In later generations, there have been many card collecting games, computer game lotteries, collecting five lucky characters during the Chinese New Year, collecting pictures on mobile phones to get red envelopes, and other games.
There are always some words and pictures that are very difficult to collect.
why.
Because the event company doesn't want to give you money. If everyone could win the grand prize so easily, how much would it cost?
Penguin, Taobao and Pinxixi can't stand it.
The simplest way is to not put in some words and pictures or put in fewer.
As soon as Hardy saw the trick Coca-Cola played, he knew what they were up to. If he were an ordinary person who abides by the law, there would be no good way to break this unscrupulous trick.
But who is he?
He is Jon Hardy.
He started out as a gangster.
Will he behave himself with his enemies?
Will you talk about law with your enemies?
Seeing that Walter Mac didn't understand, Hardy explained to him:
"The logic is actually very simple. 12 bottle caps are exchanged for 1 dollar. How many bottles of Coke did Coca-Cola sell last year? It was about 500 million to 600 million bottles. If these patterns were average, how much money would they have to pay for the prizes?"
Walter Mac figured it out after a quick calculation and said excitedly, "It'll cost 40 to 50 million. My God, with Coke costing 5 cents a bottle, the sales of 500 to 600 million bottles of Coke won't be enough to redeem the prize."
"Haha, that's it. They will control the quantity released of the two constellation charts in order to control the redemption amount. Do you know what to do?" Hardy said with a smile.
"Got it. Let's announce this news to the public and let everyone know Coca-Cola's conspiracy. If people find out they have been fooled, they will definitely be very angry, and Coca-Cola's reputation will drop significantly." Walter Mac said excitedly.
Hardy shook his head. "No, that's not enough. Even if it's reported, Coca-Cola will give an explanation, saying that it was originally designed that way, and people will gradually accept it. It won't have much impact on them, and their sales will still go up, surpassing Pepsi."
"I have a better idea. We can use this incident to make Coca-Cola suffer a huge loss, and then they can't say anything about it. In the end, they can cancel the redemption event, and their reputation will plummet. This is the best time for Pepsi to catch up with Coca-Cola."
Hardy said in a positive tone.
Walter Mac looked at Hardy in surprise.
Is it possible for Coca-Cola to suffer a huge loss and cancel the redemption activity on its own initiative?
"What are you going to do?" Walter asked curiously.
"Don't worry about the specifics. I'll arrange it. Just pretend you don't know. You don't need to get involved. Just focus on production and sales, and prepare for the possible sales boom. It's time to consider adding production bases," said Hardy.
Walter Mac realized that Hardy might be trying to use some means, and he nodded, "I understand, Mr. Hardy, I will do my job well."
Walter Michael said goodbye, and Hardy called Bill.
Bill has been living a very comfortable life recently. He is the boss of the Los Angeles underworld, has more than a thousand subordinates, controls countless businesses, and his annual income is over a million.
When Bill saw Hardy, he respectfully called him "Boss," "Boss, what can I do for you?"
Hardy poured Bill a glass of wine. "I heard that you've been very happy recently. Are you dating a female celebrity?"
Bill chuckled, "Christine Tina was a child star and acted in several movies. She acted less as she grew older. I met her at a cocktail party and we became friends."
"I know Christine Tina. She used to work with Elizabeth Taylor. Is she an adult?" Hardy asked after taking a sip of wine.
"I'm an adult now. I'm 18 this year," Bill said quickly.
"That Christine is short, I thought she was under 18." Hardy glanced at Bill's family.
"Hehe, you know, I like petite girls. Smaller ones are cuter." Bill said while licking his cheek.
"Just be an adult and don't break the law."
"I have always been a law-abiding citizen. Haha, boss, I need a favor from you," Bill said.
"What is it?"
"Christine hasn't had any movies to shoot in the past two years, and she's been very distressed. I plan to invest in her to make a movie. Do you think it's okay?" Bill looked at Hardy nervously.
"sure."
Hardy has done a lot of spending money to support women, and Bill is spending his own money, so he naturally won't stop him.
Bill laughed when he heard this.
"Boss, I know you are best at making movies. What do you think she can shoot best? Is there a suitable script?" Bill asked.
Hardy thought for a moment and said, "I think you might as well invest in her to shoot a TV series. TV series are becoming more and more popular now, and there are a lot of movie stars. It's better to become a TV star and become popular."
"I have an idea for you. You invest money and ask HD Films to write a script for you. Let Christine be the heroine. Even if the film is mediocre, it will still be popular."
"You also earn money from the TV series broadcast on the TV station. What do you think of saving this money and using it to launder money at the casino?"
Bill nodded happily and said, "Boss, you know better than me. I will listen to you and invest in the TV series. I will go find Edward later."
There is a TV series called My Fair Wife being broadcasted on ABC now. The heroine in the TV series was originally just an unknown actress, but now she is extremely popular and her fame is no less than that of Hollywood stars.
"By the way, boss, what do you want to talk to me about?" Bill asked.
"Two things. The first is the Leib-Selden family, the mafia in San Francisco. I plan to get rid of them and let the Los Angeles company take root in San Francisco." Hardy said.
After hearing Hardy talking about serious matters, Bill also became serious.
"I have a pretty good idea of the Selden family's territory. Their main territory is in the Peninsula and East Bay, and they control several neighborhoods."
"The main forces in San Francisco include the Chinese gang, the Mafia, the Latino gang, the Russian gang, the Brazilian gang, and even black people have their own gangs. The power distribution in San Francisco is even more chaotic than that in Los Angeles."
"The Selton family is one of the most powerful in San Francisco. The Tangs are also very powerful in San Francisco, on the same level as the Selton family. In addition, the Mexicans are the most numerous, but they are not united and have split into three factions. Sometimes, their own people even steal their own business. There are four or five small Latino gangs and more than a dozen other gangs. In short, it is very chaotic."
Hardy nodded.
As the largest city on the West Coast, Hardy thinks it is normal for the power structure to be complex.
"I have been asking Henry and others to look for the whereabouts of the patriarch of the Selden family. A few days ago, Henry told me that he had found him. It turned out that he traveled around South America and secretly ran to Florence, Italy, hiding in a private manor." Hardy said.
"What do you think we should do, boss? Send someone to kill him?" Bill asked.
Hardy shook his head. "That's too obvious. I will let Henry report this to the FBI. The FBI will notify the Italian police to arrest the man. I think the Italian police will let him go. But we can spread the news that it was the second in command of the Selden family who secretly informed the FBI of the hiding place of the patriarch. Do you think they will fight among themselves?"
"Sure." Bill nodded vigorously.
Hardy continued, "Whether the head of the Selton family is dead or alive, there will definitely be chaos in San Francisco. When the time comes, I will let the security company cooperate with the police to arrest the Selton family in the name of maintaining public order. You will strike at the right time and take over their territory in one fell swoop. From now on, there will be no Selton family anymore."
Bill was excited when he heard this.
As expected of the boss, he made all the arrangements for the Selden family. If they are still alive, it only means that they are extremely lucky.
"By the way, contact the Tangren Gang in advance. We have a good relationship with the Tangren Gang in Los Angeles. Don't let any misunderstandings occur in San Francisco. We can still cooperate in business in the future." Hardy said.
"I understand, boss." Bill nodded in agreement.
As long as the Tang people do not attack the Los Angeles company that has just taken over the territory, other small gangs will not dare to act rashly. After a period of time, the Los Angeles gang will be able to gain a foothold in San Francisco.
"Boss, will there be any reaction from other Mafia families?" Bill asked.
"I have already thought about it. The Seldon family is on good terms with the Barsini and Tataglia families. The Venetian casino that I and other Mafia families are building is under construction. This time I just want to see how the Mafia Committee will react and how other families will react."
"Maybe after this incident, there will be some major changes in the Mafia Committee. I'm looking forward to it." Hardy sneered.
Bill looked at the boss and thought that the boss thinks so much and his thoughts are always so deep. Isn’t he afraid of depression?
Oh, by the way, the boss is mentally ill.
Hardy looked at Bill. "What's that look?"
Bill was shocked.
Did your expression show it? Hurry up and grin.
"By the way, I have another money-making task for you," said Hardy.
When Bill heard that there was money to be made, he immediately became very excited.
"What business boss?"
"Sheep the wool."
Bill was stunned. He didn't quite understand what it meant to take advantage of someone.
Hardy picked up the Coca-Cola bottle cap on the table and said, "Coca-Cola recently held an event where you can redeem prizes with bottle caps."
Bill picked up the bottle cap and looked at it, then smiled and said, "I saw an ad that said if you collect 12 bottle caps, you can redeem them for $1. One of my guys likes this thing. Whenever someone drinks Coke, he takes the bottle caps and says he wants to collect them all and exchange them for money."
"That bastard doesn't really need the dollar, but he just likes to collect it."
"Do you see the business opportunity here?" Hardy asked.
"Business opportunity, what business opportunity?"
Bill was puzzled as to what business opportunities there were in a bottle cap.
"A bottle of Coke costs 5 cents, 12 bottles only cost 0.6 dollars, and 12 bottle caps can be exchanged for one dollar. Do you think Coca-Cola will suffer a huge loss?"
Bill thought about it and realized that it was true.
"Yeah, then Coca-Cola won't suffer a loss, right?"
Hardy grabbed a handful of bottle caps and said, "There's cat poop in there. Coca-Cola says you can redeem $1 for collecting all 12 zodiac signs, but there are two very rare patterns. They can control the amount of the prize by controlling the quantity of these two types of bottle caps."
Bill rolled his eyes, as if he had thought of something.
An excited expression appeared on his face.
"Boss, making bottle caps is not complicated. Let's build a bottle cap factory that specializes in producing constellation charts in quantities controlled by Coca-Cola Company, and then sell them. Haha, this is definitely a good business."
Bill is pretty smart about these tricks.
"Not only in Los Angeles, but also in other cities. Just send one or two people there to sell wholesale to local thugs. As long as the quantity is large, this business will definitely be profitable."
"Boss, I understand what you mean by fleecing the sheep. You mean fleecing the sheep of Coca-Cola." Bill said excitedly.
"Yes, that's the truth. However, this matter needs to be done secretly. The Los Angeles company will not take the lead, but only wholesale secretly, and let the small-time thugs in other cities do the specific work." Hardy instructed.
"I understand. Those street thugs can only earn a few dollars a day. If they have such an opportunity to make money, they will be more motivated than anyone else." Bill said with a smile.
Hardy thought for a moment and said, "How about this? You secretly hire someone to make bottle caps. Make 10 million of each of Gemini and Virgo. After the production is completed, shut down all the machines immediately, clean up everything, and put the finished bottle caps in a separate place. Half a month later, transport them to major cities across the United States. When the time is up, start selling them."
"Why is that?" Bill asked in surprise.
"This way, there are only goods but no roots, and no one can trace the source of the bottle caps," said Hardy.
"I understand, boss." Bill left happily.
Hardy picked up the glass and took a sip.
For Hardy, taking advantage of the bottle cap prize redemption was just a matter of convenience, and the main purpose of doing so was to hit Coca-Cola.
A bottle of Coke only costs 5 cents, and one cent can make 10 tin bottle caps. The production cost of 20 million bottle caps is no more than 20,000 US dollars, but this 20,000 US dollars can bring unparalleled damage to Coca-Cola.
They won't notice it at first, but as more and more people redeem their prizes, Coca-Cola will naturally discover the problem. They only have two options: one is to immediately stop the redemption activity, so as to stop the loss in time.
But this will greatly affect the reputation of Coca-Cola.
The other option is to redeem them anyway, but that would require a huge sum of money. Hardy thinks this possibility is very small because the amount of money is too large. Redeeming all of it could be Coca-Cola's profit for several years.
Even if the management wants to do this to protect its reputation, the shareholders will not agree.
No matter what Coca-Cola chooses, the end result is that this activity will definitely be stopped, and they probably won’t dare to carry out any prize redemption activities in the future.
Reputation plummeted.
The business will definitely be greatly affected, and I don’t know how much energy and money it will take to recover the losses in the future.
Hardy's move was really damaging.
But such is the nature of business competition.
He thought of Pepsi's prize redemption event again. Maybe someone would think of using fake pull rings to cheat for prizes. Hardy was ready to turn around and remind Mike to be on guard to avoid losses.
......