After successfully coping with a series of risks and crises, family businesses have begun to actively explore diversified layouts and strive to promote coordinated development among various business segments in order to further expand their business areas and achieve sustainable development.
After in-depth market research and strategic analysis, the company's senior management decided to enter a new field related to its existing core business, but with distinct market characteristics and demands. They initially set their sights on the emerging field of intelligent technology, believing that this field would be well-suited to the company's existing technological R&D and manufacturing capabilities and offer broad market prospects.
To successfully enter the smart technology sector, the company assembled a professional team, including technical experts, marketing personnel, and project managers. However, in the early stages of the team's formation, due to a lack of in-depth understanding of the smart technology talent market, the professional capabilities of some of the recruits fell short of actual needs.
"The human resources department should re-evaluate talent needs, broaden recruitment channels, and introduce suitable talents as soon as possible." The project leader made the request to the human resources department.
After much hard work, the team gradually expanded to include talented individuals with extensive experience and expertise. However, during the development process, the team discovered that the pace of technological advancement in the intelligent technology sector was extremely rapid, requiring constant adjustments to the original R&D plans and technical routes.
"The R&D team must maintain keen market insights, keep abreast of the latest technological developments, and flexibly adjust R&D strategies." Company executives encourage the R&D team to be bold in innovation and change.
At the same time, the company also faced issues such as huge capital investment and fierce market competition. To ensure the smooth progress of the project, the company increased its internal capital allocation efforts on the one hand, and actively sought external investment and cooperation on the other.
In negotiations with external investors, progress was slow due to differences in corporate valuation and future development expectations.
"We need to fully demonstrate the advantages and potential of the project, while also rationally assessing investors' needs and risks, and seeking a balance of interests for both parties." The finance department and the project team worked closely together to advance the negotiation process.
After several rounds of difficult negotiations, the company finally reached a cooperation with a well-known investment institution and obtained key financial support.
In addition to smart technology, the family business has also ventured into the environmental protection industry. Recognizing the enormous development potential of the environmental protection industry, supported by national policies, they decided to invest in a new environmentally friendly materials production plant.
During the factory construction process, the company encountered a series of problems such as land approval and increased environmental protection standards.
"The government relations department should strengthen communication and coordination with relevant departments to resolve the approval issues as soon as possible. At the same time, the production department should strictly optimize production processes and equipment selection in accordance with the latest environmental protection standards." The company's senior management personally took charge to promote the resolution of the problem.
In the equipment procurement process, companies need to choose carefully because there are many environmental protection equipment suppliers on the market and the quality and prices vary.
"The purchasing department must conduct sufficient market research and supplier evaluation to ensure that they purchase equipment with high cost-effectiveness and reliable quality." The production department has put forward strict requirements for the purchasing department.
After careful preparation and construction, the environmentally friendly material production plant was successfully put into production. However, due to fierce competition in the industry and low brand awareness, product sales encountered difficulties.
"The marketing department should formulate targeted marketing strategies, increase brand publicity and promotion efforts, and expand sales channels." Corporate executives have high hopes for the marketing department.
To promote collaborative development among its diverse business units, the company established a cross-departmental collaboration mechanism. Regular collaboration meetings were held to share resources and experiences and jointly resolve problems. However, in practice, due to the differing interests and priorities of each business unit, the collaborative effect was less than ideal.
"Everyone should establish a sense of the overall situation, abandon departmentalism, and truly realize resource sharing and complementary advantages." The company's senior management emphasized at the coordination meeting.
After a period of adjustment and adjustment, the collaboration between the various business segments has become increasingly smooth and synergistic. For example, R&D achievements in the field of intelligent technology have provided the environmental protection industry with advanced production monitoring and management systems, improving production efficiency and environmental protection. The development of the environmental protection industry has established a positive social image for the company and helped to gain greater recognition and support for intelligent technology products in the market.
However, with the deepening of diversified layout, the complexity of enterprise management continues to increase, which puts higher demands on the organizational structure and management capabilities of the enterprise.
"We need to adjust the organizational structure in a timely manner, optimize management processes, and improve management efficiency to adapt to the needs of diversified development." The company's top management decided to carry out a comprehensive reform of the company's management system.
In the future, the family business will continue to move forward firmly on the path of diversified layout, constantly improve the coordination mechanism, enhance the management level, and strive to achieve coordinated development and common prosperity of various business segments.
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