Chapter 125
In midsummer, the early morning sun is scorching hot enough.
A small shed was built in front of Wutong Fast Food Restaurant in Pengcheng City. The socket was connected to the TV with a long electric wire pulled into the shed.
A regular customer came in and poked his head in curiously: "What's this for?"
"The Olympics are about to start. We Chinese are going out for the first time in the new era. The boss said to put out the TV so that old and new customers can watch it together." The clerk smiled with a big white tooth. "Moreover, this time, our company's drinks are the designated drinks for the Olympic delegation! We should pay more attention to it."
"Oh, when is the game? I'll come then."
"Look, the game time is written on the blackboard!"
The shed was set up, the TV was installed, the tape recorder was brought out, a tape was fed into it, and the music "Tell the World We Are Here" was played repeatedly. A big red banner was also posted, "Warmly congratulate our company's beverage Sports Power for being selected as the only designated beverage for the Olympic delegation."
The restaurant is located very close to the train station, but they were afraid that it would not be eye-catching enough, so they hired a group of students on their summer vacation to distribute promotional materials at busy street corners.
The middle school student was very excited to earn money for the first time. He tried very hard to stop passers-by and said, "Hello, Zhengmei Company is launching a special Olympic season event. Please check it out..."
On a hot day, passers-by were already irritable as they were rushing to work. When they heard what sounded like advertisements, they subconsciously said no. Pengcheng City has a vibrant economy and has long had small flyers.
However, when I looked up, I found that it was actually a small plastic fan.
The words of refusal took a turn: "No... Never mind, let me take a look."
As he spoke, he took the fan and started fanning himself as he walked. When he arrived at the office, he slumped down in the chair behind his desk, cursed the hot weather, and took a look at the fan.
"We welcome the Olympics and celebrate the selection of our company's beverage, Sports Power, as the only designated beverage for the Olympic delegation. We are launching a series of activities. 10% off Olympic meals at Wutong Restaurant, buy ten get one free Olympic version of Sister Brand instant noodles, 10% off Olympic snack packs at Xingshiji..."
The colleague sitting opposite raised his head from the pile of papers and adjusted his glasses: "Where did you buy this little fan? It's quite nice."
"It's free. It's for advertising."
"Let me see."
A colleague took it and looked at it, then said, "I'll take one too. This Zhengmei company is really good at advertising."
As a result, when the lunch boxes were delivered, the two of them laughed. Wow, there was a small piece of paper pasted on the lunch boxes today, which was also the promotional slogan of Zhengmei Company during the Olympic season.
With such a massive publicity, by the time the Olympic Games actually started, all business departments under Zhengmei Company saw good growth.
A crowd gathered in front of the TV at the restaurant entrance as soon as it was turned on.
The office on the second floor of the restaurant is different from the hustle and bustle. The atmosphere is quiet and reassuring.
Shao Qinghe stood by the window and looked outside: "So many people."
"Yeah, it's within expectations." Chen Lanjun held a cup of lemon tea in her hand and said, "We really need a victory. And now is the time for victory."
The significance of the Olympics to the Chinese people is unquestionable.
Once upon a time, the four words "Sick Man of East Asia" hung like a curse in everyone's heart. This long-suppressed emotion was reignited this summer because the Chinese delegation set off for the Olympics.
It’s really just like the theme song of their commercials, wanting to “tell the world I’m here”.
Because of this, her marketing was able to proceed so smoothly. Due to time constraints and other factors, her promotional methods were simple and not innovative. However, many customers were willing to pay for the two words "Olympics". For example, after changing the lunch box cards to those with Olympic slogans, the number of lunch box orders actually increased. Many people were also willing to buy lunch box packages containing "sports power" to express their support.
Because of this, even though her account had almost run out of money except for the necessary reserve funds and she still owed a million in loans, she could still sit here peacefully and drink lemon tea.
As long as China wins its first gold medal in this Olympics, it will be invincible.
The coolness of the lemon tea penetrated through the porcelain cup and relieved the heat in my palms.
Chen Lanjun raised her eyes and found Shao Qinghe staring at her with a little smile.
"What's wrong? Is there something on my face?" She subconsciously wiped the corner of her mouth, but there was nothing.
"No, I just think you're beautiful."
"Of course." Chen Lanjun raised her chin, "Tell me something I don't know."
Shao Qinghe came closer and said, "Well, do you know why I like you?"
"Because you have good vision." Chen Lanjun laughed when she said this.
Shao Qinghe also laughed: "One of the reasons is probably that you have a special feeling. I don't know how to describe it."
He thought for a moment and said, "Being close to you seems to give me more trust in this era and this world."
"So there is such a feeling," Chen Lanjun stretched out her hand and said, "It costs money to let you draw some strength."
"Can I choose to pay with a kiss?"
Chen Lanjun sat in the armchair and pointed to her right cheek: "Give it a try and you'll know how long it will take."
He leaned over, blocking out part of the sunlight. The moment he was about to touch her, he suddenly heard a burst of enthusiastic shouting from outside!
“Yeah!”
"We won! The gold medal is ours!"
"Fuck your mother, let's see who dares to call us the sick man of East Asia!"
Like a drop of water dropped into a frying pan, the whole street began to boil.
Shao Qinghe and Chen Lanjun both looked out the window.
"Did you win the first gold medal?" Shao Qinghe asked.
"It should be." Chen Lanjun stood up and walked quickly towards the window, not forgetting to turn around and smile at him, "I'll owe it to you first, and I'll come to collect the payment later."
The news that the Chinese Olympic delegation won the first gold medal spread across the country faster than the wind.
Chen Lanjun was also busy as if she was driven by the wind.
She took a train directly to Suicheng to find Editor-in-Chief Xu, who watched her write the press release almost word for word.
The influence of previous activities was limited, and only newspaper news could maximize the presence of the movement.
"Are you sure this is the title? Is it a bit too much?" The editor confirmed with Chen Lanjun for the last time.
"No, just right."
She stared at the headline of the news: "Shocking! There's a magical drink behind the first Olympic gold medal!" and decided, "Publish it like this."
Not to mention the advertising law that restricts gimmick marketing, even advertising is still in the exploratory stage! If not now to make a big news, when will we wait?
It's time for China to receive a little shock.
Continue read on readnovelmtl.com
