The Rocky Mountain mineral water has been filtered through 18 layers and sterilized by ultraviolet rays. The water is crystal clear and has a mellow and sweet taste. The cylindrical bottle is simple and smooth, elegant and pure, like a graceful beauty, so beautiful that it takes your breath away."

"If men drink a bottle of Rocky Mountain mineral water every day to replenish the minerals they need throughout the day, they will be more energetic, healthier, younger and more energetic."

"As it is rich in a variety of pure natural mineral essences, Rocky Mountain mineral water will give women the best care. Using Rocky Mountain mineral water to remove makeup will not hurt the skin. At the same time, it can replenish the minerals needed by the skin in time, enhance skin elasticity, and make women younger."

"Rocky Mountain sparkling water is an excellent companion to alcoholic beverages. Alcoholic beverages blended with Rocky Mountain mineral water can better reflect the taste of the alcoholic beverages, which is beautiful beyond words."

“When you drink Rocky Mountain mineral water, you are not drinking water, but health, beauty, the future, and the deepest love from nature.”

At the same time,

The mineral water company also placed advertisements in several major newspapers across the United States, with advertising slogans similar to those in Playboy magazine.

Rocky Mountain mineral water is praised as magic water.

Although Rocky Mountain Mineral Water has not yet been launched on the market, it has already left a deep enough impression on people, that is, high-end.

Drink it not to quench your thirst,

Drinking means health and future; drinking means luxury and face.

With overwhelming advertisements, Rocky Mountain Mineral Water was officially launched on the market. This mineral water was not sold in grocery stores, but directly sold domestically.

A bottle of water costs $0.5 and is distributed to bars and nightclubs, and private reservations are also accepted.

Take the high-end route from the beginning.

Sometimes people are just mean. The more expensive something is and the harder it is to buy, the more willing they are to try. In the first week, Rocky Mountain Mineral Water sold more than 50,000 bottles.

If this sales volume is maintained every week in the future, the annual sales of the mineral water company will reach 1.5 million. The cost of the mineral water company is extremely low, and the profit should reach one million.

Hardy was happy that another business started to make money.

And there is another good news. The hot sales of mineral water have led to a further increase in the share price of Wash Mining. The mineral water company is not listed, but Wash Mining owns 20% of the shares, which means he can get 200,000 yuan every year. In this way, Wash Mining is no longer a real junk stock.

......

That day, Hardy received a call from Hedy Lamarr, who told him that the script for "Ghost" had been written and asked him when he would be free to read it.

Hardy happened to have nothing to do today, so he drove to Heidi's studio.

The studio was already empty and now looked more like Heidi's private residence. Heidi, dressed casually, handed a stack of scripts to Hardy.

Hardy watched it and found that some parts were not very similar to the original Ghost he had watched. Some parts were not as good as the original, while some were better.

"Heidi, I think the pottery scene needs to be strengthened so that the hero and heroine can show more affection."

Hardy knew that the mud-playing scene in Ghost was a classic among all the movie classics.

"For this scene, I even got a set of pottery equipment to get the feel for it. Maybe the feeling wasn't right," Heidi said.

Hardy was a little surprised.

"You also got a set of pottery equipment?"

"Yes, it's in the next room. I'll take you to see it." Heidi led Hardy to the next room.

There was a set of pottery equipment in the room, with a lump of mud on the turntable and a few crooked semi-finished clay figures on the shelf next to it, probably made by Heidi herself.

After turning on the motor, Heidi sat down, added some water to the mud, and slowly began to make pottery. She looked up and smiled at Hardy and said, "After doing it a few times, I found that making pottery is actually quite interesting."

"But I didn't find that lingering feeling."

Hardy thought about it, then sat behind Heidi. Heidi's body stiffened slightly. Hardy grabbed Heidi's hand, and they started playing in the mud together.

A subtle emotion grew between the two.

Heidi's body gradually became warm and soft.

suddenly,

She felt the man kiss her neck.

“Do you feel it now~~”

"~~Got it."

......

The next day.

Hardy brought Heidi to HD Films and found director Nolan, "Here is a script, a fantasy urban romance drama, take a look."

After reading the script, Nolan immediately fell in love with the story and excitedly said to Hardy, "Mr. Hardy, can you let me shoot this movie?"

"Haha, that's exactly what I thought."

"I plan to let Miss Hedy Lamarr be the heroine of this movie, and find a suitable male lead. This time it will be shot in color, with an investment of about 1.5 million, and it will be produced entirely by HD Pictures itself. Are you confident?" Hardy asked.

"Don't worry, Mr. Hardy, I will definitely do a good job." Nolan said excitedly.

......

Time flies and it’s March.

That day, Hardy suddenly received a report from the intelligence studio.

"Boss, you told me to keep an eye on Mr. Siegel's situation. Something has happened in Las Vegas now," Henry said.

"What's going on?"

"Yesterday, the Flamingo Casino announced that it would temporarily close. It has not been open today. The casino has been losing money for a while. In the past three months, it has lost more than 1.2 million dollars. Mr. Siegel can no longer sustain it, so he announced the closure."

Hardy sighed softly.

It still stopped.

Since the day the casino opened, accidents have occurred frequently at the Flamingo Casino. First, there was a heavy rainstorm, and half of the guests were unable to attend the opening ceremony.

Then there was a power outage at night, and the next day the central air conditioning system broke down again, causing all the guests to leave.

In the days that followed, Siegel adopted a number of measures to attract gamblers, such as giving away clay chips to gamblers, halving the commission on winnings, offering discounts on hotel stays, giving meal coupons, and a series of other preferential measures.

These measures did attract some gamblers, but this method was obviously a temporary solution. They could not make money from gamblers, and the operating costs were very high, with losses of three or four hundred thousand US dollars every month.

After holding on for three months, Siegel could no longer hold on and had to announce the temporary closure of Flamingo. Siegel's idea was to raise more money, complete all the planned construction, and then reopen the business. He still believed that Flamingo could make a lot of money.