Chapter 184 "The Hardy Group"



The scandal caused NBC's status in the eyes of the audience to plummet, and it will take time to improve it again.

At the same time,

The demonstrations did not stop until a week later, and the reputation of Columbia Television was also affected to a certain extent due to the poaching incident.

ABC took the opportunity to secure its position as the leading television station among the three major television stations.

Hardy's revenge.

Beating your opponent while improving yourself is like taking care of two things at the same time.

But that’s not all.

Henry is still on the move.

At NBC, he bought out a planner and an editor, and at CBS, a copywriter and a reporter.

These people can provide him with a lot of intelligence information, such as the recent projects being carried out by the two TV stations and the internal affairs of the two companies.

Sometimes a small breach can cause a company to suffer a major blow.

The functions of the HD Security Intelligence Room have been further expanded. Hadi's requirement for them is to develop into a multifunctional intelligence department that can collect intelligence, spy on secrets, conduct covert investigations, tracking and counter-tracking, and establish intelligence networks.

It is somewhat similar to an agent and spy organization.

Buying out the staff of the other TV station is more effective than poaching them. Hardy will be the first to know if anything happens and can respond to them accordingly.

For example, these days, Columbia Television is preparing to develop a new program and has found the Broadway Theater in New York, hoping to broadcast their performances live.

The Broadway Theater was somewhat interested, but did not agree to them right away. However, the very next day, ABC TV signed a contract with the Broadway Theater in New York, and would broadcast performances such as ballet, opera and musicals there in the future.

When Columbia's top executives received the news, the angry president wanted to curse.

But there is no way, the contract has already been signed.

The reason why the contract was signed so quickly was that Hardy contacted the old Godfather, and the old Godfather used his connections to communicate with the senior management of the Broadway Theatre, which made it so smooth.

The war among the three TV stations ended with ABC's overwhelming victory. The other two TV stations originally wanted to catch up, but they stepped into a mud pit before they even got started, and fell into the mud. It would be even more difficult for them to stand up and continue to catch up.

During this period, the development of ABC TV station was very smooth, and the audiences responded well to its various programs.

TV shopping is booming.

Andy reported to Hardy what he had gained during this period.

"All the 5,000 motorcycles we purchased have been sold out. Although the selling price was low, we bought them at a low price. The total income is US$126,000."

"Because this motorcycle was so popular, the motorcycle factory also received a lot of publicity. I also asked someone to publish a small article in the newspaper to introduce the motorcycle factory as having a bright future. The motorcycle factory's stock price has now risen."

"We originally purchased 58.3% of the motorcycle factory's shares, with an investment of 140,000 US dollars. Now the value has risen to 520,000. Boss, should we still keep the shares of the motorcycle factory?" Andy asked.

Hardy waved his hands and said, "You make your own decisions about investment. You can decide when to buy and when to sell."

Andy was deeply touched by his boss's attention and recognition.

"Okay boss, I understand."

Andy went on to explain that they not only bought shares in a motorcycle factory, but also in more than a dozen factories including clothing factories, shoe factories, hair dryer factories, and chocolate factories.

The items sold on TV shopping these days are all products of these manufacturers. The promotional effect of a 5-hour broadcast is very obvious, so the stock prices of these venues have increased to varying degrees.

Andy calculated carefully that he had invested about one million yuan initially, and now he should be able to get back three million yuan by selling his shares.

Achieved a profit of 300% in a short period of time.

"Das Kapital" says that with a profit of 50%, businessmen will dare to take risks; with a profit of 100%, they will dare to trample on all human laws; with a profit of 300%, they will dare to commit any crime, even risking strangulation.

Now Hardy has done it without the risk of being strangled.

"Boss, some big brands have approached us and want to host a few TV shopping shows. The conditions offered by the TV station are advertising fees + sales commissions. The advertising fee is $30,000 per show, and the sales commission is 30% of the sales price."

Hadi thought to himself, isn’t this the model that internet celebrities will use to sell goods through live broadcasts in the future?

"We can't accept all goods now, mainly because it's inconvenient to pick up the goods. It's better to have counters in shopping malls in various cities or sales stores in various places, so that customers can pick them up at the store themselves. We can't cooperate with those without sales points."

Hardy knows that the reason why live streaming will be able to sell goods so quickly in the future is mainly due to strong logistics, and it is far from that level now.

This reminded Hardy of the idea of ​​setting up a large logistics supermarket.

If every city has a large supermarket, it is equivalent to establishing countless transfer centers. Customers can go directly to the supermarket to pick up the goods they buy through TV shopping. This is how nationwide sales can be truly realized.

The profits will definitely be higher by then.

Finally, Andy talked about stock investment. He has been a stock expert for several years. Through his influence on the stock market and fund operations, the 1 million he initially invested has now reached 1.6 million US dollars. This profit rate is already very high in the stock market.

Having said this,

Both of them relaxed, Hardy handed Andy a roasted cigar, and they both started smoking.

Andy took two puffs and said:

"Boss, I have a suggestion."

"You say."

"I think you should set up a group company." said Andy.

Hardy paused in his smoking motion.

"What do you think?" Hardy asked.

"You now have dozens of industries, and the management has always been loose. It can be said that each company operates independently and reports to you independently. You have plenty of experience now and can still manage them, but your business will inevitably grow bigger and bigger in the future, and there will always be times when you cannot take care of them. It is very necessary to establish a group company to uniformly manage the industries under your name." Andy said.

Since Hardy was reborn into this world, he has been more energetic than an ordinary person and rarely feels tired. His memory is also much better than before, although it is not as good as photographic memory, but it is almost there. So even though he has so many industries under his name now, he has not felt any difficulty so he has not considered setting up a group company.

But he will definitely reach that step in the future. Andy brought it up today, and Hardy felt that it could be done now, and it would only benefit him.

Once a group company is established and the management is more standardized, it can operate normally even if I, as the boss, do not intervene.

Then you can let go and do more other things.

For example, JD.com owns four or five hundred companies. It has a group and subordinates, so it is easy to manage them.

"Your suggestion is very good, Andy. You will be responsible for setting up the group company. If you have any questions, please consult me." Hardy said.

"Okay, boss." Andy took the task.

"Now I have a question for you. What do you think is a good name for our group? It will be much easier to do things after we have a name." Andy said.

Hardy didn't think much of it.

“Let’s call it the Hardy Group.”

......

After discussing the acquisition of ABC TV shares with Hardy, Mayer informed the MGM board of directors of the news.

MGM board members are very interested in acquiring a stake in ABC. In addition, ABC has been very popular recently and is profitable, so it is definitely a high-quality investment.

But when Mayer told the board members Hardy's offer and requirements, they all thought Hardy's offer was too high.

"We cooperate with ABC to develop film libraries and help them produce programs, which is also a great improvement for ABC. The 20% offer is 15 million. I don't think ABC is worth that much." said a director.

"The shares of the Los Angeles Times are also very valuable to us. If we sell them at the current stock price, I think it is too low." said another shareholder.

Meyer thought to himself, even with this price, I still agreed to Hardy's additional conditions and gave him the chairmanship of the Screen Actors Guild before he agreed.

These people only say that they bought too high and sold too low. Shareholders all over the world just want to make money, and no one has ever considered the difficulties faced by managers.

That is, you are tempted by ABC shares and want to open a casino, but you don't want to pay for it. How can that be possible?

After the board meeting, Mayer and Hardy talked, and Hardy smiled and said, "My Hardy Hotel will be open soon. You can bring the directors of MGM to attend. When they see the profitability of this business, I believe they will be interested."

"Okay, I'll definitely show my support then," Mayer agreed.

......

Hardy's Grand Las Vegas is about to open.

Now all facilities have been completed and have reached their optimal design state.

Hardy stepped up the promotion, with ABC TV broadcasting promotional videos of the casino every day with a countdown.

In order to attract more customers to Las Vegas, Hardy also had someone register a bus company to open a bus route from Los Angeles to Las Vegas and purchased 20 buses, one every half hour.

All of Hardy's friends received his invitation.

Among them are Los Angeles officials, Hollywood stars, and entrepreneurs who have worked with Hardy. Preliminary statistics put the number at around 500.

The Corrion family also has shares in the Hardy Hotel. Mike will also be there, and local officials from Las Vegas will also be present. I believe it will be very lively.

Las Vegas in October.

The daytime temperature is around 28 or 29 degrees, which is a pleasant climate. The night temperature is around 15 or 16 degrees, which is very cool. There is also little rainfall in this month, which is the best season of the year.

Two days in advance, he sent a large number of HD security personnel there to fully ensure safety and order.

Finally,

The opening day has arrived.

The weather today is clear and sunny.

morning,

HD Air passenger planes kept flying to Las Vegas, and the shuttle buses parked in the downtown square of Los Angeles were also full of people. The Hardy's Hotel was promoted so well that many people decided to go there to have fun and treat it as a trip.

Wait until the afternoon.

Nearly three thousand people have gathered at Hardy's Hotel, including officials, celebrities and ordinary gamblers. Fortunately, the casino is large, so it is no problem to accommodate these people.

Some of the guests can't wait to sit at the gambling table, while others are playing with friends in the amusement area.

8pm.

The guests walked into the courtyard.

The ribbon-cutting ceremony officially began. Hardy and Mike invited several people of status to cut the ribbon together. When they finished cutting the ribbon, a firework flew into the sky the next second.

Bang~!

Huge fireworks suddenly burst into life, like fire trees and silver flowers, lighting up the sky of Las Vegas.

Then countless fireworks were launched into the sky.

It reflects the splendor of Las Vegas.

People cheered as they watched the fireworks. After the fireworks show ended, Hardy shouted, "Friends, guests, I hope everyone had a great time and everyone can make a fortune."

Gamblers swarmed into the casino and the real carnival began.

All the women came tonight, including Ava Gardner, Elaine, Han Ye-jin, Hedy Lamarr, and Taylor came with her parents. Hardy did not accompany them and let them have fun on their own, as he had many important friends to entertain.

The lobby was bustling with activity.

In addition to slot machines and various gambling tables, there is also a betting game. The bet is $2, and you get a number for each bet. You can bet as many times as you want, and it is no problem for one person to buy 10,000 bets. The prize is drawn every 2 hours, and whoever wins can take all the prize money.

Of course,

Casino commissions and taxes cannot be reduced.

Hardy also thought about the lottery system of the future, but it is not appropriate to move it here now. Gamblers simply do not have that much patience. They prefer to receive the money directly after the prize is drawn, and the main purpose of the casino is to retain and stimulate customers.

The sign said that there were already more than 11,300 US dollars in the jackpot. After all, there were a lot of people coming today, and many of them were wealthy people who didn't care about a few dollars.

Two hours later, music started playing in the casino and the lottery began.

In order to ensure fairness in reality, Hardy had someone make a glass lottery machine with one lottery ticket for gamblers and one for the jackpot. The tickets were drawn by blowing and sucking air. What if five tickets were drawn at once? The five tickets would be drawn one by one until the only one was drawn.

This one is the grand prize.

Many people were paying attention to the lucky draw here. The manager personally came on stage, took out the only lottery ticket from the drawer, and read out a set of numbers.

“Ah~~!”

A woman screamed.

She won a prize.

This person is neither a star nor a politician, but just an ordinary gambler who came with her friends. She only bet $2, but unexpectedly became the biggest winner.

This is more than 10,000 US dollars, enough for an ordinary person's salary for 5 years. This girl became rich overnight.

The girl excitedly went up to the stage to receive the award and received several thick stacks of banknotes. In order to show how much money there was, Hardy had people give out the prizes in $10 bills. The casino arranged for someone to take a photo, which would be posted on the award board later.

Hardy instructed Elaine who was accompanying him, "Have someone take a few more photos, find out more about the girl's situation, and ask a reporter to write a nice article and publish it in tomorrow's newspaper. Have ABC News also report on this incident."

An ordinary woman won a jackpot of $10,000 at Hardy's Hotel with just two dollars. I believe this news will encourage more people to come to Hardy's Hotel to play.

......


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