As family businesses have made positive progress in integrating cultural heritage and innovation, they have begun to turn their attention to the broader international market to seek new growth opportunities and development space.
To expand its global business, the company's senior management decided to establish a professional international business team. This team would be composed of individuals with extensive international business experience and familiarity with the cultures and market regulations of different countries. However, in the early stages of establishing the team, the company faced the challenge of recruiting talent.
“There’s fierce competition for high-end talent in the international business field. We need to offer more attractive compensation packages and career development plans to attract outstanding talent,” the head of the human resources department reported to senior management.
After multiple rounds of recruitment and screening, the company finally assembled a strong international business team. However, this presented a new challenge: team members came from diverse cultural backgrounds and work environments, and their work styles and communication styles varied, leading to low efficiency.
"We need to strengthen team building, organize various training and exchange activities, and promote mutual understanding and collaboration among team members." The head of the international business team took active measures.
During their international market research, companies discovered significant differences in market demand, consumer habits, and laws and regulations across different countries and regions. For example, in some countries, environmental standards are extremely stringent, requiring significant product improvements and upgrades before entering the market.
"The R&D department must quickly adjust product design and production processes according to the needs of different markets to ensure that our products meet local standards and requirements." The company's top management issued an urgent task.
At the same time, companies also need to understand local tax policies, trade barriers, political risks, etc. When entering an emerging market, companies may encounter high tariffs and administrative fines due to misjudging local policies.
"We must strengthen communication with local governments and industry associations, establish good relationships, obtain accurate policy information in a timely manner, and avoid similar losses from happening again." The international business team quickly adjusted its strategy.
To establish their brand image in the international market, companies have stepped up their marketing and brand promotion efforts. However, due to a lack of in-depth understanding of local culture in advertising and marketing campaign planning, some promotional plans have failed to resonate with consumers.
"We must have a deep understanding of local culture and consumer psychology and develop more targeted marketing strategies." The marketing department worked closely with the international business team to re-formulate the promotional plan.
In the process of seeking international cooperation, the company actively participated in various international exhibitions and business negotiation activities. At an important industry exhibition, the company met a foreign company with advanced technology and abundant market resources, and both parties expressed a strong willingness to cooperate.
However, during the cooperation negotiations, the two sides had major differences on key issues such as equity distribution, technology transfer and market division.
"We must seek common interests between the two sides on the basis of upholding our own interests, and reach a consensus on cooperation through flexible negotiation strategies and compromises." The company's senior management personally participated in the negotiations, and after many rounds of difficult negotiations, they finally reached a cooperation agreement with the other party.
However, the implementation of the cooperation agreement was not smooth sailing. In the process of introducing and digesting the technology, the company encountered technical difficulties and talent shortages.
"We must increase investment in technological research and development, introduce high-end technical talents, and at the same time strengthen technical exchanges and training with partners to master core technologies as soon as possible." The R&D department is going all out to overcome technical difficulties.
In addition, companies also face challenges in international cooperation, such as cultural conflicts and management differences. In daily communication and project management with partner companies, misunderstandings and conflicts often arise due to differences in work philosophies and management styles.
"We need to establish effective communication and coordination mechanisms, respect each other's culture and management methods, seek common ground while reserving differences, and jointly promote the smooth progress of cooperation projects." The project management team actively coordinated the relationship between the two parties.
After a period of hard work, the company has gradually opened up the international market, with products exported to many countries and regions, and international cooperation projects have also achieved phased results.
However, the fluctuations in the global economic situation and the rise of trade protectionism have brought new uncertainties to companies' international operations.
"We must closely monitor global economic developments, prepare risk warnings and response measures in advance, continuously optimize our international business layout, and enhance the company's ability to resist risks." The company's top management held an emergency meeting to study response strategies.
In the future, the family business will continue to unswervingly advance its internationalization strategy, continuously enhance its international competitiveness, and showcase the style of Chinese enterprises on the global stage.
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