September 18th.

Today is the day when ABC TV officially resumes broadcasting.

The advertisements had been placed in newspapers for several consecutive days.

In particular, the series of new programs on the program list have indeed attracted many people to wait to watch.

Eight o'clock in the morning.

With a burst of exciting music, the new logo and promotional animation of ABC TV appeared on the TV, and the picture turned to the broadcasting studio.

Two hosts sat behind the table, the man was handsome and the woman was pretty. They greeted the audience with a smile and began to report today's morning news.

When ABC started broadcasting, the two TV stations that paid the most attention were actually NBC and CBS. At this moment, the top executives of the two TV stations all gathered in their own broadcasting studios to watch ABC's programs.

In fact, there are other people in the industry, such as Mayer of MGM, the boss of Paramount, the president of RKO, Warner Bros., all of whom are interested in entering the television industry, and they are all paying close attention to ABC's live broadcast.

NBC is ABC's old parent company, and many of its top executives look down on ABC, and they make fun of it lightly during the news broadcast.

"These two young announcers look good, but their broadcasting skills are just average."

"There's nothing new about news programs. I believe our audience still trusts our programs."

But the top executives at CBS did not take it lightly.

"Have you noticed that the tone and words used by these two announcers are more colloquial? This has the advantage that it is easier for the audience to accept."

"They are very relaxed and sometimes even make a joke, unlike when we broadcast the news, which is so rigid."

"It seems that ABC has put a lot of thought into this."

The morning news ended. It was just average. Every TV station has a news program, and there was nothing amazing about ABC.

The news was followed by a Barbie ad.

The ad is five minutes long and features a group of little girls playing with Barbie dolls, pretending to be different characters, fiddling with clothes, etc.

Although it is an advertisement, it is shot very beautifully.

The program after the commercial is "Estee Lauder Teaches You Makeup", and Mrs. Estee Lauder appears in the camera.

An introduction appears in the subtitles.

"Skin care expert, cosmetics research expert, and Estee Lauder President Mrs. Estee Lauder."

This show is mainly aimed at women, or women.

Women love beauty, but most of them have never learned how to put on makeup systematically. Some learn a little from friends, while others purely explore on their own.

Now that there are people teaching them how to put on makeup, women are naturally willing to watch such programs.

There were two female models sitting next to Mrs. Estee Lauder. Both women were without makeup. Mrs. Estee Lauder put makeup on one of the female models, while explaining makeup techniques and how to use various cosmetics together.

After more than half a year of development, Estee Lauder has expanded rapidly and acquired many small cosmetics companies. Now Estee Lauder's products cover the entire cosmetics range, with a total of more than 100 products.

The whole teaching takes about 1 hour.

In the last shot,

There is a huge difference between the two female models.

Originally, both of them were bare-faced and had ordinary looks, but after putting on makeup, the ordinary woman became beautiful and charming, and suddenly became a great beauty.

The plain-faced woman next to her looked so haggard.

There is no harm without contrast.

The difference between makeup and no makeup is like heaven and earth.

Mrs. Estee Lauder smiled and said to the camera: "Estee Lauder Makeup Time, two classes are broadcast every Saturday and Wednesday. We not only have makeup, but also skin care, maintenance, and dressing. I will teach you how to release your charm."

"Please remember that a woman can show off her beauty whether she is 8 or 80 years old, so we should never give up beauty at any time."

"Today at 12:30 p.m., during TV shopping time, there will be an Estee Lauder sale. If you want to buy the cosmetics you like, you can come over this afternoon. As long as you make a phone call, you can get Estee Lauder at a better price than in the counter."

Senior executives from both NBC and CBS watched the Estee Lauder Makeup Time carefully and they have to say that this program is very well produced.

Women had no chance to learn how to put on makeup, so Mrs. Estee Lauder filled this gap. I believe that women all over the United States have now remembered the name Estee Lauder.

At the end of the show,

Estee Lauder's remarks were extremely inflammatory.

“Whether you are 8 or 80, never give up on beauty.”

Well said.

Finally, he didn’t forget to advertise the afternoon TV shopping show.

Women learned about makeup from her, and while they were still figuring out what kind of cosmetics to buy, now the cosmetics are delivered to you.

TV Shopping,

You can buy your desired product by just making a phone call.

Just this novel model is enough to attract many people.

What's more, women learn this from Mrs. Estee Lauder, and Mrs. Estee Lauder naturally uses Estee Lauder cosmetics.

Women are most familiar with this type of cosmetics.

It’s like when women go to driving school to learn how to drive, they use a Santana for the test, and after they pass the test they can only drive a Santana.

Mrs. Estee Lauder taught women how to use Estee Lauder makeup, and now women only use Estee Lauder makeup.

Guess what they will choose.

"Estee Lauder Makeup Time" ends with another advertisement, "Rocky Mountain Mineral Water".

The vast Rocky Mountains,

Snow-capped mountains, sunsets, forests, rivers, the scenery is endlessly charming.

The snow melts and rushes into the canyon.

At the foot of the mountain there appears a very modern mineral water plant.

Various huge containers.

Clean and hygienic environment.

The background voice keeps introducing various data.

Finally, fill bottles of mineral water.

Ava Gardner came out, wearing an evening gown, looking noble and beautiful, holding up a bottle of Rocky Mountain mineral water and speaking sweetly.

"Rocky Mountain Mineral Water~~Sweetness flowing from the heart, health extracted from nature, my beauty water treatment."

The top executives of NBC and CBS watched the commercial and were thrilled because the commercials produced by ABC are so good.

Last ad.

Subtitles and voiceover appear.

"All water used in Estee Lauder cosmetics is Rocky Mountain mineral water. The perfect combination of the two can give you the best nourishment."

Depend on,

The advertisement actually played a series of tricks.

The top executives of NBC and CBS, as well as the bosses of the film companies, all know that these advertising products are all the products of Hardy, the current boss of ABC. It can only be said that this boss really knows how to do business.

The third program is the documentary "Attack on Pearl Harbor", which was produced shortly after the Japanese bombed the US naval base. Most of the images in the film are real scenes from that time.

This documentary was nominated for an Oscar for Best Documentary and was shown in theaters. However, now it seems that although World War II is over, the United States has already dropped two atomic bombs on Japan.

But now after watching this documentary, people find that they still hate the Japanese very much, because the bombing took the lives of more than 3,000 American soldiers and destroyed the entire fleet.

After the documentary, an advertisement for "HD Security" was played. The HD security members were holding submachine guns and heavy machine guns, dressed in black and looking mighty and domineering.

The host introduced: "HD Security is composed of veterans who participated in World War II. Each of them is experienced in many battles. A team that can protect the country can also protect the safety of your property. Trust HD Security, he is your most loyal and brave guard."

Many people thought.

We just showed the attack on Pearl Harbor, and now we are introducing HD security, which is arranged very scientifically.

12 o'clock sharp.

Midday News.

After the news.

People noticed a live broadcast room appeared on the screen.

The sides were lined with merchandise, and in the background was a giant billboard that read “Exclusively for Estee Lauder.”

Three hosts came up, one man and two women.

"Good afternoon, viewers, this is TV shopping. Maybe many people don't know what TV shopping is. Let us briefly explain it. In fact, it is easy to understand. We introduce products to you on TV, and viewers can buy them directly on TV."

"How can I buy it? Please look at our billboard. There is our phone number on it. There are 50 sets of numbers in total. If you want to buy the products we introduce, you can call us to place an order."

"Today is the first episode of ABC TV's 'TV Shopping'. Our episode is 'Estee Lauder Exclusive'."

As soon as the male host finished speaking, a female host next to him immediately asked,

"You haven't explained it clearly yet. You can go to the counter in the big shopping mall to buy the goods. Why should I make a phone call?"

The male host smiled and said, "The biggest feature of our TV shopping is that we offer discounts. Our TV shopping columns communicate with manufacturers and deliver products to customers at the most favorable prices."

Then he picked up a bottle of skin cream next to him.

"The bottle in my hand is Estee Lauder's skin care cream. This product is sold at the counter for $8.6."

"And now, as long as you call to place an order, we can give you a preferential price. Guess how much it is?" The male host looked at the two female hosts.

The two girls shook their heads together.

"Eight dollars?"

"No~!"

"Is it $7?"

“That’s not right.”

"It can't be 6 dollars?" the two girls asked in surprise.

The male host said loudly: "The sales price of our TV shopping is,"

“Dangdangdang~~”

A burst of passionate music sounded.

The male host shouted, "It's $5.8."

duang~~!

A price tag fell from the side and hit several hosts. It said the explosion price was $5.8.

"Wow wow wow~ no way, it's so cheap."

The two female hosts shouted exaggeratedly.

"Yes, it's 5.8 yuan, which is one-third cheaper."

"Why is the price so cheap? There won't be any problem, right?" asked one of the female hosts.

The male host waved his hand and said, "All the products we sell on TV shopping are produced in cooperation with regular manufacturers. For example, today's Estee Lauder special is produced in cooperation with Estee Lauder cosmetics."

"I also want to tell you that you don't have to worry about the authenticity of the goods, because all customers who buy Estee Lauder cosmetics today will not get the goods from me, but from the counter."

"Estee Lauder has counters in 24 cities across the United States, so our sales are limited to these 24 cities. You don't have to spend a penny to make the call today. After the call, customers can get a purchase voucher number. With this unique number, you can go to the counter to buy the cosmetics you selected."

"When you buy cosmetics from a counter, others pay NT$8.60, but you only pay NT$5.80. Don't you feel wonderful? And you only need to make a phone call, and you don't have to pay anything else."

"Today we have a total of 18 products at our Estee Lauder special event. Each product is limited in quantity. After we introduce them, we will open a rush channel. It's first come, first served. The quickest one gets the most."

“This skin cream is only available for 20 minutes, buy it now!”

The camera turned and a huge office appeared. There were more than 50 receptionists sitting inside. Each of them was holding a phone and answering the calls. The scene was extremely lively.

What,

Worried that no one would call to buy.

Didn't Hadi know to arrange for one of his own people to make the call?

It is easy to create a scene of bustling buying, so there is no way Hardy would allow a dull situation to occur.

......