Chapter 119
“Is there a TV near you?”
Under the banyan tree, the Zhengmei Company office had a new telephone line, and one of the calls that came in was from Editor-in-Chief Xu.
Chen Lanjun turned her head and looked at the TV in the living room: "There is a TV, should we turn it on now?"
"Open."
Hearing this, she glanced at Feng Jun and Pang Xiaopeng, who understood and quickly turned on the TV.
At this time, it was already dark and there were very few programs being broadcast.
Chen Lanjun already had some guesses in her heart, but she still didn't dare to believe it until the TV screen flickered and showed the huge crowds of people at the Guangzhou Expo. Her heart began to beat wildly.
The camera swept across the booth of "Zhengmei Group", and the announcer announced in a clear and melodious voice that "Leader X had a cordial conversation with the exhibitors, and this Expo showed a new atmosphere and new trends..."
Pang Xiaopeng and Tong Tong screamed at the same time: "We're on the news?!"
Feng Jun also came back to his senses and rubbed his eyes in disbelief.
Just happened to see a close-up of a "sports power" drink.
For a full seven seconds, Zhengmei Group and its new "sports power" beverage were recorded.
Chen Lanjun tightly grasped the microphone, her throat was tight and she couldn't speak.
On the other end of the phone, Chief Editor Xu said with emotion: "You guys really made a big splash this time."
Chen Lanjun took a deep breath and said to Editor-in-Chief Xu: "Thank you very much, Editor-in-Chief. I saw the front-page news today, and it also mentioned us."
"Haha, I'm telling you the truth," Editor-in-Chief Xu said, "I just didn't expect you to appear on CCTV."
The significance of the news broadcast is extraordinary. Being able to appear on it, even for just a few seconds, is a fortune that falls from the sky.
After hanging up the phone, Chen Lanjun stood up with a smile and extended her hands to her companions: "Thanks to everyone's joint efforts, this event was a great success!"
Pang Xiaopeng, who was lively, cheered and took the lead in putting his hand on the back of Chen Lanjun's hand: "For 'sports power'!"
Several hands were firmly put together, pressed down together, and then lifted up.
"Long live 'sports power'!"
With such a good opening show, we naturally need to build on our success.
Chen Lanjun first recorded the TV news and specially made a short clip as material to endorse "sports power".
The theme song "Tell the World I'm Here" created specifically for "Sports Power" also specifically found pirated tape merchants and asked them to spread it for free.
This song is very popular among young people because of its unique style and positive attitude, which fits the mentality of contemporary young people.
Immediately afterwards, Chen Lanjun took out a sum of money specifically as marketing funds, selected five provincial newspapers from south to north, and subscribed to "Sports Power" advertisements for a week.
In a courtyard in Yanjing, a lady wearing glasses sat in the shade in front of the courtyard, drinking tea from a bowl and reviewing documents.
A little girl with a student-style haircut came in excitedly and put a few newspapers and a schoolbag on the stone table: "Mom, new newspapers are here!"
"Um."
The lady signed some opinions, raised her head and looked at the girl gently: "Then please take a look at the newspaper, and tell me if there is anything important."
"Okay."
Girls have always been accustomed to reading newspapers from top to bottom, picking out the important sentences to read one by one.
When she turned to a newspaper, she laughed, "Hey, this ad is really interesting. It's been published for four or five days in a row, right? There's only one sentence on the entire page."
"What?"
The newspaper was picked up and unfolded in the sunlight, making a rustling sound.
The girl recited word for word: "Drink sports power, increase sports power."
The lady with glasses took a closer look and said, "Sports Power, is that the name of the drink? I think I've heard of it somewhere."
She thought about it and remembered: "It should have been mentioned in the news."
The little girl ran into the house and took out several newspapers from before, which contained exactly the same full-page advertisements.
"Wow, this manufacturer is quite wealthy."
To be able to run a full-page advertisement continuously like this, advertising fees must be considerable.
The lady wearing glasses adjusted her glasses frame and said, "That's a very thoughtful one too."
"How do you say it?"
"We will be participating in the Olympics next year. This is the first time we will send a delegation to the event, so all parties attach great importance to it." The lady wearing glasses said, "This manufacturer is spending a lot of effort to promote a sports drink at this critical juncture. I think they also want to take advantage of this opportunity."
Chen Lanjun really wanted to take advantage of China's first participation in the Olympic Games.
After a series of advertising and marketing, orders gradually came in from all over the country, and the number was already considerable.
Tong Tong and Pang Xiaopeng both looked happy when they reported the monthly report to her.
After hearing this, Chen Lanjun remained calm.
Feng Jun asked: "Why, the sales volume is already good, and there are also some orders from Hong Kong."
"It can be even better," said Chen Lanjun.
She fixed her eyes on a newspaper and saw a piece of news that read "Athletes from all over the world are working hard to prepare for the Olympic trials" which was highlighted in red.
Feng Jun, Tong Tong, Pang Xiaopeng and others all followed her gaze.
Pang Xiaopeng exclaimed softly: "Sister Lan, are you looking forward to the Olympics next year to increase our sales?"
Tong Tong nodded in agreement: "If you calculate carefully, there are only a few months left before the Olympics, and sales will definitely be boosted by then."
"Not only that." Chen Lanjun smiled.
She stood up and put her hand on the newspaper: "I want to be a sponsor of the Chinese delegation."
Sports sponsor is still a somewhat unfamiliar name in the Chinese sports circle at that time.
After many twists and turns and through many connections, I finally contacted the cadre of the provincial sports bureau. The other party was very surprised: "You mean, you want to provide free drinks to the entire delegation during next year's Olympics?"
"Yes," Feng Jun nodded heavily and said according to what Chen Lanjun taught her, "I will donate as much as you want."
Chen Lanjun, who was sitting next to him, smiled and poured a cup of tea from the teapot, placing it in front of the leader. She added: "There are many such models abroad, and they are already very mature. The delegation goes out to win glory for the country. Although we are doing business, we also want to do our part for the country. It would be great if we had the honor to let the athletes drink our sports drinks."
The leader's mind worked quickly. After just a brief thought, he understood what this so-called sponsorship was all about.
To put it bluntly, isn't it just using the name of sponsorship to let athletes do advertising, thereby stimulating sales of products?
He had an idea in mind, and smiled and said, "It's a good idea, but whether it can work or not, there are still many factors to consider."
Having said that, he immediately submitted the document to his superiors, talking about a way to alleviate the financial pressure on the delegation in going to the Olympics.
After several studies, the State Sports Commission actually decided to specially select beverages and other items to be used by the Chinese sports delegation.
The sports drink evaluation meeting was scheduled for May 1984.
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