At the same time, family businesses also encountered difficulties in establishing sales channels in emerging markets. Local market channels are complex and diverse, and traditional sales models are not effective.
"We need to innovate our sales model to adapt to the local market environment." The sales team conducts in-depth research on the local market, establishes close cooperative relationships with local dealers and partners, and jointly explores new sales channels and methods.
They used social media and e-commerce platforms to carry out online marketing and sales activities, achieving good results.
In addition, family businesses also face the challenge of localizing talent. Due to differences in culture and work habits, employees dispatched from headquarters encounter many difficulties when working locally.
"We need to accelerate the process of talent localization and cultivate and attract outstanding local talents." The human resources department has formulated a detailed talent localization plan and cooperated with local universities and training institutions to recruit and train local employees.
After resolving a series of problems, the family business's business in emerging markets gradually got on track and achieved remarkable results.
But at this time, some copycat products appeared on the market, imitating the innovative achievements of family businesses and competing at low prices, which had a certain impact on the company's market share and brand image.
"We must resolutely protect our intellectual property rights and crack down on counterfeit products." The legal department acted quickly and safeguarded the company's legitimate rights and interests through legal means.
At the same time, family businesses have strengthened product anti-counterfeiting and brand protection measures to enhance consumers' ability to discern.
In the future development path, the family business will continue to be driven by innovation, constantly expand the market, respond to various challenges, and achieve sustainable and stable development.
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