Chapter 144
The machine tracks of the new factory turned forward smoothly. Amid the rumbling sound of mechanical operation, Chen Lanjun, Feng Jun, Pang Xiaopeng and a group of core personnel in the factory gathered at the last link of the production line.
The first bottle of blue "Sports Vitamin Drink" rolled out from the track!
The staff operating the machine pressed the pause button. Chen Lanjun stepped forward and took the blue can in her hand to look at it.
The recipe has not changed, it's just the same old wine in a new bottle, with their own unique blue packaging.
She weighed the can and had an idea in mind. She asked Lan Jun and Pang Xiaopeng to come over and said, "Take a look at this new version of the packaging. What do you think?"
Feng Jun said: "It's hard to say, but I like this one better."
"This one is obviously more fashionable." Pang Xiaopeng said, staring at the blue can.
Chen Lanjun nodded: "Then the design fee was not wasted."
Design is closely related to designers. For this packaging design, Chen Lanjun spent a lot of money to find a team from Hong Kong, which has won an international packaging design award.
Her brief to the design team was clear: “I want a package that will not be out of date in the UK and US markets.”
This time, I was in charge of the design myself, and I didn't have to consider the opinions of the older leaders like last time. Under Chen Lanjun's instruction, the design team used bold colors and simple patterns, and the result was very good, not inferior to the packaging of internationally renowned beverages.
However, packaging alone is obviously not enough to immediately attract the attention of existing customers in the market.
After confirming that the packaging was correct, Chen Lanjun said to Fengjun, "Okay, there's no problem here, let's go watch the advertisement."
In Pengcheng City today, news broadcasting is still in its infancy. If you want to shoot a commercial, it is best to go to Hong Kong.
Hong Kong's film and television industry was at its most prosperous time. The whole of Asia was watching the direction of the Hong Kong film and television industry, which was not much different from the subsequent "Korean Wave" and "Japanese Wave".
Chen Lanjun planned to shoot a good advertisement to be broadcast in Hong Kong and the mainland. Due to the limited budget, she did not invite famous stars to shoot the advertisement, but chose some promising young people.
On a film set in Hong Kong, members of the production crew were busy moving things and arranging props.
The heroine of the advertisement, Ayin, sat on a folding chair, looking at the script that was about to be filmed, but she was a little absent-minded.
Ayin looked up and saw that the male lead Guohua sitting next to her was also reading the lines.
She asked tentatively: "Um, do you know this advertiser? It seems to be from the mainland."
In Hong Kong these days, mentioning companies from the mainland is probably the same as mentioning poor relatives in the countryside. There is a subtle sense of superiority, so generally well-known actors will not accept advertisements from there.
But Ayin was just a newcomer who had just debuted. She didn't have much work and naturally had no say. So when the company asked her to come, she came.
The male protagonist Guohua flipped a page and said, "Feng Cha Ji and Xing Shi Ji are their family businesses. Besides, the salary is very good, and I am the protagonist, which is enough for me."
"That's right." Ayin nodded. This was her first time as the protagonist.
As they were talking, they suddenly heard a commotion at the door. The producer and director came to the door with smiles on their faces, calling out "Mr. Chen" and "Director Chen".
A Yin turned her head curiously and saw two beautiful girls walking in from the bright light outside the shed one after the other. Their eyebrows and eyes looked a bit similar. The younger one took off her sunglasses and looked even more heroic, as calm and generous as a rich lady.
The outfit and temperament of this girl don't look like a "northern girl" at all. It seems that the rumors are all generalizations, A Yin thought.
Just as I was daydreaming, the director called out, "Those two are our leading actress and hero, Ayin! Guohua! Come here quickly!"
Ayin followed behind Guohua, looking around curiously and cautiously.
Chen Lanjun smiled at her friendly.
The girl, who was only seventeen years old, blushed and hid herself further back.
Oh, the future big movie queen is still very green now. Chen Lanjun raised her lips.
When it comes to shooting commercials, her first reaction is Ayin, one of the few female stars she likes.
"How is it? You've read the script. Do you have any questions?" Chen Lanjun asked softly.
Guohua said calmly, "I've memorized them all."
A little head popped out from behind him, and Ayin said timidly, "Actually... I have a question."
"What could be wrong with a script written by Mr. Chen himself?" the director immediately tried to make amends with a smile.
"It's okay," Chen Lanjun said, "You talk, I'm listening."
Ah Yin looked at her expression and felt that she didn't look angry, so he said, "This is an advertisement, but 'sports vitamin drink' doesn't appear much. It looks like a movie. Why would they do this?"
Different from the current commercials on the market that are eager to shout out the brand name throughout, the script of the "Sports Power" commercial is almost a complete short story.
The story is about an inconspicuous girl in school who has a crush on the male protagonist who is a popular figure in the school. Seeing the male protagonist drinking a beverage after exercise, she also learns to drink the beverage and learns to practice volleyball in the school team. But she doesn't know that her hard work in practicing volleyball is also remembered by the male protagonist.
In a game, the female protagonist was exhausted and frustrated. When she was about to lose, the male protagonist opened a can of sports drink for her and handed it to her: "Believe in yourself."
The heroine drank the drink in one gulp, returned to the court, and scored a crucial point. Amidst the thunderous applause, the hero and heroine smiled at each other.
Although the language of the camera is very concise, the ad is three minutes long, which is considered a long ad. However, in such a long ad, there are no lines that exaggerate the benefits of sports energy, such as "Friends who drink our sports energy drink will be full of energy and relieve fatigue. It tastes sweet and delicious, and is a must-have for home and travel..." and so on.
The only place the logo appears is at the end of the film, and the slogan is just one sentence: "Sports vitamin drink, believe in your unlimited potential."
This is really rare. Ayin was very curious about what the person who wrote this script was thinking, so he plucked up the courage to ask.
Chen Lanjun smiled at her and said, "Is this considered a story advertisement? In the past, many advertisements were too impatient for people to watch, but this format helps people remember them."
Such novel advertisements, when put in Hong Kong, can attract consumers' attention. However, in the mainland, TV stations simply do not have enough programs to broadcast. When you turn on the TV, you often see a big round pancake-shaped program with no serious content.
An advertisement with a plot like this can definitely grab the audience's attention and attract people to watch the entire film. Once they have finished watching it, a good impression of the "sports vitamin drink" will be formed.
This is what Chen Lanjun wants.
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