Chapter 146
In the 1980s, the entire logistics and transportation system was still in the development stage, and goods were mainly transported by rail and car.
Previously, we cooperated with the Fourth Food Factory, which was also within the state-owned commodity transportation network, so it was convenient to send goods. Now that we are operating independently, cargo transportation has become a challenge.
Zhengmei Group's previous sales network was mainly in Xiangjiang, Pengcheng City and Suicheng, and its familiar shipping channels were limited to these three places.
Now the effectiveness of the new advertisement has gradually become apparent. Some supply and marketing units from other places have called to inquire about the products. Of course, their first reaction is to call the Fourth Food Factory and congratulate them: "You have a new packaging, it looks very good, I want a batch of goods."
The people at the Fourth Food Factory laughed and said, "Ah, that's the new packaging produced by our joint venture company, Zhengmei. You should ask them."
Many supply and marketing units that had contact with them only then realized that the two companies were operating separately.
Fortunately, it was a peaceful handover of the task, and the Fourth Food Factory gave them the contact information, so they called the Zhengmei Factory in the Jinbu Industrial Park again.
It is natural to be happy to receive an order, but it is a bit heartbreaking to receive an order but be unable to handle the transportation.
Pang Xiaopeng once reported to Chen Lanjun with great sadness: "Previously, the Supply and Marketing Building in Shanghai wanted goods, but we couldn't get enough train cars, and we didn't have that many trucks, so we had to halve the original order."
She stroked her chest and said regretfully, "As for the missing part, we still have to ask the Fourth Food Factory to distribute it."
It is particularly frustrating to have an order delivered to your door and then have half of it taken away.
In short, the coverage area of Zhengmei factory is basically limited to South China, which obviously restricts further development.
Chen Lanjun thought about it for a while and finally made a decision: since she had no other choice, she would get other people involved.
This is why she proposed recruiting dealers.
Pang Xiaopeng had never heard of this format before and was confused: "What does dealer... mean?"
Feng Jun has been in Hong Kong for many years and has been working in the business world recently. He has heard about this: "Do you want to recruit some merchants and send goods to them?"
"Almost the same." Chen Lanjun said, "It's mainly individuals or companies with some power in various places. Local tyrants have their own ways."
"But, in this way our shipping price will be lower..." Pang Xiaopeng asked.
Chen Lanjun said: "In the early promotion stage, it is inevitable to make concessions. We can all make money together. After the money is made, it will probably be better."
Since she had already made the decision, Pang Xiaopeng and Feng Jun had no objection and only asked how to do it.
Recruiting regional distributors is a new thing. Since it is a new thing, it can attract people's attention.
Chen Lanjun thought, why not kill two birds with one stone and turn this into a new publicity event, saving some advertising fees.
With a clear plan, she picked up the phone and dialed the number of Pengcheng City News. Pengcheng City News was also newly established not long ago. One of the key editors came from Suicheng and was considered a subordinate of Editor-in-Chief Xu. He had an equally close relationship with Chen Lanjun.
After the call was connected, as soon as Chen Lanjun introduced herself, the editor laughed and said, "What big news is Mr. Chen going to make?"
This teasing tone was due to the fact that the author knew that Chen Lanjun was keen on doing news publicity.
Chen Lanjun also laughed: "That can only be said to be a small piece of news."
"I believe that even small news can be made into a sensation by Mr. Chen. I wonder what kind of news it is?"
"The 'Sports Vitamin' drink is planning to hold a distributor recruitment meeting. If you are interested, you can come and have a look with the reporter."
After hearing this news, the other party weighed the news value in their mind and asked: "Are you looking for channels for regional suppliers?"
"It's not just that," Chen Lanjun said calmly, "Since we are in the Special Administrative Region, we will also make some special attempts."
She switched her hand to hold the microphone and said, "Qualified self-employed individuals can also participate in this dealer recruitment meeting."
Two seconds later, the person on the other end of the phone said firmly: "Okay, we will definitely come."
The "Sports Power Vitamin" drink distributor recruitment meeting was a grand event. A week in advance, there was a news report in newspapers, magazines and radio. The announcer said in a clear voice: "Next week, the well-known drink that once sponsored the Olympic Games, 'Sports Power-Vitamin Drink' will hold a distributor recruitment meeting. The so-called distributor is someone who can obtain the sports power sales rights in a certain province, is responsible for promoting and selling the drink and making a profit..."
As if she was afraid that the impact was not enough, Chen Lanjun directed Pang Xiaopeng to make an investment advertisement with an eye-catching title.
“Do you want to make a million dollars a year?”
Anyone can't help but take a second look at the eye-catching text. After reading it, you will find that the back details the Zhengmei factory's agent and distributor recruitment plan, and the product to be sold is "Sports Vitamin Drink".
The "Sports Power" drink is well-known in South China, and many people know that the factory that produces this product has made a lot of money. Now that they heard that this drink is looking for agents and distributors, many supply and marketing units are eager to try.
There are also some self-employed individuals who are brave enough to seize opportunities. After hearing the news, they also plan to give it a try.
Shang Jiao is one of them.
She was from H province, a widow. Because she had to take care of her young children and sick elderly, she dared to secretly sell moldy tofu, sour beans and the like before the reform and opening up. Later, when the policy was relaxed, Shang Jiao opened a tofu workshop, working day and night to make tofu, soy milk, and fried tofu snacks. The remaining tofu dregs were used to raise pigs, making the best use of everything, and every link was calculated very well, without any waste. Over the years, the business grew bigger and bigger, and she was already a boss with a net worth of more than 100,000 yuan.
This time, Shang Jiao had asked someone to come to the Special Administrative Region to travel and see new things. Suddenly, she heard the news of "Yongdongli" recruiting dealers on the radio and was fascinated. When she heard that self-employed individuals were allowed to participate in the recruitment meeting, she excitedly slammed the table and said, "I have to go. This is my chance."
Others said: "It's just talk, how can you compete with a legitimate supply and marketing unit?"
"How do you know if you don't try?" Shang Jiao didn't take other people's words to heart at all.
You must be kidding. If she had really listened to them and not dared to do anything out of the ordinary, her little daughter would have starved to death long ago.
Shang Jiao immediately got busy. She first went to the Chamber of Commerce in Province H for help and asked about the situation of Zhengmei Company, the main body of recruiting dealers this time.
The more she looked at it, the more she admired this company. As an entrepreneur herself, she knew how difficult it was to grow a company from scratch to this scale in just a few years.
If such a smart business leader and such an excellent company could get in touch with this connection, it would definitely be beneficial to her business!
The day before the dealer recruitment meeting, Shang Jiao printed out a thick stack of information, ready to bring it to the meeting and hand it personally to the person in charge of Zhengmei Company.
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