Hardy has many TV show ideas in his mind, which he has not used all at once, such as "Got Talent" and "Who's the Millionaire".

What he had provided was more than enough. Television programs were still in a barren era, and none of the broadcasters had any decent programs. The so-called variety shows of NBC and CBS were just performances by some singing and dancing troupes, and people still enjoyed watching them.

Fox and Edward were assigned to be in charge of the TV station and program production, but there were still many things that Hardy needed to decide, such as express delivery. At that time, express delivery services were far less developed than in later generations. Once TV shopping became popular, delivery would be a very big problem.

Also, when it comes to what products are sold on TV shopping, it is impossible to sell all kinds of fruits and vegetables. Products with too low a value cannot be sold either, otherwise the shipping cost will be a loss.

How to solve this problem?

Hardy thought for a long time and gradually came up with some ideas.

For example, Estee Lauder now has counters in shopping malls in more than 20 major cities in the United States. Customers can watch TV shopping and call to place an order, and ask the operator to give the customer a purchase code. When the customer arrives at the counter and provides the purchase code, they can get the product at the TV shopping price.

Since TV shopping is direct sales, the price is generally about 10% to 20% cheaper than in counters.

Will it have an impact on counter sales?

There will definitely be an impact, because by just making a phone call, a cosmetic that originally cost 10 yuan can now be purchased for 8 yuan. Making a phone call is time-saving, so why don’t customers buy on TV shopping?

But in fact, the merchants did not suffer any losses, because TV shopping would greatly increase sales. Originally, the counter could only sell 10 boxes of cosmetics a day, but now it may be 100 or 200 boxes.

Quantitative change leads to qualitative change. The unit price profit is reduced, but the sales amount is greatly increased, so naturally more money can be earned.

However, this method can only be used for products that have sales departments nationwide. It is very picky about the products, and in the future it is still necessary to establish one's own logistics and transportation system, or open large-scale storage bases in various places.

walmart.

The name came to Hardy's mind.

It later became the world's largest super company by market value, with large amounts of cash and sales channels, more than 10,000 shopping malls, and the company with the largest number of employees in the world, employing 2.2 million people at the same time.

Wal-Mart was only founded in 1962.

There are too many businesses now, so take them one step at a time and wait until you have sorted out the things you have at hand before getting involved in these large service industries.

......

Hardy found Andy and told him about his idea of ​​turning him into a financial stock expert. "In the show, you first talk about some financial knowledge, then comment on the current stock market situation, and then analyze a few stocks in detail."

"Analyze the company conditions of these stocks, whether they are worth buying, future expectations, etc."

Andy thought quickly after hearing this.

"With the help of this national platform, there will definitely be a certain impact on those stocks. The stock prices of stocks with good reviews are expected to increase, while the stock prices of stocks with bad reviews may fall sharply."

"This is equivalent to indirectly manipulating the stock price. Boss, we can do it in advance and make a lot of money from it."

So this is what we call professionals, who can understand everything at once. Hardy smiled and said, "That's what I think. Okay, I'll leave this matter to you."

"No problem, boss." Andy replied with a smile.

"There is one more thing. Pick out a group of consumer goods companies that have market value but poor sales. I can help them," said Hardy.

"What do you want to do?"

"The TV station is planning to launch a TV shopping column to promote products directly on TV, which will have a great publicity effect on those companies' products. Some companies have poor sales simply because they are not well-known. Through TV shopping sales, their products will sell well and their stock prices will definitely rise sharply. This has more room for appreciation than stock market reviews," Hardy explained.

Andy understood.

Take Barbie and Playboy for example. They were on the verge of bankruptcy with low stock prices, but through transformation they were transformed into high-quality companies with their stock prices increasing exponentially.

It would not be difficult to make back the money spent on the broadcasting companies by digging up a few public companies like Playboy.

"I understand, boss. I will give you a list of listed companies as soon as possible," said Andy.

Two days later Andy handed Hardy a list.

"Boss, these companies all meet your requirements. They are listed companies that produce consumer products and have relatively good production capabilities. However, they are not doing well due to publicity and geographical restrictions," Andy introduced.

Hardy looked at the list.

"The Vespa motorcycle, a ladies' scooter, can produce 10,000 units per year. But sales are not good right now. We have over 5,000 motorcycles in stock and can't sell them. We are now in a semi-suspended state. The company's stock price is $0.58."

Hardy picked up the photo and looked at it. It showed a ladies' scooter, which looked very similar to the scooter driven by Audrey Hepburn in "Roman Holiday".

"How much does this car cost?" Hardy asked.

"It costs about $50 to make and sells for $118," said Andy.

Hardy touched his chin. He thought this motorcycle was a good product. "Andy, ask the boss to buy shares and repurchase the shares on the stock market at the same time."

"Boss, do you think this motorcycle can sell well?" Andy asked.

"I think it can be sold in large quantities. You should try to keep the price as low as possible. After we build this motorcycle factory, we can sell it for a good price." Hardy said with a smile.

The next one is a hair dryer factory that produces hair dryers. Hardy looked at the photo of the hair dryer and could only say that it was really ugly and looked like Peppa Pig.

"Is this a hair dryer or a blower? It's so ugly, no wonder it can't be sold. This hair dryer factory needs to find a designer to design a beautiful shape. If it is made prettier, sales will definitely increase dramatically." Hardy said.

"So do you want to buy this hair dryer factory?" Andy asked.

Hardy looked at the price. The stock price was hovering around $0.2, and the total value of the factory was only tens of thousands of dollars, so it didn't matter if he bought it.

In fact, Hardy decided to buy it, and his name played a role.

Dyson hair dryer.

Next came factories producing clothing, women's backpacks, bedding sets, shoes, juicers, and even chocolate.

These look OK, and Hardy tells Andy to look into buying shares; they will be among the first products to be recommended.

......

Andy led his people to the Bumblebee Motorcycle Factory. The company boss gave them a warm welcome. Looking at the piles of motorcycles crowded in the warehouse, Andy said, "I can buy all these products, but I need a favorable price."

The boss was delighted when he heard this.

"Then I'll give you a cost price, $55 a vehicle, what do you think?" the boss asked humbly.

Andy shook his head. "30 dollars a piece."

The boss' eyes widened instantly. "It costs me $50 to produce each car. If I give you $30, I have to pay half of it. There is no such thing as doing business in this way."

Andy smiled softly.

"There are too many times in the world where you lose money in business. If you don't sell it to me now, you may lose more money. You should also understand that a squeezed product is not worth a penny. It is only valuable when it is sold."

The boss naturally understands this.

Finally, after negotiations, the batch of 5,000 motorcycles was sold to Andy's trading company at a price of US$38 per motorcycle.

After signing the contract, Andy looked at his boss and said with a smile, "Mr. Weiss, are you selling your shares in the motorcycle factory?"

The owner of the motorcycle factory was stunned. He had just bought his own motorcycle, so why did he want to buy shares in his factory?

He thought about it.

"Sell it. How much do you want?"

"According to the stock market price." Andy said.

The two sides engaged in another verbal battle, and finally Andy bought 40% of the shares of the motorcycle factory. At the same time, he asked someone to buy some of the motorcycle factory's outstanding shares on the stock market. Now Andy's financial company has actually become the largest shareholder of this motorcycle factory.

First he bought motorcycles, then he bought shares. Andy squeezed the motorcycle factory over and over again.

Other factories,

Andy basically uses this approach, buying shares at the lowest price possible, and then selling them after he has run the company well enough to make a fortune.

.......

Everyone else is busy.

That day, Bill called Hardy and said, "Boss, the Mexicans are already on the hook. We are going to trade tonight. Do you want to come and take a look?"

"OK."

How could Hardy not go and see such an interesting thing.

The bodyguard drove Hardy to the gang's residence in Los Angeles. When the French liar Victor saw the big boss, he immediately stepped forward to greet him respectfully.

"Has the time been set?" Hardy asked.

"Yes, boss. It's scheduled for 12 o'clock tonight. The location is outside Los Angeles. I will lead the team to do the transaction." Victor said.

"Nothing will go wrong, right?"

"Hehe, those Mexicans are now convinced of my identity." Victor said with a smile.

Hardy looked at Bill, "Have you informed Lanster and the others?"

"They have been notified. They will ambush outside and arrest those Mexicans immediately after our transaction is completed." Bill replied.

The hook, line and net are all ready; this Mexican fish is doomed.

......

There are very few drug dealers in Los Angeles today, with only one from Mexico. During this period, the price of drugs in Los Angeles has skyrocketed several times.

The Mexicans' supply channels were unable to obtain so much goods, so Victor came to them through his connections, making the Mexicans feel that the opportunity to make a fortune had come. The first batch of transactions was 50 kilograms, and the Mexicans sold out the goods in a very short time and at a good price.

After the last transaction, the Mexicans already trusted Victor, and they placed another large order a few days ago. Victor promised to get 250 kilograms. Victor wanted 900,000 for this batch of goods, and the Mexicans readily agreed.

late at night.

Two cars drove to the suburbs of Los Angeles and stopped. Several Mexicans got out, led by a big boss of a Mexican gang.

They smoked under the car, waiting for their trading partners to come over.

After about twenty minutes, we finally saw the lights of a car coming from the distance.

Two cars drove over from a distance and stopped twenty meters away from them, with their headlights shining on each other. Victor and his men got out of the car.

The Mexican leader looked at Victor and greeted him with a smile, "Hello, Mr. Macron, I finally saw you."

......