With some free time, Yan Qingqing started thinking about how to promote her shop's opening.
She didn't want her shop to be deserted after opening; whether she could make a profit before the new year depended entirely on this shop.
This shop, including the purchase and renovation, cost Yan Qingqing nearly six hundred taels of silver, which was almost all of her savings.
Thinking about this, Yan Qingqing felt that this matter was urgent.
The first promotional plan she could think of was advertising. Advertising is about spreading the word widely. In ancient times, without multimedia, the only way to promote was through the most traditional methods.
Distributing flyers is one such method. Thinking of this, Yan Qingqing wrote in ink: "Canghe Li Ji Delicatessen officially opens on the sixth day of the twelfth lunar month."
The main food products include braised pork, braised chicken, roast duck, drunken duck, and various braised dishes.
On opening day, all cooked food will be 20% off, and gifts will also be given away.
In addition, our store will launch various promotions from time to time. Please visit the store for details.
Address: Canghe Liji Delicatessen, Buhou Street, Dongcheng Town, Chengyang County.
Yan Qingqing thought that writing it simply and clearly was fine.
However, these flyers couldn't be photocopied in bulk. Yan Qingqing sighed and suddenly remembered that there was a ready-made helper at home.
When Yan Qingqing went to find Xiao Mochen, she found him practicing calligraphy again. Yan Qingqing thought this was perfect, as she was letting Xiao Mochen practice his skills.
Upon seeing Yan Qingqing, Xiao Mochen immediately put down his pen and bowed respectfully to her, saying, "Greetings, Aunt."
Yan Qingqing smiled like a fox and replied, "Okay, you don't need to be so polite now that you're at home. It's tiring to keep bowing and scraping every day."
Xiao Mochen hummed in agreement. He had tried his best to simplify the formalities, but his inherent upbringing prevented him from completely behaving like a farmer.
Xiao Mochen asked, "Aunt, is there something you need to see me at this hour?"
Although Yan Qingqing said he would also do things around the house, she really didn't make him do anything other than eat, drink, and relieve himself.
Yan Qingqing took out a flyer she had written and handed it to him, saying, "Since you need to practice your handwriting anyway, why don't you copy this a thousand times?"
Xiao Mochen took what Yan Qingqing had written, glanced at it, and then asked, "What did Auntie write?"
Yan Qingqing exclaimed and replied, "Didn't my aunt buy a shop a few days ago? I'm planning to start a small business."
Before opening, I thought I'd do some advertising first, at least to let people know my shop is open. That way, they'll think of our shop when they need something.
Xiao Mochen nodded again, agreeing with Yan Qingqing's point, and then asked, "What does '20% off' mean here?"
Yan Qingqing thought to herself that this child was quite curious, so she explained, "A 20% discount means that something that originally cost one tael of silver will be discounted to eight qian. It's a kind of preferential policy."
Xiao Mochen nodded knowingly, thinking it was quite a good deal.
Seeing this, Yan Qingqing pressed further, "Can you write a thousand copies within three days?"
Xiao Mochen nodded to indicate that there was no problem.
This is a sensible child, and besides, there are only a few sentences on her promotional leaflet, so there shouldn't be any problems.
So he entrusted the matter to Xiao Mochen with peace of mind.
She still planned to hand over the shop to Li Xiang'an to manage, with Li Xiangjian assisting from the side. If all else failed, she would hire two more apprentices for the shop.
Thinking of this, Yan Qingqing instructed Li Xiangjian to go to the orchard and catch a few chickens and ducks. The children in the family all knew how to make braised offal, but they didn't know how to make braised chicken, roast duck, or drunken duck. They needed to learn on the spot.
There's also the issue of packaging. Their store mainly targets takeout customers. For regular customers, oil paper or lotus leaves are fine, but for those giving gifts, gift boxes are definitely needed. They have to meet various needs.
Thinking of this, Yan Qingqing sighed again. Starting a business is a tiring job that requires comprehensive consideration; it's not something you can just start on a whim.
Yan Qingqing now clearly feels that there are not enough people in her family.
I considered hiring or buying a few people, but then I thought about my money and decided against it; it wasn't the right time yet.
Yan Qingqing went to Aunt Wang's house again and asked Wang Dagang to make a batch of high-end gift boxes for her.
Aunt Wang's family is now exceptionally warm towards Yan Qingqing, especially Aunt Wang, who has always had a very good relationship with Yan Qingqing.
Holding Yan Qingqing's hand, he said, "Don't worry, I will definitely not let Da Gang delay your plans."
"I will always remember your great kindness. If you ever need any help in the future, please don't hesitate to ask."
Aunt Wang was extremely grateful to Yan Qingqing. If it weren't for Yan Qingqing, how could her family have saved so much money, and how could they have helped Wu Gang get married?
Yan Qingqing also said with a smile, "What are you saying, Auntie? You've helped me a lot in the past."
Besides, I only came to Da Gang because I had a need; it doesn't matter who does the business.
Regardless of what Yan Qingqing said, Aunt Wang was convinced that Yan Qingqing was helping them. Otherwise, among so many people in the village, Wang Dagang wasn't the only one who knew carpentry.
Once Yan Qingqing had explained everything clearly, she thought about going back.
Aunt Wang warmly saw her to the door, and as soon as she stepped outside, she saw Big Head's wife running over in a panic.
Yan Qingqing called out to him and asked, "Big Head's wife, what are you doing in such a hurry?"
Big Head's wife stopped and replied, "Oh dear, Auntie, something terrible has happened! Li Erdan accused Wang Dong of stealing from their house and almost beat him to death! I'm going to call the village chief for help!"
Before Yan Qingqing and the others could react, he dashed off to find the village chief. It seemed that things were indeed quite serious.
Yan Qingqing's face darkened upon hearing this. Wang Dong was an orphan with no one to rely on. His father died when he was young, and his mother remarried quickly. A few days ago, during a heavy snowfall, his only grandfather, Wang Laoshi, was also killed when his house collapsed on him.
Deep down, Yan Qingqing felt sorry for the child, so when Wang Laoshi died, she gave Wang Dong five hundred coins, and helped as many other villagers as she could.
Although Yan Qingqing disliked Li Erdan more in her heart, stealing was a matter of morality, and if the boy really stole something, Yan Qingqing would be somewhat disappointed in him.
But recalling the child's behavior when Wang Laoshi died, Yan Qingqing felt it was unlikely.
Aunt Wang glanced at Yan Qingqing and said, "Let's go take a look. I've watched Wang Dong grow up; he would never do such a petty theft."
On the other hand, that Li Erdan does nothing all day long and can do all sorts of ridiculous and outrageous things.
He used to spread rumors that he'd get you sooner or later, pshaw! He's just a toad lusting after a swan.
Yan Qingqing: ……
This happened so long ago, why is she being dragged into this again? It seems there's always trouble around a widow's door.
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