Chapter 311: All lies
Victor reported the sales of the Shenxian Pills to Hardy, and finally said: "Based on the current market, the annual profit rate of the pharmaceutical factory can reach about 1.2 million Hong Kong dollars."
In fact, most of the profits were taken away by Hardy's sales company.
But Hardy knows that this is just the beginning. As word of mouth continues to spread and market recognition increases, sales will increase significantly.
"Let the sales company continue to explore the domestic market, and secondly, explore the European and American markets. The sales volume there may not be as high as that in the United States, but there are many countries, so a little bit of accumulation will add up to a lot," said Hardy.
"I understand boss."
"There is one more thing, boss. Some people have complained that the price of Shenxian Pills is too high and it has affected sales. Can you lower the price?"
Victor asked.
Hardy immediately waved his hands.
"We will never lower the price. I tell you, anyone who can afford it will not care about the price. Those who care about the price are not our target customers. The magic pill is not a necessary medicine. It is for those who want to seek extra happiness."
"Moreover, the impact of price cuts on our reputation is very large, far greater than the profit growth it brings to us. We will not cut prices even if we get more complaints."
Hardy thought about it.
"Notify Sha Tongyi that I will go to the Chinese Medicine Research Institute this afternoon."
"Okay boss."
The Institute of Traditional Chinese Medicine has been established for just over a month and now has more than ten Chinese medicine practitioners and a dozen young scholars who have studied both Chinese and Western medicine.
Hardy affirms traditional Chinese medicine, but never denies Western medicine.
He knew that Western medicine was the trend of the future, and the purpose of establishing the Chinese Medicine Research Institute was not to compete with it. Its main purpose was to help his own company research health products.
make money.
Another purpose is to master a group of real Chinese medicine talents so that in case I or my family members get sick, I can ask these people to help with treatment.
Both of these goals are very utilitarian, and Hardy has never concealed his utilitarianism.
The ultimate goal is to "carry forward the national culture and pass on the national spirit." That is, to leave more sparks for the future of traditional Chinese medicine.
Sha Tongyi accompanied Hadi into the Chinese Medicine Research Institute. As soon as they entered the door, they heard a quarrel inside. Several young doctors and several old Chinese medicine doctors were arguing with each other. Sha Tongyi hurried forward to stop them.
As soon as everyone saw the boss and the big boss coming, they quickly put out the fight.
"What's the quarrel about?" asked Hardy.
A young doctor stood up and said, "Because of a herb, American ginseng, we think American ginseng has good health effects, while the old gentlemen think ginseng has good health effects, so they started arguing about this."
Hardy smiled.
He thinks that arguing is okay, because only collisions can create sparks.
I thought to myself,
Who says there are no medicinal herbs in foreign countries? American ginseng is a typical herbal medicine. It is native to Canada and the United States and is very similar to ginseng, but with some differences in medicinal properties. It has been used by people since the 17th century, mainly for fighting fatigue and improving human resistance.
Many foreigners also make American ginseng tea.
Next, Hardy held a discussion with the doctors from these research institutes, hoping that everyone would make contributions to preserving and promoting the cause of traditional Chinese medicine. In the future, the Hardy Group is also planning to open a traditional Chinese medicine hospital and even a traditional Chinese medicine university in Hong Kong. At that time, everyone can go to the hospital to see patients or teach in the school.
"Boss, are you really going to build a university of traditional Chinese medicine? I have been looking forward to this for many years, but I wonder when I can see it?" the famous doctor Zhao Weihan asked excitedly.
"Soon, I have instructed Victor to propose to the University of Hong Kong to build a College of Chinese Medicine. The college will be divided into two departments, the Department of Western Medicine and the Department of Chinese Medicine. Although each department has its own emphasis, both departments should have some contact with each other's medicine."
"As for the hospital, I have asked Tong Yi to look for one."
After hearing what the boss said, everyone felt encouraged and excited. It was great to follow a powerful boss. Things that used to be extremely difficult were now solved with just a few words from him.
Money is a superpower!
When they arrived at the director's office, only Hadi and Sha Tongyi were left in the room. Hadi said, "The institute should publish its own magazine, called the Journal of the Institute of Traditional Chinese Medicine, a monthly publication. Let the people in the institute write at least one article every month. This will stimulate their enthusiasm for research and save them from quarreling all day long."
"The sales of the Elixirs in the United States are very good. You continue to increase production to more than 1 million pills per month."
"We are preparing to develop new products, targeting women, the elderly and children. I have told you before that health products must be targeted at the right people and capture the hearts of consumers."
"Another important point is to understand human nature, so that consumers will pay for it."
Sha Tongyi was a little puzzled.
"Boss, can you be more specific?"
Hardy said:
"It's very simple. For example, health care products for women can be made into oral liquids and named 'Women's Oral Liquid'. The main purpose is to beautify the skin and delay aging. What do women want most? Beauty. What do they fear most? Getting old. We will focus on this direction."
"Western medicine vitamin E has the effect of nourishing the skin, and can be added to the oral solution. Other ingredients can be extracted from the essence of traditional Chinese medicine. I believe that a very good female health product can be made."
"But you have to remember a few points. First, it has to be easy to take. People nowadays are lazy and find it troublesome. If it's a little troublesome, they will give up. Second, it has to taste good. Good medicine tastes bitter, which is outdated. Customers want to experience it. Oral liquids have to taste especially good."
“Third, there must be an effect, but the effect must not be too good.”
Sha Tongyi looked at Hadi in surprise, "Why don't you want the effect to be too good? Wouldn't a good effect attract more customers?"
Hardy shook his head.
"There is a principle in economics that the cost of developing new customers is more than five times the cost of maintaining old customers. We must continue to develop new customers, but we must also retain old customers."
"It tastes good and is effective. One bottle each morning and evening will make it a habit for customers. This will ensure that they are always online. This way, our sales volume can be guaranteed, instead of having to work hard to develop new customers all day long."
Sha Tongyi admired his boss's ability in his heart.
No wonder they can make a lot of money.
Study all of this thoroughly.
It seems that I am really not cut out for business. No wonder I have been wasting so many years. It is difficult to make any further progress after reaching a certain level of development.
I should just stick to being a pharmaceutical factory manager.
Hardy continued:
"Women focus on beauty and delaying aging, the elderly focus on longevity, such as 'ginseng royal jelly oral liquid', and children focus on brain health, 'brain health oral liquid', the more you drink, the smarter you become."
Sha Tongyi kept writing them down in his notebook; these were his future work goals.
......
Back home.
Han Ye-jin is drawing in her studio.
Hardy came over and delivered a box.
"What?"
There was a probing look in Han Ye-jin's big eyes.
"Birthday present?"
"Ah, do you remember?" Han Ye-jin jumped up and hugged Hardy.
"Of course, how could I forget your birthday." Han Ye-jin's birthday is in two days. As a scumbag, the most basic etiquette is to remember every woman's birthday, hobby.
A must-have gift for birthdays, Valentine's Day and Christmas.
As for the types of gifts, don't be afraid of monotony and repetition, and don't be too elaborate. You can give jewelry on Christmas, Valentine's Day, and birthdays.
What women like in gifts is often not whether you put enough thought into it or not.
It’s about whether you use money or not.
It's so heartbreaking.
The box opens.
Inside is a crystal green imperial green glass necklace and two bracelets of the same grade.
"Wow~ So beautiful!"
Han Ye-jin exclaimed in surprise.
"It would look good if you put on this while wearing a cheongsam," said Hardy.
"Okay, wait for me, I'm going to change my clothes." She picked up the jewelry box and was about to turn around and leave when she remembered something, stood on tiptoe and gave Hardy a big kiss on the mouth.
Not long.
The woman came out wearing a cheongsam, with the jade necklace around her neck and a bracelet on one wrist.
“Does it look good?”
"Of course."
"Yezhen, we're going to hold a small birthday party at home the day after tomorrow. Invite people to come and liven things up. You know some famous ladies, right? Invite them."
"Is it too much trouble? I think it would be fine if we just celebrate together?" Han Ye-jin is actually not a particularly extroverted woman, her personality tends to be more introverted.
"It will do you good to show your face," said Hardy.
Han Ye-jin is very smart and understands everything immediately. She will often live in Hong Kong in the future, so it is necessary for her to build her own network. As a man, this is helping himself to build connections.
"Then I'll ask someone to prepare a birthday party." Han Yejin said.
"Let Victor help you," said Hardy.
Han Ye-jin said, "Victor is now the president, but you still treat him as an assistant."
Hardy said calmly: "If one day I don't use him like this, I'm afraid he will be more worried."
Han Yizhen thought so too. If you are not used, it means you are useless, and the next step will most likely be to replace you. The reason why the emperor's ministers are close to him is often because they have a certain personal relationship with him.
......
The birthday party was simple yet grand.
It was simply held at the Taipingshan Manor, without going to a specific place like the Peninsula Hotel.
It is grand because everyone who comes today is either rich or noble, including the Governor of Hong Kong, the Commissioner of Police, presidents of major foreign companies, senior executives of HSBC Bank, general managers of all companies in the Hardy Group, and all the prominent figures in Hong Kong are here.
To be honest,
For those who did not receive an invitation and could not attend Han Ye-jin's birthday party, it can only be said that your status in Hong Kong is not high enough.
Women get together to chat about jewelry, clothes, cosmetics, and family matters.
When men get together, they talk more about national affairs. What people are most concerned about now is still the war in the interior.
"Governor, does the British government have any intention of getting involved in the war inland?" asked a foreign company president.
Grantham said confidently: "Under the urging of the British and American governments and the pressure of the international community, both sides have agreed to negotiate. I believe things will develop in the direction we hope."
"Also, the British government has once again increased its troops in Hong Kong. A thousand soldiers will arrive this month, and the number may eventually exceed 10,000. We are capable of protecting Hong Kong's safety, so you can rest assured."
He is the governor and needs to calm people's hearts.
It is his responsibility to prevent Hong Kong from falling into chaos during his term of office.
Even when he had to run away at the last minute, he would shout to people to hold on, saying it was safe here.
Then the first one ran away.
Someone looked at Hadi and asked, "Mr. Hadi, what do you think about the future security of Hong Kong? Will the US government send troops?"
Hardy smiled.
"I don't think they will send troops. President Johnson has already made it clear that he will not send troops to get involved in this matter."
"But we will mediate through diplomacy and politics. I am still optimistic about Hong Kong's future security, otherwise I would not choose to invest here."
It's all nonsense.